The European pet market is experiencing unprecedented growth, creating an ideal landscape for U.S. pet product manufacturers to expand their reach and increase profitability. With 50% of European households owning pets and annual sales of pet food products reaching €29.2 billion, the potential for growth is immense. Orbis Partner, a leading service provider specializing in market expansion, is poised to assist U.S. manufacturers in capitalizing on this lucrative opportunity.
Pet Industry Growth in Europe: Key Statistics
- Pet Ownership: Approximately 166 million European households, or 50%, own one or more pets. The continent is home to 352 million pets, including dogs, cats, birds, and small mammals
- Market Value: Annual sales of pet food products stand at €29.2 billion, with a volume of around 9.9 million tonnes
- Segment Growth: The dog segment holds 56.7% of the market share, driven by increasing adoption rates, demand for premium products, and a focus on pet health and wellness. The cat segment follows with a 38.4% share, supported by rising adoption rates and the growing popularity of premium cat food and accessories
Why U.S. Manufacturers Should Export to Europe
The European pet market offers a significant opportunity for U.S. manufacturers due to its size, growth, and the increasing demand for high-quality pet products. The trend towards premiumization, where pet owners are willing to spend more on superior food, accessories, and healthcare products, aligns perfectly with the offerings of many U.S. companies. Additionally, the expansion of online sales channels in Europe presents an accessible and efficient avenue for market entry and growth.
Orbis Partner: Your Gateway to European Market Success
Orbis Partner is the premier service provider for U.S. pet product manufacturers seeking to enter and thrive in the European market. With extensive experience and expertise, Orbis Partner offers a comprehensive suite of services designed to navigate the complexities of international expansion.
Key Services Offered by Orbis Partner
- Market Research and Analysis: In-depth insights into European market trends, consumer behavior, and regulatory environments.
- Regulatory Compliance: Guidance on meeting European Union standards and regulations, ensuring smooth market entry.
- Distribution and Logistics: Efficient and reliable solutions for warehousing, shipping, and distribution across Europe.
- Marketing and Branding: Tailored strategies to position your brand effectively and resonate with European consumers.
- Sales and Partnerships: Establishing connections with local retailers, distributors, and online platforms to maximize market penetration.
Case Study: Success Stories
One of Orbis Partner’s clients, a leading U.S. premium manufacturer, successfully entered the European market by leveraging Orbis Partner's comprehensive services. Within the first year, the company saw a 25% increase in international sales and established a robust presence in key European countries such as Germany, France, and the UK.
Conclusion
The booming European pet market presents a golden opportunity for U.S. pet product manufacturers. With the right strategy and support, expanding into Europe can lead to significant growth and success. Orbis Partner stands ready to be your trusted partner in conquering the European market, offering the expertise and resources needed to navigate this dynamic landscape.
Contact Information
For more information on how Orbis Partner can assist your company in expanding to Europe, please contact:
Emma Turner
PR Manager, Orbis Partner
Phone: +44 203 973 3500
Email: PR@orbispartner.com
Website: www.orbispartner.com
This press release is a call to action for U.S. pet product manufacturers to explore the vast opportunities within the European market with the guidance and support of Orbis Partner.
Media Contact
Company Name: Orbis Partner
Contact Person: Emma Turner, PR Manager
Email: Send Email
Phone: +44 203 973 3500
City: London
Country: United Kingdom
Website: www.orbispartner.com
