Securities
and Exchange Commission
Washington,
D.C. 20549
Form
10-QSB
x
QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE
SECURITIES
EXCHANGE ACT OF 1934
For
the
quarterly period ended March 31, 2007
o
TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
EXCHANGE
ACT
For
the
transition period from ______________ to ________________
Commission
File Number: 333-101167
China
Education Alliance, Inc.
(Exact
name of small business issuer as
specified
in its charter)
North
Carolina
|
56-2012361
|
(State
or other jurisdiction of
incorporation
or organization)
|
(I.R.S.
Employer Identification No.)
|
80
Heng
Shan Rd. Kun Lun Shopping Mall
Harbin,
P.R. China 150090
(Address
of principal executive offices)
1-86-451-8233-5794
(Issuer's
telephone number)
N/A
(Former
name, former address and former fiscal year, if changed since last
report)
Check
whether the issuer (1) filed all reports required to be filed by Section 13
or
15(d) of the Exchange Act during the past 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days. x
Yes
o
No
Indicate
by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act): Yes o
No
x
APPLICABLE
ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
PROCEEDINGS
DURING THE PRECEDING FIVE YEARS
Check
whether the registrant filed all documents and reports required to be filed
by
Section 12, 13 or 15(d) of the Exchange Act after the distribution of securities
under a plan confirmed by a court. Yes o
No
o
APPLICABLE
ONLY TO CORPORATE ISSUERS
State
the
number of shares outstanding of each of the issuer's classes of common equity
as
of the latest practicable date: 57,965,000 shares as of May 11,
2007
Transitional
Small Business Disclosure Format (check one): Yes o
No
x
CHINA
EDUCATION ALLIANCE, INC.
INDEX
PART
I. FINANCIAL INFORMATION
|
|
|
|
Item
1. Consolidated Financial Statements:
|
3
|
|
|
Condensed
Consolidated Balance Sheet as of March 31, 2007
|
3 |
|
|
Condensed
Consolidated Statements of Operations for the three months
ended March 31, 2007, and 2006
|
4
|
|
|
Condensed
Consolidated Statements of Cash Flows for the three months
ended March 31, 2007, and 2006
|
5
|
|
|
Notes
to the Condensed Consolidated Financial Statements
|
6 |
|
|
Item
2. Management’s Discussion and Analysis or Plan of
Operations
|
16 |
|
|
Item
3. Controls and Procedures
|
19 |
|
|
PART
II. OTHER INFORMATION
|
|
|
Item
1. Legal Proceedings
|
19 |
|
|
Item
2. Unregistered Sales of Equity Securities and Use of
Proceeds
|
20 |
|
|
Item
3. Defaults upon Senior Securities
|
20 |
|
|
Item
4. Submission of Matters to a Vote of Security Holders
|
20 |
|
|
Item
5. Other Information
|
20 |
|
|
Item
6. Exhibits
|
20 |
|
|
Signatures
|
21 |
PART
I.
FINANCIAL INFORMATION
ITEM
1.
FINANCIAL STATEMENTS
China
Education Alliance, Inc. and Subsidiaries
Condensed
Consolidated Balance Sheet
March
31, 2007
(Unaudited)
ASSETS
|
|
|
|
Current
Assets
|
|
|
|
Cash
and cash equivalents
|
|
$
|
3,618,217
|
|
Other
receivables
|
|
|
517
|
|
Prepaid
expenses
|
|
|
892,221
|
|
Total
current assets
|
|
|
4,510,955
|
|
|
|
|
|
|
Property
and equipment, net
|
|
|
5,014,884
|
|
|
|
|
|
|
Franchise
rights
|
|
|
877,422
|
|
Goodwill
|
|
|
43,696
|
|
|
|
|
|
|
|
|
$
|
10,446,957
|
|
|
|
|
|
|
LIABILITIES
AND STOCKHOLDERS' EQUITY
|
|
|
|
|
|
|
|
|
|
Current
Liabilities
|
|
|
|
|
Accounts
payable and accrued expenses
|
|
$
|
287,727
|
|
Deferred
revenues
|
|
|
204,599
|
|
Loan
from shareholder
|
|
|
134,992
|
|
Notes
payable
|
|
|
1,530,000
|
|
Total
current liabilities
|
|
|
2,157,318
|
|
|
|
|
|
|
|
|
|
|
|
Stockholders'
Equity
|
|
|
|
|
Preferred
stock ($0.001 par value, 5,000,000 shares authorized,
|
|
|
|
|
none
issued and outstanding)
|
|
|
-
|
|
Common
stock ($0.001 par value, 150,000,000 shares authorized,
|
|
|
|
|
57,965,000
issued and outstanding)
|
|
|
57,965
|
|
Additional
paid-in capital
|
|
|
2,642,603
|
|
Accumulated
other comprehensive income
|
|
|
368,033
|
|
Retained
earnings
|
|
|
5,221,038
|
|
Total
stockholders' equity
|
|
|
8,289,639
|
|
|
|
|
|
|
|
|
$
|
10,446,957
|
|
China
Education Alliance, Inc. and Subsidiaries
Condensed
Consolidated Statements of Operations
For
the Three Months Ended March 31, 2007 and 2006
(Unaudited)
|
|
2007
|
|
2006
|
|
Revenues
|
|
|
|
|
|
Online
education revenues
|
|
$
|
2,626,668
|
|
$
|
1,347,403
|
|
Training
center revenues
|
|
|
459,559
|
|
|
0
|
|
Total
revenue
|
|
|
3,086,227
|
|
|
1,347,403
|
|
|
|
|
|
|
|
|
|
Cost
of Goods Sold
|
|
|
|
|
|
|
|
Online
education costs
|
|
|
667,747
|
|
|
493,751
|
|
Training
center costs
|
|
|
218,564
|
|
|
-
|
|
Total
cost of goods sold
|
|
|
886,311
|
|
|
493,751
|
|
|
|
|
|
|
|
|
|
Gross
Profit
|
|
|
2,199,916
|
|
|
853,652
|
|
|
|
|
|
|
|
|
|
Operating
Expenses
|
|
|
|
|
|
|
|
Selling
expenses
|
|
|
750,438
|
|
|
89,023
|
|
Administrative
|
|
|
157,663
|
|
|
29,595
|
|
Depreciation
and amortization
|
|
|
106,125
|
|
|
55,978
|
|
Total
operating expenses
|
|
|
1,014,226
|
|
|
174,596
|
|
|
|
|
|
|
|
|
|
Other
Income (Expense)
|
|
|
|
|
|
|
|
Interest
income
|
|
|
5,627
|
|
|
896
|
|
Interest
expense
|
|
|
(104,497
|
)
|
|
-
|
|
Total
other income (expense)
|
|
|
(98,870
|
)
|
|
896
|
|
|
|
|
|
|
|
|
|
Net
Income Before Provision for Income Tax
|
|
|
1,086,820
|
|
|
679,952
|
|
|
|
|
|
|
|
|
|
Provision
for Income Taxes
|
|
|
|
|
|
|
|
Current
|
|
|
83,907
|
|
|
-
|
|
Deferred
|
|
|
-
|
|
|
-
|
|
|
|
|
83,907
|
|
|
-
|
|
|
|
|
|
|
|
|
|
Net
Income
|
|
$
|
1,002,913
|
|
$
|
679,952
|
|
|
|
|
|
|
|
|
|
Basic
Earnings Per Share
|
|
$
|
0.02
|
|
$
|
0.01
|
|
|
|
|
|
|
|
|
|
Basic
Weighted Average Shares Outstanding
|
|
|
57,943,000
|
|
|
55,364,375
|
|
|
|
|
|
|
|
|
|
Diluted
Earnings Per Share
|
|
$
|
0.02
|
|
$
|
0.01
|
|
|
|
|
|
|
|
|
|
Diluted
Weighted Average Shares Outstanding
|
|
|
60,570,972
|
|
|
55,364,375
|
|
|
|
|
|
|
|
|
|
The
Components of Other Comprehensive Income
|
|
|
|
|
|
|
|
Net
Income
|
|
$
|
1,002,913
|
|
$
|
679,952
|
|
Foreign
currency translation adjustment
|
|
|
258,766
|
|
|
19,067
|
|
|
|
|
|
|
|
|
|
Comprehensive
Income
|
|
$
|
1,261,679
|
|
$
|
699,019
|
|
China
Education Alliance, Inc. and Subsidiaries
Condensed
Consolidated Statements of Cash Flows
For
the Three Months Ended March 31, 2007 and 2006
(Unaudited)
|
|
2007
|
|
2006
|
|
Cash
flows from operating activities
|
|
|
|
|
|
Net
Income
|
|
$
|
1,002,913
|
|
$
|
679,952
|
|
Adjustments
to reconcile net cash provided by
|
|
|
|
|
|
|
|
operating
activities
|
|
|
|
|
|
|
|
Depreciation
and amortization
|
|
|
153,120
|
|
|
81,128
|
|
Amortization
of loan discount
|
|
|
81,563
|
|
|
-
|
|
Stock
issued for services
|
|
|
15,900
|
|
|
-
|
|
Warrants
issued for services
|
|
|
7,876
|
|
|
-
|
|
Net
change in assets and liabilities
|
|
|
|
|
|
|
|
Inventories
|
|
|
|
|
|
(2,269
|
)
|
Other
receivables
|
|
|
54,206
|
|
|
(52
|
)
|
Prepaid
expenses and other
|
|
|
429,227
|
|
|
(45,506
|
)
|
Accounts
payable and accrued liabilities
|
|
|
76,578
|
|
|
(46,218
|
)
|
Advances
by customers
|
|
|
(104,767
|
)
|
|
236,153
|
|
|
|
|
|
|
|
|
|
Net
cash provided by operating activities
|
|
|
1,716,616
|
|
|
903,188
|
|
|
|
|
|
|
|
|
|
Cash
flows from investing activities
|
|
|
|
|
|
|
|
Purchases
of fixed assets
|
|
|
(25,986
|
)
|
|
(63,552
|
)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Net
cash (used in) investing activities
|
|
|
(25,986
|
)
|
|
(63,552
|
)
|
|
|
|
|
|
|
|
|
Cash
flows from financing activities
|
|
|
|
|
|
|
|
Proceeds
(payments) from loan from shareholder, net
|
|
|
(952
|
)
|
|
40,346
|
|
Proceeds
from notes payable
|
|
|
-
|
|
|
-
|
|
|
|
|
|
|
|
|
|
Net
cash provided by financing activities
|
|
|
(952
|
)
|
|
40,346
|
|
|
|
|
|
|
|
|
|
Effect
of exchange rate
|
|
|
90,200
|
|
|
69,233
|
|
|
|
|
|
|
|
|
|
Net
increase in cash
|
|
|
1,779,878
|
|
|
949,215
|
|
|
|
|
|
|
|
|
|
Cash
and cash equivalents at beginning of year
|
|
|
1,838,339
|
|
|
597,444
|
|
|
|
|
|
|
|
|
|
Cash
and cash equivalents at end of year
|
|
$
|
3,618,217
|
|
$
|
1,546,659
|
|
|
|
|
|
|
|
|
|
Supplemental
disclosure of cash flow information
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Interest
paid
|
|
$
|
25,010
|
|
$
|
-
|
|
Taxes
paid
|
|
$
|
-
|
|
$
|
-
|
|
Stock
issued for services
|
|
$
|
15,900
|
|
$
|
-
|
|
Value
of warrants issued for services
|
|
$
|
7,876
|
|
$
|
-
|
|
1. |
Description
of Business
|
Nature
of organization - China
Education Alliance, Inc. (the “Company” or “CEDA”), formerly known as ABC Realty
Co., was originally organized under the laws of the State of North Carolina
on
December 2, 1996. The initial purpose of ABC Realty was to engage in residential
real estate transactions as a broker or agent. On September 15, 2004, ABC Realty
was reorganized pursuant to the Plan of Exchange to acquire Harbin Zhong He
Li
Da Education Technology, Inc. (“ZHLD”), a corporation formed on August 9, 2004
in the City of Harbin of Heilongjiang Province, The People’s Republic of China,
with an authorized capital of $60,386 (RMB500,000).
On
September 15, 2004, ABC Realty Co. executed a Plan of Exchange with ZHLD, and
Duane C. Bennett, Chairman of ABC Realty Co., pursuant to which ZHLD exchanged
all of its registered capital of $60,386 for 55,000,000 shares, or approximately
95% of the common stock of the Company. On November 17, 2004, ABC Realty Co.
changed its name to China Education Alliance, Inc. On December 13, 2004, China
Education Alliance, Inc. consummated the Plan of Exchange with ZHLD. As a result
of the Plan of Exchange, the transaction was treated for accounting purposes
as
a recapitalization of ZHLD.
ZHLD
is a
technology company engaged in the online education industry in China. Its
mission is to promote distance learning development in China, to improve the
efficiency and effectiveness of elementary education, higher education,
vocational education, skill education, continuing education, and professional
training programs, and to integrate with the international education
system.
Heilongjiang
Zhonghe Education Training Center (“ZHTC”) was registered in The People’s
Republic of China on July 8, 2005 with a registered capital of $60,386 and
is
the wholly owned subsidiary of ZHLD. ZHLD owns 99% of ZHTC with 1% held in
trust
by Xi Qun Yu for the benefit of China Education Alliance, Inc..
ZHLD
also
owns 70% of Beijing Hua Yu Hui Zhong Technology Development Co., Ltd (“BHYHZ”).
BHYHZ was formed on September 30, 2006.
The
remaining 30% interest was given to The Vocational Education Guidance Center
of
China for no consideration. In consolidation, the 30% of BHYHZ’s gave to The
Vocational Education Guidance Center of China was treated as goodwill in
consolidation.
The
Company’s online education business has established positions in several
segments, including supplemental education and test preparation for grades
kindergarten through high school.
The
Company’s products include on-line test preparation materials, teachers’
materials, study guides and audio recordings of popular classes. It is a full
range professional education resource service provider. The business scope
includes distance learning technology, education resource development, education
project planning and promoting, teaching platform, and class development and
schedules, education information, and technical service. The products cover
all
education ranges, including pre-school education, elementary and middle school
education, vocational education, continuing education, enterprise training
program, intelligence authentication, agricultural labor education, education
for the disabled, first time employment education, re-employment education,
study abroad, education for seniors.
2. |
Basis
of Preparation of Financial
Statements
|
ZHLD,
Zhonghe Education Training Center and Beijing Hua Yu Hui Zhong Technology
Developments Co., Ltd. maintain their books and accounting records in Renminbi
(“RMB”).
The
accompanying condensed consolidated financial statements have been prepared
in
compliance with Rule 10-01 of Regulation S-X and U.S. generally accepted
accounting principles, but do not include all of the information and disclosures
required for audited financial statements. These statements should be read
in
conjunction with the condensed consolidated financial statements and notes
thereto included in the Company’s latest Annual Report on Form 10-KSB for the
year ended December 31, 2006. In the opinion of management, these statements
include all adjustments (consisting of normal recurring adjustments) considered
necessary for a fair presentation of the results of operations, financial
position and cash flows for the interim periods presented. Operating results
for
the three months ended March 31, 2007 are not necessarily indicative of the
results that may be expected for the year ending December 31,
2007.
The
accompanying financial statements differ from the financial statements used
for
statutory purposes in PRC in that they reflect certain adjustments, recorded
on
the entities’ books, which are appropriate to present the financial position,
results of operations and cash flows in accordance with US GAAP. The principal
adjustments are related to revenue recognition, foreign currency translation,
deferred taxation, consolidation, and depreciation and valuation of property
and
equipment and intangible assets.
3. |
Summary
of Significant Accounting
Policies
|
Principles
of Consolidation
- The
consolidated financial statements include the accounts of the Company and its
wholly and majority owned subsidiaries, ZHLD, Zhonghe Education Training Center
and Beijing Hua Yu Hui Zhong Technology Developments Co., Ltd. All inter-company
transactions and balances were eliminated. Minority interest in the net assets
and earnings or losses of BHYHZ are reflected in the caption “Minority interest”
in the Company’s Consolidated Balance Sheet and Statements of Operations.
Cumulative losses applicable to minority interest that exceed the minority’s
interest in the subsidiary’s capital, the losses in excess of the minority’s
interest in the subsidiaries capital are charged against the majority interest.
Subsequent profits earned by a subsidiary under such circumstances that are
applicable to the minority interests should be allocated to the majority
interest to the extent minority losses have been previously absorbed.
Use
of estimates
- The
preparation of these financial statements in conformity with accounting
principles generally accepted in the United States of America requires
management to make estimates and assumptions that affect the reported amounts
of
assets and liabilities and disclosure of contingent assets and liabilities
at
the dates of the financial statements and the reported amounts of net sales
and
expenses during the reported periods.
Significant
estimates included values and lives assigned to acquired intangible assets,
reserves for customer returns and allowances, uncollectible accounts receivable,
slow moving, obsolete and/or damaged inventory and stock warrant valuation.
Actual results may differ from these estimates.
Cash
and cash equivalents
- The Company
considers all highly liquid debt instruments purchased with maturity period
of
three months or less to be cash equivalents. The carrying amounts reported
in
the accompanying consolidated balance sheet for cash and cash equivalents
approximate their fair value. Substantially all of the Company’s cash is held in
bank accounts in The Peoples Republic of China and is not protected by FDIC
insurance or any other similar insurance.
Property
and equipment
-
Property and equipment is stated at the historical cost, less accumulated
depreciation. Depreciation on property, plant and equipment is provided using
the straight-line method over the estimated useful lives of the assets after
taking into account a 5% residual value for both financial and income tax
reporting purposes as follows:
Buildings
|
|
|
20
years
|
|
Communication
Equipment
|
|
|
10
years
|
|
Motor
vehicles
|
|
|
5
years
|
|
Furniture,
Fixtures, and Equipment
|
|
|
5
years
|
|
Expenditures
for renewals and betterments were capitalized while repairs and maintenance
costs are normally charged to the statement of operations in the year in which
they are incurred. In situations where it can be clearly demonstrated that
the
expenditure has resulted in an increase in the future economic benefits expected
to be obtained from the use of the asset, the expenditure is capitalized as
an
additional cost of the asset.
Upon
sale
or disposal of an asset, the historical cost and related accumulated
depreciation or amortization of such asset were removed from their respective
accounts and any gain or loss is recorded in the Statements of
Operations.
The
Company reviews the carrying value of property, plant, and equipment for
impairment whenever events and circumstances indicate that the carrying value
of
an asset may not be recoverable from the estimated future cash flows expected
to
result from its use and eventual disposition. In cases where undiscounted
expected future cash flows are less than the carrying value, an impairment
loss
is recognized equal to an amount by which the carrying value exceeds the fair
value of assets. The factors considered by management in performing this
assessment include current operating results, trends and prospects, the manner
in which the property is used, and the effects of obsolescence, demand,
competition, and other economic factors. Based on this assessment there was
no
impairment at March 31, 2007.
Intangible
Assets
-
Intangible assets consist of franchise rights acquired by the Company and are
amortized over the lives of the rights agreements, which is five years. The
Company evaluates the carrying value of intangible assets during the fourth
quarter of each year and between annual evaluations if events occur or
circumstances change that would more likely than not reduce the fair value
of
the intangible asset below its carrying amount. There were no impairments
recorded during the year ended December 31, 2006 or the three months ended
March
31, 2007.
Foreign
Currency -
The
Company’s principal country of operations is The People’s Republic of China. The
financial position and results of operations of the Company are determined
using
the local currency (“Renminbi” or “Yuan”) as the functional currency. The
results of operations denominated in foreign currency are translated at the
average rate of exchange during the reporting period.
Assets
and liabilities denominated in foreign currencies at the balance sheet date
are
translated at the market rate of exchange ruling at that date. The registered
equity capital denominated in the functional currency is translated at the
historical rate of exchange at the time of capital contribution. All translation
adjustments resulting from the translation of the financial statements into
the
reporting currency (“US Dollars”) are dealt with as a separate component within
shareholders’ equity.
Income
recognition
-
Revenue is recognized in accordance with Staff Accounting Bulletin No. 104,
Revenue Recognition, which states that revenue should be recognized when the
following criteria are met: (1) persuasive evidence of an arrangement
exists; (2) the service has been rendered; (3) the selling price is
fixed or determinable; and (4) collection of the resulting receivable is
reasonably assured. The Company believes that these criteria are satisfied
upon
customers download prepaid study materials.
Prepaid
debit cards allow our subscribers to purchase a predetermined monetary amount
of
download materials posted on our website. The Company’s new system is able to
track usage of the debit card once the end user uses the debit cards for its
service.
Prepaid
service contracts are amortized to income on a straight line basis over the
length of the service contract. These service contracts allow the user to have
unlimited access to study materials for a designed period of time.
At
the
time that the prepaid debit card is purchased, the receipt of cash is recorded
as deferred revenue. Revenues are recognized in the month when services are
actually rendered. Unused value relating to debit cards is recognized as
revenues when the prepaid debit card has expired.
Interest
income is recognized when earned, taking into account the average principal
amounts outstanding and the interest rates applicable
Prepayments
Account - Prepaid
expenses are primarily comprised of advance payments made for services to
teachers for online materials and video and prepaid advertising. At March 31,
2007, prepayments to teachers to provide online materials totaled $637,600,
prepayment of rent expense totaled $169,200, and others $64,700.
Goodwill
- In
connection with the organization of BHYHZ the Company gave an unrelated
governmental entity a 30% ownership in interest in the contributed capital
of
BHYHZ. In consolidation, this transfer of ownership is reflected as goodwill
on
the consolidated financial statements. At March 31, 2007, goodwill incurred
in
connection with this transaction was $43,696.
The
Company evaluates the carrying value of goodwill during the fourth quarter
of
each year and between annual evaluations if events occur or circumstances change
that would more likely than not reduce the fair value of the reporting unit
below its carrying amount. Such circumstances could include, but are not limited
to: (1) a significant adverse change in legal factors or in business climate,
(2) unanticipated competition, or (3) an adverse action or assessment by a
regulator. When evaluating whether goodwill is impaired, the Company compares
the fair value of the reporting unit to which the goodwill is assigned to the
reporting unit’s carrying amount, including goodwill. The fair value of the
reporting unit is estimated using a combination of the income, or discounted
cash flows, approach and the market approach, which utilizes comparable
companies’ data. If the carrying amount of a reporting unit exceeds its fair
value, then the amount of the impairment loss must be measured. The impairment
loss would be calculated by comparing the implied fair value of reporting unit
goodwill to its carrying amount. In calculating the implied fair value of
reporting unit goodwill, the fair value of the reporting unit is allocated
to
all of the other assets and liabilities of that unit based on their fair values.
The excess of the fair value of a reporting unit over the amount assigned to
its
other assets and liabilities is the implied fair value of goodwill. An
impairment loss would be recognized when the carrying amount of goodwill exceeds
its implied fair value. The Company’s evaluation of goodwill completed during
the year resulted in no impairment losses.
Deferred
Revenue
-
Deferred revenue reflects the unearned portion of debit cards sold and prepaid
service contracts payments received.
Advertising
-
The
Company expensed advertising costs the first time the respective advertising
took place. These costs were included in selling, general and administrative
expenses. The total advertising expenses incurred for three months ended March
31, 2007 and 2006 were $145,600 and $0, respectively.
Taxation
- Taxation
on profits earned in the PRC has been calculated on the estimated assessable
profits for the year at the rates of taxation prevailing in the PRC in the
Company operates after taking into effect the benefits from any special tax
credits or “tax holidays” allowed in the country of operations.
The
Company does not accrue United States income tax on unremitted earnings from
foreign operations as it is the Company’s intention to invest these earnings in
the foreign operations indefinitely.
Enterprise
income tax
Under
the
Provisional Regulations of The People’s Republic of China Concerning Income Tax
on Enterprises promulgated by the State Council which came into effect on
January 1, 1994, , income tax is payable by a Wholly Foreign Owned Enterprises
at a rate of 15% of their taxable income. Preferential tax treatment may,
however, be granted pursuant to any law or regulations from time to time
promulgated by the State Council. ZHLD enjoyed a 100% exemption from enterprise
income taxes during 2006 due to its classification as a “Wholly Foreign
Owned Enterprise”. This exemption will end on April 8, 2007, at which time ZHLD
will qualify under the current tax structure for a 50% reduction in the
statutory enterprise income tax rates for an additional three
years.
Deferred
tax assets and liabilities are recognized for the future tax consequences
attributable to differences between the financial statement carrying amounts
of
existing assets and liabilities and their respective tax basis. Deferred tax
assets, including tax loss and credit carry forwards, and liabilities are
measured using enacted tax rates expected to apply to taxable income in the
years in which those temporary differences are expected to be recovered or
settled. The effect of deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the enactment date.
Deferred income tax expense represents the change during the period in the
deferred tax assets and deferred tax liabilities. The components of the deferred
tax assets and liabilities are individually classified as current and
non-current based on their characteristics. Deferred tax assets are reduced
by a
valuation allowance when, in the opinion of management, it is more likely than
not that some portion or all of the deferred tax assets will not be
realized.
Value
added tax
The
Provisional Regulations of The People’s Republic of China Concerning Value Added
Tax promulgated by the State Council came into effect on January 1, 1994. Under
these regulations and the Implementing Rules of the Provisional Regulations
of
the PRC Concerning Value Added Tax, value added tax is imposed on goods sold
in
or imported into the PRC and on processing, repair and replacement services
provided within the PRC.
Value
added tax payable in The People’s Republic of China is charged on an aggregated
basis at a rate of 13% or 17% (depending on the type of goods involved) on
the
full price collected for the goods sold or, in the case of taxable services
provided, at a rate of 17% on the charges for the taxable services provided,
but
excluding, in respect of both goods and services, any amount paid in respect
of
value added tax included in the price or charges, and less any deductible value
added tax already paid by the taxpayer on purchases of goods and services in
the
same financial year.
Contingent
liabilities and contingent assets -
A
contingent liability is a possible obligation that arises from past events
and
whose existence will only be confirmed by the occurrence or non-occurrence
of
one or more uncertain future events not wholly within the control of the
Company. It can also be a present obligation arising from past events that
is
not recognized because it is not probable that outflow of economic resources
will be required or the amount of obligation cannot be measured
reliably.
A
contingent liability is not recognized but is disclosed in the notes to the
financial statements. When a change in the probability of an outflow occurs
so
that outflow is probable, they will then be recognized as a
provision.
A
contingent asset is a possible asset that arises from past events and whose
existence will be confirmed only by the occurrence or non-occurrence of one
or
more uncertain events not wholly within the control of the Company.
Contingent
assets are not recognized but are disclosed in the notes to the financial
statements when an inflow of economic benefits is probable. When inflow is
virtually certain, an asset is recognized.
Related
companies -
A
related company is a company in which a director or an officer has beneficial
interests in and in which the Company has significant influence.
Retirement
benefit costs
-
According to The People’s Republic of China regulations on pensions, the Company
contributes to a defined contribution retirement program organized by the
municipal government in the province in which the Company was registered and
all
qualified employees are eligible to participate in the program. Contributions
to
the program are calculated at 23.5% of the employees’ salaries above a fixed
threshold amount and the employees contribute 2% to 8% while the Company
contributes the balance contribution of 21.5% to 15.5%. The Company has no
other
material obligation for the payment of retirement benefits beyond the annual
contributions under this program.
Fair
value of financial instruments - The
carrying amounts of certain financial instruments, including cash, accounts
receivable, commercial notes receivable, other receivables, accounts payable,
commercial notes payable, accrued expenses, and other payables approximate
their
fair values as of March 31 2007, because of the relatively short-term maturity
of these instruments.
Reclassifications
-
Certain
reclassifications have been made to the prior years’ financial statements to
conform to the current year presentation. These reclassifications had on effect
on previously reported results of operations or retained earnings.
Recent
accounting pronouncements
- In
December 2004, the Financial Accounting Standards Board (FASB) issued Statement
of Financial Accounting Standards (SFAS) No. 123(R), Share-Based
Payment.
SFAS
123(R) replaces SFAS No. 123, Accounting
for Stock-Based Compensation,
and
supersedes Accounting
Principles Board
(APB)
Opinion No. 25, Accounting
for Stock Issued to Employees
.
Effective January 1, 2006, the Company adopted Statement of Financial Accounting
Standard No. 123(R), Share-Based Payment, (“SFAS No. 123(R)”), using the
modified prospective transition method. SFAS No. 123(R) requires
equity-classified share-based payments to employees, including grants of
employee stock options, to be valued at fair value on the date of grant and
to
be expensed over the applicable vesting period. Under the modified prospective
transition method, share-based awards granted or modified on or after January
1,
2006, are recognized in compensation expense over the applicable vesting period.
Also, any previously granted awards that are not fully vested as of January
1,
2006 are recognized as compensation expense over the remaining vesting period.
No retroactive or cumulative effect adjustments were required upon The Company’s
adoption of SFAS No. 123(R) as the Company had not outstanding share awards
as
of the date of adoption and has not issued any share based awards during 2006.
Prior
to
adopting SFAS No. 123(R), The Company accounted for its fixed-plan employee
stock options using the intrinsic-value based method prescribed by Accounting
Principles Board Opinion No. 25, Accounting for Stock Issued to Employees,
(“APB
No. 25”) and related interpretations. This method required compensation expense
to be recorded on the date of grant only if the current market price of the
underlying stock exceeded the exercise price. Had the Company elected the fair
value provisions of SFAS No. 123(R), The Company’s 2005 net earnings and net
earnings per share would not have differed from the amounts actually reported
as
no share-based payments were made during this period.
In
July
2006, the FASB released FASB Interpretation No. 48, Accounting for Uncertainty
in Income Taxes-an Interpretation of FASB Statement 109, Accounting for Income
Taxes (“FIN 48”). FIN 48 prescribes a comprehensive model for how a company
should recognize, measure, present, and disclose in its financial statements
uncertain tax positions that a company has taken or expects to take on a tax
return. This
standard was effective January 1, 2007 and its adoption did not have a material
impact on our financial statements.
In
September 2006, the Securities and Exchange Commission (“SEC”) issued Staff
Accounting Bulletin No. 108 (“SAB 108”). Due to diversity in practice among
registrants, SAB 108 expresses SEC staff views regarding the process by which
misstatements in financial statements are evaluated for purposes of determining
whether financial statement restatement is necessary. This
standard was effective January 1, 2007 and its adoption did not have a material
impact on our financial statements.
In
September 2006, the FASB issued SFAS No. 157, Fair Value Measurements
(“SFAS 157”). SFAS No. 157 defines fair value, establishes a framework for
measuring fair value in accordance with generally accepted accounting
principles, and expands disclosures about fair value measurements. This
statement does not require any new fair value measurements; rather, it applies
under other accounting pronouncements that require or permit fair value
measurements. The provisions of this statement are to be applied prospectively
as of the beginning of the fiscal year in which this statement is initially
applied, with any transition adjustment recognized as a cumulative-effect
adjustment to the opening balance of retained earnings. The provisions of SFAS
157 are effective for the fiscal years beginning after November 15, 2007.
Therefore, we anticipate adopting this standard as of January 1, 2008.
Management has not determined the effect, if any, the adoption of this statement
will have on our financial condition or results of operations.
In
September 2006, the FASB issued Statement No. 158, “Employers’
Accounting for Defined Benefit Pension and Other Postretirement
Plans”
(“SFAS No. 158”), an amendment of FASB Statements No. 87, 88, 106
and 132(R). SFAS No. 158 requires (a) recognition of the funded
status (measured as the difference between the fair value of the plan assets
and
the benefit obligation) of a benefit plan as an asset or liability in the
employer’s statement of financial position, (b) measurement of the funded
status as of the employer’s fiscal year-end with limited exceptions, and
(c) recognition of changes in the funded status in the year in which the
changes occur through comprehensive income. The requirement to recognize the
funded status of a benefit plan and the disclosure requirements are effective
as
of the end of the fiscal year ending after December 15, 2006. The
requirement to measure the plan assets and benefit obligations as of the date
of
the employer’s fiscal year-end statement of financial position is effective for
fiscal years ending after December 15, 2008. This Statement has no current
applicability to the Company’s financial statements. Management adopted this
Statement on December 31, 2006 and the adoption of
SFAS No. 158 did not have a material impact to the Company’s
financial position, results of operations, or cash flows.
In
February 2007, the FASB issued Statement No. 159 “The Fair Value Option for
Financial Assets and Financial Liabilities” (SFAS 159). This statement permits
companies to choose to measure many financial assets and liabilities at fair
value. Unrealized gains and losses on items for which the fair value option
has
been elected are reported in earnings. SFAS 159 is effective for fiscal years
beginning after November 15, 2007. The Company is currently assessing the impact
of SFAS 159 on its consolidated financial statements.
4. |
Concentrations
of Business and Credit
Risk
|
Substantially
all of the Company’s bank accounts are in banks located in the PRC and are not
covered by any type of protection similar to that provided by the FDIC on funds
held in U.S banks.
The
Company is operating in China, which may give rise to significant foreign
currency risks from fluctuations and the degree of volatility of foreign
exchange rates between U.S. dollars and the Chinese currency RMB.
Financial
instruments that potentially subject the Company to concentration of credit
risk
consist principally of cash and trade receivables, the balances of which are
stated on the balance sheet. The Company places its cash in high credit quality
financial institutions. Concentration of credit risk with respect to trade
receivables is limited due to the Company's large number of diverse customers
in
different locations in China. The Company does not require collateral or other
security to support financial instruments subject to credit risk.
For
the
three months ended March 31, 2007 and 2006, no single customer accounted for
10%
or more of sales revenues.
As
of
March 31, 2007 the Company had no insurance coverage of any kind. Accrual for
losses is not recognized until such time as an uninsured loss has
occurred.
5. |
Cash
and Cash Equivalents
|
As
of
March 31, 2007, Cash and cash equivalents consist of the following:
Cash
and Cash Equivalents
|
|
|
|
Cash
on Hand
|
|
$
|
1,412
|
|
Bank
Deposits
|
|
|
3,616,805
|
|
Total
Cash and Cash Equivalents
|
|
$
|
3,618,217
|
|
6. |
Property
and Equipment
|
As
of
March 31, 2007, Property and Equipment consist of the following:
Property
and Equipment
|
|
|
|
Buildings
|
|
$
|
2,883,721
|
|
Transportation
vehicles
|
|
|
133,040
|
|
Communication
equipment and software
|
|
|
1,771,686
|
|
Furniture
and fixtures
|
|
|
972,030
|
|
Total
Property and Equipment
|
|
|
5,760,477
|
|
Less:
Accumulated Depreciation
|
|
|
(745,592
|
)
|
Property
and Equipment, Net
|
|
$
|
5,014,884
|
|
For
the
three months ended March 31, 2007 and 2006 depreciation expenses totaled
$153,120 and $81,128 respectively. For the three months ended March 31, 2007
and
2006, depreciation expenses totaling $46,995 and $25,150 were included in cost
of goods sold, respectively.
As
of
March 31, 2007 the Company does not have any land use rights agreements with
the
PRC for the office buildings owned by the Company.
The
Company through its subsidiary ZHLD owns 70% of Beijing Hua Yu Hui Zhong
Technology Development Co., Ltd (“BHYHZ”). At the time of the formation of BHYHZ
the Company made a 30% minority interest contribution of the initial capital
of
BHYHZ on behalf of the minority interest. This contribution has been reflected
as $43,696 of goodwill at March 31, 2007.
Deferred
revenue includes subscriber prepayments and education fee prepayments.
Subscriber prepayments represents deferred revenue for the purchase of debit
cards used to pay for the online downloading of education materials, including
testing booklets, supplemental materials, and teaching video clips. The Company
values the sales based on the actual occurrence of customer download. Therefore,
the spare time between the purchase of debit cards and actual download is
recorded under advances on accounts as deferred or unearned revenues to the
Company. Once the download takes place, the amount is then transferred from
advances on accounts to sales. Education fee prepayments represent customer
prepayments for the service provided by the Company of teaching and educating
the customers for their specific need at their desired education level. There
are various levels existed for the customers to choose the best one that fits
their individual needs. During the period, a great portion of advances were
consumed and recognized as income, due to occurrences of several state-wide
entrance exams for junior middle schools, high schools, and universities. During
the period, more advances were paid by customers for the summer classes at
the
time of registration. As of March 31, 2007, the Company has $204,599 on
subscriber prepayment and prepayments instruction fees.
On
September 29, 2006 the Company consummated a bridge financing pursuant to which
the Company issued $1,530,000 aggregate principal amount of secured promissory
notes and warrants to acquire 1,530,000 shares of common stock of the Company
for an exercise price per share of $ 0.50.
Each
Note
accrues interest at the rate of 6% per annum from September 29, 2006 to March
29, 2007, with interest payable each month commencing from November 1, 2006
and
terminating on March 1, 2007, as well as March 29, 2007, which is the
maturity date for each Note. This note was paid in full subsequent to March
31, 2007.
The
warrants issued were valued at $203,908 and were treated as a loan discount.
The
discount is being amortized to interest expense over the life of the notes
payable. Loan discount amortized to interest expense for the three months ended
March 31, 2007 was $81,563.
The
Notes
constitute senior indebtedness of the Company. The Notes are guaranteed by
ZHLD, ZHTC and Harbin Zhonghelida Educational Technology Company Limited, and
Xinqun Yu, the Chief Executive Officer and principal stockholder of the Company.
The guarantee of Xinqun Yu is secured by his pledge of a number of shares of
common stock of the Company to be determined from time to time as provided
therein, with a value of $3,060,000. The number of shares initially pledged
is
7,859,598.
On
September 15, 2004, China Education Alliance executed a Plan of Exchange with
Zhong He Li Da Education Technology, Inc. (“ZHLD”), a corporation organized and
existing under the laws of People’s Republic of China. ZHLD applied to be a
foreign invested company right after the merger, which business license has
been
approved as a foreign invested company on April 8, 2005. According to Chinese
taxation policy, there is income tax exemption for 2 years and half for 3 years
suitable to foreign invested company, advanced Technology Company or software
Development Company. ZHLD is a company under the category of all three.
Therefore the Company enjoys this income tax exemption policy from April 8,
2005
the date of approval as a foreign invested company. The formal documents about
income tax exemption in advance issued on December 26, 2005. The Company
received a 100% tax holiday as of December 31, 2006. On April 8, 2007 the
Company’s tax exemption will be reduced to 50% of the prevailing tax rate and
will continue at this reduced rate for three additional years.
The
tax
holiday resulted in tax savings as follows:
|
|
Three
Months Ended March 31,
|
|
|
|
2007
|
|
2006
|
|
|
|
|
|
|
|
Tax
savings
|
|
$
|
81,512
|
|
$
|
101,993
|
|
|
|
|
|
|
|
|
|
Benefit
per share
|
|
|
|
|
|
|
|
Basic
|
|
$
|
0.00
|
|
$
|
0.00
|
|
Diluted
|
|
$
|
0.00
|
|
$
|
0.00
|
|
The
Company has a U.S net operating loss carryforward of approximately $495,000
as
of December 31, 2006 which will begin expiring in 2025. Certain of these loss
carryforward amounts may be limited due to the more than 50% change in ownership
which took place during 2005.
The
deferred tax asset associated with these net operating loss carryforwards was
fully reserved as of March 31. 2007.
11. |
Employee
Retirement Benefits and Post Retirement
Benefits
|
According
to the Heilongjiang Provincial regulations on state pension program, both
employees and employers have to contribute toward pensions. The pension
contributions range from 8% that was contributed by individuals (employees)
and
the Company is required to make contributions to the state retirement plan
based
on 20% of the employees’ monthly basic salaries. Employees in the PRC are
entitled to retirement benefits calculated with reference to their basic
salaries on retirement and their length of service in accordance with a
government managed benefits plan. The PRC government is responsible for the
benefit liability to these retired employees.
12. |
Loans
from Shareholder
|
In
connection with ABC Realty Merger (see Note 1), the shareholder, Xiqun Yu loaned
the Company $100,000 at a 9% interest rate originally signed in December 2004.
Annual amount of interest is payable together with principal. The shareholder
paid all necessary overseas consulting and advising fees, lawyer fees, and
accounting fees from period to period out of his own personal bank accounts
in
the United States due to the strict laws and regulations imposed by the Chinese
government on out-going foreign currency wire transfers. The amount outstanding
as of March 31, 2007 is $134,992. The loan from shareholder has the option
to
convert in two years into common stock of the Company at the market price on
the
date the Company incurred the loan.
SFAS
128
requires a reconciliation of the numerator and denominator of the basic and
diluted earnings per share (EPS) computations. The following securities were
not
included in the calculation of diluted earnings per share because their effect
was antidilutive.
For
the
three months ended March 31, 2007, dilutive shares include outstanding warrants
to purchase 3,060,000 shares of common stock at an exercise price of $0.50
and
warrants to purchase 150,000 shares of common stock at an exercise price of
$0.43.
The
following reconciles the components of the EPS computation:
|
|
(
Income Numerator)
|
|
Shares
(Denominator)
|
|
Per
Share Amount
|
|
|
|
|
|
|
|
|
|
For
the three months ended March 31, 2007:
|
|
|
|
|
|
|
|
Net
income
|
|
$
|
1,002,913
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
EPS income available to common shareholders
|
|
$
|
1,002,913
|
|
|
57,943,000
|
|
$
|
0.02
|
|
|
|
|
|
|
|
|
|
|
|
|
Effect
of dilutive securities:
|
|
|
|
|
|
|
|
|
|
|
Warrants
|
|
|
—
|
|
|
2,627,972
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Diluted
EPS income available to common shareholders
|
|
$
|
1,002,913
|
|
|
60,570,972
|
|
$
|
0.02
|
|
|
|
|
|
|
|
|
|
|
|
|
For
the three mnths ended March 31, 2006:
|
|
|
|
|
|
|
|
|
|
|
Net
income
|
|
$
|
679,952
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Basic
EPS income available to common shareholders
|
|
$
|
679,952
|
|
|
55,364,375
|
|
$
|
0.01
|
|
|
|
|
|
|
|
|
|
|
|
|
Effect
of dilutive securities:
|
|
|
|
|
|
|
|
|
|
|
None
|
|
|
—
|
|
|
—
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Diluted
EPS income available to common shareholders
|
|
$
|
679,952
|
|
|
55,364,375
|
|
$
|
0.01
|
|
14. |
Commitments
and Contingencies
|
No
government approvals are required to conduct the Company’s principal operations,
and the Company is not aware of any probable governmental regulation of our
business sectors in the near future. Although management believes that the
Company is in material compliance with the statutes, laws, rules and
regulations of every jurisdiction in which it operates, no assurance can be
given that the Company’s compliance with the applicable statutes, laws,
rules and regulations will not be challenged by governing authorities or
private parties, or that such challenges will not lead to a material adverse
effect on the Company’s financial position, results of operations or cash
flows.
The
Company and its subsidiaries are self-insured, and they do not carry any
property insurance, general liability insurance, or any other insurance that
covers the risks of their business operations. As a result any material loss
or
damage to its properties or other assets, or personal injuries arising from
its
business operations would have a material adverse affect on the Company’s
financial condition and operations.
The
Company is not involved in any legal matters arising in the normal course of
business. While incapable of estimation, in the opinion of the management,
the
individual regulatory and legal matters in which it might involve in the future
are not expected to have a material adverse effect on the Company’s financial
position, results of operations or cash flows.
On
March
7, 2007, the Company issued 30,000 shares of the Company’s common stock valued
at $15,900 for services.
On
May 8,
2007 the Company raised an additional $2,400,000 in funds through the issuance
of convertible debt. A portion of these proceeds was used to pay the bridge
note
financing described in Note 9 above.
The
following discussion should be read in conjunction with the Consolidated
Financial Statements of the Company and the notes thereto included elsewhere
herein.
The
statements contained in this report include forward-looking statements about
information of possible or assumed results of operations, business strategies,
financing plans, competitive position and potential growth opportunities.
Forward-looking statements include all statements that are not historical facts
and are generally accompanied by words such as “may,” “will,” “intend,”
“anticipate,” “believe,” “estimate,” “expect,” “should” or similar expressions
or the negative of such words or expressions. These statements also relate
to
the Company’s contingent payment obligations relating to acquisitions, future
capital requirements, potential acquisitions and the Company’s future
development plans and are based on current expectations. Forward-looking
statements involve various risks, uncertainties and assumptions. The Company’s
actual results may differ materially from those expressed in these
forward-looking statements.
Our
discussion and analysis of our financial condition and results of operations
are
based upon our consolidated financial statements, which have been prepared
in
accordance with accounting principles generally accepted in the United States.
The preparation of these financial statements requires us to make estimates
and
judgments that affect the reported amounts of assets, liabilities, revenues
and
expenses. On an on-going basis, we evaluate these estimates, including those
related to useful lives of real estate assets, cost reimbursement income, bad
debts, impairment, net lease intangibles, contingencies and litigation. We
base
our estimates on historical experience and on various other assumptions that
are
believed to be reasonable under the circumstances, the results of which form
the
basis for making judgments about the carrying values of assets and liabilities
that are not readily apparent from other sources. There can be no assurance
that
actual results will not differ from those estimates.
The
discussion that follows is based on our consolidated results of operations
for
the three months ended March 31, 2007 and 2006.
OVERVIEW
China
Education Alliance, Inc. (“CEDA”), formerly known as ABC Realty, Inc., is
registered in the state of North Carolina, USA. The company’s primary business
activity is online education and on-site training services. It offers large
scale of high-quality educational resources, and focuses on network education
as
well as on-site training. It is mainly operated through its wholly owned
subsidiaries, Harbin Zhonghelida Education Technology Company Limited with
registered website domain www.edu-chn.com for its online education and
Heilongjiang Zhonghe Education Center for its on-site training
services.
China
Education Alliance, Inc. is dedicated to developing IT education industry and
offer network solution for the education course of China. As an excellent
education resources provider and operator, CEDA has a leading interactive
business platform. It made full use of the network resources, and broke through
the time and space limits of the traditional teaching methods and the
face-to-face constraints on high-quality resources. Through the physical
integrations and successful case spreading, it serves to change the uneven
education resources distribution and create a better sharing of education
resources across China. Meanwhile, it is promoting the Chinese education by
opening schools and training agencies. It has shaped www.edu-chn.com to become
a
leading functional portal website, through the enforcement of the “on-site”
training business. It has become a network and physical training
agency.
As
a
provider and operator of high-quality education resources, China Education
Alliances, Inc., based on its know-how of the educational market in China and
its own strengths, currently takes the exam-oriented education in junior middle
and high school as its core business. The company combined its superior network
operating experience with rich education resources integrating experience,
and
takes the company’s website as a platform to carry out services like “Famed
Instructors Test Paper Store” through its service charging system by way of
rechargeable learning cards. The learners can study via online classrooms or
materials downloading for offline education. The company also provides on-site
teaching services under the “Big Classroom of the Famed Instructors” program
through its state-of-the-art training center.
www.edu-chn.com
is a major functional education resources portal website in China. It provides
plenty of client resources and strong brand promotion for business developing.
Under the website, there are four modules, eight alliances, nine platforms
and
eight columns of interactive entertainment columns. It provides informative
education products through the updated communication tools under
www.edu-chn.com. It provides multi-media resources such as college school,
middle school and elementary school test papers, courseware, and video data
since 1980s, owning intellectual property rights for more than 300,000 sets
of
courseware and test papers. www.edu-chn.com is a major enterprise-class
comprehensive education network platform which is based on the network
video technology and the large data sources of elementary education resources.
It provides online education and material download for customers by integrating
“the big classroom of the famed instructors”. By the end of 2005, more than 3
million visitors had viewed the website.
Heilongjiang
Zhonghe Education Center engages in the on-site training services and
face-to-face tutorship under “The Big Classroom of the Famed Instructors”
program and its VOD courseware resources. The usable area for the training
center is about 3,400 square meters, with 17 modern classrooms that has capacity
of 1,200 students. The courses covered each phase of compulsory education,
and
take the junior middle and high school as the key part.
The
company is also providing new services to fulfill the market needs of online
vocational training services. The core business for CEDA’s vocation education
will be in three main areas: vocation education enrollment, vocational
certification, and career development for college graduates. CEDA has
collaborated with the China Vocation Education Society in setting up
www.360ve.com. This website will be the credible site for vocational education
enrollment providing customers with reliable information regarding vocation
training schools and vocation trainings both on-line and on-site. Pilot version
of the www.360ve.com, a “high-quality vocational teaching resource supermarket”,
has been launched during this reporting period. CEDA leverages the existing
resources of China Vocational Education Society which as members including
provincial education bureau and more than one thousand vocational training
schools across the country in carrying out its fast expansion strategic
cooperation with the outstanding training agencies in local area, especially
in
the aspects of joint enrollment, resources exchanging and on-site training
agencies establishments. The Company has carried out various level cooperation
with over one thousand professors in their respective expertise fields, more
than two thousand membership schools, over three thousand school principals,
over fifty thousand school teachers, as well as over one hundred news media
and
twenty scholarly research organizations.
Through
the authorizing of China Vocation Education Society, the vocational
certificating center will contact and coordinate education ministry, labor
ministry and other authorized government agencies to draw up benchmark for
different education training sectors and organize performance evaluation. CEDA
will become not only the provider of on-line vocational education but also
the
administrator for various vocational certifications. CEDA has currently received
three authorizations in certification of Nutrition Analyst, Logistic Management,
and Real Estate Planer.
CEDA’s
“Millions of College Students Employment Crossroad” program is developed in
response to the high jobless rate for China’s current college graduates. More
than 35% of the college graduates can not find a job in the year of graduation.
Many of the college graduates pursue vocational training after college
education. CEDA’s “Millions of College Students Employment Crossroad” program is
to establish a long term training program for college students to build
connections with corporations and obtain education programs prescribed by the
hiring corporations.
RESULTS
OF OPERATION
Comparison
of Three Months Ended March 31, 2007 and March 31,
2006
Revenues
increased by $1,738,824 or 129% in 2007 to $3,086,227 as compared to $1,347,403
in 2006, resulting in gross profit of $2,199,916 for 2007 as compared to gross
profit of $853,652 in 2006. This was mainly attributable to the income generated
from the training center, new programs, and advertising income. During 2006
and 2007, the Company has added several new programs for vocational studies
and
certification programs, which provides new source of income. Advertising income
was increased as the result of the increased awareness of the Company’s website,
which resulted in more viewers coming to the Company’s website, which
enables the Company to increase its advertising income.
Cost
of sales
increased by $392,560 to $886,311 in 2007 as compared to $493,751 in 2006.
Cost
of sales as a percentage of sales decreased by 8% to 29% for 2007 as compared
to
37% for 2006. The overall increase was primarily due to the increase of sales,
which results from an increase in the cost of booklets and simulation tests
to increase.
Gross
profit margin
increased by 8% for 2007 as compared to 2006. Gross profit margins vary from
product to product depending on a number of factors including: (a) cost of
materials; (b) overall market demand and individual customer demand; (c) cost
of
intellectual property rights; and (d) competitor pricing policies.
Selling
expenses increased
by $661,415 or 743% to $750,438 from $89,023 in 2006 due to the increase in
agency fees associated with increased sales and advertising.
Administrative
expenses
increased by $128,068 or 433% to $157,663 in 2007 as compared to $29,595 in
2006. The increase is due primarily to an increase in salaries due to the
overall growth of the business of the Company.
LIQUIDITY
AND CAPITAL RESOURCES
The
Company’s assets primarily consist of its operating subsidiaries, marketable
properties for sale, cash and cash equivalents.
Cash
and Cash Equivalents
increased by 134% or $2,071,558 to $3,618,217 at March 31, 2007 as compared
to
$1,546,659 at march 31, 2006. The increase in cash and cash equivalents was
mainly due to bank deposits fund generated from sales receipts during the
period.
The
Company’s current ratio at December 31, 2006 was 2.09. Its primary sources of
funds include cash balances, cash flow from operations, the proceeds of
prepayments made by customers or offering of equity. The management endeavors
to
ensure that the funds are always available to take advantage of new investment
opportunity and they are sufficient to meet future liquidity and capital needs.
Management considers current working capital and borrowing capabilities adequate
to cover the Company's planned operating and capital requirements. For future
operating, management plans to finance $6 million through equity financing
in
the international capital market.
There
was
no restrictive bank deposits pledged as of March 31, 2007. Therefore, the
Company did not have to maintain any minimum balance in the relevant deposit
account as security.
Prepaid
expense increased
by $778,537 or 685% to $892,221 as of March 31, 2007 compared to $113,684 as
of
March 31, 2006. Prepaid expenses are primarily comprised of advance payments
made for services to teachers for online materials and videos, prepaid rent
expense, and prepaid advertising.
Accounts
payable increased
by $265,667 or 1,204% to $287,727 as of March 31, 2007 as compared to $22,060
as
of March 31, 2006 was mainly attributable to the increase operations during
the
year that resulted in an increase in accrued taxes payable.
Advances
by customers
decreased by $328,679 or 62% to $204,599 as of March 31, 2007 as compared to
$533,278 in 2006. The increase was attributable to the usage of the prepaid
debit card system. Advances on accounts are deferred revenues prepaid by
customers for the future download of materials thru company
website.
Notes
payable
recorded
$1,530,000 as of March31, 2007 was attributable to the bridge loans that the
Company entered into with third parties on September 29, 2006. The bridge loans
were paid off subsequent to March 31, 2007.
INDUSTRY
AND MARKET OUTLOOK
Most
of
high-quality resources of China elementary education often centralize in a
few
of key schools, and its amount and the scale are quite limited. Because the
college entrance rate of key high schools is higher than that of the ordinary
high schools, so, each student expects to enter the key high school where they
can obtain the most excellent teaching resources. The students who have poor
performance but want to enter into the key high school must pay additional
“school selecting fees”. According to the Chinese Nanfang Daily, in China the
school selecting fees was more than RMB 27 billion in 2005, which is over $3
billion. There are even about 20% students entering into high school through
sponsorship and school selecting fee in China. Thus it can be noted that the
China elementary and secondary education is in urgent need for high-quality
education resources.
On
the
whole, the China online education market is still at the preliminary stage.
In
2004, China online education market turnover reached RMB 14.4 billion, about
$1.8 billion. As China becomes more information-oriented, while people become
increasingly aware of the network’ function, the size of the online education
market will increase dramatically. iResearch, a well-known market consulting
firm, forecasts the China online market turnover in 2005, 2006, and 2007 will
reach RMB 18.1 billion, RMB 23.3 billion, and RMB 29.6 billion
respectively.
According
to the China Network Information Center’s statistics as of December 31, 2005,
the total number of internet users in China was 111 million, ranked second
over
the world, a increase of 17 million compared with the same period a year earlier
or 18.1% higher. The students account for 35.7%, about 39.627 million (objects
of exam-oriented education); company staff accounted for 29.70%, about 32.967
million (objects of profession education); the jobless accounted for 6.9%,
about
7.657 million (objects of vocational education); the China online education
market is of great potential.
QUANTITATIVE
AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
As
of
March 31, 2007 and March 31, 2006, the Company had no material derivative
instruments. The Company may enter into derivative financial instrument
transactions in order to mitigate its interest rate risk on a related financial
instrument in the future.
The
Company’s balance sheet includes amount of assets and liabilities whose fair
values are subject to market risk. Market risk is the risk of loss arising
from
adverse changes in market prices or interest rates. Generally, the Company’s
borrowing is short to medium term in nature and therefore approximate fair
value. The Company currently has interest rate risk as it related to its fixed
maturity mortgage participation interest. The Company seeks to limit the impact
of interest rate changes on earnings and cash flows and to lower its overall
borrowing costs by closely monitoring its interest rate debt.
The
Company’s equity risk as it related to its marketable equity securities, and
foreign currency risk as it relates to investments denominated in foreign
currencies. The Company and its subsidiaries are mainly located in China, there
were no significant changes in exchange rates, and however, unforeseen
developments may cause a significant change in exchange rates. The Company
is
subject to commodity price risks arising from price of construction
materials.
The
Company’s expansion risk is in connection with the rapid development of Internet
and growth of its users. Online learning will become one of the dominant and
efficient ways of learning for students. This is the main risk for business
development, considering the habits of customers and the popularization of
broadband business. The management team worked out a solution by direct
communicating with students in forefront, lightening up the idea that training
is far beyond face-to-face teaching, various of ways should be occupied, such
as
downloading learning, online learning and other ways to attract students to
use,
familiar with and rely on the internet and services, including but not limited
to individual service and interactive entertainment service of
www.edu-chn.com.
The
Company’s competition risk lies with its education resources. As the provider of
education resource, the high-quality education resource is the core competitive
power for education enterprises. Currently, Chinese high-quality elementary
education resource is not balanced on a provincial-basis and locally focused
featuring key schools. The schools that have the local education resource can
open the local learning website, and have strong competitive power. CEDA will
duplicate the regional model in national market, with the strong internet
operational capability; it will build the national leading educational service
system and top brand of education service; integrate the advanced resource
of
local education organizations by united means and provide partial educational
resource for the public schools. Under the principle of providing operating
platform, CEDA plans to build the regional educational organizations, and reach
a win-win situation with public schools, and to realize the CEDA’s ambition of
sharing high-grade resources.
ITEM
3.
CONTROLS AND PROCEDURES
The
Company's Chief Executive Officer/President and its Chief Financial
Officer/principal accounting officer (collectively, the "Certifying Officers")
are responsible for establishing and maintaining disclosure controls and
procedures for the Company. Such officers have concluded (based upon their
evaluation of these controls and procedures as of a date within 90 days of
the
filing of this report) that the Company's disclosure controls and procedures
are
effective to ensure that information required to be disclosed by the Company
in
this report is accumulated and communicated to the Company's management,
including its principal executive officers as appropriate, to allow timely
decisions regarding required disclosure. The Certifying Officers also have
indicated that there were no significant changes in the Company's internal
controls or other factors that could significantly affect such controls
subsequent to the date of their evaluation, and that there were no corrective
actions necessary with regard to any significant deficiencies and material
weaknesses.
PART
II -
OTHER INFORMATION
ITEM
1.
LEGAL PROCEEDINGS
None.
ITEM
2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
ITEM
3.
DEFAULTS UPON SENIOR SECURITIES
None.
ITEM
4.
SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
None.
ITEMS
5.
OTHER INFORMATION
TaylorRafferty
Associates Inc.
On
January 10, 2007, the Board of Directors authorized the issuance of 50,000
shares of restricted common stock to TaylorRaffery Associates Inc. (“TR”)
pursuant to an investor relations contract entered into with TR dated November
1, 2006. Under the terms of the contract, the Company agreed to issue 30,000
shares of restricted common stock upon the commencement of the contract, 10,000
shares by July 31, 2007, and 10,000 shares by October 31, 2007. On March 5,
2007, the TR contract commenced and the Company issued 30,000 shares of
restricted common stock to TR pursuant to the contract terms in reliance upon
Section 4(2) under the Securities Act of 1933.
Change
in Registrant’s Certifying Accountant
The
Company terminated and replaced e-Fang Accountancy Corp., & CPA as its
independent registered public accounting firm with Murrell, Hall, McIntosh
&
Co., PLLP, effective January 4, 2007, as described in the Company’s Form 8-K
current report filed January 16, 2007 which is incorporated herein by
reference.
ITEM
6.
EXHIBITS
Exhibits.
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3.1
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Articles
of Incorporation are hereby incorporated herein by reference to Exhibit
3.1 to the Form SB-2 registration statement (File No. 333-101167)
of the
Company
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3.2
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Articles
of Amendment Business Corporation are hereby incorporated by reference
to
Exhibit 3.2 to the Form SB-2 registration statement (File No. 333-101167)
of the Company
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3.3
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Articles
of Amendment Business Corporation filed November 17, 2004, changing
the
name of the Company from ABC Realty Co. to China Education Alliance,
Inc.
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3.4
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Bylaws
of the Company are hereby incorporated herein by reference to Exhibit
3.3
to the Form SB-2 registration statement (File No. 333-101167) of
the
Company
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10.1
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Product
Commission Process Contract dated March 2, 2006, with Tianjin Huishi
Printing Products Co., Ltd. is incorporated by reference herein to
Exhibit
10.6 to the Form 10-KSB annual report of the Company for its fiscal
year
ended December 31, 2005
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10.2
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Employment
contract with Liansheng Zhang effective February 21, 2006 is incorporated
by reference herein to Exhibit 10.7 to the Form 10-KSB annual report
of
the Company for its fiscal year ended December 31, 2005
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10.3
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Consulting
Agreement with Conceptual Management Limited dated March 20, 2006
is
incorporated by reference herein to Exhibit 10.8 to the Form 10-KSB
annual
report of the Company for its fiscal year ended December 31,
2005
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16.2
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Letter
dated March 16, 2006, of former independent certified public accountants,
Jimmy C.H. Cheung & Co. is hereby incorporated herein by reference to
Exhibit 16.1 to the Form 8-K/A current report of the Company filed
on
March 20, 2006
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23
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List
of subsidiaries is incorporated herein by reference to Exhibit 23
to the
Form 10-KSB annual report of the Company for its fiscal year ended
December 31, 2006
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31.1
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Certification
of Xi, Qun Yu
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31.2
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Certification
of Wang, Chunqing
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Certification
of Xi Qun Yu and Wang Chunqing
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SIGNATURES
In
accordance with the requirements of the Exchange Act, the registrant caused
this
report to be signed on its behalf by the undersigned, thereunto duly
authorized.
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China
Education Alliance, Inc.
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Date:
May 14, 2007
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By:
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/s/
Xiqun Yu
Xiqun
Yu
Chief
Executive Officer and
President
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By:
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/s/
Chunqing Wang
Chunqing
Wang
Chief
Financial Officer
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