Blockbuster opened its first movie-rental store location in Dallas, Texas, in 1985.
Now, over 35 years later, one last one store remains, located in Bend, Oregon.
Blockbuster manager Sandi Harding joined "Fox & Friends" on Thursday morning to discuss her store and what they did to boost sales 200%.
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The Blockbuster location released a retro-themed Super Bowl-like ad on social media during the big game on February 12 — and the video ad went viral.
"We cannot afford to spend $7 million," she said, explaining why they chose to post the ad on social media rather than on television.
The advertisement shows a lonely, post-apocalyptic cockroach roaming the streets looking for something — before eventually finding the last Blockbuster location on earth.
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Harding said the idea came from a team of people who were seeking a fun and retro idea — a total "blockbuster" moment.
Since the ad was posted online, the Blockbuster's location sales have skyrocketed 200%, said Harding.
Harding said she thinks people are loving the ad's nostalgia factor.
"I think it’s great that people are nostalgic for it. It’s certainly helping us stay alive," she said.
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"Fox & Friends" cohost Steve Doocy said he remembered taking his children to Blockbuster years ago — agreeing with Harding that coming to a consensus on what to watch was sometimes a struggle.
Harding said she gets emails from people around the country who decorate their basements just like Blockbuster locations.
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They enjoy searching through their VHS tapes for just the right movie to watch — just as in the good old days.
It's safe to say the Blockbuster nostalgia is still very much alive in Bend, Oregon.
"It’s a great family moment when you can come in," she said.
The last Blockbuster location is capitalizing on its position, even creating Blockbuster merchandise for sale online.
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Those who are interested in purchasing vintage Blockbuster-themed sunglasses, T-shirts and sweatshirts can visit bendblockbuster.com.
