Yum China Launches Low-Carbon Environmental Protection Campaign to Drive Consumers to Embrace Low-Carbon Life

By: 3BL Media

SOURCE: Yum China


SHANGHAI, CHINA, March 8, 2022, /3BLMedia/ - Yum China Holdings Limited (the "Company" or "Yum China", NYSE: YUMC; HKEX: 9987) announced that its KFC China brand has launched a A series of low-carbon environmental protection promotion activities, advocating sustainable lifestyles, and further strengthening consumers' awareness of low-carbon environmental protection behavior.

Qu Cuirong, CEO of Yum China, said, "Utilizing our strong online and offline connections with consumers, we hope to encourage and reward more environmentally friendly choices and continuously deepen public awareness of environmental protection. In the future, we will explore more innovative ways , to bring consumers and other stakeholders to work with us to drive important change and contribute to a sustainable future for the planet.”

In December, KFC China launched an interactive section of "Natural 'Carbon Detection' and Going to Zero" on its super APP, infiltrating the concept of environmental protection and low carbon into consumers' daily ordering and dining behavior, and advocating consumers to participate in energy conservation and carbon reduction. . At the same time, KFC also invited two brand spokespersons to enhance interaction with consumers and encourage consumers to practice a low-carbon lifestyle. During the event, KFC recorded for consumers the carbon reduction behaviors that can be seen everywhere in life, such as "ordering from mobile phones and picking up in stores", "not using disposable tableware", "CD action", "garbage sorting", providing "carbon Bean" reward. Consumers can obtain their own "carbon reduction record" and receive "carbon beans" by punching the card in the APP to obtain special coupons.

The campaign is aimed at KFC's more than 320 million members and is being held simultaneously in more than 7,900 stores nationwide. As of December 20, 2021, during the three-week event period, more than 28 million KFC members across the country participated in carbon reduction actions, and through 63 million punch-in carbon reduction actions, a total of 145 tons of carbon was reduced for the earth.

At the same time, KFC also created its first "zero-carbon" product - breakfast oat drink. The carbon footprint of this product is certified by a professional third-party organization, based on ISO14067, and the accounting boundary is the entire life cycle from raw material acquisition to packaging and food waste disposal. KFC announced that in December 2021, the breakfast oatmeal products sold in KFC restaurants nationwide are expected to generate greenhouse gas emissions through afforestation. To this end, KFC will join hands with China Green Carbon Foundation to carry out the "KFC 'Natural Freedom' Carbon Neutral Forest" project in Baoshan City, Yunnan Province.

The low-carbon environmental protection promotion activities and sustainable products launched this time are Yum China's latest measures to protect the ecological environment and combat climate change. In December 2020, all Yum China brands launched a series of actions to reduce plastics and use environmentally friendly packaging in response to national initiatives. At the same time, it has equipped 46 KFC restaurants in key cities with pilot waste sorting, and has continued to expand its food bank pilot project to reduce food waste. As of December 2021, the KFC Food Bank program has covered more than 120 KFC restaurants in 23 cities.

In response to issues such as climate change and the environmental impact of the supply chain, Yum China has taken more active actions. In June 2021, the company signed the Commitment Letter of Corporate Ambition to Help the 1.5°C Temperature Limit Target and joined the Scientific Carbon Target Initiative (SBTi), demonstrating Yum China's firm commitment to climate change and its commitment to the Paris Agreement to lower the global average temperature to a higher level. During the pre-industrial period, the increase was controlled within 2 degrees Celsius, and efforts were made to support the temperature control goal of increasing the temperature by 1.5 degrees Celsius.

Forward-Looking Statements

Within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to fall within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are often characterized by their not being entirely related to historical or current facts and may contain forward-looking words such as "anticipate," "expect," "believe," "anticipate," "may," "could" , "intend", "believe", "plan", "estimate", "target", "forecast", "plan", "expect", "will", "continue", "should", "forecast", "Prospect" or similar term. These statements are based on our current estimates and assumptions based on our experience and perceptions of historical trends, current conditions and expected future developments, as well as other factors we believe are appropriate and reasonable under the circumstances, but we cannot guarantee these Estimates and assumptions will be proven correct. Forward-looking statements include, but are not limited to, statements regarding Yum China's future strategy, growth, business plans, investments, dividend and share repurchase plans, earnings, performance and returns, statements regarding the expected impact of demographic and macroeconomic trends, statements regarding the COVID-19 Statements about the expected impact of the outbreak, statements about the expected impact of our innovation, digital and delivery capabilities and investments on growth, and views related to the long-term drivers of Yum China's business. Forward-looking statements are not guarantees of performance and inherently present known and unknown risks and uncertainties that are difficult to predict and could cause our actual results or events to differ materially from those indicated by these statements. We cannot assure you that any of our forecasts, estimates or assumptions will materialize. The forward-looking statements in this press release speak only as of the date of this press release, and we undertake no obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law. Numerous factors could cause our actual results or events to differ materially from those expressed or implied by forward-looking statements, including, but not limited to: whether we will be able to achieve our development goals, if any, as currently projected on the timing and numbers, The success of our marketing activities and product innovations, our ability to maintain food safety and quality control systems, changes in public health conditions (including the COVID-19 outbreak and regional outbreaks caused by COVID-19 variants), our control of costs and expenses (including tax costs), as well as changes in China’s political, economic and regulatory conditions. In addition, other risks and uncertainties that are not currently known to us or that we currently believe are immaterial could affect the accuracy of any such forward-looking statements. exist All forward-looking statements should be evaluated with an awareness of their inherent uncertainties. You should review the "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our filings with the Securities and Exchange Commission (including our Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q). ” section) for more details on factors that could affect our financial and other results.

About Yum China

Yum China Holdings Limited is the franchisee of Yum! Brands in mainland China, and has been granted the exclusive operation and licensing rights for KFC, Pizza Hut and Taco Bell in mainland China. KFC is China's leading fast food brand; Pizza Hut is China's leading casual dining brand; Taco Bell is a chain restaurant brand originating from California, specializing in Mexican-style food. Yum China also fully owns the Little Sheep, Huang Jihuang, Dongfang Jibai and COFFii & JOY restaurant brands. At the same time, Yum China has also cooperated with Lavazza to explore and develop the Lavazza coffee shop brand concept in China. As of the end of September 2021, the company had 11,415 restaurants covering more than 1,600 cities and towns in China. Yum China ranked 363 on the 2021 Fortune 500 list and was selected as one of the Time 100 Most Influential Companies in 2021. Yum China is included in the Dow Jones Sustainability World Index and the Dow Jones Sustainability Emerging Markets Index. In 2021, Yum China will be included in the Bloomberg Gender Equality Index for the third consecutive year, and will be recognized as China's Top Employers for the third consecutive year. For more information, please visit http://ir.yumchina.com.

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