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*** Exercise Your Right to Vote *** Important Notice Regarding the Availability of Proxy Materials for the Annual Stockholder Meeting to Be Held on May 21, 2019. Meeting Information THE HERSHEY COMPANY Meeting Type: Annual Meeting For holders as of: March 22, 2019 Date: May 21, 2019 Time: 10:00 a.m. EDT Location: GIANT Center 550 West Hersheypark Drive Hershey, PA 17033 You are receiving this communication because you hold shares in the company named above. This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at www.proxyvote.com or easily request a paper copy (see reverse side). We encourage you to access and review all of the important information contained in the proxy materials before voting. THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 E70552-P16939-Z73811 See the reverse side of this notice to obtain proxy materials and voting instructions. Before You Vote How to Access the Proxy Materials Proxy Materials Available to VIEW or RECEIVE: NOTICE OF 2019 ANNUAL MEETING AND PROXY STATEMENT 2018 ANNUAL REPORT TO STOCKHOLDERS How to View Online: Have the information that is printed in the box marked by the arrow (located on the following page) and visit: www.proxyvote.com. How to Request and Receive a PAPER or E-MAIL Copy: If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request: 1) BY INTERNET: www.proxyvote.com 2) BY TELEPHONE: 1-800-579-1639 3) BY E-MAIL*: sendmaterial@proxyvote.com * If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow (located on the following page) in the subject line. XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX Please make the request as instructed above on or before May 7, 2019 to facilitate timely delivery. How To Vote E70553-P16939-Z73811 Please Choose One of the Following Voting Methods Vote In Person: Please review the proxy materials for directions to the annual meeting and information on what you will need to bring with you to gain access to the meeting. You must have a government-issued photo identification and an admission ticket to be admitted. THIS NOTICE WILL SERVE AS AN ADMISSION TICKET. At the meeting, you will need to request a ballot to vote these shares. Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the information that is printed in the box marked by the arrow (located on the following page) available and follow the instructions. Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card. XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX | The Proposals to be voted on at our Annual Meeting are listed below along with the Board of Directors' recommendations. The Board of Directors recommends you vote FOR each of the following nominees: 1. Election of Directors Nominees: 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) C. A. Davis 05) M. K. Haben 06) J. C. Katzman 07) M. D. Koken 08) R. M. Malcolm 09) A. J. Palmer 10) J. R. Perez 11) W. L. Schoppert 12) D. L. Shedlarz The Board of Directors recommends you vote FOR Proposals 2 and 3: 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2019. 3. Approve named executive officer compensation on a non-binding advisory basis. E70554-P16939-Z73811 The Proposals to be voted on at our Annual Meeting are listed below along with the Board of Directors' recommendations. The Board of Directors recommends you vote FOR each of the following nominees: 1. Election of Directors Nominees: 01) P. M. Arway 02) J. W. Brown 03) M. G. Buck 04) C. A. Davis 05) M. K. Haben 06) J. C. Katzman 07) M. D. Koken 08) R. M. Malcolm 09) A. J. Palmer 10) D. L. Shedlarz The Board of Directors recommends you vote FOR Proposals 2 and 3: 2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2019. 3. Approve named executive officer compensation on a non-binding advisory basis. E70555-P16939-Z73811 E70556-P16939-Z73811 |