How boot-making startup Tecovas has grown from single store to 17 in a couple years
October 04, 2021 at 09:18 AM EDT
Two years ago, Paul Hedrick had just opened his first retail store on Austin's renowned South Congress Avenue. Now his upstart boot maker, Tecovas, has 17 locations in 10 states and more on the way. In this story, Hedrick explains his strategy and his plans to add dozens of employees and new HQ space in the next year.
