Business Insurance

Login  |  Register Subscribe



One size fits many? Young fashion brand «oh sister clothing» makes it possible and addresses other customer concerns

By: PRLog

BARCELONA, Spain - Jan. 5, 2022 - PRLog -- A young brand creates inclusive clothes and addresses the issues of ethical production and sustainability head on.

According to a recent McKinsey study, the two biggest trends for 2022 would be a wish to get out of loungewear without losing comfort («wardrobe reboot») and an ever-growing public concern for ecology and ethical production.

«oh sister clothing», a woman for women brand created in 2021, addresses both these trends. Its one-size-fits-many concept celebrates different body types. The brand's designer created innovative clothing patterns  that guarantee a perfect fit at various sizes. The brand creates timeless items in a minimalist style touched with romanticism. It offers sustainable style and elegance without compromising comfort.

Genia Pronyakina, the brand's founder and designer, says:

«It is of utmost importance that my brand offers designs that value a healthy attitude to women's bodies. I see the growing demand for redefining the concept of feminine and elegant, and to be dressed to one's ideals, rejecting the demand of a male gaze. As a consumer myself, I care for ethical production. That's why I work with only local ateliers, where I can check the working conditions. I care for sustainability. Choosing high-quality fabrics, I make clothes that last long. Later, such clothes can easily become a part of the circular economy. I opted for recycled and recyclable packaging, no plastic. I work with local suppliers, reducing the supply chain and gas emissions. All in all, I created a brand that corresponds to my values.»

Now the brand is running a crowdfunding campaign to raise additional funds to produce its first collection and building a distribution chain: http://kck.st/3oUizbI.

Contact
Genia
***@ohsister.clothing

Photos: (Click photo to enlarge)

oh sister clothing Logo First Collection

Read Full Story - One size fits many? Young fashion brand «oh sister clothing» makes it possible and addresses other customer concerns | More news from this source

Press release distribution by PRLog

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.

Business Insurance Webinars & Webcasts

August 12: "Get Retrofit: Insurance Savings from Property Upgrades"

August 7: "Friends & Foes: Best Practices for Social Media Risk Management"

August 17: "Supply Chain Crisis?Navigating Business Interruption Coverage and Claims After the Japanese Earthquakes"

September 8: "Dormant Dangers: Protecting Key Corporate Assets from Cyber Attacks"

View all webcasts & webinars


Business Insurance Upcoming Issues

Aug. 22/29: Industry Financials: First-Half Results
Health Care Reform: Impact on Firms

September 5: Special Report: Alternative Risks

September 12: Workers Comp & Safety Management

View editorial calendar
Subscribe to Business Insurance