Names For the Future; How The Ambitions and Names of The Young Wealthy are Changing

David Goudie & Tatiana Dumitru from Baby Naming Agency Marqess on the growing desire for future positive baby names from today's game changers.

SYDNEY, AUSTRALIA / ACCESSWIRE / February 23, 2022 / Baby Naming Agency Marqess is seeing a significant change in baby naming desires from high-net-worth individuals (HNWIs) in 2022. Today the Agency reported a spike in younger, HNWI couples requesting ‘fresh and future positive' baby names for their first-borns. "COVID and climate change have turned the world upside down and we think it is also changing attitudes to baby naming." said Marqess Sydney Naming Principle, David Goudie. "We're hearing from lots of young successful parents quite concerned about the future. They tell us of the great hopes they have for their children. They want them to be part of global change for good and have a strong desire to find them a name to encourage it."

Names befitting tomorrow's change makers

Whilst classic, charming and sophisticated names remain popular across the Agency's naming briefs in general, they are become rarer requests when it comes to younger HNWI briefs according to Marqess Los Angeles Naming Principle Tatiana Dumitru."For this younger group of clients we think it is a longer-term shift away from simply beautiful names, to beautiful name that also talk to positive futures and change" she says. "It makes the briefs more challenging honestly, but we love doing innovative and rewarding work like this. It really opens the door to some creative and powerful names. We also feel like we are playing a positive role".Marqess are predicting the surge in future positive baby names to continue throughout 2022 and into 2023 as global challenges continue to mount and the desire to do more from the world's wealthy and influential grows.

About Marqess

Marqess is a boutique child naming service for high net-worth individuals with offices in LA and Sydney. The company offers bespoke name consultancy services starting at USD$15,000.

For more information, press only:
Email: contact@marqess.com
Marqess LA: Tatiana Dumitru +1 949 545 3574
Marqess Sydney: David Goudie +61 405 058 125

Website: www.marqess.com

SOURCE: MARQESS



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