Deion Sanders’ impact on the Colorado Buffaloes football program continues to pay dividends for the university, even before "Coach Prime" has coached a football game.
Colorado announced Monday it has sold out of season tickets for the 2023 college football season, ending a streak of 27 years without selling out.
The last time the Buffaloes sold out of season tickets was in 1996, and Monday’s announcement was the ninth time Colorado has accomplished the feat.
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"Selling out of season tickets for the first time in almost 30 years shows how strong our fan base is," CU Athletic Director Rick George said in a statement. "Selling out at the earliest point before a season in our history is a testament to our fans thirst to see a championship caliber product on the field. The 100th season of Folsom Field will be a special one with Coach Prime's first team and a tremendous home schedule on tap. We expect a full house every game and believe we will accomplish that goal shortly after single game tickets go on sale."
Sanders was hired in December to take over a program that has been largely irrelevant over the past 20 years, winning double-digit games in a season just one time since 2002.
In 2022, CU went 1-11 and fired head coach Karl Dorrell after just five games.
Sanders’ hire immediately energized the dormant program, with Colorado smashing its attendance record two months before the Buffaloes' scheduled spring game, according to The Denver Post.
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"The response for spring game sales has been very exciting," Alexis Williams, CU’s senior associate athletic director for external operations, said. "I think it exceeded anything we thought it would, so we’re excited to have thousands of fans be here for a spring game. I think it also is allowing fans who won’t be able to attend in the fall a chance to have a sneak peek and come to the game."
In his first few months as head coach of an FBS program, Sanders has infused the program with talent, pulling in the 21st-ranked class and a top-five transfer portal class, according to 247 Sports.
"We’re not recruiting just no ordinary Tom, Dick and Harry," Sanders said on National Signing Day. "We recruited some guys that can light up the scoreboard and prevent touchdowns from occurring. We’re coming. We’re serious about that.
"Hope is in the house. Hope is in the air. Hope is in the city. Hope is in the community."
Colorado will play its first game at Folsom Field under Sanders on Sept. 9 against Nebraska.
