Mike Marko, owner of IM Consultant Services in Cincinnati, Ohio, has released a blog post on how to start Twitter for business usage. Marko claims that the social network has become one of the most useful platforms for marketing as well as advertising. However, he also believes many business owners are daunted by the prospect of marketing on so fast-moving a network, especially one whose claim to fame is its use of an extreme microblogging format. He believes business owners should not miss out on the opportunities the platform offers, however, so he provides advice on how they can make the most of Twitter for marketing.
Marko starts his discussion of Twitter basics for business by noting that Twitter has around 336 million monthly users already. The marketer asserts that this represents a massive audience that business owners should try to reach. He also states that the open-forum, conversational format of Twitter makes it an exciting place for sharing a business’s content, products and services, or ideas.
“Twitter has a lot going for it as a marketing channel,” says Marko. “For one thing, this is a social network created with the intent of spurring conversation among users. That makes it a superb place for building connections! Businesses can reach out to both their current and potential customers using it, and thus build strong, fruitful connections with them. Those connections can lead to various business benefits, from improved sales to word-of-mouth marketing.”
To that end, he offers tips for his readers on how they can use Twitter to promote their businesses. The first of Marko’s business Twitter tips has to do with hashtags. Marko explains that hashtags are keywords that can be used to mark and group content about the same topic. People can thus search for a particular hashtag to find all the content that has been tagged with it, and which is purportedly about the topic that user is searching for.
“Hashtags are critical to the use of Twitter for business,” Marko states. “Without hashtags, your tweets are less likely to be seen by your target audience. There are so many tweets on the network each second that it’s conceivable for yours to be buried in a matter of minutes. That means even your followers might not even see your tweets sometimes.”
Hashtags make it easier for interested users to find a tweet, however. Furthermore, Marko notes that they make it possible for a business to extend its reach. This is because content with a hashtag may be found by even Twitter users who are not following the business’s account yet. As long as they are interested in the topic of that content and are searching for that hashtag, Twitter users have a chance of seeing it.
Marko also advises his readers to post tweets that have multimedia content. To be precise, he advises using photos as well as videos in tweets.
“Tweets with visuals always get better traction with consumers,” says the marketer. “Most people’s brains are wired to react to visual media. That’s why it’s preferable to make the most of Twitter’s photo- and video-uploading features. I myself try to upload an image with each tweet I post, because it makes it stand out more.”
Marko goes on to advise his readers to try to create Twitter Chats of their own. A Twitter Chat is a public discussion on the network, usually organized around a hashtag that has been predetermined beforehand and taking place at an agreed-upon time. Marko says that business owners can arrange Twitter Chats around their brands or products and services to build their presence on the network. It can also help them connect even more effectively with their customers or “fans” on the platform.
Furthermore, Marko says business owners should consider advertising on Twitter. While they can reach a good portion of their target audience using organic marketing methods, they can improve their reach even further by using paid marketing tactics. He notes that Twitter is rich in ad formats for businesses too, and even offers advertisers options to promote tweets and accounts, as well as trends.
Using any of these options can help businesses introduce their brands, products, or services to an even wider range of consumers. Marko states that business owners should use them for things they want to boost, like special events or tweets about promotions. He says this can be an effective way to enhance a brand’s reputation and visibility on Twitter.
Marko is an experienced online marketer who has helped hundreds of businesses with their marketing campaigns. He and his team at IM Consultant Services have years of experience in their field and currently offer services such as search engine optimization, social media marketing, and more. Marko also regularly posts tutorials and informative articles on his blog for business owners looking to learn more about online marketing. Besides articles on how to start Twitter for business usage, he has written pieces on a variety of other topics. Those interested in learning more can visit his official blog. Business owners who want his assistance in marketing can also contact him via email or phone.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
