Amazon Hosted Record-Breaking Black Friday and Cyber Monday Holiday Shopping Event, and Announces Millions More Holiday Deals to Come

With more deals over more days this year, customers saved nearly 70% more on Amazon during its 11 days of deals from November 17 through Cyber Monday compared to the same period last year

With several weeks of holiday shopping ahead, Amazon announces millions more deals to come on a wide selection of products, with fast, convenient delivery options

Amazon (NASDAQ: AMZN) today announced that its extended Black Friday and Cyber Monday holiday shopping event—which kicked off November 17 and continued through November 27—was its biggest ever compared to the same 11-day period ending on Cyber Monday in previous years. Customers around the world purchased more than one billion items on Amazon, with shoppers saving nearly 70% more on Amazon during the 11 days of deals compared to the same period last year. Amazon also announced it will be dropping new deals every day through December 24— including up to 30% off Keurig Coffee Brewers, Hasbro Toys, DEWALT Tools, Sony Headphones, and more—helping customers save big on a wide selection of products with fast delivery to cover all of their holiday needs throughout the season.

"We kicked off the holiday season with Prime Big Deal Days in October, and extended our Black Friday and Cyber Monday holiday shopping event to 11 days to accommodate even more deals over more days to make shopping more convenient for customers—helping them save nearly 70% more than the same period last year,” said Doug Herrington, CEO of Worldwide Amazon Stores. “There are many customers who are still checking off their shopping lists, and we are excited to announce that we will have millions more deals on a wide selection of products to come, with new deals dropping every day through December 24, along with fast, convenient delivery options. Thank you to our customers for continuing to rely on Amazon because of our vast selection, low prices, millions of deals, and reliable and speedy delivery, and to our employees and selling partners who do such fantastic work on behalf of our customers throughout the season.”

Throughout the month of December, customers can discover exciting and trending products and deals in Amazon’s Holiday Shop, including the Top 100ish Gifts and Customers’ Most-Loved Gifts, and shop by theme and price point with Stocking Stuffers under $5, White Elephant Gifts under $25, and Premium Gifts under $50. In the Amazon Shopping app, U.S. customers can scroll Inspire and Shop by Interest to find shoppable photos and videos, and browse storefronts from influencers like Rocky Barnes, Matt James, and Jessel Taank. In addition, Amazon Gift Cards make a popular gift for any style, size, and budget, with no fees or expiration dates.

Customers can rely on Amazon for vast selection, low prices, and fast delivery. According to a recent study from independent analyst firm Profitero, Amazon had the lowest online prices entering the holiday season by an average of 16% across 15 categories, compared to other leading retailers in the U.S. As of the end of the third quarter, Amazon had reached its fastest delivery speeds in the U.S. and remained on pace to deliver its fastest delivery speeds for Prime members in the company’s 29-year history.

U.S. Black Friday and Cyber Monday Holiday Shopping Event Highlights

• Customers ordered more than 500 million items from independent sellers, most of which are small and medium-sized businesses, with She’s Birdie Personal Safety Alarm, Taco Cat Goat Cheese Pizza Game, and The Woobles Crochet Kit for Beginners among the best-selling small business products in the U.S.
• Millions of customers signed up for a Prime membership during this most recent holiday shopping event, with the Citizen Men’s Eco Drive Sport Luxury Endeavor Watch, Star Wars Limited Edition Echo Dot Stands, and Blink Outdoor Security Camera (3rd Gen) among the best-selling Invite-only deals for members.
• Prime Video streamed the first-ever Black Friday NFL game between the New York Jets and Miami Dolphins.
• The weekend before Thanksgiving, November 17 through November 19, some top-selling products on Amazon were COSRX Snail Mucin 96% Power Repairing Essence and the Amazon Fire TV Stick, along with blockbuster titles on Prime Video like Barbie, The Equalizer 3, and Mission: Impossible – Dead Reckoning Part One. Other best-selling items on Amazon during the Black Friday and Cyber Monday holiday shopping event were Hero Cosmetics Mighty Patch Original, Ring Video Doorbell, and BISSELL Little Green Multi-Purpose Portable Carpet & Upholstery Cleaner.
• Customers bought millions of Amazon devices, including Fire TV, Echo, and Ring, which were best sellers.
• Selection from “New and Noteworthy” brands during the holiday shopping event included bareMinerals, COACH, Hydro Flask, and more.
• COSRX Snail Mucin 92% Moisturizer, Lumineux Whitening Strips, and Beckham Hotel Collection Bed Pillows were among the best-selling Creator Favorites.
• Customers purchased more Climate Pledge Friendly items than any previous Black Friday and Cyber Monday holiday shopping event, including Logitech MK270 Wireless Keyboard and Mouse Combo for Windows, DSS Games You Laugh You're Out - The Official Family Game Where If You Laugh, You Lose, and Kitsch Rice Water Shampoo Bar.
• Customers purchased more Amazon Renewed items than any previous Black Friday and Cyber Monday holiday shopping event, with the Samsung Galaxy S21 5G, Vitamix Explorian Blender, and Xbox Series X Console among the best-selling items this year.
• For the first time, Prime members purchased great deals directly from Buy with Prime merchants during the Black Friday and Cyber Monday holiday shopping event. Merchants who participated in promotional activities experienced, in aggregate, more than a 300% increase in units purchased through Buy with Prime versus the daily average for the month of October 2023.

Fast, Free Delivery and Returns Options

• U.S. Prime members can rely on Amazon to make life easier with fast, free delivery options, and as always, choose the delivery option that best suits their needs this holiday season.
• U.S. Prime members can choose free Same-Day or One-Day Delivery on tens of millions of items for gifting throughout the holiday season. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas.
• Amazon offers the Amazon Day delivery option, which gives Prime members the ability to choose a designated day of the week that makes sense for them to receive their orders—and it’s completely free.
• Prime members can also find the closest Amazon Locker or Counter for a convenient, secure, and free delivery. For those times when plans change, customers in the U.S. can now redirect eligible items to a conveniently located locker via the mobile app. For eligible packages, customers will be notified of a redirect option in the shipment notification and can find the redirect option on the mobile app's order tracking page.
• Amazon also offers convenient, easy returns, with one or more options for free returns with no shipping box or label needed at more than 8,000 drop-off locations in the U.S. The majority of Amazon customers in the U.S. have at least one return drop-off point within a 5-mile radius, including Whole Foods Market, Amazon Fresh, Amazon Go, Staples, Kohl’s, and The UPS Store. Many Whole Foods Market locations also offer Amazon Returns Kiosks, allowing customers to complete their returns in 60 seconds or less.
• To provide customers with additional flexibility during the holidays, we extended the standard returns window to January 31, 2024 for most items purchased between November 1 through December 31, 2023 in the U.S. For more information on Amazon’s returns policy and item eligibility, visit Returns and Refunds.

Explore the Benefits of Prime

U.S. Prime members enjoy a wide range of shopping, savings, and entertainment benefits, including:

• More than 300 million items available with free Prime shipping and tens of millions of the most popular items available with free Same-Day or One-Day Delivery.
• Access to exclusive and broad streaming video content (including Prime Video exclusives like The Lord of the Rings: The Rings of Power, The Boys, Tom Clancy’s Jack Ryan, Citadel, The Wheel of Time, Reacher, and The Summer I Turned Pretty, as well as movies such as Air, Creed III, Candy Cane Lane with Eddie Murphy, and exclusive live sports including NFL Thursday Night Football).
• Access to Prime Video Channels, which provides an unmatched selection of subscription channels like Max, Paramount+ with SHOWTIME, BET+, MGM+, ViX+, Crunchyroll, PBS KIDS, NBA League Pass, MLB.TV, BritBox, STARZ, and discovery+ —with no extra apps to download, and no cable required. Customers only pay for the ones they want and can cancel anytime.
• The ability to use their Prime shopping benefits like fast, free delivery, a seamless checkout experience, and easy returns on online stores beyond Amazon.com with Buy with Prime.
• Exclusive deals and shopping events like Prime Day.
• Ad-free listening of 100 million songs and millions of podcast episodes with Amazon Music.
• Prescription medications as low as $1 per month and fast, free shipping from Amazon Pharmacy.
• Access to unlimited eligible generic prescription medications for only $5 per month (including free shipping) with RxPass from Amazon Pharmacy.
• High-quality health care from One Medical for only $9 per month (or $99 annually), with the option to add up to five additional memberships for the family for only $6 per month (or $66 annually) each.
• Free two-hour Fresh grocery delivery on orders over $100 (and delivery charges between $6.95 to $9.95 for orders less than $100), and in-store savings on select groceries at Amazon Fresh and Whole Foods Market stores across the U.S.
• Unlimited photo storage with Amazon Photos.
• More than 3,000 books and magazines with Prime Reading.
• A free, one-year Grubhub+ membership trial valued at $120 per year, offering unlimited $0 delivery fees on orders over $12.

In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, college students can try Prime Student with a six-month trial at amazon.com/joinstudent, then just pay $7.49 per month, or $69 per year. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

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