SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549


                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                         TO SECTION 13 OR 15 (d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of report (Date of earliest event reported)             July 21, 2004
                                                 -------------------------------

                               The St. Joe Company
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             (Exact Name of Registrant as Specified in Its Charter)

                                     Florida
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                 (State or Other Jurisdiction of Incorporation)

       1-10466                                           59-0432511
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(Commission File Number)                       (IRS Employer Identification No.)

245 Riverside Avenue, Suite 500, Jacksonville, FL                         32202
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(Address of Principal Executive Offices)                              (Zip Code)

                                 (904) 301-4200
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              (Registrant's Telephone Number, Including Area Code)

                                       N/A
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          (Former Name or Former Address, if Changed Since Last Report)




ITEM 12.  RESULTS OF OPERATIONS AND FINANCIAL CONDITION
          -----------------------

          The Company issued a Press Release dated July 21, 2004, announcing the
          Company's  financial  results for the quarter ended June 30,  2004. A
          copy  is  furnished  with  this  Form  8-K  as  Exhibit  99.1  and  is
          incorporated by reference.



                                   SIGNATURES

           Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                     THE ST. JOE COMPANY



Dated:  July 21, 2004                        By:       /s/ Michael N. Regan
                                                 -------------------------------
                                                 Name:  Michael N. Regan
                                                 Title: Senior Vice President