Thrive Market Named to CNBC Disruptor 50 List

Healthy and sustainable online grocer recognized for mission-driven milestones

Thrive Market, the healthy and sustainable online grocery store, has been named to the 2024 CNBC Disruptor 50 list. The annual list celebrates private companies chasing some of the market’s biggest opportunities and bringing innovation and progress to major industries.

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Thrive Market, the healthy and sustainable online grocery store, has been named to the 2024 CNBC Disruptor 50 list. (Photo: Business Wire)

Since its founding in 2014, Thrive Market has become the leading online destination for conscious consumers seeking healthy food and sustainable products at an affordable price, delivered to their door. The company carries more than 6,000 better-for-you items, from pantry staples to sustainable home and beauty products, including more than 500 under its own Thrive Market label.

This honor comes on the heels of another major announcement for the company in February, when it became the first-ever online-only retailer to receive USDA approval to accept SNAP EBT payments online, improving access to healthy food for the more than 40 million Americans who rely on food stamps.

“We’re incredibly proud to have been named to the renowned CNBC Disruptor 50 list following a milestone year on our mission to make healthy and sustainable living accessible to all,” says Nick Green, Thrive Market Co-Founder and CEO.

In the last year, Thrive Market formally became a Public Benefit Corporation, codifying its mission into a corporate structure and establishing a commitment to stakeholders and shareholders. The brand is also on track to build the world’s first climate-positive grocery store by 2025 through its environmentally sustainable operating model, going beyond damage minimization to net-positive impact.

For more information about Thrive Market, please visit ThriveMarket.com, and for the complete list of 2024 CNBC Disruptor 50 companies, visit cnbc.com/disruptors.

About Thrive Market

Thrive Market, Inc. was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market (more than 1.5M members), Thrive Market delivers the highest quality, healthy, and sustainable products at member-only prices. At the same time, every annual membership sponsors a free membership for a student, teacher, veteran, nurse, first responder, or a family in need. Thrive Market carries a hyper-curated catalog of organic and non-GMO products and offers 90+ filters and values, allowing you to shop by diet and lifestyle. The brand’s social impact arm, Thrive Gives, has raised more than $14M since its inception to fund food access and environmental sustainability causes. Thrive Market has been carbon neutral since 2014; in 2020, it became the largest online grocer in the U.S. to be a Certified B Corporation, and in 2023, it converted to a Public Benefit Corporation. In 2024, it became the first online-only retailer to accept SNAP EBT. By 2025, Thrive Market is committed to becoming carbon negative and the world’s first climate-positive grocer. Visit ThriveMarket.com or follow @ThriveMarket to learn more.

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