JAKKS Pacific Announces Multi-Year Renewal for Global Rights to ‘Daniel Tiger’s Neighborhood’

JAKKS Pacific, Inc. (NASDAQ: JAKK), the leading toy and consumer products manufacturer, announced today a multi-year renewal with Fred Rogers Productions and 9 Story Brands for rights to the beloved children’s brand and Emmy^®-winning hit PBS KIDS series Daniel Tiger’s Neighborhood. Under the agreement, JAKKS will continue to design, manufacture, market, and sell figures, plush, role-play items, and vehicles for this leading pre-school brand.

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Daniel Tiger by JAKKS Pacific (Photo: Business Wire)

The license renewal provides JAKKS with additional opportunities to expand its offerings for Daniel Tiger’s Neighborhood, a top preschool license for the company, in 2022, when the series celebrates 10 years on PBS KIDS. Daniel Tiger’s Neighborhood has consistently been one of the most-watched PBS KIDS series since its launch and was most recently the highest-rated program for children 2-8 for both linear viewing and streaming. The series is also regularly the most streamed PBS KIDS series, with an average of 52 million monthly streams in 2021.*

“Our Daniel Tiger’s Neighborhood figures, plush and vehicles have all been a hit at retail over the years,” said Jeremy Sueper, Sr. Director of Marketing for JAKKS Pacific, Inc. “We can’t wait to release our 2022 line for this incredible property and introduce new items to help celebrate Daniel’s 10^th anniversary next year.”

“JAKKS Pacific has been a tremendous partner for Daniel Tiger’s Neighborhood since the series launch,” said Kyra Halperin, Co-VP of Consumer Products for 9 Story Brands. “As we look to celebrate the brand’s 10^th anniversary, we are excited to work together to introduce fresh toys alongside our bestsellers, helping children everywhere connect with Daniel and his friends.”

“Daniel Tiger’s Neighborhood is a cornerstone property for Fred Rogers Productions, one that both JAKKS Pacific and 9 Story Brands fully embraced and thoughtfully helped build into a licensing success story,” said Matt Shiels, VP, Business and Legal Affairs for Fred Rogers Productions. “We look forward to celebrating many more milestones for the brand with these valued partners.”

* Source: TV Source: Nielsen National Toolbox NTI Broadcast months, GAA%, Reach% (75% Uni, 1+ Qual.). Telecast counts from Carriage 2.0. Digital Sources: comScore visitors and Google Analytics streams, Selected months 2020-2021

About Fred Rogers Productions

Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogers’ Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fred’s values and approach to other efforts in promoting children’s social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fred’s legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The company’s highly-rated children’s series, including Daniel Tiger’s Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 Emmy^® Awards among other important honors. Newly launched in 2021 on PBS KIDS is Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogers’ Neighborhood; and most recently, Alma’s Way, an animated series created by Sonia Manzano, known to generations of children and adults as “Maria” on Sesame Street. For more information, visit www.fredrogers.org or follow us on Twitter, Facebook, Instagram, and LinkedIn.

About 9 Story Brands

9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top children’s properties including Daniel Tiger’s Neighborhood, Clifford The Big Red Dog, Colorforms, Wild Kratts, Super Why! and Karma’s World.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include; Fly Wheels™, Kitten Catfe^™, Perfectly Cute^™, ReDo^™ Skateboard Co, X-Power^™, Disguise^®, Moose Mountain^®, Maui^®, Kids Only!^®; a wide range of entertainment-inspired products featuring premier licensed properties; and C’est Moi^™, a new generation of clean beauty. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).

©2021 JAKKS Pacific, Inc. All rights reserved.

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