Tracey Trevino
Though MoviePass is losing millions every month and its parent company’s stock continues to plunge, it can’t be denied that the service is popular.
The 2018 box office is on an incredible run, as it’s up over 8% from this time last year, and it’s hard to ignore that MoviePass may have helped in that spike.
Yes, the movies this year, especially the summer releases, are performing beyond expectation. But could the bump in box office numbers also be due to the over 3 million MoviePass subscribers hitting the multiplexes on a daily basis?
MoviePass’ CEO Mitch Lowe thinks so.
“We bought over 5% of all tickets in the first half of the year, and 70% of the time our subscribers were bringing people who don’t have MoviePass,” Lowe told Business Insider, citing company data. “We think we’ve played at least some role in energizing moviegoing.”
And it looks like over the summer MoviePass is dishing out some major coin for all the movies its subscribers are going to see.
Here’s a breakdown of the top 12 titles MoviePass has bought the most tickets for this summer:
(Note: The range is from April 27 - July 13)
12. "Sicario: Day Of The Soldado" - Over 300,000 ticketsSony11. "Book Club" - Over 300,000 ticketsParamount Pictures
10. "Life of the Party" - Over 300,000 ticketsNew Line Cinema
9. "Hereditary" - Over 400,000 ticketsA24
8. "Tag" - Over 500,000 ticketsWarner Bros.
See the rest of the story at Business Insider
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