Ownership Submission
FORM 3
 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
  FRIEDMAN PETER
 2. Date of Event Requiring Statement (Month/Day/Year)
07/16/2007		 3. Issuer Name and Ticker or Trading Symbol
LIVEWORLD INC [LVWD.PK]
(Last)
(First)
(Middle)
4340 STEVENS CREEK BLVD., SUITE 101		 4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director __X__ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chief Executive Officer
 5. If Amendment, Date Original Filed(Month/Day/Year)
(Street)

SAN JOSE, CA 95129		 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)		 2. Amount of Securities Beneficially Owned
(Instr. 4)		 3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)		 4. Nature of Indirect Beneficial Ownership
(Instr. 5)
Common Stock 708,160
D
 

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. SEC 1473 (7-02)
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Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 4)		 2. Date Exercisable and Expiration Date
(Month/Day/Year)		 3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)		 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)		 6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Employee stock Option (Right to buy) 07/16/2007 01/24/2012 Common Stock 300,000 (1) $ 0.034 D  
Employee stock Option (Right to buy) 07/16/2007 01/24/2012 Common Stock 2,350,000 (2) $ 0.01 D  
Employee stock Option (Right to buy) 07/16/2007 12/18/2013 Common Stock 500,000 $ 0.09 D  
Employee stock Option (Right to buy) 07/16/2007 08/05/2014 Common Stock 300,000 $ 0.07 D  
Employee stock Option (Right to buy)   (3) 05/14/2016 Common Stock 325,000 $ 0.4 D  

Reporting Owners

Reporting Owner Name / Address Relationships
Director 10% Owner Officer Other
FRIEDMAN PETER
4340 STEVENS CREEK BLVD., SUITE 101
SAN JOSE, CA 95129		   X   X   Chief Executive Officer  

Signatures

/s/ Peter Friedman 07/19/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 5(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) This option was granted to Peter Friedman. However, pursuant to Mr. Friedman's divorce settlement, Mr. Friedman is deemed to hold 52,500 of the option shares for the benefit of his former spouse and may exercise such 52,500 shares solely upon the direction of his former spouse. Mr. Friedman disclaims beneficial ownership of 52,500 shares subject to this option.
(2) This option was granted to Peter Friedman. However, pursuant to Mr. Friedman's divorce settlement, Mr. Friedman is deemed to hold 411,250 of the option shares for the benefit of his former spouse and may exercise such 411,250 shares solely upon the direction of his former spouse. Mr. Friedman disclaims beneficial ownership of 411,250 shares subject to this option.
(3) The option vests and becomes exercisable as to 1/4th of the shares on May 14, 2007 and as to 1/36th of the remaining shares on each one-month anniversary thereafter.

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