UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event reported) July 19, 2004 ADOLPH COORS COMPANY -------------------------------------------------------------------------------- (Exact name of registrant as specified in its chapter) Delaware 1-14829 84-0178360 ---------------------------- ----------- ------------- (State or other jurisdiction (Commission (IRS Employer of incorporation File Number) Identification No.) 311 - 10th Street Golden, Colorado 80401 ---------------------------------------- ---------- (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code 303.279.6565 Not Applicable -------------------------------------------------------------------------------- (Former name or former address, if changed since last report) ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE On July 19, 2004, Adolph Coors Company issued a press release confirming that the Company and Molson Inc. are in advanced discussions concerning a possible merger of equals between the two companies. Terms of the proposed transaction are still being discussed and are subject to final Board approvals. A copy of the press release is incorporated herein by reference as Exhibit 99.1. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ADOLPH COORS COMPANY (Registrant) Date: July 19, 2004 /s/ Annita M. Menogan Annita M. Menogan, Secretary EXHIBIT INDEX Exhibit No. Description ----------- ----------- 99.1 Release dated July 19, 2004