Orlando, FL - February 21, 2024 - Apple Rush Company, Inc. (OTC: APRU), a leading player in the beverage industry, proudly announces its groundbreaking manufacturing partnership with Mitra-9, LLC, a powerhouse in the kratom and kava market. This strategic alliance, effective since October 10th, 2023, signifies a pivotal moment for both companies as they unite to redefine the beverage landscape.

In this innovative collaboration, Mitra-9 has chosen APRU as its trusted partner for the production of its esteemed branded products at APRU's state-of-the-art brewing facility in Lena, IL. By combining Mitra-9's proprietary recipes and ingredients with APRU's cutting-edge production processes, this partnership aims to deliver unmatched kratom and kava beverages that set a new standard for taste and quality. Additionally, APRU will oversee the packaging of these products at the brewing facility, ensuring seamless distribution through Mitra-9's extensive network.

Since the commencement of manufacturing operations in November 2023, the collaboration has achieved unprecedented success. Beginning with a test run of 20,000 cans of Mitra-9's kava beverage, production swiftly escalated to 50,000 cans in December and January. With February's production projected to reach 80,000 cans, the introduction of new equipment is set to elevate production to an impressive 300,000 cans per month by spring. Lena Brewing's remarkable efficiency, boasting a 95% efficiency rate, has been instrumental in meeting demand, with projections forecasting a meteoric rise to one million units monthly by the end of 2024, representing over $4 million in revenue for Apple Rush Company, Inc.

Tony Torgerud, CEO of Apple Rush, expressed his enthusiasm for the partnership, stating, "Collaborating with Mitra-9 has been an extraordinary experience. Their products are not only effective but also highly acclaimed within the industry. This partnership underscores our commitment to delivering exceptional results to our shareholders, and Lena Brewing plays a pivotal role in this endeavor."

Echoing Torgerud's sentiments, Dallas Vasquez, CEO of Mitra-9, commented, "We are thrilled to embark on this journey with APRU in the production of our beverages. Their unparalleled efficiency and expertise in formulation have provided us with a significant advantage in bringing our vision to life."

The Apple Rush-Mitra-9 manufacturing partnership represents a bold leap forward in innovation and growth within the beverage sector. With a shared dedication to excellence and an unwavering pursuit of success, both companies are poised to set new benchmarks and captivate consumers worldwide.

About The Apple Rush Company, Inc.

The Apple Rush Company, Inc., through its subsidiary APRU, LLC, is a distributor of CPG products under the trademarked Apple Rush brand, Element brand and other labels. The Apple Rush brand has more than 50 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to now become a leader in the distribution of anhydrous hemp oil products nationwide. For more information, please go to www.aprubrands.com, www.element-brands.com, elementk.kratomwave.store www.alkhemicalroots.com with our expanded product portfolio.

About Mitra9

Mitra9 is dedicated to revitalizing ancient herbal traditions, crafting plant-based elixirs that transform nature into an invigorating beverage. Committed to combining happiness with exquisite taste, Mitra9 pioneers innovative solutions harnessing the potency of nature to enhance holistic well-being. Striving to change how people consume kava and kratom, Mitra9 has created great-tasting, ready-to-drink beverages that complement active lifestyles. Their specially designed formula offers a delicious beverage alternative, supporting both workdays and post-workout routines. Mitra9 products are gluten-free, plant-based, low in calories, and naturally flavored. With a focus on transparency, they provide lab-tested results for their responsibly sourced kratom and kava. Explore Mitra9's superior selection of ethically sourced kratom, harvested from Southeast Asia, delivering a unique blend that promotes vitality, focus, and a serene approach to life's challenges.

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www.aprubrands.com

Contact Details

Apple Rush Companies

Tony Torgerud

+1 888-741-3777

dtorgerud@aprullc.com