UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): January 29, 2004 1-4422 (Commission File Number.) ------------------------------------------ ROLLINS, INC. (Exact name of registrant as specified in its charter) Delaware 51-0068479 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 2170 Piedmont Road, N.E., Atlanta, Georgia (Address of principal executive offices) 30324 (Zip Code) (404) 888-2000 (Registrant's telephone number, including area code) ------------------------------------------ ITEM 7. Financial Statements and Exhibits. ( c ) Exhibits. (99.1) The Registrant's Press Release dated January 27, 2004. ITEM 9. Regulation FD Disclosure. On January 27, 2004, Rollins, Inc., a premier North American consumer services company (NYSE Ticker Symbol - ROL), announced today that the Board of Directors approved a 20% increase in the Company's quarterly dividend on January 27, 2004. The increased regular quarterly dividend of $0.06 per share will be payable March 10, 2004 to stockholders of record at the close of business February 10, 2004. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. ROLLINS, INC. Date: January 29, 2004 By: /s/ Gary W. Rollins --------------------------------------- Gary W. Rollins Chief Executive Officer, President and Chief Operating Officer Date: January 29, 2004 By: /s/ Harry J. Cynkus --------------------------------------- Harry J. Cynkus Chief Financial Officer and Treasurer