Partnership to offer SaaS startups funding and product development expertise
Las Vegas, Nov 25, 2020 (Issuewire.com) - Since the mid-90s, raising venture capital has been fundamental to startups' growth. But this comes at the cost of equity and at times prioritizing an investor's goals over the founder's.
To help entrepreneurs who do not want to dilute their equity, Lighter Capital, Inc. provides up to $3M capital with zero dilution. Described by TechCrunch as an "alt-VC," the finance company also offers revenue-based financing, in which growing companies repay borrowed funds from future receipts.
The partner, Ideas2IT Technologies is a product engineering firm that has worked with 50+ startups in North America and Europe. Ideas2IT will offer startups an extended software development team that has delivered projects for Silicon Valley-headquartered companies like Facebook and Oracle.
Speaking of the partnership with Ideas2IT, Lighter Capital's CEO Thor Culverhouse said, "We can accurately determine a startup's revenue. But we foresee instances where Ideas2IT could help us better understand the product-market fit of a startup's idea. They are well-positioned to advise on how to make a SaaS scalable. By enhancing our customers' chances of success, Ideas2IT helps us exercise greater control of the outcome."
"Our product development experience and expertise with various technologies like AI-ML, Cloud, IIoT, Blockchain, etc., puts us in a vantage position to help Lighter's customers. With strategic nearshoring, we could help these entrepreneurs go-to-market faster. While keeping their product development costs low and extending their startup runway," said Murali Vivekanandan, Founder and CEO, Ideas2IT Technologies.
According to Autopsy, a research service that has analyzed over 2000 failed startups; 92% of startups fail within 3 years despite growth and funding. The combination of Lighter Capital's non-equity funding and Ideas2IT's technology expertise should help a considerable number of SaaS startups become successful companies.
About Lighter Capital
Lighter Capital (www.lightercapital.com) has revolutionized startup financing by making it easy for entrepreneurs to quickly access up to $3 million in growth capital and working capital with zero dilution and full control. Lighter Capital offers a mix of entrepreneur-friendly product offerings--including revenue-based financing and term loans -- to empower early-stage tech startups with the flexibility they need to fund the business at different stages of growth. Lighter Capital has provided over $200 Million to hundreds of startups in over 700 rounds of financing, including MapAnything, Jive, Quip, and more.
About Ideas2IT
Founded in Silicon Valley in 2009, Ideas2IT today works with innovators at SaaS startups and several global enterprises like Facebook, Oracle, and Medtronic Labs. Ideas2IT offers an unparalleled blend of technical expertise and creativity, to transform bold new ideas into reality. With deep experience in bleeding-edge technologies like AI-ML, Cloud, IIoT, Blockchain, and more; Ideas2IT is well known for its ability to deliver scalable, high-quality products, consistently. Know more at www.ideas2it.com.
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Source :Ideas2IT Technologies
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