NEW YORK - 
(NewMediaWire) - November 09, 2024 - Kaplan Fox & Kilsheimer LLP is investigating potential securities violations against MediaAlpha, Inc. (“MediaAlpha” or the “Company”) (NYSE: MAX).
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MediaAlpha purports to provide a technology platform that brings insurance carriers and consumers together through a real-time, transparent, and result-driven ecosystem.
On November 4, 2024, after markets closed, MediaAlpha disclosed that the FTC Staff is “prepared to recommend the filing of a complaint against the Company for violations of Section 5(a) of the FTC Act, the TSR and the Government and Business Impersonation Rule,” claiming “the Company has represented itself as affiliated with government entities, made misleading claims (in particular regarding health insurance products and the Company’s use of consumers’ personal information) and utilized deceptive advertising. . . .”
Following this news, the price of MediaAlpha stock fell $4.46 per share, nearly 28%, to close at $11.62 per share on November 5, 2024.
WHY CONTACT KAPLAN FOX - Kaplan Fox is a leading national law firm focusing on complex litigation with offices in New York, Oakland, Los Angeles, Chicago and New Jersey. With over 50 years of experience in securities litigation, Kaplan Fox offers the professional experience and track record that clients demand. Through prosecuting cases on the federal and state levels, Kaplan Fox has successfully shaped the law through winning many important decisions on behalf of our clients. For more information about Kaplan Fox & Kilsheimer LLP, you may visit our website at www.kaplanfox.com.
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If you have any questions about this investigation, please contact:
Pamela A. Mayer
KAPLAN FOX & KILSHEIMER LLP
800 Third Avenue, 38th Floor
New York, New York 10022
(646) 315-9003
Laurence D. King
KAPLAN FOX & KILSHEIMER LLP
1999 Harrison Street, Suite 1560
Oakland, California 94612
(415) 772-4704
lking@kaplanfox.com
