london, UK, 8th November 2025, BetVictor continues to demonstrate its commitment to the sports world by extending and expanding high-profile sponsorships into the 2025/26 season. From snooker and pool to darts and basketball, the brand’s strategic investments underline its intent to be a key player in sports betting partnerships.
Matchroom and Snooker
BetVictor has renewed its title sponsorship deal with Matchroom Sport for the 2025/26 season, maintaining support across marquee snooker events. This includes backing the Championship League Snooker, both ranking and invitational editions, hosted at Leicester’s Mattioli Arena. The collaboration also covers the prestigious Home Nations Series – English, Northern Ireland, Scottish, and Welsh Opens, along with the lucrative BetVictor Bonus, which rewards the top earner across the four events with £150,000.
World Snooker Tour Chairman Steve Dawson spoke on the successful relationship with BetVictor: “We are delighted to continue this long-term partnership with BetVictor, particularly as they place the highest priority on having fun in a responsible way.”
Darts and Pool
BetVictor’s ambitions extend beyond snooker. The brand returns as the title sponsor of the PDC World Cup of Darts. Additionally, for the first time, BetVictor is sponsoring the UK Open Pool Championship, underlining its expanding reach into complementary cue sports.
Matchroom Multi Sport CEO Emily Frazer commented: “We are thrilled to further strengthen our partnership with BetVictor, a company that shares our commitment to excellence and innovation in sports entertainment.”
Canada and Basketball
Across the Atlantic, BetVictor continues its collaboration with the Canadian Elite Basketball League (CEBL). Initially launched in 2023, this partnership sees BetVictor return as the official sports betting partner, integrated into CEBL’s streaming service and media platforms.
The branding continues through the summer’s 107-game schedule, offering a personalised, tech-driven betting experience for basketball fans in the regulated Ontario market.
What it Means for BetVictor
These extended sponsorships reflect BetVictor’s dual strategy: to gain more influence in traditional UK cue sports while boosting its footprint in North America. By supporting iconic events and leagues, BetVictor enhances brand visibility, drivers customer engagement, and associates itself with high-value, well-regulated sports.
The continued title partnerships across multiple disciplines also allow BetVictor to roll out targeted promotions and live betting experiences, reinforcing its digital sportsbook and casino offerings. In fact, BetVictor casino online remains a consistent anchor across these activations, proving a link between wagering markets and brand touchpoints.
Responsible Sponsorship and Brand Reputation
BetVictor operates under the regulatory oversight of multiple jurisdictions: the UK Gambling Commission, Gibraltar, and Ontario, among others. The company regularly emphasises responsible gambling in its sponsorship agreements, integrating safer-betting messaging and tools.
Conclusion
With the renewal and expansion of key sponsorships, ranging from Matchroom’s snooker events to the CEBL, the 2025/26 sports season finds BetVictor in a position of strength. Its continued presence across cue sports, darts, and basketball carries enhanced visibility, targeted marketing opportunities, and a message of responsible entertainment. For fans and punters alike, BetVictor’s multi-sport alignment ensures its brand remains front and centre in the worlds of sport and gaming.
