Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Holland Augusta Brown
  2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (Month/Day/Year)
03/17/2017
(Street)

LOUISVILLE, KY 40210
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class B Common 01/12/2017   G V 157,000 D $ 0 24,546 (1) I CLB 2012 Trust
Class B Common 03/17/2017   G V 212,850 D $ 0 22,270 (2) I CLB 2012 Trust
Class B Common 03/17/2017   J(3)   2,150 D (3) 23,640 I Eleanor Lee Trusts
Class B Common               12,907,116 (4) I Olympus Three LLC
Class B Common               20,007 (4) I ABH GRAT 2011
Class B Common               148,235 (4) D  
Class A Common               1,032,701 D  
Class A Common               482,284 I ABH GRAT 2007
Class B Common               107,476 I ABH GRAT 2007
Class A Common               84,308 I ABH GRAT 2011
Class A Common               5,033 I By Spouse
Class B Common               4,712 I By Spouse
Class A Common               4,580 I CLB 2012 Trust
Class A Common               62,984 I CLB Grandchildren Eq. Tr.
Class B Common               41,610 I CLB Grandchildren Eq. Tr.
Class A Common               41,374 I CLB Trust fbo Child-1
Class B Common               22,668 I CLB Trust fbo Child-1
Class A Common               43,456 I CLB Trust fbo Child-2
Class B Common               24,488 I CLB Trust fbo Child-2
Class A Common               43,456 I CLB Trust fbo Child-3
Class B Common               24,488 I CLB Trust fbo Child-3
Class A Common               36 I Eleanor Lee Trusts
Class B Common               1,092 I Hebe Exempt Trust
Class A Common               633,674 I Hebe Three Limited Partnership
Class B Common               430,568 I Hebe Three Limited Partnership
Class B Common               1,930 I Holland Family Trust
Class B Common               404,678 I OB2 Marital Trust
Class A Common               1,770 I OB2 Martial Trust
Class A Common               24 I OB2 Reverse QTIP Trust
Class B Common               102,896 I OB2 Reverse QTIP Trust

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Deferred Stock Units (5)               (6)   (6) Class A Common 3,381.661   3,381.661 D  
Deferred Stock Units (7)               (6)   (6) Class A Common 1,183.28   1,183.28 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Holland Augusta Brown
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210
  X   X    

Signatures

 Michael E. Carr, Jr., Attorney in Fact for Augusta Brown Holland   03/21/2017
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Total has been updated to reflect pro rata distribution of Class B shares made by Olympus Three, LLC on January 12, 2017.
(2) Total has been updated to reflect pro rata distribution of Class B shares made by Olympus Three, LLC on March 17, 2017.
(3) On March 17, 2017, the Eleanor Lee Trusts contributed 2,150 Class B shares in exchange for an interest in a limited liability company.
(4) Total has been updated to reflect pro rata distributions of Class B shares made by Olympus Three, LLC on January 12, 2017 and March 17, 2017.
(5) Under the Brown-Forman Corporation Non-Employee Director Deferred Stock Unit Program, each DSU represents the right to receive one share of the Company's Class A common stock. Grants made on July 28, 2016, were based on the closing price of the Company's Class A common stock on that date. On each dividend payment date, participants are credited with DSU equivalents.
(6) Annual grants of DSUs vest over the course of the Board year. DSUs are paid out in Class A common stock on the first February 1 that is at least six months following the Director's termination from Board service.
(7) Under the Brown-Forman Non-Employee Director Deferred Stock Unit Program each DSU represents the right to receive one share of the Company's Class A common stock. Grants made on July 23, 2015, were based on the closing price of the Company's Class A common stock on that date. On each dividend payment date, participants are credited with DSU equivalents.
 
Remarks:
The reporting person disclaims beneficial ownership of shares held by entities set forth on this form except to the extent of her pecuniary interest therein.

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