Roku and iSpot Announce Streaming Audience Measurement Partnership

First-of-its-kind partnership will unlock opportunities for Roku advertisers seeking best-in-class optimization and ad measurement through iSpot’s Unified Measurement solution

Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. The first-of-its-kind arrangement is multifold, with each company sharing measurement capabilities to drive innovation, opportunity, and advertiser value within the broader streaming TV ecosystem.

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Today, Roku, Inc. announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. (Graphic: Business Wire)

As part of the expanded partnership, iSpot will become a preferred third-party measurement partner for Roku, offering direct and programmatic advertisers fast, reliable metrics that demonstrate the unique reach, frequency, verified ad exposures, and outcomes delivered across ads running on the Roku platform. In addition, iSpot will integrate Roku’s Advertising Watermark to validate the authenticity of video ad inventory originating on the Roku platform.

iSpot will gain access to Roku’s exclusive, authenticated audience information. These assets will strengthen iSpot’s ability to connect audiences deterministically across linear TV and streaming on Roku. The partnership will bolster iSpot Data Connect, its next-generation audience measurement infrastructure, which powers currency and outcome measurement for the industry.

Together, Roku and iSpot will ensure streaming TV ads are measured fairly and accurately, to improve performance and measurement for advertisers running on the Roku platform, while helping iSpot’s customers make better purchasing decisions across the entire video marketplace. The partnership will also open the ability for marketers to measure accurately Roku’s advanced ad formats that span beyond video, such as Roku City brand integrations and Roku Marquee ads.

“Roku wants to use its unique assets built on the foundation of its massive footprint of 81M+ streaming households to further the measurement across all streaming channels and linear TV, to help solve for the problem of fragmentation in the industry,” said Louqman Parampath, VP of Product Management, Roku. “Together with iSpot, we believe improving measurement for the entire ecosystem will help drive better results for advertisers, while also driving more yield for publishers.”

“For decades, GroupM has been at the forefront of shaping the media landscape for advertisers. TV streaming advertising has undoubtedly made a huge leap forward with this partnership between Roku and iSpot, two of the leaders in the industry,” said Mike Fisher, Executive Director of Investment Innovation at GroupM U.S. “Roku’s vast audience combined with the measurement capabilities of iSpot will allow our brand partners to optimize their advertising with confidence in our accuracy.”

With audiences from Roku eventually scaled across all iSpot measurement products, the broader streaming TV marketplace – including agencies, brands, and media sellers – will benefit from precise, streaming-centric measurement to capitalize on the opportunity that exists for CTV.

“This is a game-changer for the industry – not just for iSpot or Roku, but for the entire advertising ecosystem looking to harness the scale and power of the leading TV streaming platform and capitalize on the most robust streaming measurement,” said Sean Muller, founder and CEO, iSpot. “It’s also critical that marketers have the most reliable and actionable audience measurement to base decisions on, as they shift budgets from traditional TV to streaming.”

*By hours streamed (Hypothesis Group: Q4 2023)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to trends related to TV streaming and advertising; Roku’s partnership with iSpot and the related benefits and opportunities; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2023, and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

About iSpot.tv

iSpot.tv is a cross-platform TV measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.

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