Filed by Yellow Corporation
Pursuant to Rule 425 under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12 and Rule 14d-2(b)
of the Securities Exchange Act of 1934
Subject Company: Yellow Corporation
Commission File No.: 333-108081
Subject Company: Roadway Corporation
Commission File No.: 000-32821
FORWARD-LOOKING STATEMENTS
Certain statements made herein contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words expect, will, look forward to and similar expressions are intended to identify forward-looking statements.
The expectations set forth in this filing regarding accretion, returns on invested capital, achievement of annual savings and synergies, achievement of strong cash flow, sufficiency of cash flow to fund capital expenditures and achievement of debt reduction targets are only the parties expectations regarding these matters. Actual results could differ materially from these expectations depending on factors such as the combined companys cost of capital, the ability of the combined company to identify and implement cost savings, synergies and efficiencies in the time frame needed to achieve these expectations, prior contractual commitments of the combined companies and their ability to terminate these commitments or amend, renegotiate or settle the same, the combined companys actual capital needs, the absence of any material incident of property damage or other hazard that could affect the need to effect capital expenditures, any unforeseen merger or acquisition opportunities that could affect capital needs, the costs incurred in implementing synergies and the factors that generally affect both Yellows and Roadways respective businesses as further outlined in Managements Discussion and Analysis of Financial Condition and Results of Operations in each of the companies respective Annual Reports on Form 10-K for the year ended December 31, 2002 and the Risk Factors outlined in Yellows Current Report on Form 8-K filed on August 4, 2003 and its Registration Statement on Form S-4 filed on August 19, 2003. Yellows plans regarding the maintenance of the separate Yellow and Roadway brands and networks, the continuation of the Roadway headquarters as a major operational center, the focus on administrative and back office synergies and workforce rationalizations are only its current plans and intentions regarding these matters. Actual actions that the combined company may take may differ from time to time as the combined company may deem necessary or advisable in the best interest of the combined company and its shareholders to attempt to achieve the successful integration of the companies, the synergies needed to make the transaction a financial success and to react to the economy and the combined companys market for its transportation services.
ADDITIONAL INFORMATION
Yellow and Roadway will file a proxy statement/prospectus and other relevant documents concerning the proposed merger transaction with the Securities and Exchange Commission (SEC). Investors are urged to read the proxy statement/prospectus when it becomes available and any other relevant documents filed with the SEC because they will contain important information. You will be able to obtain the documents free of charge at the website maintained by the SEC at www.sec.gov. In addition, you may obtain documents filed with the SEC by Yellow free of charge by requesting them in writing from Yellow or by telephone at (913) 696-6100. You may obtain documents filed with the SEC by Roadway free of charge by requesting them in writing from Roadway or by telephone at (330) 384-1717. Yellow and Roadway, and their respective directors and executive officers, may be deemed to be participants in the solicitation of proxies from the stockholders of Yellow and Roadway in connection with the merger. Information about the directors and executive officers of Yellow and their ownership of Yellow stock is set forth in the proxy statement for Yellows 2003 Annual Meeting of Stockholders. Information about the directors and executive officers of Roadway and their ownership of Roadway stock is set forth in the proxy statement for Roadways 2003 Annual Meeting of Stockholders. Investors may obtain additional information regarding the interests of such participants by reading the proxy statement/prospectus when it becomes available.
The following documents are filed herewith pursuant to Rule 425 under the Securities Act of 1933:
| Press Release of Yellow Corporation dated October 1, 2003; and |
| Sideshow presentation to analysts on October 3, 2003 |
10990 Roe Avenue
Overland Park, KS 66211-1213
(913) 696-6100
(913) 696-6116 FAX
NEWS RELEASE
YELLOW CORPORATION
October 1, 2003
For Immediate Release
YELLOW CORPORATION TO HOST ANALYSTS MEETING
OVERLAND PARK, KAN. Yellow Corporation (NASDAQ: YELL), will host an analysts meeting at its world headquarters on Friday, October 3, 2003. The meeting, which will begin at 1 p.m. EDT, can be accessed either through the internet or by dial-in. Bill Zollars, Chairman, President and CEO of Yellow Corporation, and Jim Staley, President and CEO of Roadway Corporation, are scheduled to present, along with other members of Yellow senior management.
A live audio webcast of our strategic direction and financial update discussions can be accessed on our website, www.yellowcorp.com, or at: http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=yell&script=1010&item_id=788946. Presentations will be available for 30 days on these websites. The audio portion of the presentations can also be accessed live by dialing 1.888.609.3912.
Yellow Corporation, a Fortune 500 company, is a holding company that through wholly-owned operating subsidiaries offers its customers a wide range of asset and non-asset-based transportation services integrated by technology. Its largest subsidiary, Yellow Transportation, offers a full range of regional, national and international services for the movement of industrial, commercial and retail goods. Meridian IQ is a non-asset global transportation management company that plans and coordinates the movement of goods worldwide. Yellow Technologies provides innovative technology solutions and services exclusively for Yellow Corporation companies. Headquartered in Overland Park, Kansas, Yellow Corporation employs approximately 23,000 people.
Analyst Contact: |
Stephen Bruffett Yellow Corporation 913.696.6108 steve.bruffett@yellowcorp.com | |
Media Contact: |
Suzanne Dawson Linden Alschuler & Kaplan 212.329.1420 sdawson@lakpr.com |
AnalystsMeeting
AnalystsMeeting
Exhibit 99.2
Stephen Bruffett
Vice President and Treasurer, Yellow Corporation
Forward-looking Statements
This presentation (and oral statements made regarding the subjects of this presentation, contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The words expect, will, remain, estimated, anticipated and similar expressions are intended to identify forward-looking statements. The expectations set forth in this release regarding accretion, incremental margins, economic recovery, achievement of annual savings and synergies, achievement of strong cash flow, sufficiency of cash flow to fund capital expenditures and achievement of debt reduction targets are only the parties expectations regarding these matters. Actual results could differ materially from these expectations depending on factors such as the combined companys cost of capital, the ability of the combined company to identify and implement cost savings, synergies and efficiencies in the time frame needed to achieve these expectations, prior contractual commitments of the combined companies and their ability to terminate these commitments or amend, renegotiate or settle the same, the combined companys actual capital needs, the absence of any material incident of property damage or other hazard that could affect the need to effect capital expenditures, any unforeseen merger or acquisition opportunities that could affect capital needs, the costs incurred in implementing synergies and the factors that generally effect both Yellow and Roadway businesses as further outlined in Managements Discussion and Analysis of Financial Condition and Results of Operations in each of the companies respective Annual Reports on Form 10-K for the year ended December 31, 2002. Yellow plans regarding the maintenance of the separate Yellow and Roadway brands and networks, technology matters, service offerings, the focus on administrative and back office synergies and are only its current plans and intentions regarding these matters. Actual actions that the combined company may take may differ from time to time as the combined company may deem necessary or advisable in the best interest of the combined company and its shareholders to attempt to achieve the successful integration of the companies, the synergies needed to make the transaction a financial success and to react to the economy and the combined companys market for its transportation services.
AnalystsMeeting
Bill Zollars
Chairman, President and CEO, Yellow Corporation
Reinventing A Company
It is not the strongest of the
species that survive, nor the
most intelligent, but those
most responsive to change.
- Charles Darwin
7
William Refrigerator Perry
Height: 6-2
Speed: Slow
Power: Enormous
Weight: 315
Agility: None
Versatility: Low
The Old Yellow
Big
Slow
U.S.A. Only
One Trick Pony
Regulated
Inwardly Obsessed
Technology Aware
75 Year History
10
Yellow
Worst of 97
Barry Sanders (The New Team Yellow)
Height: 5-8
Speed: Lightning Fast
Power: Focused
Weight: 200
Agility: Nimble
Versatility: High
The New Yellow
Big
Nimble/Flexible
Global
Service Portfolio
Highly Competitive
Customer Centric
Technology Driven
Strong Brand
Change everything fast
and all at
once.
- Gordon Bethune
Continental Airlines
13
At Yellow, Everything
Starts With The Customer
14
Before and After
Our business used to be:
Trucking
Freight Movement
Less Than Truckload (LTL)
Now our business is:
Services that satisfy consumer needs
Services that give consumers peace of mind
Services that deliver on promises
16
Where To Start?
17
Need A Light
On The
Hill
18
Our Core Purpose
To make global commerce
work
by connecting people, places
and information.
Our Vision
Yellow will be the leading provider
of guaranteed, time-definite,
defect-free, hassle-free
transportation services for
business customers worldwide.
21
How Do We Get
To The Vision?
How Do We Get To The Vision?
People
Process
Technology
People
Challenge
Create a High Performance /
Customer Centric Culture
People
Changing Culture Is Like
Changing The Companys DNA
People
Management Team
Well-balanced
Yellow, Kodak, Ryder, P&G, Bristol Myers, FedEx,
General Electric,
Hillenbrand, Motorola, Baker Hughes,
Hertz, SABRE, Honeywell
People
Relentless Repetition
of Vision
People
Enabling Organization
People
Fallacy -
Any Organizational
Structure
Will Work With The Right People.
People
Truth -
The Best People Operating
In
The Best Structure Will Always Win.
30
New Structure At Yellow
(or anywhere)
New Structure At Yellow (or anywhere)
Destroy Silos / Build Teams
New Structure At Yellow (or anywhere)
Decisions Close To Customers
New Structure At Yellow (or anywhere)
Demand Entrepreneurship
Without
Sub-optimizing
New Structure At Yellow (or anywhere)
Create Passion
New Structure At Yellow (or anywhere)
Train, Train, Train
New Structure At Yellow (or anywhere)
Reinforce Right
Behavior
With Incentives
37
Process
Process
Engineer From The Ground Up
2-year effort
Identify best practices
Focus on short interval scheduling
Certify and audit
Institutionalize
Process
Engineer From The Ground Up
Results
Faster
More consistent
More predictable
Process
Train, Train, Train
41
Technology
Technology
Get Focused
Technology
Make The Investment
Technology
Stay Light On Your Feet
Technology
Relentless On
Development vs. Maintenance
Technology
Train, Train, Train
How Do We Get To The Vision?
People
Process
Technology
Progress
Highest Customer Satisfaction Ever
Satisfaction
Likelihood to
Recommend
Intent to
Purchase
Secure
Progress
Highest Employee Satisfaction
Lowest Voluntary Turnover
One Trick Pony
Portfolio of Time
Definite
Services
Recognition - Number One In Our Industry
BERKSHIRE HATHAWAY INC.
Industry Ranking
2003
Social Responsibility
1
Innovation
1
Investment Value
1
Use of Corporate Assets
1
Employee Talent
1
Financial Soundness
1
Quality of Services
1
Quality of Management
1
1
Overall
22,029
54,936
130,000
Registrants
Yellow Technologies
Innovative & Award-winning
Solutions
Market Value
$ 350 Million
$ 800 Million
$2.0 Billion
$ 200 Million SCST
$ 140 Million SCST
54
A Bold Strategic Combination
Building for the Future
Roadway Transaction
The Right Strategy, the Right Partner
Right Strategy
World-class transportation brands
Broader capabilities
Increased capacity
Non-asset solutions to larger base of customers
More effective technology investment
Focus on growth
Right Partner
Strong brand equity
Strong operating performance
Significant synergies available
Large customer base with limited overlap
Right Time
Both companies are solidly profitable
Roadway management team supportive of strategy
5-year labor agreement
Favorable financial markets
Potential of economic recovery
Substantial operating leverage
Incremental margins of 15 20%
Roadway Transaction The Right Time
Ensuring Success
Maintain separate networks
Maintain customer contacts
Invest and build brands
Implement incremental technology change
Focus on growth
AnalystsMeeting
Dan Churay
Senior Vice President, General Counsel and Secretary, Yellow Corporation
Don Barger
Senior Vice President and Chief Financial Officer, Yellow Corporation
Transaction Timeline
Acquisition Timeline Update
Department of Justice review
Second request received on August 18
Currently providing responses
SEC process
Preliminary proxy filed on August 19
Record date established for October 16
Shareholder vote likely in fourth quarter
Closing targeted for fourth quarter
Financing Timeline Update
July 8 - Agreement announced
August 4 - $250 million 5% Contingent Convertible Senior Notes
DOJ Clearance - $150 million High Yield Senior Notes
At Closing
Secured facility (revolver, term loan, LOC collateral)
$300 million liquidity
(millions)
(1) - $225 million of notes marked to fair value of $252 million as part of purchase accounting.
(2) - Total debt amount may vary.
Anticipated Capital Structure at Closing
Debt structure provides flexibility at attractive terms
ABS borrowings
$103
Term loan
175
Convertible notes
250
New senior unsecured notes
150
Roadway senior unsecured notes
252
(1)
Industrial development bonds
14
Total debt
$944
(2)
All-in cost of debt of approximately 7%
Pro Forma Leverage
Both companies will continue to reduce debt
Free cash flow generation allows for rapid debt reduction
NOPAT return on capital above cost of capital within 12 months of closing
Debt to EBITDA
Debt to Capital
Required Accretion Synergies
2004
Consensus
Yellow
$2.74/share
Roadway
$3.10/share
Yellow Roadway assumptions
Shares
50 million
Interest expense
$65 million
Required synergies
$30 million
Required Accretion Synergies (contd)
Required synergies for NOPAT return to be greater than WACC
Yellow Roadway expected WACC
10%
Pro Forma committed capital at June 30, 2003
Debt
$950 million
Equity
$850 million
Capital
$1,800 million
Consensus synergy requirement
$30 million
Synergy Update
Early September - Synergy cost reduction teams established
13 teams - joint Yellow Roadway
Cost reduction run rate $45 - $125 million within one year
Update on third quarter 2003 conference call
Target is at least 5% of costs ($300+ million)
Near-Term and Longer-Term Synergies
Examples of near-term conservative case synergies:
Purchased transportation (rail, ocean, air, cartage)
Duplicate support infrastructure
Equipment and parts purchasing
Technology acquisition & licensing (no systems integration required)
Best practices opportunities
Examples of longer-term synergies:
Optimization of linehaul networks and terminal efficiency
Moving toward common technology systems
Common equipment maintenance systems
Market Reaction
Yellow stock performance since announcement
Market Reaction
Yellow 5% convertible senior note pricing
Transaction Terms and Structure
Transaction value
Consideration
(1) Leases capitalized at 5.0x.
$48 per share
Equity value: $961 million
Total enterprise value: $1.2 billion
Adjusted total enterprise value: $1.5 billion (1)
50% cash and 50% Yellow stock
Roadway shareholders will be given a right to
elect cash or stock for each share they own
Following election, cash and stock will be pro rata
amongst shareholders (i.e., in aggregate
approximately 50% stock and 50% cash)
$51.60
$24.95
60-day avg price
as of 7/8/03
20-day avg price
Transaction Terms and Structure (contd)
Value per Roadway share assuming 50% stock / 50% cash consideration
$44.00
$45.00
$46.00
$47.00
$48.00
$49.00
$50.00
$51.00
$52.00
$53.00
$54.00
$18.00
$20.00
$22.00
$24.00
$26.00
$28.00
$30.00
$32.00
Yellow 20-trading day average stock price
Collar
$21.21
$28.69
$30.28
as of 10/1/03
Questions&Answers
AnalystsMeeting
James Welch
President and CEO, Yellow Transportation
Mike Smid
Executive Vice President and Chief Administrative Officer, Yellow Transportation
The Yellow Transportation Mission
To be the leading provider of
guaranteed, time-definite, defect-free,
hassle-free transportation services for
business customers worldwide.
Reengineering the Business
Design a network to support a multiple service portfolio
Reduce fixed costs
Optimize variable cost
Improve customer focus and quality of services
The Path
The variable speed network
Capital optimization
Variable cost component management
Standard engineered process
Variable Speed
Network
79
System Bills by Service Standard
Exact Express Weekly Revenue
History
First Quarter 1999-2003
Network Systems
Sysnet
Demonstration
82
Capital Optimization
Reduce capital demand
Improve utilization
* includes leased sleepers
** year-end projection
Tractor Count at Year End
Yellow Transportation, Inc. - Combined L/H Tractors* and City Power
7,000
8,000
9,000
10,000
11,000
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003**
* includes 2003 L/H and city trailer purchases made in 2002
** year-end projection
Yellow Transportation, Inc. - Combined L/H and City Trailers
Trailer Count at Year End
28,000
30,250
32,500
34,750
37,000
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002*
2003**
* year-end projection
Yellow Transportation, Inc.
Mechanic Count at Year End
800
900
1,000
1,100
1,200
1,300
1,400
1,500
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003*
Variable Cost Management
Labor optimization
Service performance
CGB Breakbulk Status Report 9/01/03-9/14/03
Variable Cost Management
Vital Signs
Demonstration
89
Engineered Systems - ISO 9001-2000
Sample E-mail
Sample Key Initiative
Sample
Archive
Consumer Centric Initiative (CCI)
Terminal Operating System
92
93
AnalystsMeeting
Lynn Caddell
President, Yellow Technologies
To make global commerce work
by connecting people, places
and information.
The Yellow Core Purpose
The Yellow Technologies Mission
To provide innovative information
solutions
and exceptional technology
services that create a competitive
advantage for Yellow businesses.
The Yellow Technologies Difference
Driven by the business
Prioritized by the business
No technology for technologys sake
Technology has a seat at the table
Management teams tightly integrated
Part of the decision-making process
Innovative Information Solutions
Customers
MyYellow.com
Customer Service Centers
Exact Express -- ease of engagement
Innovative Information Solutions
Operations
Sysnet
Stats and Docs
Manpower planning
Employees
Sales information tools
Intranet
Exceptional Technology Services
System availability
Enterprise architecture
Leverage domain expertise
Easy to do business with
Secure environment
130,000 registered customers
Creating a Competitive Advantage
Operational Efficiency
Efficient variable-speed
network
Industry-leading cost
management systems
Impact
One network serving multiple
markets
80% of costs variable with
business volumes
Customer Interface
World-class Customer
Service Centers
Impact
High customer satisfaction
An inside look at the Yellow
Customer Service Centers
103
Recognized for Excellence
Looking Ahead
RFID
Data warehouse
Joint applications with Roadway
AnalystsMeeting
Jim Ritchie
President and CEO, Meridian IQ
The Meridian IQ Mission
To be the recognized
leader
in transportation solutions
management.
Covering the Basics
What is Meridian IQ?
A global transportation management company
What do you do?
We plan and coordinate the movement of goods throughout the world
How do you create value?
We design, implement and manage global transportation solutions via any mode,
anywhere, any time that provide economic value and peace of mind for our clients
What makes you different from your competitors?
People, processes and technology, combined with broad service offerings,
geographic coverage, and volume leverage.
Lastly, well guarantee the results!
Any mode, anywhere, at any speed
Meridian IQ
Formed in 2002 as a non-asset transportation solutions provider
Combined several existing businesses within the Yellow
company
portfolio
Headquartered in Overland Park
445 employees
8,500 customers
10 dedicated global offices
Gross billings have doubled to a
2003
projection of $200
MM
Profitable
Understanding the Needs of the Market
Insourcing
A large gap between the ROI promised and reality
Lack of transportation management expertise exacerbates
the ROI
failure
Too much investment sitting on a shelf
Outsourcing
Outsourcing requires actions that are difficult to reverse
should a customer
become dissatisfied with a 3PL
Customers are sensitive to the loss of control when
outsourcing to a 3PL
Global capabilities are a critical decision
criteria when a
company selects a transportation solutions provider
Transportation Management
Hosted
Technology
Managed Transportation
Consulting Services
Global Freight
Forwardg / Brokerage
Multi-Modal Brokerage
Services
Domestic Forwarding & Expedited Services
Business Structure
Target Market
Fortune 300 and below
Transactual
Global Freight
Forwardg / Brokerage
Domestic Forwarding & Expedited Services
Multi-Modal Brokerage
Services
Transportation Management
Hosted Technology
Managed Transportation Consulting Services
The Services We Provide
Contractual
Farming transactual clients to establish contractual solutions
Meridian IQ Strategy
Bridging the gap between insourcing and outsourcing
Outsource
Insource
Logistics
Managers
Fortune 300
Fortune
300 - 2000
Less Than
Fortune 2000
(<$300M
Rev)
Meridian IQ
100s Software
Companies
100s Logistics
Providers
Technology
Developers
Solutions for an underserved market
Value Drivers for the Client
Ability to acquire industry-leading technology at very
competitive pricing
Key personnel are focused on strategies
other than
transportation management
Flexible solutions
focused on business processes vs. full
functional outsourcing required by traditional 3PLs
Leveraged purchasing power on all modes
Shared resource management vs. traditional dedicated
management
One-stop shopping technology, expert
resources,
expedited, global, multi-modal, strategy
Sales Process
Highly complex buy process with multiple
buyers
and stakeholders
Decision is usually made at a VP level or higher
Process usually takes a minimum of six months
Significant cost to prepare a proposal
Each contract is customized to the clients specific
requirements
Finishing second pays zero
Value Model
Value Drivers
Best practice
Meet predefined objectives
Measure results, not activity
Target Value
Express results in customer-centered metrics
A defined approach ensures we deliver the value
promised
and the ROI expected by our clients
Strategic
Planning
Network
Configuration
Manage
Operations
Business
Intelligence
Continuous
Improvement
Case Study
118
Consumer Products and Auto Supplier
Aggressive growth via acquisition
Moving from a decentralized to centralized environment
17 U.S. and Mexico plants that managed transportation
independent of each
other
Outsourced one of their plants to MegaSys 7 years ago
Typical shipper from mode perspective
Consumer Products and Auto Supplier
Client Objectives:
Reduce transportation expenses by 10%
Create a compliant environment
Gain access to leading technology without the investment
Achieve ROI in 2003
Establish framework to standardize processes and share best
practices
Intercompany Synergy
Current modal usage: air expedite, ground expedite,
customs brokerage, international, freight brokerage,
auditing fees, truckload, LTL, small package, vendor
truck, inter-plant
Current spend: in excess of $65 million
Yellow/Roadway current revenue: less than 1%
Potential Yellow Roadway revenue: 30%
Value Proposition
Transportation savings of 14%
Technology ensures compliance
Client gains optimization efficiencies from Power TMS
ROI begins in Q-4 of this year!
Management team standardizes processes and shares
best
practices
Economic results are guaranteed
AnalystsMeeting
Greg Reid
Senior Vice President and Chief Marketing Officer, Yellow Corporation
Marketing
Understand market trends and customer need
Monitor customer behavior
Create strategic direction
Translate into communication positioning
Brand
The promise and delivery of an experience that the target
market finds
engaging and fulfilling
Goal not to simply meet expectations but
to exceed
expectations
Customer
(Consumer)
127
Service Profit Chain
Profit
and
Growth
Build External
Consumer
Satisfaction
and
Loyalty
Create Service
Quality
and
Value
Build Internal
Customer
Satisfaction
Len Slesinger
Fact-Based Decision Making
Consumer-oriented metrics are at the heart of our
ongoing Transformation
Ensures listening to all audiences
Statistically valid performance monitoring
Challenge conventional thinking
Voice of the Consumer Research
Monthly Consumer Satisfaction Tracking (CSAT)
Over 500 monthly phone interviews
Respondents have most day-to-day contact with
transportation
providers
Respondents evaluate all services: Standard Ground,
Exact Express, Definite Delivery, Yellow GPS, and
Canada service
Projectable results
Voice of the Consumer Research (cont.)
Consumer Value Analysis (CVA)
Quarterly market/competitor analysis involving over 700
decision
makers
All key companies evaluated
Blind study
Projectable results
Key Findings
Time constrained professionals with multiple responsibilities
Value One Stop Shop concept
Needs for multiple services beyond traditional LTL
Requires the value of premium specialty services
Superior value creates loyalty
Consumer Value Model
The weight of the line denotes the impact of that attribute on Overall Quality and Competitively Priced
Interactions
Overall
Quality
Competitively
Priced
SOURCE: 2002 Fall CVA
Handling
Tracking Info
Transit Times
Pick Up
Willing to
Negotiate Price
Market Breadth
Consumer Value Model
Quality + Price = Value
Overall
Quality
Value
Competitively
Priced
34%
66%
SOURCE: 2002 Fall CVA
Value Map 1997
Value Map Fall 2002
Positioning
137
138
139
THE BOSS
CHOSE OUR COLOR.
THE BOSS
WAS COLOR BLIND.
IN 1924
YOU DIDNT CORRECT
THE BOSS.
140
YELLOW
YELLOW
GREAT AT
SHIPPING.
TERRIBLE AT
COLOR.
BLUE
GREEN
141
MAKES
YOU WANT TO SHIP
SOMETHING. DOESNT
IT.
142
143
Cause Marketing
Sponsorship Marketing
Motorsports Schedule
2003 NASCAR BUSCH SERIES SCHEDULE
Feb. 15: Daytona International Speedway
Feb. 22: North Carolina Speedway
March 1: Las Vegas Motor Speedway
March 15: Darlington Raceway
March 22: Bristol Motor Speedway
March 29: Texas Motor Speedway
April 5: Talladega Superspeedway
April 12: Nashville Superspeedway
April 26: California Speedway
May 2: Richmond International Raceway
May 10: Gateway International Raceway
May 18: Nazareth Speedway
May 24: Lowe's Motor Speedway
May 31: Dover International Speedway
June 7: Nashville Superspeedway
June 14: Kentucky Speedway
June 29: The Milwaukee Mile
* Race took place in May in 2002 as non-companion race.
July 4: Daytona International Speedway
July 12: Chicagoland Speedway
July 19: New Hampshire International Speedway
July 26: Pikes Peak International Raceway
Aug. 2: Indianapolis Raceway Park
Aug. 16: Michigan International Speedway
Aug. 22: Bristol Motor Speedway
Aug. 30: Darlington Raceway
Sept. 5: Richmond International Raceway
Sept. 20: Dover International Speedway
Oct. 4: Kansas Speedway
Oct. 10: Lowe's Motor Speedway
Oct. 18: Memphis Motorsports Park
Oct. 25: Atlanta Motor Speedway
Nov. 1: Phoenix International Raceway
Nov. 8: North Carolina Speedway
Nov. 15: Homestead-Miami Speedway
Competitive Positioning
147
148
149
150
151
152
AnalystsMeeting