UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 Current Report
     Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of
earliest event reported):     January 15, 2004

                            Brown-Forman Corporation
             (Exact name of registrant as specified in its charter)

   Delaware                    1-123              61-0143150
(State or other            (Commission         (I.R.S. Employer
 jurisdiction of            File Number)       Identification No.)
 incorporation)

 850 Dixie Highway, Louisville, Kentucky           40210
(Address of principal executive offices)         (Zip Code)

Registrant's telephone number, including area code (502) 585-1100



Item 7.  Financial Statements and Exhibits

 (a)      Not applicable.
 (b)      Not applicable.
 (c)      Exhibits.
          99     Press Release, dated January 15, 2004


Item 9.  Regulation FD Disclosure

Brown-Forman Corporation issued a press release today announcing the appointment
of James D. Hanauer as the chief executive officer of Brown-Forman's subsidiary,
Lenox, Inc.  A copy of  Brown-Forman  Corporation's  press  release is  attached
hereto as Exhibit 99.


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       Brown-Forman Corporation
                                            (Registrant)


Date:   January 15, 2004                  By:  /s/ Nelea A. Absher
                                                Nelea A. Absher
                                                Vice President, Senior Counsel
                                                & Assistant Secretary





                                                                 Exhibit 99

FOR IMMEDIATE RELEASE

BROWN-FORMAN EXECUTIVE NAMED CEO AT LENOX

Louisville,  KY, January 15, 2004 - Brown-Forman  Corporation Chairman and Chief
Executive  Officer  Owsley  Brown II and  Lenox,  Inc.  Chairman  Barry  Bramley
announced  today the  appointment  of James D.  Hanauer  as the chief  executive
officer of Brown-Forman's subsidiary, Lenox, Inc.

"I am confident  Jay Hanauer will provide the strong  leadership  Lenox needs to
guide it through its  challenges to sustained  prosperity,"  stated  Brown.  "As
president  of  Brown-Forman  Distillery  Company for the last eight  years,  Jay
formed and led an excellent team that has  consistently  created and implemented
innovative  ways to  improve  our  products.  His  demonstrated  creativity  and
leadership skills will greatly benefit the Lenox organization."

Stanley E. Krangel,  who has been president of Lenox since 1998, has resigned to
pursue interests outside the company.  As president,  Krangel operated under the
strategic  oversight  of  Bramley,  the  non-executive  chairman  of Lenox,  who
represents the Lenox Board and its Brown-Forman  parent.  "We appreciate  Stan's
contributions  to Lenox's success during his tenure with the company and we wish
him well in all his future endeavors," said Bramley.

Bramley made  special note of the fact that Hanauer will be the chief  executive
officer of Lenox,  a role that no  individual  has had at the  company in recent
years.  "By  appointing  Jay as CEO, we are giving him full  responsibility  for
running  the Lenox  business,"  stated  Bramley.  "As a result,  the need for my
active management as non-executive chairman is greatly diminished,  which allows
me the  opportunity  to fulfill  the  promise I made to my family to give up the
chairmanship  at the end of the  fiscal  year  (April  30,  2004).  I feel  very
confident  that Jay and the  management  team at Lenox,  with oversight from the
Lenox Board,  will now progress in strengthening and growing the Lenox portfolio
of brands."

Hanauer  joined  Brown-Forman  in 1996 as president of  Brown-Forman  Distillery
Company and has been  responsible  for the general  management of all production
aspects of the company's  global spirits  business.  He has also been a valuable
member of  Brown-Forman's  executive  committee since 1999,  contributing to the
overall strategic  direction of the company. In 2003, he also took on additional
responsibility of overseeing supply chain management for  Brown-Forman's  global
beverage  business.  Over  the  past  six  months,  he  has  led  Brown-Forman's
comprehensive strategic review of the Lenox business, which identified potential
solutions to a number of  challenges  facing the company as well as  prospective
ways it might take advantage of new opportunities.

Prior to joining  Brown-Forman,  Hanauer was supply chain vice president for the
North  American  beverage  division  of Quaker  Oats,  and before that he gained
valuable  experience working for the Pepsi Cola Company and Proctor & Gamble. He
is a graduate of the University of Cincinnati.

"I am excited  and  honored  about  being  given the chance to lead such a great
company,"  stated  Hanauer.  "Lenox is famous for its classic designs and I look
forward to continuing  the great  heritage of the company while also striving to
increase its relevance with today's and tomorrow's consumer."

Succeeding Hanauer as president of Brown-Forman Distillery Company will be James
B. Chiles.  Since 1993,  Chiles has been senior vice  president of  Brown-Forman
Distillery  Company,  directing  the  production  operations  of  the  company's
distilleries   and  overseeing  its   engineering  and  research  &  development
departments. Chiles has deep and varied management and leadership experiences at
Brown-Forman for over 30 years. He is a graduate of Vanderbilt University.

Lenox,  Inc.,  based in  Lawrenceville,  N.J., is a  wholly-owned  subsidiary of
Brown-Forman Corporation. Lenox includes Lenox China, Crystal, & Giftware, Lenox
Collections,  the Lenox-Kirk  Stieff  Collection,  Gorham Silver & Crystal,  and
Dansk Contemporary Tabletop, Housewares, and Giftware.

Brown-Forman  Corporation is a diversified producer and marketer of fine quality
consumer products,  including Jack Daniel's,  Southern Comfort, Finlandia Vodka,
Canadian Mist,  Fetzer and Bolla Wines,  Korbel  California  Champagnes,  Lenox,
Dansk, and Gorham tableware and giftware and Hartmann Luggage.