Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
BETHERS BRIAN
  2. Issuer Name and Ticker or Trading Symbol
1 800 CONTACTS INC [CTAC]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
President
(Last)
(First)
(Middle)
66 E WADSWORTH PARK DR 3RD FL.
3. Date of Earliest Transaction (Month/Day/Year)
09/06/2007
(Street)

DRAPER, UT 84020
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/06/2007   D   23,000 D (1) 82,000 D  
Common Stock 09/06/2007   D   82,000 D $ 24.25 (2) 0 D  
Common Stock 09/06/2007   D   10,000 D (3) 0 I see footnote (3)

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) $ 27.5 09/06/2007   D     85,000   (4) 07/09/2008 Common Stock 85,000 (5) 0 D  
Stock Option (right to buy) $ 22 09/06/2007   D     1,262   (6) 02/13/2009 Common Stock 1,262 (7) 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
BETHERS BRIAN
66 E WADSWORTH PARK DR 3RD FL.
DRAPER, UT 84020
      President  

Signatures

 Brian Bethers   09/06/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Disposed of in connection with the merger ("the merger") of Alta Acquisition Corp. ("Acquisition") with and into the issuer, with the issuer as the surviving corporation, effective September 6, 2007, pursuant to the Agreement and Plan of Merger, dated as of June 3, 2007, among Alta Parent Corp. ("Parent"), Acquisition and the issuer. 10,000 shares of restricted stock that vested upon completion of the merger pursuant to amended restricted stock agreements, dated as of September 5, 2007 (the "amended restricted stock agreements"), between the reporting person and the issuer, and 13,000 shares of common stock were exchanged for equity interests in the ultimate parent of Parent having an aggregate value of the $24.25 per share merger consideration multiplied by the number of shares exchanged.
(2) Disposed of in connection with the merger in exchange for the right to receive the $24.25 per share merger consideration with respect to (i) 51,180 shares of restricted stock that vested upon completion of the merger pursuant to the restricted stock agreements and (ii) 30,820 shares of restricted stock that will be paid in four equal quarterly installments beginning on December 6, 2008 pursuant to the amended restricted stock agreements.
(3) Disposed of in connection with the merger and exchanged for equity interests in the ultimate parent of Parent. Total includes (i) indirect beneficial ownership of 2,500 shares held by the Stacey N. Bethers Irrevocable Trust, (ii) indirect beneficial ownership of 2,500 shares held by the Jared B. Bethers Irrevocable Trust, (iii) indirect beneficial ownership of 2,500 shares held by the Brandon J. Bethers Irrevocable Trust and (iv) indirect beneficial ownership of 2,500 shares held by the Derek S. Bethers Irrevocable Trust. Mr. Bethers disclaims any beneficial ownership of the shares of common stock held in trust for his children.
(4) This option vested in four equal annual installments beginning on July 9, 2004.
(5) All options with an exercise price above the $24.25 per share merger consideration were cancelled in the merger and no payment will be made thereon.
(6) This option vests in four equal annual installments beginning on February 13, 2005. In connection with the merger, all unvested options became fully vested and exercisable.
(7) This option was cancelled in the merger in exchange for a cash payment equal to the difference between the exercise price of the option and the $24.25 per share merger consideration, multiplied by the number of shares subject to the option.

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