SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                    FORM 8-K



                                 CURRRENT REPORT

                         PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

         Date of Report (Date of earliest event reported) March 10, 2004

                          Hibbett Sporting Goods, Inc.
             (Exact Name Of Registrant As Specified In Its Charter)

                        Commission file number: 000-20969

        Delaware                                               63-1074067
        --------                                               ----------
       (State of                                            (I.R.S. Employer
    Incorportation)                                        Indentification No.)


                               451 Industrial Lane
                            Birmingham, Alabama 35211
                    (Address of Principal Executive Offices)

                                 (205) 942-4292
              (Registrant's telephone number, including area code)






Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

         ( c )
                  Exhibits.

These exhibits are furnished pursuant to Item 9 and Item 12 and shall not be
deemed to be "filed".

Exhibit No.                         Description

99.1                                Earnings Release Dated March 10, 2004

99.2                                Press Release Dated March 10, 2004


Item 9.  Regulation FD Disclosure

     Hibbett Sporting Goods, Inc.  announced that Mickey Newsome,  President and
Chief  Executive  Officer,  has been named as  Chairman  of the  Board.  John F.
Megrue,  Jr. is  relinquishing  his role as Chairman and retiring from the Board
effective  as of March 10,  2004.  The Company  intends to fill the vacant Board
seat. A copy of the press release is attached hereto as Exhibit 99.2.

     The information in this Report,  including Exhibit 99.2 attached hereto, is
furnished  solely pursuant to Item 9 of this Form 8-K.  Consequently,  it is not
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, or otherwise  subject to the  liabilities of that section.  It may only be
incorporated by reference in another filing under the Exchange Act or Securities
Act of 1933 if such subsequent filing specifically references this Form 8-K.


Item 12.  Results of Operations and Financial Condition

     Hibbett Sporting Goods, Inc. announced its financial results for the fourth
quarter and fiscal year ended  January 31, 2004,  in a press  release  issued on
March 10,  2004. A copy of the  earnings  release is attached  hereto as Exhibit
99.1.

     The information in this Report,  including Exhibit 99.1 attached hereto, is
furnished solely pursuant to Item 12 of this Form 8-K.  Consequently,  it is not
deemed "filed" for the purposes of Section 18 of the Securities  Exchange Act of
1934, or otherwise  subject to the  liabilities of that section.  It may only be
incorporated by reference in another filing under the Exchange Act or Securities
Act of 1933 if such subsequent filing specifically references this Form 8-K.



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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                          HIBBETT SPORTING GOODS, INC.

                          By   /s/ Gary A. Smith
                          ------------------------------------------
                          Gary A. Smith
                          Vice President and Chief Financial Officer

March 10, 2004



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                                  EXHIBIT INDEX


Exhibit

99.1     Earnings Release dated March 10, 2004

99.2     Press Release dated March 10, 2004



                                       3



                                                                    EXHIBIT 99.1

                    [Hibbett Sporting Goods, Inc. Letterhead]

                                                         Contact:  Gary Smith
                                                         Chief Financial Officer
                                                         (205) 942-4292

                  HIBBETT REPORTS RECORD FOURTH QUARTER RESULTS
                       - Comparable Store Sales Up 8.3%
                       - Earnings per Share Increases 36.7%
                       - Announces Three-for-Two Stock Split

     BIRMINGHAM,   Ala.  (March  10,  2004)  -  Hibbett  Sporting  Goods,   Inc.
(NASDAQ/NM:  HIBB), a rapidly growing,  full-line sporting goods retailer, today
announced  record  results for the fourth  quarter and fiscal year ended January
31, 2004.

Financial  Highlights

     Net sales for the 13-week period ended January 31, 2004, increased 20.8% to
$91.2 million  compared with $75.5 million for the 13-week period ended February
1, 2003.  Comparable  store sales increased 8.3% in the fourth quarter of fiscal
2004. Net income for the fourth fiscal quarter  increased  41.3% to $6.5 million
compared with $4.6 million in the fourth fiscal  quarter of last year.  Earnings
per  diluted  share  increased  36.7% to $0.41  from  $0.30 in the  prior  year.
Excluding  earnings  of $.02 per  diluted  share  attributable  to the sale of a
leasehold  interest in the prior-year  period, the Company's earnings were $0.28
per diluted share for the fourth quarter of fiscal 2003.

     Net sales for the 52-week period ended January 31, 2004, increased 15.0% to
$321.0  million  compared  with  $279.2  million for the  52-week  period  ended
February 1, 2003.  Comparable  store sales  increased  5.3% in fiscal 2004.  Net
income for fiscal 2004  increased  38.1% to $20.3  million  compared  with $14.7
million in fiscal 2003. Diluted earnings per share increased 34.4% to $1.29 from
$0.96  in  the  prior  year.  Excluding  earnings  of  $.02  per  diluted  share
attributable to the favorable lease  disposition in the fourth quarter of fiscal
2003,  the  Company's  earnings were $0.94 per diluted share for the 2003 fiscal
year.

     Hibbett opened 24 new stores during the fourth  quarter.  For the year, the
Company  opened 65 stores  and  closed  eight,  bringing  the store  base to 428
stores.  Hibbett  expects  to open  approximately  65 new  stores,  net of store
closings, in fiscal 2005.

     Mickey Newsome,  Chairman,  President and Chief Executive Officer,  stated,
"We are pleased to see all three of our merchandise  categories  performing well
and establishing good momentum heading into the first quarter.  The record sales
we  achieved  during the fourth  quarter  led to  another  record for  operating
margins.  For the first time as a public company our quarterly  operating margin
exceeded 11%, a 150-basis point  improvement  over the prior year. The full year
margin reached 9.95%,  its highest level ever.  Consistent  with a trend we have
cited  throughout much of the year, we again sold more merchandise at full price
and relied  less on  clearance  resulting  in a  year-over-year  improvement  in
product margin.  Leveraging occupancy costs and warehouse efficiencies generated
the balance of the  improvement as we were able to more than offset the one-time
gain from lease dispositions a year ago."


                                       4


Three-for-Two Stock Split

     Hibbett  also  announced  that  its  Board  of  Directors  has  approved  a
three-for-two stock split. The stock split will be effected in the form of a 50%
stock  dividend,  and the new shares will be  distributed  on or about April 16,
2004, to stockholders  of record on April 1, 2004.  Following the effective date
of the split, the Company will have  approximately  23,300,000  shares of common
stock  outstanding,  1,324,702  shares  which may be issued upon the exercise of
outstanding options and 810,149 which may be issued upon the exercise of options
which may be granted in the future  under the  Company's  stock  option plans or
issued in the future under the Company's stock purchase plan.

Fiscal 2005 Outlook

     The Company  issued  guidance  for the year ending  January  29,  2005,  of
earnings  per diluted  share of  approximately  $1.52 to $1.56 and a  comparable
store sales  increase in the range of 4% to 5%. For the first quarter ending May
1,  2004,  the  Company   expects  to  report  earnings  per  diluted  share  of
approximately  $0.45 to $0.47 and a comparable store sales increase in the range
of 5% to 6%.

     Mr.  Newsome  added,  "Our  guidance  for fiscal 2005  projects an earnings
increase  of  approximately  20% for the year.  Given the strong  results in the
second half of fiscal 2004,  we believe it is prudent to expect at this point in
time that second half comparable  sales results will be closer to our historical
range of 3% to 4%. We have considerable sales momentum to start the year, and we
expect to provide a better view of the second half as the year progresses."

     The  per  share  results   reported   herein  reflect  the  effect  of  the
three-for-two stock split that was distributed on July 15, 2003, to stockholders
of record on June 27, 2003.

Investor Conference Call and Simulcast

     Hibbett Sporting Goods, Inc. will conduct a conference call at 10:00 am EST
on March 11, 2004, to discuss the fourth quarter results. The number to call for
this interactive  teleconference  is (913) 981-5508.  A replay of the conference
call will be available  until March 18th, by dialing (719) 457-0820 and entering
the passcode, 782557.

     The Company will also provide an online Web  simulcast and  rebroadcast  of
its fiscal 2004-fourth  quarter conference call. The live broadcast of Hibbett's
quarterly conference call will be available online at  www.streetevents.com  and
www.fulldisclosure.com  on March 11,  2004,  beginning  at 10:00 a.m.  EST.  The
online replay will follow shortly after the call and continue  through March 25,
2004.

     Hibbett  Sporting Goods,  Inc. is a rapidly  growing  operator of full-line
sporting  goods  stores  in small to  mid-sized  markets,  predominantly  in the
southeastern  United  States.  The  Company's  primary  store  format is Hibbett
Sports, a  5,000-square-foot  store located in enclosed malls and dominant strip
centers.

                                       5


     A WARNING ABOUT FORWARD LOOKING  STATEMENTS:  Certain matters  discussed in
this press release are "forward looking  statements" as that term is used in the
Private  Securities  Litigation Reform Act of 1995.  Forward looking  statements
address future events,  developments  or results and typically use words such as
believe,  anticipate,  expect,  intend,  plan, forecast,  guidance,  outlook, or
estimate.  For  example,  our  forward  looking  statements  include  statements
regarding  store opening plans,  merchandise  performance,  our announced  stock
split,  and future  earnings and  comparable  store sales.  Such  statements are
subject to risks and  uncertainties  that could cause  actual  results to differ
materially,  including economic conditions, industry trends, merchandise trends,
vendor  relationships,   customer  demand,  and  competition.   For  a  complete
description of these factors, as well as others which could affect our business,
you should carefully review the "Risk Factors,"  "Business," and "MD&A" sections
in our  Annual  Report on Form 10-K  filed on April 25,  2003 (as  amended  by a
filing on May 3, 2003),  our  Quarterly  Report on Form 10-Q filed  December 16,
2003, and our most recent  prospectus  supplement filed May 2, 2003. In light of
these  risks and  uncertainties,  the  future  events,  developments  or results
described by our forward  looking  statements in this document could turn out to
be materially and adversely different from those we discuss or imply. We are not
obligated to release  publicly any revisions to any forward  looking  statements
contained in this press  release to reflect  events or  circumstances  occurring
after the date of this report and you should not expect us to do so.


                                       6





                                      HIBBETT SPORTING GOODS, INC. AND SUBSIDIARIES
                                            UNAUDITED STATEMENTS OF OPERATIONS
                                     (Dollars In Thousands, Except Per Share Amounts)


                                                                                                

                                                         January 31,      February 1,      January 31,      February 1,
                                                             2004             2003             2004             2003
                                                         -----------      -----------      -----------      -----------
                                                          (13 Weeks)       (13 Weeks)       (52 Weeks)       (52 Weeks)

Net sales                                                $   91,222        $  75,473       $  320,964       $  279,187
Cost of goods sold, including warehouse,
     distribution, and store occupancy costs                 62,216           52,369          218,565          193,383
                                                         -----------      -----------      -----------      -----------
     Gross profit                                            29,006           23,104          102,399           85,804

Store operating, selling, and administrative expenses        16,943           14,076           63,194           55,529
Depreciation and amortization                                 1,897            1,753            7,267            6,866
                                                         -----------      -----------      -----------      -----------
     Operating income                                        10,166            7,275           31,938           23,409
Interest expense, net                                           (31)              42             (106)             214
                                                         -----------      -----------      -----------      -----------
     Income before provision for income taxes                10,197            7,233           32,044           23,195
Provision for income taxes                                    3,722            2,640           11,696            8,466
                                                         -----------      -----------      -----------      -----------
     Net income                                          $    6,475       $    4,593       $   20,348       $   14,729
                                                         ===========      ===========      ===========      ===========

Net Income per common share:
     Basic earnings per share                            $     0.42       $     0.30       $     1.33       $     0.98
                                                         ===========      ===========      ===========      ===========
     Diluted earnings per share                          $     0.41       $     0.30       $     1.29       $     0.96
                                                         ===========      ===========      ===========      ===========

Weighted average shares outstanding:
     Basic                                                   15,476           15,108           15,343           15,053
                                                         ===========      ===========      ===========      ===========
     Diluted                                                 15,903           15,414           15,732           15,357
                                                         ===========      ===========      ===========      ===========


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                        Unaudited Condensed Balance Sheet
                                 (In Thousands)

                                                      January 31,    February 1,
                                                          2004           2003
                                                      -----------    -----------
Assets
Cash and cash equivalents                               $ 41,963       $ 12,016
Accounts receivable, net                                   3,594          3,371
Inventories                                               94,777         86,246
Prepaid expenses and other                                 1,925          1,558
                                                      -----------    -----------
   Total current assets                                  142,259        103,191

Property and equipment, net                               26,173         26,205
Other assets                                                 130            184
                                                      -----------    -----------
   Total assets                                         $168,562       $129,580
                                                      ===========    ===========

Liabilities and stockholders' investment
Accounts payable                                        $ 37,976       $ 24,869
Accrued expenses                                           7,093          7,361
                                                      -----------    -----------
   Total current liabilities                              45,069         32,230
                                                      -----------    -----------

Long-term debt                                                --             --
Non-current deferred income tax                              603             --
Stockholders' investment                                 122,890         97,350
                                                      -----------    -----------
   Total liabilities and stockholders' investment       $168,562       $129,580
                                                      ===========    ===========

                                     -END-

                                       8



                                                                    EXHIBIT 99.2

                    [Hibbett Sporting Goods, Inc. Letterhead]

                                                         Contact:  Gary Smith
                                                         Chief Financial Officer
                                                         (205) 942-4292


                   HIBBETT SPORTING GOODS NAMES MICKEY NEWSOME
                              CHAIRMAN OF THE BOARD

     BIRMINGHAM,   Ala.  (March  10,  2004)  -  Hibbett  Sporting  Goods,   Inc.
(NASDAQ/NM:HIBB)  today  announced  that the Board of Directors has named Mickey
Newsome,  President  and Chief  Executive  Officer,  to serve as Chairman of the
Board.  John F. Megrue,  Jr. is relinquishing  his role as Chairman and retiring
from the Board,  effective  immediately.  Mr. Newsome will also remain President
and Chief Executive Officer.

     Mr. Megrue had been Chairman since 1995, when Saunders, Karp & Megrue, L.P.
acquired a controlling  interest in Hibbett.  Saunders,  Karp & Megrue completed
the sale of its  remaining  ownership  interest in the Company in May 2003.  The
Company intends to fill the vacant Board seat.

     Commenting on the announcement,  Mr. Megrue,  stated,  "After nine years as
Chairman,  I felt it was the right time to devote more  attention  to  Saunders,
Karp & Megrue's growing roster of investments.  Mickey has been  instrumental in
leading  Hibbett from 13 stores in 1980 to a base of 428 today and  developing a
deep and experienced  management team. He is the natural and best choice to lead
Hibbett."

     Mr.  Newsome  added,  "On behalf of my fellow  shareholders  and over 3,000
associates,  I would  like to thank John for his many  contributions  to Hibbett
Sporting  Goods.  Our great  company  would not enjoy the position it does today
without his  long-term  vision and  commitment.  I am honored to accept this new
role with Hibbett."

     Hibbett  Sporting Goods,  Inc. is a rapidly  growing  operator of full-line
sporting  goods  stores  in small to  mid-sized  markets,  predominantly  in the
southeastern  United  States.  The  Company's  primary  store  format is Hibbett
Sports, a  5,000-square-foot  store located in enclosed malls and dominant strip
centers.


                                      -END-

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