BT, the largest broadband provider in the UK, is setting new standards for network reliability and customer satisfaction with a £1 billion investment in its broadband infrastructure. In 2024, BT announced the expansion of its fibre-to-the-home (FTTH) network, with the goal of reaching 25 million homes by 2027. This investment is part of BT’s broader commitment to providing gigabit-capable broadband to all corners of the UK, in line with the government’s Project Gigabit initiative.
According to BT’s 2024 Infrastructure Report, the company has already connected over 12 million homes to its FTTH network, delivering speeds of up to 900Mbps. This expansion is critical as data consumption across the UK continues to grow, with BT reporting a 30% year-on-year increase in data traffic on its network. The rise in demand has been driven by remote working, online education, and streaming services, all of which have become integral parts of daily life in the UK.
In addition to expanding its fibre network, BT has also focused on improving customer experience. The company’s new Smart Hub technology, introduced in 2023, includes advanced Wi-Fi mesh systems that enhance home network reliability and reduce connectivity dropouts. Ofcom’s 2024 report indicates that BT has reduced its customer complaint rate by 20%, largely due to these technological advancements and its improved customer service operations.
BT’s investment in infrastructure also includes enhancements to its rural broadband services. Through partnerships with local councils, BT aims to extend gigabit-capable broadband to 5 million rural homes by 2026. This expansion will help close the digital divide between rural and urban areas, ensuring that all UK households have access to high-speed internet.
As BT continues to lead the UK broadband market, its focus on innovation, customer satisfaction, and infrastructure expansion ensures that it remains at the forefront of the digital economy.
References:
1. BT Infrastructure Investment Report 2024
2. Ofcom Broadband Usage and Performance Report 2024
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