Groundbreaking gift covers all of Retail ROI’s operating expenses for its upcoming SuperFriday fundraiser and establishes the 100% Club, enabling all other personal and company contributions to go directly to help children in need

First Insight, Inc., the world’s leading Next-Gen Experience Management (XM) technology platform that is transforming how companies make better decisions leading to a sustainable future, and the Retail Orphan Initiative (RetailROI), a 501(c)(3) organization whose purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide, today announced First Insight’s $50,000 gift to RetailROI. Through this contribution, First Insight will support all of RetailROI’s operating expenses for the 13^th annual SuperFriday fundraising virtual event on January 28, 2022, ensuring that all contributions made to this campaign will go directly to the people in need served by RetailROI and establishing First Insight as the inaugural member of the RetailROI 100% Club.

“Since our inception, the core mission of First Insight has been and continues to be to make the world a better place. It has been written on the wall of each of our locations since Day 1,” said Greg Petro, CEO and founder of First Insight. “We decided that this year, rather than constructing and staffing our usual large booth at the National Retail Federation (NRF) show, we would do more good by scaling this way back and giving those funds to people who have been hurt most by the pandemic, including orphans and children in need.”

First Insight will continue to maintain a presence at NRF 2022 in New York City, January 16-18. Meetings can be scheduled using this link.

"Words cannot describe our gratitude to First Insight for their monumental support, especially during this challenging time,” said Greg Buzek, President of IHL and founder and President of RetailROI. “After a year of pandemic and no live fundraising events, this gift is a literal lifesaver to the thousands served by RetailROI, allowing for 100% of all other donations to flow directly to helping the children we serve.”

First Insight’s contribution will also provide support to RetailROI program funding in the U.S., Haiti, and Jamaica. To learn more about RetailROI and join First Insight in supporting their life-changing work, visit RetailROI.org.

About First Insight, Inc.

First Insight, the world’s leading Next-Gen Experience Management (XM) technology platform, is transforming how companies make better decisions leading to a sustainable future. Customers include the world’s leading retailers, brands, sporting goods companies, department stores, consumer products companies, CPG, mass merchants and wholesalers. For further information, please visit: www.firstinsight.com. For further information, please visit www.firstinsight.com.

About RetailRO

The Retail Orphan Initiative is a 501(c)(3) organization whose purpose is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide. Through partnerships with retailers, vendors, and manufacturers, RetailROI helps to create internal programs for companies to provide assistance as well as participate in fundraisers throughout the year. Learn more at https://www.retailroi.org/

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