UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Date of Report (Date of earliest event reported): August 19, 2003 The Boston Beer Company, Inc. (Exact name of registrant as specified in its chapter) Massachusetts 01-14092 04-328-4048 (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 75 Arlington Street, Boston, MA 02116 (Address of principal executive offices) (Zip Code) Registrant's telephone number, including area code (617) 368-5000 ITEM 5. OTHER EVENTS AND REGULATION FD DISCLOSURE. The Board of Directors of the Company has increased by $10,000,000 to $80,000,000 the aggregate expenditure limitation on the Company's Class A Common Stock repurchase program. As of the date of this report, the Company has repurchased a total of approximately 6,803,000 shares under this program at an aggregate cost of approximately $69,990,000. ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS. The press release issued by the Registrant on August 19, 2003 is attached hereto as Exhibit 99. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. The Boston Beer Company, Inc. (Registrant) /s/ Martin F. Roper --------------------------------- Date: August 19, 2003 Martin F. Roper President, C.E.O. and Treasurer (Signature)* *Print name and title of the signing officer under his signature. EXHIBIT 99. Press release of The Boston Beer Company, Inc. dated August 19, 2003. -2-