SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                ----------------

                                    FORM 8-K


                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



       Date of Report (Date of earliest event reported): October 19, 2004


                       World Wrestling Entertainment, Inc.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


         Delaware                      000-27639                  04-2693383
----------------------------         --------------          -------------------
(State or other jurisdiction          (Commission               (IRS Employer
    of incorporation)                 File Number)           Identification No.)


                    1241 East Main Street, Stamford, CT 06902
           ----------------------------------------------- ----------
               (Address of principal executive offices) (Zip code)


       Registrant's telephone number, including area code: (203) 352-8600

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2.):

|_|  Written  communications  pursuant to Rule 425 under the  Securities Act (17
     CFR 230.425)
|_|  Soliciting  material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)
|_|  Pre-commencement   communications  pursuant  to  Rule  14d-2(b)  under  the
     Exchange Act (17 CFR 240.14d-2(b))
|_|  Pre-commencement   communications  pursuant  to  Rule  13e-4(c)  under  the
     Exchange Act (17 CFR 240.13e-4(c))





Item 8.01.  Other Events.

     On October 19, 2004,  World  Wrestling  Entertainment,  Inc. issued a press
release  announcing  that the Company  had filed an action in the U.S.  District
Court for the Southern  District of New York against Jakks  Pacific,  Inc.,  two
foreign  subsidiaries of Jakks,  THQ, Inc., a joint venture  involving Jakks and
THQ, Stanley Shenker and Associates, Inc. and Bell Licensing, LLC. The suit also
names as defendants certain  individuals  employed by the corporate  defendants,
including three senior executives of Jakks, and Stanley Shenker and James Bell.

     The Company's  lawsuit alleges  violations of the Racketeer  Influenced and
Corrupt  Organization  Act  (RICO)  and  the  anti-bribery   provisions  of  the
Robinson-Patman  Act, and various claims under state law. The Company is seeking
treble, punitive and other damages and a declaration that the existing videogame
license with the joint  venture of Jakks and THQ and a related  amendment to the
toy licenses with Jakks are void and unenforceable.

     Jakks has been the  Company's  toy  licensee  since late 1995 and  operates
under current  licenses that expire by their terms in 2009. The joint venture of
Jakks and THQ  obtained a  videogame  license  from the  Company in 1998,  which
license is to expire in 2009,  subject to a right by the joint venture to extend
the  license  for  an  additional  five  years.  During  the  pendency  of  this
litigation, the Company intends to continue to fulfill its obligations under the
current licenses and expects Jakks and THQ to do likewise.  The current licenses
account for approximately 3.5% of the Company's total annual revenues.

Item 9.01.  Financial Statements and Exhibits.

         (a) Not applicable.

         (b) Not applicable.

         (c) Exhibits

             99.1  Press Release dated October 19, 2004.






                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                               WORLD WRESTLING ENTERTAINMENT, INC.



                               By:      /s/ Philip B. Livingston
                                    ---------------------------------------

                                    Philip B. Livingston
                                    Chief Financial Officer

Dated:  October 19, 2004






FOR IMMEDIATE RELEASE                                CONTACT:  GARY DAVIS
---------------------                                203.353.5066




             WORLD WRESTLING ENTERTAINMENT, INC. FILES SUIT AGAINST
              JAKKS PACIFIC, INC., THQ, INC. AND RELATED DEFENDANTS

             WWE CITES RICO VIOLATIONS AND COMMERCIAL BRIBERY SCHEME
                IN CONNECTION WITH INTELLECTUAL PROPERTY LICENSES


     STAMFORD,  Conn.,  October 19, 2004 --World Wrestling  Entertainment,  Inc.
("WWE") today filed a fourteen  count  complaint in the United  States  District
Court  for the  Southern  District  of New  York  against  Jakks  Pacific,  Inc.
("Jakks"), two foreign subsidiaries of Jakks, THQ, Inc. ("THQ"), a joint venture
involving Jakks and THQ,  Stanley Shenker & Associates,  Inc.  ("SSAI") and Bell
Licensing,  LLC. The suit also names as defendants certain individuals  employed
by the corporate  defendants,  including  specifically  Jack  Friedman,  Stephen
Berman and Joel Bennett,  the three  highest-ranking  executives  of Jakks,  and
Stanley Shenker and James Bell.

     The suit  alleges  numerous  violations  of the  Racketeer  Influenced  and
Corrupt  Organization Act (RICO);  violations of the anti-bribery  provisions of
the  Robinson-Patman  Act; and various  claims  arising  under state law. By the
action,  WWE is  seeking  treble,  punitive  and  other  damages,  as  well as a
declaration that the videogame  license with the joint venture of Jakks and THQ,
and  a  related   amendment  to  the  toy  license  with  Jakks,  are  void  and
unenforceable  due to commercial  bribery and other violations of state law. The
lawsuit can be viewed at corporate.wwe.com.

     The suit arises out of litigation  initially  commenced by SSAI against WWE
in  Connecticut  state court for  commissions  SSAI  claimed it had earned while
serving as WWE's licensing agent. During that litigation, WWE discovered certain
irregularities  in its licensing  program  beginning in the 1998 time frame when
SSAI  served as WWE's  licensing  agent and Bell  served  as WWE's  Senior  Vice
President  of  Licensing  and  Merchandising.  Specifically,  WWE learned in the
Connecticut  state court proceeding that SSAI split its commissions with Bell on
various licenses allegedly procured by SSAI and recommended to WWE management by
Bell.  WWE also learned that  certain  licensees  had paid monies into a foreign
bank account controlled by Shenker during the time he was WWE's licensing agent.
In the  Connecticut  case,  the Court found that Stanley  Shenker had  committed
serial  perjury  in order to cover up his  payments  to Bell and his  receipt of
monies in a foreign  bank  account  from WWE  licensees,  including  Jakks,  and
granted  a  default  judgment  in favor  of WWE  against  SSAI on  counterclaims
asserted  against  SSAI.  The  Court in the  Connecticut  case has also  granted
partial summary judgment against Bell in favor of WWE on claims asserted against
Bell by WWE.



     The federal  lawsuit  filed by WWE against  Jakks and the other  defendants
relates to a series of payments  made in 1998 to Shenker's  foreign bank account
by two  foreign  subsidiaries  of Jakks.  The Company  has  discovered  that the
payments in question  were then split with Bell by Shenker.  Two of the payments
in question  occurred during the time that WWE was in the process of selecting a
licensee for videogames  featuring WWE talent.  One of the payments was directed
to be made by Jakks'  officers  on the same day that  SSAI and Bell  recommended
that the videogame license be granted to Jakks. The third payment was made after
the videogame license was awarded to a joint venture of Jakks and THQ.

     In a statement issued today, Linda McMahon,  the Chief Executive Officer of
WWE, stated:

          "We very much regret having to take this action today, but
          regret even more the facts and circumstances which have
          compelled us to do so. WWE's intellectual property is a
          valuable asset of the Company, and we believe the actions
          taken today are necessary to preserve the integrity of our
          licensing process and essential to ensure that WWE receives
          appropriate and fair compensation for the grant of a license
          to use our intellectual property."

     Jakks has been  WWE's toy  licensee  since  late 1995 and the  current  toy
licenses are otherwise set to expire in 2009. The joint venture of Jakks and THQ
obtained the videogame  license in 1998,  with its term also scheduled to expire
in 2009,  subject  to a right to renew  the  license  by the joint  venture  for
another five years on certain conditions.

     World   Wrestling   Entertainment,   Inc.  is  an   integrated   media  and
entertainment company headquartered in Stamford, Conn., with offices in New York
City, Los Angeles, Toronto, and London.

Trademarks: The names of all World Wrestling Entertainment televised and live
programming, talent names, images, likenesses, slogans and wrestling moves and
all World Wrestling Entertainment logos are trademarks which are the exclusive
property of World Wrestling Entertainment, Inc.

Forward-Looking Statements: This news release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities Litigation
Reform Act of 1995, which are subject to various risks and uncertainties. These
risks and uncertainties include general market conditions, which could result in
only a portion or none of the shares being registered to be offered and sold,
the conditions of the markets for live events, broadcast television, cable
television, pay-per-view, Internet, entertainment, professional sports, and
licensed merchandise; acceptance of the Company's brands, media and merchandise
within those markets; uncertainties relating to litigation; risks associated
with producing live events both domestically and internationally; uncertainties
associated with international markets; risks relating to maintaining and
renewing key agreements, including television distribution agreements; and other
risks and factors set forth from time to time in Company filings with the
Securities and Exchange Commission. Actual results could differ materially from
those currently expected or anticipated.