Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
Holland Augusta Brown
  2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [BFA, BFB]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
_____ Officer (give title below) _____ Other (specify below)
(Last)
(First)
(Middle)
850 DIXIE HIGHWAY
3. Date of Earliest Transaction (Month/Day/Year)
07/28/2016
(Street)

LOUISVILLE, KY 40210
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Class A Common               517,105 D  
Class A Common               12 I OB2 Reverse QTIP Trust
Class A Common               2,742 I Trust fbo Child-3
Class A Common               20,687 I CLB Trust fbo Cora Holland
Class A Common               241,142 I ABH GRAT 2007
Class A Common               18 I Eleanor Lee Trusts
Class B Common               5,109 I Trust fbo Augusta Holland
Class B Common               12,244 I CLB Trust fbo Owsley Holland
Class A Common               21,728 I CLB Trust fbo Lilla Holland
Class B Common               95,485 I OB3 GST Exempt Trust
Class B Common               202,339 I OB2 Marital Trust
Class B Common               52,591 D  
Class A Common               885 I OB2 Martial Trust
Class A Common               316,837 I Hebe Three Limited Partnership
Class A Common               20,439 I Trust fbo Augusta Holland
Class B Common               546 I Hebe Exempt Trust
Class B Common               12,244 I CLB Trust fbo Lilla Holland
Class B Common               11,334 I CLB Trust fbo Cora Holland
Class B Common               174,280 I Trust fbo Barzun Children
Class A Common               115,886 I Trust fbo Children
Class A Common               21,728 I CLB Trust fbo Owsley Holland
Class B Common               51,448 I OB2 Reverse QTIP Trust
Class B Common               910 I Trust fbo Child-1
Class A Common               30,472 I OB3 GST Exempt Trust
Class A Common               3,330,115 I Olympus Three LLC
Class B Common               215,284 I Hebe Three Limited Partnership
Class B Common               45,671 I CLB 2012 Trust
Class B Common               20,805 I CLB Grandchildren Eq. Tr.
Class B Common               6,703,641 I Olympus Three LLC

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Deferred Stock Units (1) 07/28/2016   A   1,093.7797     (2)   (2) Class A Common 1,093.7797 $ 0 1,690.8305 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
Holland Augusta Brown
850 DIXIE HIGHWAY
LOUISVILLE, KY 40210
  X   X    

Signatures

 Michael E. Carr, Jr., Attorney in Fact for Augusta Brown Holland   08/01/2016
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Under the Brown-Forman Corporation Non-Employee Director Deferred Stock Unit Program, each DSU represents the right to receive one share of the Company's Class A common stock. Grants made on July 28, 2016, were based on the closing price of the Company's Class A common stock on that date ($XXX.XX). On each dividend payment date, participants are credited with DSU equivalents, and the DSU total on this form has been updated to reflect such credits.
(2) Annual grants of DSUs vest over the course of the Board year. DSUs are paid out in Class A common stock on the first February 1 that is at least six months following the director's termination from Board service.

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