Founder of Clark Audio, Kameron Clark, recently made the bold claim that professional music tech apps will soon go mainstream.
The 24-year-old entrepreneur and music tech enthusiast went on record saying, “I believe that almost every teen will have some kind of music-making software on their laptop in the near future.”
“With platforms like Youtube,” he says, “learning how to make music has become easier than ever.” It is now just a matter of time, he continues, before we “see a growth in independent artists and a spark in teens interested in making music.”
Clark has had several successful music-related ventures to date. His journey into the music tech scene began with the founding of Kits Kreme in 2016, a sample label that distributes royalty-free sample packs from multiple producers and artists. The venture grew rapidly and soon secured distribution partnerships with larger organizations, including Native Instruments and LANDR. It also released sample packs from multi-platinum and Grammy-nominated producers.
After a period of significant growth, Clark brought Kits Kreme inside his parent company, Clark Audio, a hub for multiple music tech products. In 2019, the outfit began developing music processing software for everyday music producers, bringing the sound of thousand-dollar instruments to regular consumer laptops at an affordable price.
Clark hopes that his efforts will help democratize the music-making industry.
“When I was in High School,” Clark says, “there weren’t any YouTube videos on how to make music. Now there are thousands.” All teens need now is software that will allow them to transform their ideas into innovative sounds. Clark hopes that the technology that he and the team at Clark Audio are developing will speed this process along.
The brand currently offers a range of tools that make it easy to get studio-quality effects at a much lower price.
Textures, for instance, is a sound design tool that gives users the ability to overlay their existing tracks with vinyl crackle, dust, tape noise, mechanical noise, soundscapes, natural environments, and foley sound. Another plugin, Lush VST, gives users access to a collection of one hundred sound recordings with multiple velocities and round-robins, ideal for both sustain and release sound segments.
Clark is keen to emphasize how Clark Audio’s products are changing the music production industry for the better. “It’s now easier than ever,” he says, “to make a career as an independent artist due to modern technology.”
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