Chinas Emerging TV Advertising Network
August 2008
Filed by China Networks International
Holding Ltd. pursuant to Rule 425
under the Securities Act of 1933 and
Deemed Filed Pursuant to Rule 14a-12
under the Securities Act of 1934
Subject Company:
Alyst Acquisition Corp.
Commission File No. 001-33563
2
The information contained in this presentation is intended solely for the benefit of
investors interested in the
proposed acquisition of China Networks Media Ltd. (China Networks) by Alyst Acquisition Corp. (Alyst).
Except where otherwise indicated, the information in
this presentation has been provided solely by China
Networks and Chardan Capital Markets.
Alyst
, China Networks and China Networks International Holdings (CN International), and their respective
directors and executive officers, and Chardan Capital Markets and its partners and directors may be
deemed to be participants in the solicitation of proxies for the special meeting of Alyst stockholders to be
held to approve, among other
things, the proposed business combination with China Networks. In
connection with the pending transaction, CN International will also file with the SEC a Registration
Statement on Form S-4. The stockholders of Alyst are urged to read the
Registration Statement and the
preliminary proxy statement/prospectus, and the definitive proxy statement/prospectus when they are
available, as well as all other relevant documents filed or to be filed with the SEC, because they will contain
important
information about China Networks, Alyst, and the proposed transaction. The final proxy
statement/prospectus will be mailed to stockholders of Alyst after the Registration Statement is declared
effective by the SEC. Stockholders will be able to
obtain a copy of the definitive proxy
statement/prospectus and any other relevant filed documents at no charge from the U.S. Securities and
Exchange Commissions website (www.sec.gov). These documents will also be available from Alyst
at no
charge, once filed with the SEC, by directing a request to 233 East 69th Street, #6J, New York
, NY 10021.
This presentation contains forward-looking statements within the meaning of the Private
Securities
Litigation Reform Act of 1995. These forward-looking statements are based on current expectations or
beliefs, including, but not limited to, statements concerning the company's operations and financial
performance and condition. For this
purpose, statements that are not statements of historical fact may be
deemed to be forward-looking statements. The company cautions that these statements by their nature
involve risks and uncertainties, and actual results may differ materially depending
on a variety of important
factors beyond the control of Alyst and China Networks.
Important Notice
3
Who We Are
China Networks is a fast-growing TV
advertising network in China
China Networks operates as the
exclusive advertising arm for TV
stations within its network
4
The Company
China Networks
Founded in October 2007
63 employees
Consolidated stations as of August 2008:
I.
50% of Yellow River TV Station
II.
50% of Kunming TV Station
Audited 2007
Revenue
(100%
consolidation)
Net Income
(50%
consolidation)
Audience
Coverage
(population)
Number of
TV Channels
Programming
Hours per Day
ARPA*
Yellow River
$5.6mm
$1.9 mm
30 mm
1
20
$0.19
Kunming
$15.4mm
$5.5 mm
6.2 mm
6
130
$2.53
TOTAL
$21 mm
$7.4 mm
36.2 mm
7
150
NA
Source: Yellow River and Kunming Stations
* Average revenue per audience coverage
5
Growth Strategy
1. Improve core profitability Organic Growth
Increase revenue ~20+% per annum through: ad sales effectiveness, network leveraged pricing,
assisting the TV stations on improving their programming acquisition strategy
Reduce costs of ad delivery through storage/transmission technologies and economies of scale,
holding net margins at 68 70%
2. Extend offering in network Organic Growth
Expand full-service offering to include media planning and creative services
Leverage buying power by advising network stations on their programming acquisition
Develop new channel offerings in partnership with partners, e.g. Home Shopping
3. Expand network M&A Growth
Acquire additional TV advertising network stakes: pipeline of >10 deals already prioritized from
field of >350 potential broadcaster partners
Opportunity to build affiliate network with agency deals to sell partial ad inventory
Revenue
100%
consolidation
EBITDA
50%
consolidation
Net Income
50%
consolidation
ARPA
Audience
coverage
(population)
No. of
Channels
Company A
$7.5 mm
$3.0 mm
$3.0 mm
$0.53
10 mm
4
Profile of Typical Add-on Acquisition
6
The Company
Current Network:
Kunming TV
Yellow River
ARPA: $2.53
Channels: 6 TV
Coverage: 6.2 mm
2007 Revenue: $15.4 mm*
2007 Net Income: $5.5 mm*
Near-term Potential Add-on Acquisitions:
ARPA range: $0.53 to $9.5 each
Coverage range: 2 mm 10 mm each
Revenue range: $5 mm - $17 mm each*
Net Income range: $2 mm - $7 mm each*
ARPA: $0.19
Channels: 1 TV, 1 Radio
Coverage: 30 mm
2007 Revenue: $5.6 mm*
2007 Net Income: $1.9 mm*
* Under US GAAP, China Networks consolidates 100% of all income
statement items less 50% minority interest which reduces net income
by that amount and does not impact the revenue line.
7
Business Opportunity
Chinese TV industry is decentralized and highly fragmented
296 broadcasters operating over 2,983 channels,
reaching 96% of the population through terrestrial
and cable1
National and Provincial SARFT2 who own all assets currently are keen to see performance
and
monetization
Huge growth in advertising spending
Advertising growth set to continue at 17.33% per annum3
China will become the 4th largest advertising economy in the world in 2010 worth $24bn4
TV advertising is largest (~40%) and fastest growing medium in the market4
Deregulation just beginning
Industry has been highly regulated which has limited private investment and virtually precluded
foreign investment to date
Deregulation (in advertising initially) creates significant opportunities for companies that can improve
the profitability and efficiency of broadcasters
China Networks model builds and innovates on tested JV models
1 National Statistics Bureau 2006
2 Chinas media regulator: State Administration for Radio Film & Television
3 China Advertising Industry Forecast Report, 2007-2010
4 Advertising Expenditure Forecasts, ZenithOptimedia, March 2008
8
China Advertising Growth
China Total Annual Advertising Revenue
Highlights
China is currently the 5th largest market in the world in 2008,
projected to become the 4
th by 2010
Greatest growth rates projected in second and third-tier cities from
2005
Source: Advertising Expenditure Forecasts,
ZenithOptimedia, March 2008
Spend per Capita US$
Spend per GDP %
2007 China Annual Advertising Spending
Despite rapid growth, Chinese advertising market is still small by
international standards relative to the size of the economy
Chinas per capita advertising expenditure was $11.30 compared to
$589.60 in US in 2007
Chinas advertising expenditure only represented 0.2% of GDP
compared to 1.3% in US in 2007
8,114
9,063
10,586
12,694
15,023
18,867
21,186
24,266
0
5,000
10,000
15,000
20,000
25,000
30,000
2003
2004
2005
2006
2007
2008E
2009E
2010E
(US$ million)
11.3
50.5
198.0
327.0
382.3
589.6
1.3%
1.1%
0.2%
0.5%
0.8%
1.0%
0
250
500
750
1,000
China
Brazil
South Korea
Japan
United
Kingdom
United States
0.0%
0.4%
0.8%
1.2%
1.6%
9
China Advertising Growth
China Annual Advertising Spending
US$ Million
Highlights
TV advertising is the fastest
growing advertising category
Despite rapid growth, the
Chinese advertising market
is still small by international
standards
TV Advertising accounts for
over 39.3% of total market
share of advertising in 2007
2nd and 3rd tier market
shows large growth potential
Target regions ratio of TV
and radio ad income to total
GDP is lower than the
national average
Source: ZenithOptimedia Advertising Expenditure Forecasts, March 2008
10
Mr. Li Shuangqing: Co-Chairman and CEO
2007 to present, Co-Chaiman and CEO of China Networks Media Limited
2006 to 2007, Chairman of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China
2001 to 2006, General Manager of Huicong Advertising, a leading Chinese internet and TV advertising company
1997 to 2001, Director of Advertising Department of Qilu TV Station
1980 to 1997, management and TV production roles with Shandong and Qilu TV Stations
Graduated from Guanghua School of Management, Peking University, Executive MBA program
Mr. Sean Hinton: Co-Chairman
2008 to present, Co-Chairman of China Networks Media Limited
2005 to present, Principal, Terbish Partners investment banking and strategic advisory specializing in the media sector in London and
Beijing
2000 to 2005, Managing Director, Ealing Studios UK film and TV studio with feature film, TV production and studio facilities.
1995 to 2000, Senior Consultant, McKinsey & Co. Media Practice clients included major international media corporations (UK,
Australia, China, US)
Graduated from MIT Sloan School of Management, Cambridge University, Guildhall School of Music and Drama
Mr. Zhou Chuansheng: VP Sales/Marketing
2007 to present, VP Sales/Marketing of China Networks Media Limited
2006 to 2007, General Manager of Shandong Huashi Media & Technology, a leading Electronic Program Guide provider in China
2003 to 2006, General Manager of Jinan Huamei Media Advertising
2001 to 2003, General Manager of Zhengzhou Branch of Huamei Media Advertising
CN Management Team
11
Ms. Guan Yong: VP Business Development
2007 to present, VP Business Development of China Networks Media Limited
2006 to 2007, Director of Greater China Sales Department, Zhuhai Cosmedia, branch of Hongkong Cosmedia Holding Ltd., a London
AIM listed company, focusing on developing and implementing a multi-platform advertising
and distribution network in mainland China
and Hong Kong
2004 to 2006, Director of Advertising Department of Economy & Life Channel in Henan TV Station
2000 to 2004, Key Account Manager, Huicong Advertising
1995 to 2000, Manager of East China region of Shandong Qilu TV Station Advertising Department
1988 to 1995, Shandong Linyi TV Station
Mr. Liu Rui: Head of Media Planning
2007 to present, Head of Media Planning of China Networks Media Limited
2006 to present, Director of Strategy, at Daqi (www.daqi.com) web 2.0 site
2002 to 2006, Vice President of Huamei Meidia, subsidiary of Huicong Advertising, specializing in advertising sales and planning
1998 to 2002, Sichuan Gaoyang Advertising, media buying and data analysis for SCTV, CDTV & CQTV
1996 to 1998, Institute of Classics, Sichuan University, engaged in editing classical literature
CN Management Team
12
Capitalization Tables
Primary Share Basis Pre Business Combination
Fully Diluted Post Business Combination
¹ Includes as-converted preferred shareholders
² Upon cash conversion of all outstanding warrants less $24,922,100 to be paid to holders of pre-
business combination China Networks capital stock
13
Equity Earn-out Targets
Owners of China Networks, on an all-or-none basis each year, will be issued
shares of common stock upon achieving net income¹ in the following amounts
for each year from 2009 to 2011:²
¹Net Income means the net income of the China Networks Surviving Corporation and its subsidiaries
as determined in
accordance with U.S. generally accepted accounting principles (GAAP),
excluding equity-based compensation charges,
extraordinary one-time charges and charges related to the Business Combination or impairment of goodwill.
²Owners of China Networks will also receive additional cash consideration of $3 million per annum for achieving net income
targets of $15 million
and $25 million in years 2009 and 2010, respectively.
14
Comparable Analysis
Source: Capital IQ as of August 14, 2008
$ in millions
15
Takeaway Points
Chinas First TV Advertising Network
Profitable established business with significant scale
China Networks initial acquisitions provide a historically stable profit base with a large platform of
established audiences in each market.
Rapidly growing market
Chinas advertising market was already large ($15bn) in 2007 and growing rapidly (17.33% CAGR)
and will become the 4th largest in the world in 2010, with TV advertising
consisting of 40% share.1
Unique and advantageous structural position
By securing exclusive contracts to provide advertising in multiple territories in partnership with
SARFT, China Network enters the market with a unique and sustainable competitive advantage,
and
a highly scalable business model.
Strong growth prospects
In addition to expanding the core ad-sales business through operational improvements and market
development, and growing the network through acquiring stakes in additional territories, China
Network has a rich set of growth options including building an affiliate network of partner-channels
and additional content provision.
Seasoned management team
China Network has attracted a highly-experienced team with solid experience and proven track
record in the TV and advertising industry
in China and internationally, as well as established
relationships with national and local governments.
1 Advertising Expenditure Forecasts, ZenithOptimedia, March 2008
16
Appendix
17
December 31,
2007
December 31,
2006
December 31,
2005
USD
USD
USD
Assets
Current Assets: -
Accounts Receivables
$ 4,019,922
$ 1,978,313
$ 1,693,318
Other Receivables
38,621,846
22,301,989
10,480,950
Bills Receivables
-
-
95,163
Cash at Bank
116,055
450,501
493,544
Total Current Assets
$42,757,823
$24,730,803
$12,762,975
TOTAL ASSETS
$42,757,823
$24,730,803
$12,762,975
Liabilities and Invested
Equities
Current Liabilities: -
Accounts Payables
-
24,257
23,466
Other Payables
-
-
6,421
Accrued Expenses
128,782
103,876
54,327
Deposit Received
1,632,860
1,163,332
693,896
Receipts in Advance
840,731
165,463
198,436
TOTAL LIABILITIES
$ 2,602,373
$ 1,456,928
$ 976,546
Commitment and Contingencies
-
-
-
Invested Equity: -
Retained Profits
37,291,598
22,549,277
11,639,706
Accumulated Other Comprehensive Income
2,863,852
724,598
146,723
$ 40,155,450
$ 23,273,875
$ 11,786,429
Total Liabilities and Invested Equity
$ 42,757,823
$ 24,730,803
$ 12,762,975
KUNMING AND YELLOW RIVER
SPECIAL PURPOSE COMBINED CARVE-OUT STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 2007 (UNAUDITED), 2006 (AUDITED) AND 2005 (AUDITED)
Audited Financials
Balance Sheet*
*Carve-out financial statements represent financial condition for the combination of Kunming and Yellow
River TV stations through December 31, 2007 prior
to 2008 consolidation by China Networks Media Ltd.
18
Audited Financials
Income Statement *
Year ended
December 31, 2007
Year ended
December 31, 2006
Year ended
December 31, 2005
USD
USD
USD
Revenue
$ 20,989,849
$ 17,081,520
$15,528,457
Sales Tax
1,267,418
1,199,131
1,122,205
Cost of Revenue
3,295,981
3,467,815
1,925,218
Gross Profit
$ 16,426,450
$ 12,414,574
$ 12,481,218
Other Income
28,802
102,262
10,337
Sales and General and
Administrative Expenses
1,712,931
1,607,265
,376,299
Income Before Taxes
14,742,321
10,909,571
1,115,256
Income Tax
-
-
-
Net Income
$ 14,742,321
$ 10,909,571
$ 11,115,256
KUNMING AND YELLOW RIVER
SPECIAL PURPOSE COMBINED CARVE-OUT STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 2007, 2006 AND 2005
*Carve-out financial statements represent financial condition for the combination of Kunming and Yellow
River TV stations through December 31, 2007 prior
to 2008 consolidation by China Networks Media Ltd.
19
Dec 31st 2007
USD
Dec 31st 2006
USD
Dec 31st 2005
USD
Cash flows from operating activities:
Net income before tax
14,742,321
10,909,571
11,115,256
Changes in assets and liabilities:
Trade accounts receivables
(1,839,824)
(224,226)
(1,629,208)
Other receivables
(14,265,229)
(11,280,994)
(10,230,553)
Bills receivables
-
96,766
(93,978)
Prepayments
-
-
815,693
Accounts payables
(25,111)
-
(1,958)
Other payables
-
(6,529)
(125,752)
Accrued expenses
17,018
46,940
53,651
Deposit received
374,905
438,786
685,258
Receipts in advance
641,805
(39,013)
(152,868)
Net cash (used in)/provided
by operating activities
(354,115)
58,699
435,541
Effect of foreign exchange rate changes
19,669
15,656
6,798
Net increase in cash
(334,446)
(43,043)
442,339
Cash, beginning of period
450,501
493,544
51,205
Cash, end of period
116,055
450,501
493,544
Supplemental disclosures of cash flow
and non cash information:
Interest paid
Income tax paid
-
-
-
-
-
-
KUNMING AND YELLOW RIVER
SPECIAL PURPOSE COMBINED CARVE-OUT STATEMENTS OF OPERATIONS
FOR THE YEARS ENDED DECEMBER 31, 2007, 2006 AND 2005
Audited Financials
Statement of Cash Flows*
*Carve-out financial statements represent financial condition for the combination of Kunming and Yellow
River TV stations through December 31, 2007 prior
to 2008 consolidation by China Networks Media Ltd.
20
Kunming TV Station
Founded March 1985
Coverage: 6.2 million population in 5 areas, 8 counties and Kunming itself
Kunming City TV General Channel ranked in the Top 3 audience rating stations in Kunming city in 2006
6 TV channels:
Terrestrial and Cable: General Channel, Movies Channel
Cable Only: Entertainment Channel, Living Channel, Economic Channel and News Channel
More than 130 hours/day of programming including drama, documentary, news, and entertainment of which 7 hours/day
produced in-house
KMTV studio facilities include office space of more than 33,000 square meters, including one large broadcast studio of
1,000 square meters and 9 mid- and small-sized studios
Advertisers include:
Proctor & Gamble
Samsung
McDonalds Corp.
KFC
Audi
Chery Automotive
Company Details
Kunming
21
Top 10 TV Channels by Average Rating in Kunming (4+, whole day, 2006)
Ranking
Channel
Rating(%
Share(%
1
CCTV General Channel
2.2
14.9
2
Yunnan TV City Channel(TV2)
1.8
12.2
3
Kunming TV General Channel
1.5
9.8
4
Kunming TV Movies Channel
0.8
5.6
5
CCTV-6
0.8
5.1
6
Yunnan TV Movies Channel(TV5)
0.8
5.0
7
CCTV-5
0.6
4.1
8
CCTV-3
0.6
4.0
9
CCTV-8
0.6
4.0
10
Yunnan TV Satellite Channel(TV1)
0.4
2.8
Data Source: CSM Media Research 2007, China TV Rating Yearbook 2007
Kunming TV Station
Company Details
Kunming Station Ratings
22
China Yellow River TV Station
Founded in July 1991, and has been broadcasting both domestically and internationally for 16
years
1 Domestic TV channel: Yellow River Minsheng Channel
Coverage: Shanxi Province, 30 million population
Broadcasting Time: 20 hours per day, including 2.5 hours self-produced programs, 17.5 hours
purchased programs
1 Radio Station: Art & Entertainment Radio
Coverage: Shanxi Province, 20 million population
2 International Channels: (not for profit)
SCOLA Channel: Satellite TV, 24 hour broadcasting 3 channels
International Channel: cooperation with ECHO Star, Chinese language and culture learning channel,
50,000 subscribers
Advertisers include:
China Mobile
HPGC
Arche
Company Detail
Yellow River
23
Chinese 4 level TV System
Source: Chinese Media University Publishing
House, Report on the development of Chinese City
TV station, 2007; Skillnet MI, 2008
24
TV Station Revenue Structure
In USD bn
Ad Revenue
CATV Subscription
Fee
Other Operating
Revenue*
Total Operating
Revenue
Central Level
1.63 (21.8%)
0.43
0.09
2.15
Provincial Level
3.56 (47.6%)
0.65
1.74
5.95
City Level
1.77 (23.7%)
0.49
1.02
3.28
Country Level
0.52 (6.95%)
0.97
0.36
1.85
Total
7.48
2.54
3.2
13.22
*Other operating revenue:
such as events sponsoring
Source: SARFT statistic 2007, Skillnet MI, 2008
25
Contact
Alyst Acquisition Corp.
Chardan Capital Markets, LLC
Address: 233 East 69 th Street
#6J
New York, NY 10021
Contact Person: Michael E. Weksel
Tel: 1 646 290 6104
Fax: 1 212 918 1598
E-mail: mweksel@alyst.net
Address: 17 State Street. Suite 1600
New York, NY 10004
Contact Person: George Kaufman
Tel: 1 646 465 9015
Fax: 1 646 465 9039
E-mail: gkaufman@chardancapitalmarkets.com