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Where trade thrives, people thrive. This has been true for centuries. From the agoras of ancient Greece to the bustling bazaars throughout the world today, trade has always been a vehicle for connections and commerce – and also for the exchange of cultures and ideas. Opportunity was a matter of getting to the marketplace.
These days, more and more of the work we do and the widgets we exchange are digitized. Even before the pandemic sparked a rapid shift to e-commerce and digitization, services and data flows were outpacing goods as the main units of trade. In theory, the internet became the global commons, a place where anyone with a solid business idea and internet access could link up to the supply chain system and become a legitimate entrepreneur.
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