Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
OVERTON DAVID
   2. Issuer Name and Ticker or Trading Symbol
CHEESECAKE FACTORY INC [CAKE] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
__X__ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
Chairman and C.E.O.
(Last)
(First)
(Middle)
26901 MALIBU HILLS ROAD		 3. Date of Earliest Transaction (Month/Day/Year)
04/29/2013
(Street)

CALABASAS HILLS, CA 91301		 4. If Amendment, Date Original Filed(Month/Day/Year)
 6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)		 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)		 4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)		 5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)		 6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)		 7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common stock 04/29/2013   M   30,400 A $ 29.36 150,400 D  
Common stock 04/29/2013   S   3,346 D $ 39.73 147,054 D  
Common stock 04/29/2013   S   200 D $ 39.72 146,854 D  
Common stock 04/29/2013   S   600 D $ 39.71 146,254 D  
Common stock 04/29/2013   S   6,650 D $ 39.7 139,604 D  
Common stock 04/29/2013   S   2,004 D $ 39.69 137,600 D  
Common stock 04/29/2013   S   1,700 D $ 39.68 135,900 D  
Common stock 04/29/2013   S   2,554 D $ 39.67 133,346 D  
Common stock 04/29/2013   S   3,300 D $ 39.66 130,046 D  
Common stock 04/29/2013   S   10,046 D $ 39.65 120,000 D  
Common stock 04/30/2013   M   194,600 A $ 29.36 314,600 D  
Common stock 04/30/2013   S   3,403 D $ 39.85 311,197 D  
Common stock 04/30/2013   S   900 D $ 39.84 310,297 D  
Common stock 04/30/2013   S   3,000 D $ 39.83 307,297 D  
Common stock 04/30/2013   S   11,269 D $ 39.82 296,028 D  
Common stock 04/30/2013   S   19,059 D $ 39.81 276,969 D  
Common stock 04/30/2013   S   85,178 D $ 39.8 191,791 D  
Common stock 04/30/2013   S   2,191 D $ 39.78 189,600 D  
Common stock 04/30/2013   S   4,701 D $ 39.77 184,899 D  
Common stock 04/30/2013   S   14,899 D $ 39.76 170,000 D  
Common stock 04/30/2013   S   26,100 D $ 39.75 143,900 D  
Common stock 04/30/2013   S   2,423 D $ 39.74 141,477 D  
Common stock 04/30/2013   S   2,231 D $ 39.73 139,246 D  
Common stock 04/30/2013   S   9,019 D $ 39.72 130,227 D  
Common stock 04/30/2013   S   6,332 D $ 39.71 123,895 D  
Common stock 04/30/2013   S   3,895 D $ 39.7 120,000 D  
Common stock               183,950 I By Trust (1)
Common stock               3,218,830 I By Trust (2)
Common stock               60,211 I By Trust (3)

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)		 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)		 5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)		 6. Date Exercisable and Expiration Date
(Month/Day/Year)		 7. Title and Amount of Underlying Securities
(Instr. 3 and 4)		 8. Price of Derivative Security
(Instr. 5)		 9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)		 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)		 11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Options to purchase common stock $ 29.36 04/29/2013   M     30,400 12/31/2004 12/31/2013 Common stock 30,400 $ 0 194,600 D  
Options to purchase common stock $ 29.36 04/30/2013   M     194,600 12/31/2004 12/31/2013 Common stock 194,600 $ 0 0 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
OVERTON DAVID
26901 MALIBU HILLS ROAD
CALABASAS HILLS, CA 91301		   X     Chairman and C.E.O.  

Signatures

 David Overton by Debby Zurzolo, his attorney in fact   05/01/2013
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Shares are held by the David M. Overton 2011 Gift Trust UTA dated 11/23/2011 for the benefit of the reporting person's son. The reporting person's spouse is trustee of the trust. The reporting person disclaims beneficial ownership of these securities.
(2) Shares are held by the David Overton Family Trust of which Mr. Overton is the trustee.
(3) Shares held by Mr. Overton's spouse as trustee for the Sheila A. Overton Living Trust. The reporting person disclaims beneficial ownership of these securities.

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