Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
KELLEHER HERBERT D
   2. Issuer Name and Ticker or Trading Symbol
SOUTHWEST AIRLINES CO [LUV] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
C/O SOUTHWEST AIRLINES CO, P O BOX 36611		 3. Date of Earliest Transaction (Month/Day/Year)
10/19/2004
(Street)

DALLAS, TX 75235		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 10/19/2004   S   7,300 D $ 14.09 4,086,733 D  
Common Stock 10/19/2004   S   2,700 D $ 14.17 4,084,033 D  
Common Stock 10/19/2004   S   19,100 D $ 14.25 4,064,933 D  
Common Stock 10/19/2004   S   11,000 D $ 14.26 4,053,933 D  
Common Stock 10/19/2004   S   31,000 D $ 14.27 4,022,933 D  
Common Stock 10/19/2004   S   10,200 D $ 14.28 4,012,733 D  
Common Stock 10/19/2004   S   10,000 D $ 14.3 4,002,733 D  
Common Stock 10/19/2004   S   10,500 D $ 14.32 3,992,233 D  
Common Stock 10/20/2004   S   5,000 D $ 14 3,987,233 D  
Common Stock 10/20/2004   S   20,000 D $ 14.05 3,967,233 D  
Common Stock 10/20/2004   S   5,000 D $ 14.08 3,962,233 D  
Common Stock 10/20/2004   S   15,000 D $ 14.1 3,947,233 D  
Common Stock 10/20/2004   S   5,000 D $ 14.11 3,942,233 D  
Common Stock 10/20/2004   S   5,000 D $ 14.12 3,937,233 D  
Common Stock 10/20/2004   S   5,000 D $ 14.15 3,932,233 D  
Common Stock 10/20/2004   S   3,200 D $ 14.2 3,929,033 D  
Common Stock               304,380 I by Family LLC (1)

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
KELLEHER HERBERT D
C/O SOUTHWEST AIRLINES CO
P O BOX 36611
DALLAS, TX 75235		   X      

Signatures

 On behalf of and attorney-in-fact for Herbert D. Kelleher /s/ Deborah Ackerman   10/20/2004
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Reporting person holds these shares for the benefit of other individuals. The reporting person disclaims beneficial ownership of these shares, and the filing of this report is not an admission that reporting person is a beneficial owner of these shares for purposes of Section 16 or for any other purposes.

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