1 SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ----------------- FORM 11-K ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 ----------------- (Mark One): X ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF ----- 1934. For the fiscal year ended December 31, 2000. OR TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES ---- EXCHANGE ACT OF 1934. For the transition period from __________________ to _________________ Commission file number: 0-1502 A. Full title of the plan and the address of the plan, if different from that of the issuer name below: AMERICAN GREETINGS RETIREMENT PROFIT SHARING AND SAVINGS PLAN B. Name of issuer of the securities held pursuant to the plan and the address of its principal executive office: AMERICAN GREETINGS CORPORATION ONE AMERICAN ROAD CLEVELAND, OHIO 44144 ----------------- REQUIRED INFORMATION The following financial statements are being furnished for the American Greetings Retirement Profit Sharing and Savings Plan (the "Plan"): 1. Audited statements of net assets available for benefits as of December 31, 2000 and 1999. 2 2. Audited statements of changes in net assets available for benefits for the years ended December 31, 2000 and 1999. EXHIBITS Exhibit No. 23 Consent of Independent Auditors SIGNATURES The Plan. Pursuant to the requirements of the Securities Exchange Act of 1934, the trustees have duly caused this annual report to be signed on its behalf by the undersigned hereunto duly authorized. AMERICAN GREETINGS RETIREMENT PROFIT SHARING AND SAVINGS PLAN June 29, 2001 By: /s/ William S. Meyer ------------------------------ Name: William S. Meyer Title: Senior Vice-President and Chief Financial Officer -2- 3 AUDITED FINANCIAL STATEMENTS AND SUPPLEMENTAL SCHEDULE American Greetings Retirement Profit Sharing and Savings Plan Years Ended December 31, 2000 and 1999 with Report of Independent Auditors 4 American Greetings Retirement Profit Sharing and Savings Plan Audited Financial Statements and Supplemental Schedule Years Ended December 31, 2000 and 1999 TABLE OF CONTENTS Report of Independent Auditors ........................................... 1 AUDITED FINANCIAL STATEMENTS Statements of Net Assets Available for Benefits........................... 2 Statements of Changes in Net Assets Available for Benefits................ 3 Notes to Financial Statements ............................................ 4 SUPPLEMENTAL SCHEDULE Schedule H, Line 4(i)--Schedule of Assets (Held at End of Year)........... 9 5 Report of Independent Auditors Administrative Committee of the American Greetings Retirement Profit Sharing and Savings Plan Cleveland, Ohio We have audited the accompanying statements of net assets available for benefits of American Greetings Retirement Profit Sharing and Savings Plan as of December 31, 2000 and 1999, and the related statements of changes in net assets available for benefits for the years then ended. These financial statements are the responsibility of the Plan's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the net assets available for benefits of the Plan at December 31, 2000 and 1999, and the changes in its net assets available for benefits for the years then ended, in conformity with accounting principles generally accepted in the United States. Our audits were performed for the purpose of forming an opinion on the financial statements taken as a whole. The accompanying supplemental schedule of assets (held at end of year) as of December 31, 2000, is presented for purpose of additional analysis and is not a required part of the financial statements but is supplementary information required by the Department of Labor's Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This supplemental schedule is the responsibility of the Plan's management. The supplemental schedule has been subjected to the auditing procedures applied in our audits of the financial statements and, in our opinion, is fairly stated in all material respects in relation to the financial statements taken as a whole. /s/ Ernst & Young LLP Cleveland, Ohio June 25, 2001 1 6 American Greetings Retirement Profit Sharing and Savings Plan Statements of Net Assets Available for Benefits DECEMBER 31 2000 1999 --------------------------------- ASSETS Investments, at fair value $ 758,108,094 $ 799,942,404 Contribution receivables: Employer 5,175,320 16,374,521 Participants 1,545,420 1,063,261 --------------------------------- Total receivables 6,720,740 17,437,782 --------------------------------- Net assets available for benefits $ 764,828,834 $ 817,380,186 ================================= 2 See notes to financial statements. 7 American Greetings Retirement Profit Sharing and Savings Plan Statements of Changes in Net Assets Available for Benefits FOR THE YEAR ENDED DECEMBER 31 2000 1999 ------------------------------------------ ADDITIONS Investment income: Net (depreciation) appreciation in fair value of investments $ (49,317,838) $ 55,113,140 Interest and dividends 41,345,906 43,604,537 Dividends from American Greetings Corporation common stock 1,425,117 989,679 Contributions: Participants 18,940,547 16,686,347 Employer 5,175,320 16,374,521 ------------------------------------------ Total additions 17,569,052 132,768,224 DEDUCTIONS Benefits paid directly to participants 60,638,256 54,997,190 Transfer to AmericanGreetings.com 401(k) Plan 9,423,222 - Administrative expenses 58,926 53,073 ------------------------------------------ Total deductions 70,120,404 55,050,263 ------------------------------------------ Net (decrease) increase (52,551,352) 77,717,961 Net assets available for benefits at beginning of year 817,380,186 739,662,225 ------------------------------------------ Net assets available for benefits at end of year $ 764,828,834 $ 817,380,186 ========================================== See notes to financial statements. 3 8 American Greetings Retirement Profit Sharing and Savings Plan Notes to Financial Statements Years Ended December 31, 2000 and 1999 A. DESCRIPTION OF PLAN The following description of the American Greetings Retirement Profit Sharing and Savings Plan (the "Plan") provides only general information. Participants should refer to the Plan agreement for a more complete description of the Plan's provisions. GENERAL The Plan is a defined contribution plan covering substantially all full-time non-union employees and certain union employees of American Greetings Corporation (the "Corporation") and domestic subsidiaries. The Plan is subject to the provisions of the Employee Retirement Income Security Act of 1974 (ERISA). CONTRIBUTIONS The Corporation contributes 8% of its consolidated domestic pretax profits (as defined), excluding dividends and gains and losses from capital assets and foreign currency transactions, to the Plan. Additional amounts may be contributed at the option of the Corporation's Board of Directors. No additional contributions were made in 2000 or 1999. Additionally, participants may contribute 2% to 15% of pretax annual compensation (401(k) contributions), as defined in the Plan. The Corporation may restrict individual contributions below 15% in order to meet certain governmental limitations. The Corporation contributes 40% of the first 6% of pretax annual compensation that a participant contributes to the Plan, provided that the Corporation achieves certain predetermined financial goals. The Corporation made no matching contribution in 2000. All contributions are invested in accordance with the participants' investment elections. Participants direct the investment of their accounts, together with their share of the Corporation's annual contributions, in increments of 10% to any of the investment options offered under the Plan. 4 9 American Greetings Retirement Profit Sharing and Savings Plan Notes to Financial Statements (continued) A. DESCRIPTION OF THE PLAN (CONTINUED) PARTICIPANT ACCOUNTS AND VESTING Each participant's account is credited with the participant's 401(k) contributions and allocations of (a) the Corporation's profit sharing contribution and 401(k) match and (b) Plan earnings. Allocations are based on participant compensation, participant elections, or account balances, as defined. Individuals who have retired or terminated employment with the Corporation do not participate in the Corporation's contribution to the Plan. The benefit to which a participant is entitled is the benefit that can be provided from the participant's account. Participants are immediately vested in both their and the Corporation's contributions, plus actual earnings thereon. PARTICIPANT LOANS Participants may borrow against their elected deferred contributions or rollover contributions, a minimum of $1,000 up to a maximum equal to the lesser of $50,000 or 50% of their vested account balance. Loan terms range from six to sixty months. The loans are secured by the balance in the participant's account and bear interest at a rate of prime plus one percent at the time of the loan origination. Principal and interest are paid ratably through monthly payroll deductions. PAYMENT OF BENEFITS At the time of a participant's retirement or termination of service, the participant may elect to receive a lump sum payment or to be paid in monthly, quarterly or annual installments. PLAN TERMINATION Although it has not expressed any intent to do so, the Corporation has the right under the Plan to discontinue its contributions at any time and to terminate the Plan subject to the provisions of ERISA. In the event of Plan termination, the assets of the Plan will be distributed to the participants on the basis of individual account balances at the date of termination. 5 10 American Greetings Retirement Profit Sharing and Savings Plan Notes to Financial Statements (continued) B. SUMMARY OF ACCOUNTING POLICIES BASIS OF ACCOUNTING The financial statements have been prepared on the accrual basis of accounting. INVESTMENT VALUATION AND INCOME RECOGNITION The Plan's investments are stated at fair value which equals the quoted market price on the last business day of the plan year. The shares of registered investment companies are valued at quoted market prices which represent the net asset values of shares held by the Plan at year-end. The common stock of the Corporation is valued at the last reported sales price on the last business day of the plan year. The participant loans are valued at their outstanding balances, which approximate fair value. Purchases and sales of investments are recorded on a trade-date basis. Interest income is recorded on the accrual basis. Dividend income is recorded on the ex-dividend date. USE OF ESTIMATES The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. 6 11 American Greetings Retirement Profit Sharing and Savings Plan Notes to Financial Statements (continued) C. INVESTMENTS The Plan's investments are held by Vanguard Fiduciary Trust Company, Trustee of the Plan. The fair value of individual investments that represent 5% or more of the fair value of the Plan's net assets are as follows: DECEMBER 31 2000 1999 ------------------------------------------- Vanguard Index Trust--500 Portfolio $ 178,405,325 $ 207,526,458 Vanguard/PRIMECAP Fund 265,756,074 251,154,480 Vanguard/Wellington Fund 47,350,415 52,122,652 Vanguard Money Market Reserves Prime Portfolio 67,919,463 77,209,264 Vanguard Total Bond Market Index Fund 130,459,040 139,497,281 During the years ended December 31, 2000 and 1999, the Plan's investments (including investments purchased, sold as well as held during the year) (depreciated) appreciated in fair value as determined by quoted market prices as follows: 2000 1999 ------------------------------------------- Registered Investment Companies $ (25,694,228) $ 72,115,878 Common Stock of American Greetings Corporation (23,623,610) (17,002,738) ------------------------------------------- Total net (depreciation) appreciation in fair value of investments $ (49,317,838) $ 55,113,140 =========================================== 7 12 American Greetings Retirement Profit Sharing and Savings Plan Notes to Financial Statements (continued) D. INCOME TAX STATUS The Plan has received a determination letter from the Internal Revenue Service dated August 24, 1995, stating that the Plan is qualified under Section 401(a) of the Internal Revenue Code (the "Code") and, therefore, the related trust is exempt from taxation. Once qualified, the Plan is required to operate in conformity with the Code to maintain its qualification. The Plan's Administrative Committee believes the Plan is being operated in compliance with the applicable requirements of the Code and, therefore, believes that the Plan is qualified and the related trust is tax exempt. E. TRANSACTIONS WITH PARTIES-IN-INTEREST The Plan held 1,441,816 Class A shares and 900,000 Class B shares of American Greetings Corporation common stock at December 31, 2000 (520,601 and 900,000 shares, respectively, at December 31, 1999). The Plan received dividends from the Corporation's stock of $1,425,117 and $989,679 in 2000 and 1999, respectively. Class B shares are not publicly traded. The Plan invests in shares of mutual funds managed by an affiliate of the Trustee. Accounting, legal and certain other administrative fees are paid by the Corporation. All other expenses of the Plan are paid by the Plan. Investment advisory fees for portfolio management of Vanguard Funds are paid directly from fund earnings. F. TRANSFERS OF ASSETS FROM OTHER PLANS On March 9, 2000, the Corporation acquired Gibson Greetings, Inc. Effective December 31, 2000, the Gibson Greetings, Inc. 401(k) Plan was merged with the Plan and total assets of approximately $21 million were transferred to the Plan on January 31, 2001. In addition, the Corporation acquired CPS Corporation on July 13, 2000. Effective December 31, 2000, the CPS Corporation of Delaware Personal Retirement Savings Plan and the CPS Corporation Henderson Hourly Employee Savings Plan were merged with the Plan and total assets of approximately $9 million were transferred to the Plan on April 2, 2001. 8 13 American Greetings Retirement Profit Sharing and Savings Plan EIN: 34-0065325 Plan #001 Schedule H, Line 4(i)--Schedule of Assets (Held at End of Year) December 31, 2000 DESCRIPTION OF INVESTMENT INCLUDING MATURITY DATE, IDENTITY OF ISSUE, BORROWER, RATE OF INTEREST, CURRENT LESSOR OR SIMILAR PARTY PAR OR MATURITY VALUE VALUE ---------------------------------------------------------------------------------------------------------------------------- VALUE OF INTEREST IN REGISTERED INVESTMENT COMPANIES *Vanguard Index Trust--500 Portfolio 1,464,019 shares $ 178,405,325 *Vanguard/PRIMECAP Fund 4,401,392 shares 265,756,074 *Vanguard/Wellington Fund 1,678,498 shares 47,350,415 *Vanguard Money Market Reserves Prime Portfolio 67,919,463 shares 67,919,463 *Vanguard Total Bond Market Index Fund 13,098,297 shares 130,459,040 *Vanguard/Windsor II 749,270 shares 20,380,148 *Vanguard/Wellesley Income Fund 388,397 shares 7,900,004 *Vanguard International Growth Portfolio 458,651 shares 8,654,753 *Vanguard Extended Market Index Fund 288,004 shares 7,666,668 --------------------- Total value of interest in registered investment companies 734,491,890 EMPLOYER-RELATED INVESTMENTS *American Greetings Corp. Class A Common Stock 1,441,816 shares 13,607,139 *American Greetings Corp. Class B Common Stock 900,000 shares 8,493,750 --------------------- Total employer-related investments 22,100,889 *LOANS TO PARTICIPANTS 8 % to 10%, Matures 1-5 years 1,515,315 --------------------- $ 758,108,094 ===================== * Indicates party-in-interest to the Plan. 9