VCI-2013.3.31-10Q
Table of Contents


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________________________________
FORM 10-Q
_______________________________________
(Mark One)
x
Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
For the Quarterly Period Ended March 31, 2013
 
¨
Transition Report pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
Commission File Number: 1-10991
_______________________________________
VALASSIS COMMUNICATIONS, INC.
(Exact Name of Registrant as Specified in its Charter)
_______________________________________
Delaware
 
38-2760940
(State or Other Jurisdiction of
Incorporation or Organization)
 
(IRS Employer Identification Number)
19975 Victor Parkway
Livonia, Michigan 48152
(Address of Principal Executive Offices)
Registrant’s Telephone Number: (734) 591-3000
_______________________________________
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days:    Yes  x   No  o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files):     Yes  x    No  ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act (check one):
Large accelerated filer
x
 
Accelerated filer
o
Non-accelerated filer
o
(Do not check if a smaller reporting company)
Smaller reporting company
o
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act):    Yes  ¨    No  x
As of May 2, 2013, there were 38,826,460 shares of the Registrant’s Common Stock outstanding.



Table of Contents


VALASSIS COMMUNICATIONS, INC.
Index to Quarterly Report on Form 10-Q
Quarter Ended March 31, 2013 
 
 
 
Page
 
 
 
 
 
Item 1.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 2.
 
 
 
Item 3.
 
 
 
Item 4.
 
 
 
 
 
 
 
 
Item 1.
 
 
 
Item 1A.
 
 
 
Item 2.
 
 
 
Item 3.
 
 
 
Item 4.
 
 
 
Item 5.
 
 
 
Item 6.
 
 
 
 



Table of Contents


PART I – FINANCIAL INFORMATION

ITEM 1.
FINANCIAL STATEMENTS

VALASSIS COMMUNICATIONS, INC.
Condensed Consolidated Balance Sheets
(U.S. dollars in thousands, except share amounts)
(unaudited)
 
 
March 31,
2013
 
December 31,
2012
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
97,204

 
$
94,711

Accounts receivable, net (Note 1)
416,789

 
426,899

Inventories (Note 1)
39,075

 
43,253

Prepaid expenses and other
30,594

 
36,589

Total current assets
583,662

 
601,452

Property, plant and equipment, net (Note 1)
113,602

 
125,832

Goodwill (Note 2)
632,438

 
632,438

Other intangible assets, net (Note 2)
211,442

 
215,171

Other assets
13,414

 
14,142

Total assets
$
1,554,558

 
$
1,589,035

Liabilities and Stockholders’ Equity
 
 
 
Current liabilities:
 
 
 
Current portion long-term debt (Note 3)
$
26,250

 
$
22,500

Accounts payable
276,565

 
281,320

Progress billings
36,319

 
39,595

Accrued expenses (Note 4)
79,161

 
107,467

Total current liabilities
418,295

 
450,882

Long-term debt (Note 3)
557,561

 
565,061

Deferred income taxes
57,624

 
57,258

Other non-current liabilities
40,701

 
42,271

Total liabilities
1,074,181

 
1,115,472

Commitments and contingencies (Note 5)

 

Stockholders’ equity:
 
 
 
Preferred stock ($0.01 par value; 25,000,000 shares authorized; no shares issued or outstanding at March 31, 2013 and December 31, 2012)

 

Common stock ($0.01 par value; 100,000,000 shares authorized; 65,394,999 shares issued at March 31, 2013 and December 31, 2012; 38,859,824 and 38,766,530 shares outstanding at March 31, 2013 and December 31, 2012, respectively)
654

 
654

Additional paid-in capital
94,738

 
102,373

Retained earnings
1,138,185

 
1,128,540

Accumulated other comprehensive income
3,080

 
3,574

Treasury stock, at cost (26,535,175 and 26,628,469 shares at March 31, 2013 and December 31, 2012, respectively)
(756,280
)
 
(761,578
)
Total stockholders’ equity
480,377

 
473,563

Total liabilities and stockholders’ equity
$
1,554,558

 
$
1,589,035



See accompanying notes to condensed consolidated financial statements.
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Table of Contents


VALASSIS COMMUNICATIONS, INC.
Condensed Consolidated Statements of Income
(U.S. dollars in thousands, except per share data)
(unaudited)
         
 
Three Months Ended

March 31,
 
2013
 
2012
Revenues
$
482,522

 
$
518,585

Costs and expenses:
 
 
 
Cost of sales
360,768

 
388,894

Selling, general and administrative
76,332

 
77,617

Amortization expense
3,729

 
3,156

Total costs and expenses
440,829

 
469,667

Earnings from operations
41,693

 
48,918

Other expenses and income:
 
 
 
Interest expense
7,679

 
7,054

Interest income
(62
)
 
(58
)
Other income, net
(302
)
 
(697
)
Total other expenses, net
7,315

 
6,299

Earnings before income taxes
34,378

 
42,619

Income tax expense (Note 1)
12,709

 
16,198

Net earnings
$
21,669

 
$
26,421

 
 
 
 
Net earnings per common share, basic (Note 6)
$
0.56

 
$
0.63

 
 
 
 
Net earnings per common share, diluted (Note 6)
$
0.54

 
$
0.60

 
 
 
 
Weighted-average common shares outstanding, basic (Note 6)
38,308

 
42,114

 
 
 
 
Weighted-average common shares outstanding, diluted (Note 6)
39,806

 
44,045

 
 
 
 
Dividends declared per common share
$
0.31

 
$



See accompanying notes to condensed consolidated financial statements.
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Table of Contents


VALASSIS COMMUNICATIONS, INC.
Condensed Consolidated Statements of Comprehensive Income
(U.S. dollars in thousands)
(unaudited)
 
 
Three Months Ended
 
March 31,
 
2013
 
2012
Net earnings
$
21,669

 
$
26,421

Other comprehensive income (loss), net of tax:
 
 
 
Unrealized changes in fair value of cash flow hedges
206

 
(404
)
Realized losses on cash flow hedges reclassified from accumulated other comprehensive income into earnings
422

 

Foreign currency translation adjustment
(1,122
)
 
350

Total other comprehensive loss
$
(494
)
 
$
(54
)
Comprehensive income
$
21,175

 
$
26,367



See accompanying notes to condensed consolidated financial statements.
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Table of Contents


VALASSIS COMMUNICATIONS, INC.
Condensed Consolidated Statements of Cash Flows
(U.S. dollars in thousands)
(unaudited)

 
Three Months Ended
 
March 31,
 
2013
 
2012
Cash flows from operating activities:
 
 
 
Net earnings
$
21,669

 
$
26,421

Adjustments to reconcile net earnings to net cash provided by operating activities:
 
 
 
Depreciation and amortization
13,287

 
14,710

Amortization of debt issuance costs
905

 
518

Provision for losses on accounts receivable
751

 
543

Loss (gain) on derivatives, net
170

 
(178
)
Loss (gain) on sale of property, plant and equipment
920

 
(79
)
Stock-based compensation expense
2,986

 
2,287

Deferred income taxes
1,179

 
1,004

Changes in assets and liabilities:
 
 
 
Accounts receivable, net
9,359

 
30,767

Inventories
4,178

 
7,184

Prepaid expenses and other
6,307

 
10,939

Other assets
(582
)
 
873

Accounts payable
(4,755
)
 
(52,505
)
Progress billings
(3,276
)
 
4,156

Accrued expenses
(28,240
)
 
(31,629
)
Other non-current liabilities
(1,408
)
 
(637
)
Total adjustments
1,781

 
(12,047
)
Net cash provided by operating activities
23,450

 
14,374

Cash flows from investing activities:
 
 
 
Additions to property, plant and equipment
(3,342
)
 
(9,265
)
Proceeds from sale of property, plant and equipment
5,099

 
79

Net cash provided by (used in) investing activities
1,757

 
(9,186
)
Cash flows from financing activities:
 
 
 
Repayments of long-term debt
(3,750
)
 
(3,750
)
Dividends paid on common shares and restricted stock
(12,011
)
 

Repurchases of common stock
(21,168
)
 
(1,366
)
Proceeds from issuance of common stock
14,836

 
5,685

Net cash (used in) provided by financing activities
(22,093
)
 
569

Effect of exchange rate changes on cash and cash equivalents
(621
)
 
(529
)
Net increase in cash and cash equivalents
2,493

 
5,228

Cash and cash equivalents at beginning of period
94,711

 
101,971

Cash and cash equivalents at end of period
$
97,204

 
$
107,199

Supplemental disclosure of cash flow information:
 
 
 
Cash paid during the period for interest
$
11,003

 
$
11,192

Cash paid during the period for income taxes
$
2,640

 
$
7,630



See accompanying notes to condensed consolidated financial statements.
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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)



1. BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation
The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by GAAP for complete financial statements. In the opinion of management, the information contained herein reflects all adjustments necessary for a fair presentation of the information presented. All such adjustments are of a normal recurring nature. The results of operations for the interim periods are not necessarily indicative of results to be expected for the fiscal year. For further information, refer to the consolidated financial statements and footnotes thereto included in the Valassis Communications, Inc. (“Valassis,” “we,” and “our”) Annual Report on Form 10-K for the year ended December 31, 2012 (the “2012 Form 10-K”).
Significant Accounting Policies
Accounts Receivable
The allowance for doubtful accounts was $6.6 million and $6.4 million as of March 31, 2013 and December 31, 2012, respectively.
Income Taxes
We are required to adjust our effective tax rate each quarter to be consistent with our estimated annual effective tax rate. We are also required to record the tax impact of certain unusual or infrequently occurring items, including the effects of changes in tax laws or rates, in the interim period in which they occur. The effective tax rate during a particular quarter may be higher or lower as a result of the timing of actual earnings versus annual projections.
Inventories
Inventories are accounted for at the lower of cost, determined on a first in, first out basis, or market. Inventories included on the unaudited condensed consolidated balance sheets consisted of:
(in thousands of U.S. dollars)
March 31,
2013
 
December 31,
2012
Raw materials
$
29,219

 
$
30,960

Work in progress
9,856

 
12,293

Inventories
$
39,075

 
$
43,253

Property, Plant and Equipment
The following table summarizes the costs and ranges of useful lives of the major classes of property, plant and equipment and the total accumulated depreciation related to property, plant and equipment, net included on the unaudited condensed consolidated balance sheets:
 
Useful Lives
 
March 31,
2013
 
December 31, 2012
 
(in years)
 
(in thousands of U.S. dollars)
Land, at cost
N/A
 
$
7,195

 
$
7,185

Buildings, at cost
10 - 30
 
38,036

 
37,961

Machinery and equipment, at cost
3 - 20
 
222,896

 
228,605

Office furniture and equipment, at cost
3 - 10
 
235,312

 
233,948

Leasehold improvements, at cost
5 - 10
 
28,910

 
28,916

 
 
 
532,349

 
536,615

Less accumulated depreciation
 
 
(418,747
)
 
(410,783
)
Property, plant and equipment, net
 
 
$
113,602

 
$
125,832


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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Recent Accounting Pronouncements
In March 2013, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update ("ASU") No. 2013-05 to clarify the applicable guidance for a parent company’s accounting for the release of the cumulative translation adjustment into net income upon derecognition of certain subsidiaries or groups of assets within a foreign entity or of an investment in a foreign entity. This guidance is effective for fiscal periods beginning after December 15, 2013, and is to be applied prospectively to derecognition events occurring after the effective date. We will comply with this guidance as of January 1, 2014, and we are evaluating the potential impact on our consolidated financial statements.
In February 2013, the FASB issued ASU No. 2013-02, which amends the reporting of amounts reclassified out of accumulated other comprehensive income (“AOCI”). These amendments do not change the current requirements for reporting net income or other comprehensive income in the financial statements. However, the guidance requires an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component, either on the face of the financial statement where net income is presented or in the notes to the financial statements. This guidance is effective for fiscal periods
beginning after December 15, 2012, and is to be applied prospectively. We have complied with this guidance as of January 1, 2013, and the adoption of the guidance did not have a material impact on our consolidated financial statements.

2. GOODWILL AND OTHER INTANGIBLE ASSETS
The following table summarizes, by reportable segment, the gross amount, accumulated impairment losses and net carrying amount of goodwill included on the unaudited condensed consolidated balance sheets as of March 31, 2013 and December 31, 2012. There were no changes in the carrying amount of goodwill for the three months ended March 31, 2013.
(in thousands of U.S. dollars)
Shared Mail
 
Neighborhood Targeted
 
Free-standing Inserts
 
International, Digital Media & Services
 
Total
Total goodwill acquired
$
721,384

 
$
5,325

 
$
22,357

 
$
96,957

 
$
846,023

Accumulated impairment losses
(187,200
)
 
(3,985
)
 

 
(22,400
)
 
(213,585
)
Goodwill
534,184

 
1,340

 
22,357

 
74,557

 
632,438

The components of other intangible assets, net included on the unaudited condensed consolidated balance sheets consisted of:
 
March 31, 2013
 
December 31, 2012
(in thousands of U.S. dollars)
Gross Amount
 
Accumulated Amortization
 
Net Amount
 
Weighted
Average
Remaining
Useful Life
(in years)
 
Gross Amount
 
Accumulated Amortization
 
Net Amount
 
Weighted
Average
Remaining
Useful Life (in years)
Finite-lived intangible assets:
 
 
 
 
 
 
 
 
 
 
Mailing lists, non-compete agreements and other
$
47,320

 
$
(14,067
)
 
$
33,253

 
12.1
 
$
47,320

 
$
(13,025
)
 
$
34,295

 
12.2
Customer relationships
142,200

 
(57,953
)
 
84,247

 
7.9
 
142,200

 
(55,266
)
 
86,934

 
8.2
Total
$
189,520

 
(72,020
)
 
117,500

 
 
 
$
189,520

 
(68,291
)
 
121,229

 
 
Indefinite-lived intangible assets:
 
 
 
 
 
 
 
 
 
 
Valassis name, tradenames, trademarks and other
 
93,942

 
 
 
 
 
 
 
93,942

 
 
Other intangible assets, net
 
 
 
$
211,442

 
 
 

 
 
 
$
215,171

 
 


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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


3. LONG-TERM DEBT
Long-term debt included on the unaudited condensed consolidated balance sheets consisted of:
(in thousands of U.S. dollars)
March 31,
2013
 
December 31,
2012
Senior Secured Revolving Credit Facility
$
50,000

 
$
50,000

Senior Secured Term Loan A
273,750

 
277,500

Senior Secured Convertible Notes due 2033, net of discount
61

 
61

5/8% Senior Notes due 2021
260,000

 
260,000

Total debt
583,811

 
587,561

Current portion long-term debt
26,250

 
22,500

Long-term debt
$
557,561

 
$
565,061

Senior Secured Credit Facility
General
On June 27, 2011, we entered into a senior secured credit facility with JPMorgan Chase Bank, N.A., as administrative agent, and a syndicate of lenders jointly arranged by J.P. Morgan Securities LLC, Merrill Lynch, Pierce, Fenner & Smith Incorporated and RBS Securities Inc. (the “Senior Secured Credit Facility”). The Senior Secured Credit Facility and related loan documents replaced and terminated our prior credit agreement, dated as of March 2, 2007, as amended (the “Prior Senior Secured Credit Facility”), by and among Valassis, Bear Stearns Corporate Lending Inc., as Administrative Agent, and a syndicate of lenders jointly arranged by Bear, Stearns & Co. Inc. and Banc of America Securities LLC. In connection with the termination of the Prior Senior Secured Credit Facility, all obligations and rights under the related guarantee, security and collateral agency agreement, dated as of March 2, 2007, as amended (the “Prior Security Agreement”), by Valassis and certain of its domestic subsidiaries signatory thereto, as grantors, in favor of Bear Stearns Corporate Lending Inc., in its capacity as collateral agent for the benefit of the Secured Parties (as defined in the Prior Security Agreement), were also simultaneously terminated.
The Senior Secured Credit Facility consists of:
a five-year term loan A in an aggregate principal amount equal to $300.0 million, with principal repayable in quarterly installments at a rate of 5.0% during each of the first two years from issuance, 10.0% during the third year from issuance, 15.0% during the fourth year from issuance and 11.25% during the fifth year from issuance, with the remaining 53.75% due at maturity (the “Term Loan A”);
a five-year revolving credit facility in an aggregate principal amount of $100.0 million (the “Revolving Line of Credit”), including $15.0 million available in Euros, Pounds Sterling or Canadian Dollars, $50.0 million available for letters of credit and a $20.0 million swingline loan subfacility, of which $50.0 million was drawn at closing and remains outstanding as of March 31, 2013 (exclusive of outstanding letters of credit described below); and
an incremental facility pursuant to which, prior to the maturity of the Senior Secured Credit Facility, we may incur additional indebtedness in an amount up to $150.0 million under the Revolving Line of Credit or the Term Loan A or a combination thereof, subject to certain conditions, including receipt of additional lending commitments for such additional indebtedness. The terms of the incremental facility will be substantially similar to the terms of the Senior Secured Credit Facility, except with respect to the pricing of the incremental facility, the interest rate for which could be higher than that for the Revolving Line of Credit and the Term Loan A.
All borrowings under our Senior Secured Credit Facility, including, without limitation, amounts drawn under the Revolving Line of Credit, are subject to the satisfaction of customary conditions, including absence of a default and accuracy of representations and warranties. As of March 31, 2013, we had approximately $42.6 million available under the Revolving Line of Credit portion of our Senior Secured Credit Facility (after giving effect to the reductions in availability pursuant to $7.4 million in standby letters of credit outstanding as of March 31, 2013).

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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Interest and Fees
Borrowings under our Senior Secured Credit Facility bear interest, at our option, at either the alternate base rate (defined as the higher of the prime rate announced by the Administrative Agent, the federal funds effective rate or one-month LIBOR, in each case, plus an applicable interest rate margin) (the “Base Rate”) or at the Eurodollar Rate (one-, two-, three- or six-month LIBOR, at our election, as defined in the credit agreement governing the Senior Secured Credit Facility), except for borrowings made in alternate currencies which may not accrue interest based upon the alternate base rate, in each case, plus an applicable interest rate margin. The applicable margins are currently 0.75% per annum for Base Rate loans and 1.75% per annum for Eurodollar Rate loans. The margins applicable to the borrowings under our Senior Secured Credit Facility may be adjusted based on our consolidated leverage ratio, with 1.00% being the maximum Base Rate margin and 2.00% being the maximum Eurodollar Rate margin. See Note 7, Derivative Financial Instruments and Fair Value Measurements, for discussion regarding our various interest rate swap agreements.
Guarantees and Security
Our Senior Secured Credit Facility is guaranteed by certain of our existing and future domestic restricted subsidiaries pursuant to a Guarantee and Collateral Agreement. In addition, our obligations under our Senior Secured Credit Facility and the guarantee obligations of the subsidiary guarantors are secured by first priority liens on substantially all of our and our subsidiary guarantors’ present and future assets and by a pledge of all of the equity interests in our domestic subsidiary guarantors and 65% of the capital stock of certain of our existing and future foreign subsidiaries.
 
The Guarantee and Collateral Agreement also secures our Senior Secured Convertible Notes due 2033 on an equal and ratable basis with the indebtedness under our Senior Secured Credit Facility to the extent required by the indenture governing such notes.
Prepayments
The Senior Secured Credit Facility also contains a requirement that we make mandatory principal prepayments on the Term Loan A and Revolving Line of Credit in certain circumstances, including, without limitation, with 100% of the aggregate net cash proceeds from certain asset sales, casualty events or condemnation recoveries (in each case, to the extent not otherwise used for reinvestment in our business or related business and subject to certain other exceptions). The Senior Secured Credit Facility further provides that, subject to customary notice and minimum amount conditions, we may make voluntary prepayments without payment of premium or penalty.
Covenants
Subject to customary and otherwise agreed upon exceptions, our Senior Secured Credit Facility contains affirmative and negative covenants, including, but not limited to:
the payment of other obligations;
the maintenance of organizational existences, including, but not limited to, maintaining our property and insurance;
compliance with all material contractual obligations and requirements of law;
limitations on the incurrence of indebtedness;
limitations on creation and existence of liens;
limitations on certain fundamental changes to our corporate structure and nature of our business, including mergers;
limitations on asset sales;
limitations on restricted payments, including certain dividends and stock repurchases and redemptions;
limitations on capital expenditures;
limitations on any investments, provided that certain “permitted acquisitions” and strategic investments are allowed;
limitations on optional prepayments and modifications of certain debt instruments;
limitations on modifications to organizational documents;
limitations on transactions with affiliates;
limitations on entering into certain swap agreements;
limitations on negative pledge clauses or clauses restricting subsidiary distributions;
limitations on sale-leaseback and other lease transactions; and
limitations on changes to our fiscal year.

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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Our Senior Secured Credit Facility also requires us to comply with:
a maximum consolidated leverage ratio, as defined in our Senior Secured Credit Facility (generally, the ratio of our consolidated total debt to consolidated earnings before interest, taxes, depreciation and amortization, or EBITDA, for the most recent four quarters), of 3.50:1.00; and
a minimum consolidated interest coverage ratio, as defined in our Senior Secured Credit Facility (generally, the ratio of our consolidated EBITDA to consolidated interest expense for the most recent four quarters), of 3.00:1.00.
The following table shows the required and actual financial ratios under our Senior Secured Credit Facility as of March 31, 2013:
 
Required Ratio
 
Actual Ratio
Maximum consolidated leverage ratio
No greater than 3.50:1.00
 
1.99:1.00
Minimum consolidated interest coverage ratio  
No less than 3.00:1.00
 
10.79:1.00

In addition, we are required to give notice to the administrative agent and the lenders under our Senior Secured Credit Facility of defaults under the facility documentation and other material events, make any new wholly-owned domestic subsidiary (other than an immaterial subsidiary) a subsidiary guarantor and pledge substantially all after-acquired property as collateral to secure our and our subsidiary guarantors’ obligations in respect of the facility.
Events of Default
Our Senior Secured Credit Facility contains customary events of default, including upon a change in control. If such an event of default occurs, the lenders under our Senior Secured Credit Facility would be entitled to take various actions, including in certain circumstances increasing the effective interest rate and accelerating the amounts due under our Senior Secured Credit Facility.
6 5/8% Senior Notes due 2021
On January 28, 2011, we issued in a private placement $260.0 million aggregate principal amount of our 6 5/8% Senior Notes due 2021 (the “2021 Notes”). Interest on the 2021 Notes is payable every six months on February 1 and August 1. The 2021 Notes are fully and unconditionally guaranteed, jointly and severally, by substantially all of our existing and future domestic restricted subsidiaries on a senior unsecured basis. We capitalized related debt issuance costs of approximately $5.1 million, which are being amortized over the term of the 2021 Notes.
In July 2011, in accordance with the terms of the registration rights agreement between us and the initial purchasers of the 2021 Notes, we completed an exchange offer to exchange the original notes issued in the private placement for a like principal amount of exchange notes registered under the Securities Act of 1933, as amended. An aggregate principal amount of $260.0 million, or 100%, of the original notes were exchanged for exchange notes in the exchange offer. The exchange notes are substantially identical to the original notes, except that the exchange notes are not subject to certain transfer restrictions.
The 2021 Notes were issued under an indenture with Wells Fargo Bank, National Association, as trustee (the “2021 Indenture”). Subject to a number of exceptions, the 2021 Indenture restricts our ability and the ability of our restricted subsidiaries (as defined in the 2021 Indenture) to incur or guarantee additional indebtedness, transfer or sell assets, make certain investments, pay dividends or make distributions or other restricted payments, create certain liens, merge or consolidate, repurchase stock, create or permit restrictions on the ability of our restricted subsidiaries to pay dividends or make other distributions to us and enter into transactions with affiliates.
 

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VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


We may redeem all or a portion of the 2021 Notes at our option at any time prior to February 1, 2016, at a redemption price equal to 100% of the principal amount of 2021 Notes to be redeemed, plus a make-whole premium as described in the 2021 Indenture, plus accrued and unpaid interest to the redemption date, if any. At any time on or after February 1, 2016, we may redeem all or a portion of the 2021 Notes at our option at the following redemption prices (expressed as percentages of the principal amount thereof) if redeemed during the twelve-month period commencing on February 1 of the years set forth below:
Year
 
Percentage
2016
 
103.313%
2017
 
102.208%
2018
 
101.104%
2019 and thereafter
 
100.000%
In addition, we must pay accrued and unpaid interest to the redemption date, if any. On or prior to February 1, 2014, we may also redeem at our option up to 35% of the principal amount of the outstanding 2021 Notes with the proceeds of certain equity offerings at the redemption price specified in the 2021 Indenture, plus accrued and unpaid interest to the date of redemption, if any. Upon the occurrence of a change of control, as defined in the 2021 Indenture, we must make a written offer to purchase all of the 2021 Notes for cash at a purchase price equal to 101% of the principal amount of the 2021 Notes, plus accrued and unpaid interest to the date of repurchase, if any.
Additional Provisions
The indenture governing the Senior Secured Convertible Notes due 2033 contains a cross-default provision which becomes applicable if we default under any mortgage, indenture or instrument evidencing indebtedness for money borrowed by us and the default results in the acceleration of such indebtedness prior to its express maturity, and the principal amount of any such accelerated indebtedness aggregates in excess of $25.0 million. The 2021 Indenture contains a cross-default provision which becomes applicable if we (a) fail to pay the stated principal amount of any of our indebtedness at its final maturity date, or (b) default under any of our indebtedness and the default results in the acceleration of indebtedness, and, in each case, the principal amount of any such indebtedness, together with the principal amount of any other such indebtedness under which there has been a payment default or the maturity of which has been so accelerated, aggregates $50.0 million or more. Our credit agreement contains a cross-default provision which becomes applicable if we (a) fail to make any payment under any indebtedness for money borrowed by us (other than the obligations under such credit agreement) in an aggregate outstanding principal amount of at least $50.0 million or, (b) otherwise default under any such indebtedness, or trigger another event which causes such indebtedness to become due or to be repurchased, prepaid, defeased or redeemed or become subject to an offer to repurchase, prepay, defease or redeem such indebtedness prior to its stated maturity.
Repurchases of Debt
Subject to applicable limitations in our Senior Secured Credit Facility and indentures, we may from time to time repurchase our debt in the open market, through tender offers, through exchanges for debt or equity securities, in privately negotiated transactions or otherwise.
Covenant Compliance
As of March 31, 2013, we were in compliance with all of our indenture and Senior Secured Credit Facility covenants.

4. ACCRUED EXPENSES
Accrued expenses included on the unaudited condensed consolidated balance sheets consisted of:
(in thousands of U.S. dollars)
March 31,
2013
 
December 31,
2012
Accrued interest
$
3,046

 
$
7,275

Accrued compensation and benefits
30,658

 
50,305

Dividends payable
12,024

 
12,011

Other accrued expenses
33,433

 
37,876

Accrued expenses
$
79,161

 
$
107,467



10

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


5. CONTINGENCIES
The application and interpretation of applicable state sales tax laws to certain of our products is uncertain. Accordingly, we may be exposed to additional sales tax liability to the extent various state jurisdictions determine that certain of our products are subject to such jurisdictions’ sales tax. As of March 31, 2013, we have recorded a liability of $7.6 million, reflecting our best estimate of our potential sales tax liability.
In addition to the above matter, we are involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material effect on our financial position, results of operations or liquidity.

6. EARNINGS PER SHARE
Our restricted stock awards are deemed participating securities, which requires the computation of earnings per share using the two-class method. The following table provides the calculations of earnings per common share, basic and earnings per common share, diluted included in the unaudited condensed consolidated statements of income:
 
 
Three Months Ended
 
 
March 31,
 
(in thousands, except per share data and percentages)
2013
 
2012
 
Numerator:
 
 
 
 
Net earnings
$
21,669

 
$
26,421

 
Less: Dividends declared — common shares and restricted shares (participating securities)
(12,024
)
 

 
Undistributed earnings
9,645

 
26,421

 
Percentage allocated to common shares1
98.3
%
 
100.0
%
 
Undistributed earnings — common shares
9,481

 
26,421

 
Add: Dividends declared — common shares
11,818

 

 
Numerator for basic and diluted earnings per share
$
21,299

 
$
26,421

 
 
 
 
 
 
Denominator:
 
 
 
 
Denominator for basic earnings per common share — weighted-average common shares
38,308

 
42,114

 
Incremental shares for stock awards2
1,498

 
1,931

 
Denominator for diluted earnings per common share — adjusted weighted-average common shares and assumed conversion
39,806

 
44,045

 

 
 
 
 
Net earnings per common share, basic
$
0.56

 
$
0.63

 
Net earnings per common share, diluted
$
0.54

 
$
0.60

 
 
 
 
 
1 
Weighted-average common shares outstanding
38,308

 
42,114

 
Weighted-average restricted shares outstanding (participating securities)
668

 

 
Total
38,976

 
42,114

 
Percentage allocated to common shares
98.3
%
 
100.0
%
 
 
 
 
 
2 
Anti-dilutive shares excluded from calculation of weighted-average incremental shares for stock awards
2,486

 
3,486



11

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


7. DERIVATIVE FINANCIAL INSTRUMENTS AND FAIR VALUE MEASUREMENTS
We are exposed to market risks arising from adverse changes in foreign exchange rates and interest rates. We manage these risks through a variety of strategies which include the use of derivatives. Certain derivatives are designated as cash flow hedges and qualify for hedge accounting treatment, while others do not qualify or have not been designated as hedges and are marked to market through earnings. The notional amounts of derivative financial instruments and related fair values measured on a recurring basis and included in the unaudited condensed consolidated balance sheets were as follows:
 
Notional Amounts
 
Fair Values
 
 
(in millions of U.S. dollars)
March 31,
2013
 
December 31,
2012
 
March 31,
2013
 
December 31,
2012
 
Balance Sheet Location
Derivatives designated as cash flow hedging instruments:
Interest rate swap contract
$
177.8

 
$
180.6

 
$
(5.1
)
 
$
(5.8
)
 
Accrued expenses / Other non-current liabilities
Foreign exchange contracts
6.4

 
6.4

 
0.4

 
0.1

 
Prepaid expenses
Derivatives not receiving hedge accounting treatment:
Foreign exchange contracts
1.6

 
4.7

 
0.2

 
0.3

 
Prepaid expenses
Total derivative financial instruments
$
185.8

 
$
191.7

 
$
(4.5
)
 
$
(5.4
)
 
 
The fair values of our interest rate swap contracts and foreign exchange contracts are determined based on third-party valuation models and observable foreign exchange forward contract rates, respectively, both of which represent Level 2 fair value inputs.
The following tables summarize the impact of derivative financial instruments on the unaudited condensed consolidated financial statements for the indicated periods:
 
Three Months Ended
 
March 31,
 
2013
 
2012
 
2013
 
2012
 
2013
 
2012
(in millions of U.S. Dollars)
Amount of Pre-tax Gain (Loss) Recognized in Earnings*
 
Amount of Pre-tax Gain (Loss) Recognized in OCI
 
Amount of Pre-tax Loss Reclassified from AOCI into Earnings*
Derivatives designated as cash flow hedging instruments:
Interest rate swap contract
$

 
$

 
$

 
$
(0.7
)
 
$
(0.7
)
 
$

Foreign exchange contracts

 

 
0.3

 

 

 

Derivatives not receiving hedge accounting treatment:
Interest rate swap contracts

 
(0.1
)
 

 

 

 

Foreign exchange contracts
(0.1
)
 
1.1

 

 

 

 

Total
$
(0.1
)
 
$
1.0

 
$
0.3

 
$
(0.7
)
 
$
(0.7
)
 
$

*
Amounts recognized in earnings related to interest rate swap contracts are included in interest expense in the unaudited condensed consolidated statements of income and amounts recognized in earnings related to foreign exchange contracts are included in cost of sales in the unaudited condensed consolidated statements of income.
Interest Rate Swaps
On December 17, 2009, we entered into an interest rate swap agreement with an initial notional amount of $300.0 million to fix three-month LIBOR at 2.005%, for an effective rate of 4.255%, including the applicable margin, for an equivalent portion of our variable rate debt under our Prior Senior Secured Credit Facility. The effective date of this agreement was December 31, 2010. The notional amount of $300.0 million amortized by $40.0 million at the end of every quarter until it reached $100.0 million for the quarter ended June 30, 2012, the expiration date. The swap was designated as, and qualified as, a cash flow hedge through the termination of the Prior Senior Secured Credit Facility on June 27, 2011. Changes in the fair value of this swap subsequent to the termination of hedge accounting were recognized in earnings as a component of interest expense until expiration of the swap.

12

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


On July 6, 2011, we entered into an interest rate swap agreement with an initial notional amount of $186.3 million. The effective date of this agreement was June 30, 2012. Under the swap agreement, we are required to make quarterly payments at a fixed interest rate of 1.8695% per annum to the counterparty on an amortizing notional amount in exchange for receiving variable payments based on the three-month LIBOR interest rate for the same notional amount. After giving effect to the swap agreement, our effective interest rate for the notional amount, based on the current applicable margin under our Senior Secured Credit Facility, is 3.6195% per annum. The initial notional amount of $186.3 million amortizes quarterly by (i) $2.8 million from the effective date through the quarter ending September 30, 2013, (ii) $5.6 million from September 30, 2013 through the quarter ending September 30, 2014, and (iii) $8.4 million from September 30, 2014 until June 30, 2015, the expiration date of the agreement. The swap is designated as and qualifies as a cash flow hedge.
Foreign Currency
Currencies to which we have exposure are the Mexican peso, Canadian dollar, British pound, Polish zloty and Euro. Currency restrictions are not expected to have a significant effect on our cash flows, liquidity, or capital resources. We purchase the Mexican peso and Polish zloty under two to twelve-month forward foreign exchange contracts to stabilize the cost of production. As of March 31, 2013, we had a commitment to purchase $7.8 million in Mexican pesos and $0.2 million in Polish zlotys over the next year.
Long-Term Debt
The estimated fair market value of our long-term debt was $15.2 million and $12.6 million above carrying value as of March 31, 2013 and December 31, 2012, respectively. Our 2021 Notes are traded in an active market with the fair value determined based on quoted active market prices, which represents a Level 1 fair value input. Borrowings under our Senior Secured Credit Facility are not traded in an active market and are valued based on an implied price derived from industry averages and relative loan performance, which represent Level 3 fair value inputs.
Cash and Cash Equivalents
The carrying amounts of cash and cash equivalents and accruals approximate fair value due to the near-term maturity of these instruments.

8. REPURCHASES OF COMMON STOCK
The following table summarizes our repurchases of common stock during the indicated periods:
 
Three Months Ended
 
March 31,
(in thousands, except per share data)
2013
 
2012
Shares repurchased
726

 
59

Aggregate repurchase price
$
21,168

 
$
1,366

Average price paid per share
$
29.18

 
$
23.10

As of March 31, 2013, we had authorization to repurchase an additional 1.6 million shares of our common stock under the share repurchase program approved by our Board of Directors. On May 3, 2013, our Board of Directors approved an increase of 6.0 million shares to this share repurchase plan.

9. BRAND.NET ACQUISITION
On June 20, 2012, we acquired, through a wholly-owned subsidiary, Brand.net, an online display, video and mobile advertising platform. The acquisition was accounted for as a purchase under the acquisition method in accordance with Financial Accounting Standards Board Accounting Standards Codification ("FASB ASC") No. 805, Business Combinations. The total purchase price was approximately $18.0 million and did not include direct acquisition costs of approximately $0.7 million. The acquisition was recorded by allocating the purchase price to the assets acquired, including identifiable intangible assets and liabilities assumed, based on their estimated fair values at the date of acquisition.


13

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


10. SEGMENT REPORTING
Our segments meeting the quantitative thresholds to be considered reportable are Shared Mail, Free-standing Inserts ("FSI") and Neighborhood Targeted. All other lines of business fall below a materiality threshold and are, therefore, combined together in an “other” segment named International, Digital Media & Services. These business lines include Brand.net, a Valassis Digital Company, NCH Marketing Services, Inc., our coupon clearing and analytics business, Valassis Canada, Inc., Promotion Watch and our in-store business. Our reportable segments are strategic business units that offer different products and services and are subject to regular review by our chief operating decision-maker. They are managed separately because each business requires different executional strategies and caters to different client marketing needs.
The accounting policies of the segments are the same as those described in the 2012 Form 10-K and Note 1, Basis of Presentation and Significant Accounting Policies. We evaluate reportable segment performance based on segment profit, which we define as earnings from operations excluding unusual or infrequently occurring items. Assets are not allocated to reportable segments and are not used to assess the performance of a reportable segment.
 
The following tables set forth, by segment, revenues, depreciation/amortization and segment profit (loss) for the indicated periods:
 
Three Months Ended
 
March 31,
(in millions of U.S. dollars)
Shared Mail
 
FSI
 
Neighborhood
Targeted
 
International,
Digital Media &
Services
 
Total
2013
 
 
 
 
 
 
 
 
 
Revenues from external customers
$
327.1

 
$
85.7

 
$
23.3

 
$
46.4

 
$
482.5

Intersegment revenues
$
4.4

 
$
10.1

 
$
18.0

 
$

 
$
32.5

Depreciation/amortization
$
6.8

 
$
3.5

 
$
1.2

 
$
1.8

 
$
13.3

Segment profit (loss)1
$
38.9

 
$
11.1

 
$
(4.4
)
 
$
(3.9
)
 
$
41.7

2012
 
 
 
 
 
 
 
 
 
Revenues from external customers
$
328.1

 
$
76.3

 
$
72.2

 
$
42.0

 
$
518.6

Intersegment revenues
$
4.5

 
$
10.0

 
$
13.0

 
$

 
$
27.5

Depreciation/amortization
$
8.3

 
$
3.2

 
$
1.1

 
$
2.1

 
$
14.7

Segment profit (loss)1
$
42.4

 
$
5.4

 
$
(1.6
)
 
$
2.7

 
$
48.9

1 Total segment profit is equivalent to earnings from operations for the three months ended March 31, 2013 and 2012.
Domestic and foreign revenues were as follows:
 
Three Months Ended
 
March 31,
(in millions of U.S. dollars)
2013
 
2012
United States
$
471.6

 
$
506.2

Foreign
10.9

 
12.4

Revenues
$
482.5

 
$
518.6

Domestic and foreign long-lived assets (property, plant and equipment, net) were as follows:
(in millions of U.S. dollars)
March 31,
2013
 
December 31,
2012
United States
$
105.8

 
$
118.1

Foreign
7.8

 
7.7

Property, plant and equipment, net
$
113.6

 
$
125.8



14

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


11. GUARANTOR AND NON-GUARANTOR CONDENSED CONSOLIDATING FINANCIAL STATEMENTS
The following information is presented in accordance with Rule 3-10 of Regulation S-X. The operating and investing activities of the separate legal entities included in the consolidated financial statements are fully interdependent and integrated. Revenues and operating expenses of the separate legal entities include intercompany charges for management and other services. The 2021 Notes issued by Valassis (referred to for purposes of this note only as the “Parent Company”) are guaranteed by substantially all of the Parent Company’s domestic wholly-owned subsidiaries (collectively, the “Guarantor Subsidiaries”) on a senior unsecured basis. Each of the Guarantor Subsidiaries is 100% owned, directly or indirectly, by the Parent Company and has guaranteed the 2021 Notes on a joint and several, full and unconditional basis, subject to certain customary exceptions. Pursuant to the terms of the 2021 Indenture, the Guarantor Subsidiaries are subject to release under certain customary conditions as described below. Non-wholly-owned subsidiaries, joint ventures, partnerships and foreign subsidiaries (collectively, the “Non-Guarantor Subsidiaries”) are not guarantors of these obligations. Substantially all of the Guarantor Subsidiaries also guarantee the Parent Company’s Senior Secured Credit Facility.

The 2021 Indenture provides for a Guarantor Subsidiary to be automatically and unconditionally released and discharged from its guarantee obligations in certain circumstances, including:
The sale or other transfer or disposition of all of the Guarantor Subsidiary's capital stock to any person that is not an affiliate of the Parent Company;
The sale or other transfer of all or substantially all the assets or capital stock of a Guarantor Subsidiary, by way of merger, consolidation or otherwise, to any person that is not an affiliate of the Parent Company;
If a Guarantor Subsidiary ceases to be a “Domestic Restricted Subsidiary” for purposes of the indenture covenants; and
Legal defeasance or covenant defeasance of the indenture obligations when provision has been made for them to be fully satisfied.



15

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Balance Sheet
March 31, 2013
(in thousands of U.S. dollars)

 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-
Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Assets
 
 
 
 
 
 
 
 
 
Current assets:
 
 
 
 
 
 
 
 
 
Cash and cash equivalents
$
66,820

 
$
13,699

 
$
16,685

 
$

 
$
97,204

Accounts receivable, net
105,193

 
288,152

 
23,444

 

 
416,789

Inventories
31,976

 
7,096

 
3

 

 
39,075

Prepaid expenses and other (including intercompany)
1,676,941

 
4,214,870

 
1,994

 
(5,863,211
)
 
30,594

Total current assets
1,880,930

 
4,523,817

 
42,126

 
(5,863,211
)
 
583,662

Property, plant and equipment, net
22,775

 
89,721

 
1,106

 

 
113,602

Goodwill
23,699

 
601,750

 
6,989

 

 
632,438

Other intangible assets, net
11,529

 
199,913

 

 

 
211,442

Investments
664,519

 
17,471

 

 
(679,264
)
 
2,726

Intercompany note receivable (payable)
328,973

 
(312,717
)
 
(16,256
)
 

 

Other assets
7,420

 
3,256

 
12

 

 
10,688

Total assets
$
2,939,845

 
$
5,123,211

 
$
33,977

 
$
(6,542,475
)
 
$
1,554,558

 
 
 
 
 
 
 
 
 
 
Liabilities and Stockholders’ Equity
 
 
 
 
 
 
 
 
 
Current liabilities:
 
 
 
 
 
 
 
 
 
Current portion, long-term debt
$
26,250

 
$

 
$

 
$

 
$
26,250

Accounts payable and intercompany payable
1,799,764

 
4,325,807

 
14,205

 
(5,863,211
)
 
276,565

Progress billings
18,145

 
6,934

 
11,240

 

 
36,319

Accrued expenses
45,067

 
27,524

 
6,570

 

 
79,161

Total current liabilities
1,889,226

 
4,360,265

 
32,015

 
(5,863,211
)
 
418,295

Long-term debt
557,561

 

 

 

 
557,561

Deferred income taxes
(3,765
)
 
65,398

 
(4,009
)
 

 
57,624

Other non-current liabilities
16,446

 
35,466

 
(11,211
)
 

 
40,701

Total liabilities
2,459,468

 
4,461,129

 
16,795

 
(5,863,211
)
 
1,074,181

Stockholders’ equity
480,377

 
662,082

 
17,182

 
(679,264
)
 
480,377

Total liabilities and stockholders’ equity
$
2,939,845

 
$
5,123,211

 
$
33,977

 
$
(6,542,475
)
 
$
1,554,558



16

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Balance Sheet
December 31, 2012
(in thousands of U.S. dollars)
 
 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-
Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Assets
 
 
 
 
 
 
 
 
 
Current assets:
 
 
 
 
 
 
 
 
 
Cash and cash equivalents
$
62,836

 
$
10,745

 
$
21,130

 
$

 
$
94,711

Accounts receivable, net
116,821

 
287,230

 
22,848

 

 
426,899

Inventories
35,421

 
7,829

 
3

 

 
43,253

Prepaid expenses and other (including intercompany)
1,520,526

 
3,706,682

 
1,998

 
(5,192,617
)
 
36,589

Total current assets
1,735,604

 
4,012,486

 
45,979

 
(5,192,617
)
 
601,452

Property, plant and equipment, net
19,159

 
105,667

 
1,006

 

 
125,832

Goodwill
23,699

 
601,750

 
6,989

 

 
632,438

Other intangible assets, net
11,534

 
203,637

 

 

 
215,171

Investments
645,411

 
15,375

 

 
(658,355
)
 
2,431

Intercompany note receivable (payable)
364,921

 
(360,830
)
 
(4,091
)
 

 

Other assets
7,543

 
4,157

 
11

 

 
11,711

Total assets
$
2,807,871

 
$
4,582,242

 
$
49,894

 
$
(5,850,972
)
 
$
1,589,035

 
 
 
 
 
 
 
 
 
 
Liabilities and Stockholders’ Equity
 
 
 
 
 
 
 
 
 
Current liabilities:
 
 
 
 
 
 
 
 
 
Current portion, long-term debt
$
22,500

 
$

 
$

 
$

 
$
22,500

Accounts payable and intercompany payable
1,653,928

 
3,804,209

 
15,800

 
(5,192,617
)
 
281,320

Progress billings
16,459

 
7,758

 
15,378

 

 
39,595

Accrued expenses
61,741

 
38,878

 
6,848

 

 
107,467

Total current liabilities
1,754,628

 
3,850,845

 
38,026

 
(5,192,617
)
 
450,882

Long-term debt
565,061

 

 

 

 
565,061

Deferred income taxes
(4,131
)
 
65,398

 
(4,009
)
 

 
57,258

Other non-current liabilities
18,750

 
22,722

 
799

 

 
42,271

Total liabilities
2,334,308

 
3,938,965

 
34,816

 
(5,192,617
)
 
1,115,472

Stockholders’ equity
473,563

 
643,277

 
15,078

 
(658,355
)
 
473,563

Total liabilities and stockholders’ equity
$
2,807,871

 
$
4,582,242

 
$
49,894

 
$
(5,850,972
)
 
$
1,589,035



17

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Statement of Comprehensive Income
Three Months Ended March 31, 2013
(in thousands of U.S. dollars)
 
 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Revenues
$
137,070

 
$
440,441

 
$
14,822

 
$
(109,811
)
 
$
482,522

Costs and expenses:
 
 
 
 
 
 
 
 
 
Cost of sales
108,443

 
299,013

 
10,736

 
(57,424
)
 
360,768

Selling, general and administrative
21,625

 
103,825

 
3,269

 
(52,387
)
 
76,332

Amortization expense
6

 
3,723

 

 

 
3,729

Total costs and expenses
130,074

 
406,561

 
14,005

 
(109,811
)
 
440,829

Earnings from operations
6,996

 
33,880

 
817

 

 
41,693

Other expenses and income:
 
 
 
 
 
 
 
 
 
Interest expense
7,679

 

 

 

 
7,679

Interest income
(18
)
 

 
(44
)
 

 
(62
)
Intercompany interest
(9,050
)
 
9,050

 

 

 

Other expenses (income), net
7

 
712

 
(1,021
)
 

 
(302
)
Total other expenses (income), net
(1,382
)
 
9,762

 
(1,065
)
 

 
7,315

Earnings before income taxes
8,378

 
24,118

 
1,882

 

 
34,378

Income tax expense
941

 
11,472

 
296

 

 
12,709

Equity in net earnings of subsidiaries
14,232

 
1,586

 

 
(15,818
)
 

Net earnings
$
21,669

 
$
14,232

 
$
1,586

 
$
(15,818
)
 
$
21,669

Other comprehensive loss
(494
)
 
(1,112
)
 
(1,112
)
 
2,224

 
(494
)
Comprehensive income
$
21,175

 
$
13,120

 
$
474

 
$
(13,594
)
 
$
21,175



18

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Statement of Comprehensive Income
Three Months Ended March 31, 2012
(in thousands of U.S. dollars)

 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Revenues
$
171,291

 
$
430,014

 
$
17,382

 
$
(100,102
)
 
$
518,585

Costs and expenses:
 
 
 
 
 
 
 
 
 
Cost of sales
145,142

 
283,095

 
11,928

 
(51,271
)
 
388,894

Selling, general and administrative
20,370

 
102,794

 
3,284

 
(48,831
)
 
77,617

Amortization expense
6

 
3,150

 

 

 
3,156

Total costs and expenses
165,518

 
389,039

 
15,212

 
(100,102
)
 
469,667

Earnings from operations
5,773

 
40,975

 
2,170

 

 
48,918

Other expenses and income:
 
 
 
 
 
 
 
 
 
Interest expense
7,054

 

 

 

 
7,054

Interest income
(22
)
 

 
(36
)
 

 
(58
)
Intercompany interest
(8,967
)
 
8,967

 

 

 

Other expenses (income), net
(144
)
 
(616
)
 
63

 

 
(697
)
Total other expenses (income), net
(2,079
)
 
8,351

 
27

 

 
6,299

Earnings before income taxes
7,852

 
32,624

 
2,143

 

 
42,619

Income tax expense
2,418

 
13,360

 
420

 

 
16,198

Equity in net earnings of subsidiaries
20,987

 
1,723

 

 
(22,710
)
 

Net earnings
$
26,421

 
$
20,987

 
$
1,723

 
$
(22,710
)
 
$
26,421

Other comprehensive income (loss)
(54
)
 
350

 
350

 
(700
)
 
(54
)
Comprehensive income
$
26,367

 
$
21,337

 
$
2,073

 
$
(23,410
)
 
$
26,367




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Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Statement of Cash Flows
Three Months Ended March 31, 2013
(in thousands of U.S. dollars)
 
 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Net cash provided by (used in) operating activities
$
13,200

 
$
13,877

 
$
(3,627
)
 
$

 
$
23,450

Cash flows from investing activities:
 
 
 
 
 
 
 
 
 
Additions to property, plant and equipment
(568
)
 
(2,577
)
 
(197
)
 

 
(3,342
)
Proceeds from sale of property, plant and equipment

 
5,099

 

 

 
5,099

Net cash provided by (used in) investing activities
(568
)
 
2,522

 
(197
)
 

 
1,757

Cash flows from financing activities:
 
 
 
 
 
 
 
 
 
Cash provided by (used in) intercompany activity
13,445

 
(13,445
)
 

 

 

Repayments of long-term debt
(3,750
)
 

 

 

 
(3,750
)
Dividends paid on common shares and restricted stock
(12,011
)
 

 

 

 
(12,011
)
Repurchases of common stock
(21,168
)
 

 

 

 
(21,168
)
Proceeds from issuance of common stock
14,836

 

 

 

 
14,836

Net cash used in financing activities
(8,648
)
 
(13,445
)
 

 

 
(22,093
)
Effect of exchange rate changes on cash and cash equivalents

 

 
(621
)
 

 
(621
)
Net increase (decrease) in cash and cash equivalents
3,984

 
2,954

 
(4,445
)
 

 
2,493

Cash and cash equivalents at beginning of period
62,836

 
10,745

 
21,130

 

 
94,711

Cash and cash equivalents at end of period
$
66,820

 
$
13,699

 
$
16,685

 
$

 
$
97,204



20

Table of Contents
VALASSIS COMMUNICATIONS, INC.
Notes to Condensed Consolidated Financial Statements
(unaudited)


Condensed Consolidating Statement of Cash Flows
Three Months Ended March 31, 2012
(in thousands of U.S. dollars)
 
 
Parent
Company
 
Guarantor
Subsidiaries
 
Non-Guarantor
Subsidiaries
 
Consolidating
Adjustments
 
Consolidated
Total
Net cash provided by (used in) operating activities
$
35,072

 
$
(19,760
)
 
$
(938
)
 
$

 
$
14,374

Cash flows from investing activities:
 
 
 
 
 
 
 
 
 
Additions to property, plant and equipment
(2,372
)
 
(6,736
)
 
(157
)
 

 
(9,265
)
Proceeds from sale of property, plant and equipment
79

 

 

 

 
79

Net cash used in investing activities
(2,293
)
 
(6,736
)
 
(157
)
 

 
(9,186
)
Cash flows from financing activities:
 
 
 
 
 
 
 
 
 
Cash provided by (used in) intercompany activity
(24,889
)
 
24,889

 

 

 

Repayments of long-term debt
(3,750
)
 

 

 

 
(3,750
)
Repurchases of common stock
(1,366
)
 

 

 

 
(1,366
)
Proceeds from issuance of common stock
5,685

 

 

 

 
5,685

Net cash provided by (used in) financing activities
(24,320
)
 
24,889

 

 

 
569

Effect of exchange rate changes on cash and cash equivalents

 

 
(529
)
 

 
(529
)
Net increase (decrease) in cash and cash equivalents
8,459

 
(1,607
)
 
(1,624
)
 

 
5,228

Cash and cash equivalents at beginning of period
68,887

 
7,543

 
25,541

 

 
101,971

Cash and cash equivalents at end of period
$
77,346

 
$
5,936

 
$
23,917

 
$

 
$
107,199



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Table of Contents


ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements
This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients’ promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our Annual Report on Form 10-K for the year ended December 31, 2012, or the 2012 Form 10-K, and other filings by us with the United States Securities and Exchange Commission, or the SEC, and this Quarterly Report on Form 10-Q should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Overview
Valassis Communications, Inc. (referred to herein as “Valassis,” “we,” and “our”) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. Our subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services Inc. (“NCH”). Our consumer brands include RedPlum® and save.com.
Our products and services are positioned to help our clients reach their customers through mass-delivered or targeted programs. We provide our clients with blended media solutions, including shared mail, newspaper, in-store and digital delivery. We offer the only national shared mail distribution network in the industry. We utilize a proprietary patent pending targeting tool that provides our clients with multi-media recommendations and optimization. We are committed to providing innovative marketing solutions to maximize the efficiency and effectiveness of promotions for our clients and to deliver value to consumers how, when and where they want.


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Consolidated Results of Operations
The following table sets forth our consolidated results of operations for the periods indicated:
 
Three Months Ended
 
March 31,
(in millions of U.S. dollars, except per share data)
2013
 
2012
Revenues:
 
 
 
Shared Mail
$
327.1

 
$
328.1

Free-standing Inserts
85.7

 
76.3

Neighborhood Targeted
23.3

 
72.2

International, Digital Media & Services
46.4

 
42.0

Total revenues
482.5

 
518.6

Cost of sales
360.8

 
388.9

Gross profit
121.7

 
129.7

Selling, general and administrative
76.3

 
77.6

Amortization expense
3.7

 
3.2

Earnings from operations
41.7

 
48.9

Other expenses and income:
 
 
 
Interest expense, net
7.6

 
7.0

Other income, net
(0.3
)
 
(0.7
)
Total other expenses, net
7.3

 
6.3

Earnings before income taxes
34.4

 
42.6

Income tax expense
12.7

 
16.2

Net earnings
$
21.7

 
$
26.4

 
 
 
 
Net earnings per common share, diluted
$
0.54

 
$
0.60

 
 
 
 
Weighted-average common shares outstanding, diluted
39,806

 
44,045

Revenues
We reported revenues of $482.5 million and $518.6 million for the three months ended March 31, 2013 and 2012, respectively, a decrease of 7.0%. This decrease was due primarily to an anticipated decline in revenues in the Neighborhood Targeted segment resulting from the change in certain client contracts to a fee-based media placement model. Our results of operations for the three months ended March 31, 2012 included approximately $45.0 million in revenues from clients now contracted on a net fee basis. With revenues for the three months ended March 31, 2012 adjusted to a comparable net basis, our revenues for the three months ended March 31, 2013 increased slightly, primarily reflecting increased revenues in our Free-standing Inserts (FSI) segment.
Cost of Sales
Cost of sales was $360.8 million and $388.9 million for the three months ended March 31, 2013 and 2012, respectively. This decrease was due primarily to the aforementioned change in certain client contracts in the Neighborhood Targeted segment to a fee-based media placement model. Gross profit as a percentage of revenues was 25.2% and 25.0% for the three months ended March 31, 2013 and 2012, respectively.
Selling, General and Administrative (“SG&A”) Expenses
SG&A expenses were $76.3 million and $77.6 million for the three months ended March 31, 2013 and 2012, respectively, which included non-cash stock-based compensation expense of $3.0 million and $2.3 million for the three months ended March 31, 2013 and 2012, respectively. This reduction in SG&A expenses primarily reflects savings resulting from cost reductions made in the second half of 2012, which were partially offset by the operating costs of Brand.net.

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Income Tax Expense
Income tax expense represented 36.9% and 38.0% of earnings before income taxes for the three months ended March 31, 2013 and 2012, respectively. We are required to adjust our effective tax rate each quarter to be consistent with our estimated annual effective tax rate. We are also required to record the tax impact of certain unusual or infrequently occurring items, including the effects of changes in tax laws or rates, in the interim period in which they occur. The effective tax rate during a particular quarter may be higher or lower as a result of the timing of actual earnings versus annual projections.
Net Earnings and Net Earnings per Common Share, Diluted
Net earnings were $21.7 million and $26.4 million for the three months ended March 31, 2013 and 2012, respectively, or $0.54 and $0.60, respectively, per common share, diluted ("diluted EPS"). As further discussed in Segment Results below, this decrease in net earnings was driven by reduced wrap revenues and the shifting of product mix to lower margin products within our Shared Mail segment, continued margin pressure associated with the products in the Neighborhood Targeted segment and, within International, Digital Media & Services, continued investment in our in-store and digital businesses and a decline in coupon redemption volumes at NCH Marketing Services Inc. (“NCH”). The decrease in diluted EPS for the three months ended March 31, 2013 as compared to the three months ended March 31, 2012 associated with the decrease in net earnings between these periods was offset, in part, by the repurchases of our common stock in 2012 and during the three months ended March 31, 2013, which was the primary driver in the reduction of our weighted-average common shares outstanding, diluted.

Segment Results
We currently operate our business in the following reportable segments:
Shared Mail – Products that have the ability to reach 9 out of 10 U.S. households through shared mail distribution. Our Shared Mail programs combine the individual print advertisements of various clients into a single shared mail package delivered primarily through the United States Postal Service (“USPS”).
Free-standing Inserts – Four-color booklets that contain promotions, primarily coupons, from multiple advertisers (cooperative), which we publish and distribute to approximately 60 million households through newspapers and shared mail.
Neighborhood Targeted – Products that are targeted to specific newspaper zones or neighborhoods based on geographic and demographic characteristics.
In addition, all other lines of business that are not separately reported are captioned as International, Digital Media & Services, which includes Brand.net, a Valassis Digital Company, NCH, Valassis Canada, Inc., Promotion Watch, and our in-store business.
We evaluate reportable segment performance based on segment profit, which we define as earnings from operations excluding unusual or non-recurring items. For additional information, see Note 10 to the unaudited condensed consolidated financial statements included in this Quarterly Report on Form 10-Q.
Shared Mail
Shared Mail revenues were $327.1 million and $328.1 million for the three months ended March 31, 2013 and 2012, respectively, a decrease of 0.3%. The decrease in revenues resulted from lower RedPlum® wrap product revenues due to lower sell-through rates and shifts in product mix, which were partially offset by the postal rate increase effective in January 2013 and continued lift from our Variable Data Postcard.
Shared Mail pieces increased 2.2% to 9.1 billion pieces for the three months ended March 31, 2013 as compared to 8.9 billion pieces for the three months ended March 31, 2012. Shared Mail packages delivered were 883.4 million and 900.5 million for the three months ended March 31, 2013 and 2012, respectively, a decrease of 1.9%. As a result of the increase in Shared Mail pieces and the decrease in Shared Mail packages, average pieces per package were 10.0 pieces for the three months ended March 31, 2013 increasing 4.2% from 9.6 pieces for the three months ended March 31, 2012.
Gross margin as a percentage of revenues was 25.9% and 27.6% for the three months ended March 31, 2013 and 2012, respectively. Gross margin as a percentage of revenues was unfavorably impacted by the reduction in RedPlum® wrap product revenues and by a product mix shift toward lower margin products. Offsetting the unfavorable impact in gross margin as a percentage of revenues were efficiencies in unused postage which decreased to 14.6% for the three months ended March 31, 2013 from 17.0% for the three months ended March 31, 2012, our package optimization efforts and distribution alliances.

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Table of Contents


Segment profit was $38.9 million and $42.4 million for the three months ended March 31, 2013 and 2012, respectively, a decrease of 8.3%. Segment profit as a percentage of revenues was 11.9% and 12.9% for the three months ended March 31, 2013 and 2012, respectively. The decrease in segment profit as a percentage of revenues was the result of the reduction in RedPlum® wrap product revenues and dynamics related to product mix, which were offset, in part, by decreased SG&A costs.
Free-standing Inserts
FSI revenues were $85.7 million and $76.3 million for the three months ended March 31, 2013 and 2012, respectively, an increase of 12.3%. FSI segment profit was $11.1 million and $5.4 million for the three months ended March 31, 2013 and 2012, respectively, an increase of 105.6%. These increases in revenues and segment profit reflect an increase in page volume and market share gains.
Neighborhood Targeted
Neighborhood Targeted revenues were $23.3 million and $72.2 million for the three months ended March 31, 2013 and 2012, respectively, a decrease of 67.7%, primarily due to the change in certain client contracts to a fee-based media placement model and the impact of our decision in the second quarter of 2012 to exit our newspaper polybag advertising and sampling business. Segment loss was $4.4 million for the three months ended March 31, 2013 as compared to segment loss of $1.6 million for the three months ended March 31, 2012, which reflects continued margin pressure associated with the products in this segment.
International, Digital Media & Services
International, Digital Media & Services revenues were $46.4 million and $42.0 million for the three months ended March 31, 2013 and 2012, respectively, an increase of 10.5%, which was driven by growth in our in-store and digital businesses. Segment loss was $3.9 million for the three months ended March 31, 2013 as compared to segment profit of $2.7 million for the three months ended March 31, 2012, which was primarily attributable to continued investment in our in-store and digital businesses and a decline in coupon redemption volumes at NCH.

Financial Condition, Liquidity and Sources of Capital
Our operating cash flows are our primary source of liquidity. We believe we will generate sufficient cash flows from operating activities and will have sufficient existing cash balances and lines of credit available to meet currently anticipated liquidity needs, including the working capital requirements of our operations, interest and required repayments of indebtedness and capital expenditures necessary to support growth and productivity improvement. We may consider other uses for our cash flows from operating activities and other sources of cash (such as additional borrowings under our Senior Secured Credit Facility), including, without limitation, future acquisitions, dividends and repurchases of our common stock.
The following table presents our available sources of liquidity as of March 31, 2013:
(in millions of U.S. dollars)
Facility
Amount
 
Amount
Outstanding
 
Available
Cash and cash equivalents
 
 
 
 
$
97.2
(a)
Debt facilities:
 
 
 
 
 
Senior Secured Revolving Credit Facility
$
100.0

 
57.4
(b)
 
42.6

Total Available
 
 
 
 
$
139.8

(a)
The foreign subsidiaries for which we have elected to permanently reinvest earnings outside of the U.S. held $16.7 million of cash and cash equivalents as of March 31, 2013. In the event we alter our current position and repatriate funds in the future, we may be required to accrue and pay U.S. taxes on a portion thereof.
(b)
Represents $50.0 million outstanding under our Revolving Line of Credit (as defined below) and $7.4 million in outstanding letters of credit.

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Table of Contents


Sources and Uses of Cash and Cash Equivalents
The following table summarizes the decrease in cash and cash equivalents for the indicated period:
 
Three Months Ended
(in millions of U.S. dollars)
March 31, 2013
Net cash provided by operating activities
$
23.5

Net cash provided by investing activities
1.8

Net cash used in financing activities
(22.1
)
Effect of exchange rate changes on cash and cash equivalents
(0.7
)
Net increase in cash and cash equivalents
2.5

Cash and cash equivalents at beginning of period
94.7

Cash and cash equivalents at end of period
$
97.2

Operating Activities – Net cash provided by operating activities was $23.5 million for the three months ended March 31, 2013. In addition to cash received related to our net earnings, the following changes in assets and liabilities affected cash from operating activities for the three months ended March 31, 2013:
net cash inflows of $9.4 million associated with the decrease in accounts receivable, net, which was partially offset by net cash outflows of $4.8 million related to the decrease in accounts payable, both of which reflect customary fluctuations in the timing of working capital inflows and outflows; and
net cash outflows of $28.2 million associated with the decrease in accrued expenses, which resulted primarily from payments related to certain annual incentive programs.
Investing Activities – Net cash provided by investing activities was $1.8 million for the three months ended March 31, 2013, which reflects $5.1 million of net proceeds received from the sale of plant, property and equipment, which were offset, in part, by $3.3 million of capital acquisitions of property, plant and equipment.
Financing Activities – Net cash used in financing activities was $22.1 million for the three months ended March 31, 2013, which resulted from $3.8 million of principal payments of long-term debt, $12.0 million of dividends paid on common shares and restricted stock and the repurchase of $21.2 million, or 725,512 shares of our common stock at an average price of $29.18 per share, which were offset, in part, by $14.8 million of proceeds from stock option exercises.
Current and Long-term Debt
As of March 31, 2013, we had outstanding $583.8 million in aggregate indebtedness, which consisted of $260.0 million of our unsecured 6 5/8% Senior Notes due 2021, or the 2021 Notes, $273.7 million and $50.0 million under the Term Loan A and Revolving Line of Credit portions of our Senior Secured Credit Facility, respectively, and $0.1 million of our Senior Secured Convertible Notes due 2033, or the 2033 Secured Notes. As of March 31, 2013, we had total outstanding letters of credit of approximately $7.4 million.
Senior Secured Credit Facility
General – On June 27, 2011, we entered into a senior secured credit facility with JPMorgan Chase Bank, N.A., as administrative agent, and a syndicate of lenders jointly arranged by J.P. Morgan Securities LLC, Merrill Lynch, Pierce, Fenner & Smith Incorporated and RBS Securities Inc. (the “Senior Secured Credit Facility”). The Senior Secured Credit Facility and related loan documents replaced and terminated our prior credit agreement, dated as of March 2, 2007, as amended (the “Prior Senior Secured Credit Facility”), by and among Valassis, Bear Stearns Corporate Lending Inc., as Administrative Agent, and a syndicate of lenders jointly arranged by Bear, Stearns & Co. Inc. and Banc of America Securities LLC. In connection with the termination of the Prior Senior Secured Credit Facility, all obligations and rights under the related guarantee, security and collateral agency agreement, dated as of March 2, 2007, as amended (the “Prior Security Agreement”), by Valassis and certain of its domestic subsidiaries signatory thereto, as grantors, in favor of Bear Stearns Corporate Lending Inc., in its capacity as collateral agent for the benefit of the Secured Parties (as defined in the Prior Security Agreement), were also simultaneously terminated.


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Table of Contents


The Senior Secured Credit Facility consists of:
a five-year term loan A in an aggregate principal amount equal to $300.0 million, with principal repayable in quarterly installments at a rate of 5.0% during each of the first two years from issuance, 10.0% during the third year from issuance, 15.0% during the fourth year from issuance and 11.25% during the fifth year from issuance, with the remaining 53.75% due at maturity (the “Term Loan A”);
a five-year revolving credit facility in an aggregate principal amount of $100.0 million (the “Revolving Line of Credit”), including $15.0 million available in Euros, Pounds Sterling or Canadian Dollars, $50.0 million available for letters of credit and a $20.0 million swingline loan subfacility, of which $50.0 million was drawn at closing and remains outstanding as of March 31, 2013 (exclusive of outstanding letters of credit described below); and
an incremental facility pursuant to which, prior to the maturity of the Senior Secured Credit Facility, we may incur additional indebtedness in an amount up to $150.0 million under the Revolving Line of Credit or the Term Loan A or a combination thereof, subject to certain conditions, including receipt of additional lending commitments for such additional indebtedness. The terms of the incremental facility will be substantially similar to the terms of the Senior Secured Credit Facility, except with respect to the pricing of the incremental facility, the interest rate for which could be higher than that for the Revolving Line of Credit and the Term Loan A.
All borrowings under our Senior Secured Credit Facility, including, without limitation, amounts drawn under the Revolving Line of Credit, are subject to the satisfaction of customary conditions, including absence of a default and accuracy of representations and warranties. As of March 31, 2013, we had approximately $42.6 million available under the Revolving Line of Credit portion of our Senior Secured Credit Facility (after giving effect to the reductions in availability pursuant to $7.4 million in standby letters of credit outstanding as of March 31, 2013).
Interest and Fees – Borrowings under our Senior Secured Credit Facility bear interest, at our option, at either the alternate base rate (defined as the higher of the prime rate announced by the Administrative Agent, the federal funds effective rate plus 0.5% or one-month LIBOR plus 1%) (the “Base Rate”) or at the Eurodollar Rate (one-, two-, three- or six-month LIBOR, at our election, as defined in the credit agreement governing the Senior Secured Credit Facility), except for borrowings made in alternate currencies which may not accrue interest based upon the alternate base rate, in each case, plus an applicable interest rate margin. The applicable margins are currently 0.75% per annum for Base Rate loans and 1.75% per annum for Eurodollar Rate loans. The margins applicable to the borrowings under our Senior Secured Credit Facility may be adjusted based on our consolidated leverage ratio, with 1.00% being the maximum Base Rate margin and 2.00% being the maximum Eurodollar Rate margin. See Note 7 to the condensed consolidated financial statements included in this Quarterly Report on Form 10-Q for discussion regarding our various interest rate swap agreements.
Guarantees and Security – Our Senior Secured Credit Facility is guaranteed by certain of our existing and future domestic restricted subsidiaries pursuant to a Guarantee and Collateral Agreement. In addition, our obligations under our Senior Secured Credit Facility and the guarantee obligations of the subsidiary guarantors are secured by first priority liens on substantially all of our and our subsidiary guarantors’ present and future assets and by a pledge of all of the equity interests in our domestic subsidiary guarantors and 65% of the capital stock of certain of our existing and future foreign subsidiaries.
 
The Guarantee and Collateral Agreement also secures our Senior Secured Convertible Notes due 2033 on an equal and ratable basis with the indebtedness under our Senior Secured Credit Facility to the extent required by the indenture governing such notes.
Prepayments – The Senior Secured Credit Facility also contains a requirement that we make mandatory principal prepayments on the Term Loan A and Revolving Line of Credit in certain circumstances, including, without limitation, with 100% of the aggregate net cash proceeds from certain asset sales, casualty events or condemnation recoveries (in each case, to the extent not otherwise used for reinvestment in our business or related business and subject to certain other exceptions). The Senior Secured Credit Facility further provides that, subject to customary notice and minimum amount conditions, we may make voluntary prepayments without payment of premium or penalty.

27

Table of Contents


Covenants – Subject to customary and otherwise agreed upon exceptions, our Senior Secured Credit Facility contains affirmative and negative covenants, including, but not limited to:
the payment of other obligations;
the maintenance of organizational existences, including, but not limited to, maintaining our property and insurance;
compliance with all material contractual obligations and requirements of law;
limitations on the incurrence of indebtedness;
limitations on creation and existence of liens;
limitations on certain fundamental changes to our corporate structure and nature of our business, including mergers;
limitations on asset sales;
limitations on restricted payments, including certain dividends and stock repurchases and redemptions;
limitations on capital expenditures;
limitations on any investments, provided that certain “permitted acquisitions” and strategic investments are allowed;
limitations on optional prepayments and modifications of certain debt instruments;
limitations on modifications to organizational documents;
limitations on transactions with affiliates;
limitations on entering into certain swap agreements;
limitations on negative pledge clauses or clauses restricting subsidiary distributions;
limitations on sale-leaseback and other lease transactions; and
limitations on changes to our fiscal year.
Our Senior Secured Credit Facility also requires us to comply with:
a maximum consolidated leverage ratio, as defined in our Senior Secured Credit Facility (generally, the ratio of our consolidated total debt to consolidated earnings before interest, taxes, depreciation and amortization, or EBITDA, for the most recent four quarters), of 3.50:1.00; and
a minimum consolidated interest coverage ratio, as defined in our Senior Secured Credit Facility (generally, the ratio of our consolidated EBITDA to consolidated interest expense for the most recent four quarters), of 3.00:1.00.
The following table shows the required and actual financial ratios under our Senior Secured Credit Facility as of March 31, 2013:
 
Required Ratio
 
Actual Ratio
Maximum consolidated leverage ratio
No greater than 3.50:1.00
 
1.99:1.00
Minimum consolidated interest coverage ratio  
No less than 3.00:1.00
 
10.79:1.00
In addition, we are required to give notice to the administrative agent and the lenders under our Senior Secured Credit Facility of defaults under the facility documentation and other material events, make any new wholly-owned domestic subsidiary (other than an immaterial subsidiary) a subsidiary guarantor and pledge substantially all after-acquired property as collateral to secure our and our subsidiary guarantors’ obligations in respect of the facility.
Events of Default – Our Senior Secured Credit Facility contains customary events of default, including upon a change in control. If such an event of default occurs, the lenders under our Senior Secured Credit Facility would be entitled to take various actions, including in certain circumstances increasing the effective interest rate and accelerating the amounts due under our Senior Secured Credit Facility.
6 5/8% Senior Notes due 2021
On January 28, 2011, we issued in a private placement $260.0 million aggregate principal amount of our 2021 Notes. Interest on the 2021 Notes is payable every six months on February 1 and August 1. The 2021 Notes are fully and unconditionally guaranteed, jointly and severally, by substantially all of our existing and future domestic restricted subsidiaries on a senior unsecured basis.

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In July 2011, in accordance with the terms of the registration rights agreement between us and the initial purchasers of the 2021 Notes, we completed an exchange offer to exchange the original notes issued in the private placement for a like principal amount of exchange notes registered under the Securities Act of 1933, as amended. An aggregate principal amount of $260.0 million, or 100%, of the original notes were exchanged for exchange notes in the exchange offer. The exchange notes are substantially identical to the original notes, except that the exchange notes are not subject to certain transfer restrictions.
The 2021 Notes were issued under an indenture with Wells Fargo Bank, National Association, as trustee (the “2021 Indenture”). Subject to a number of exceptions, the 2021 Indenture restricts our ability and the ability of our restricted subsidiaries (as defined in the 2021 Indenture) to incur or guarantee additional indebtedness, transfer or sell assets, make certain investments, pay dividends or make distributions or other restricted payments, create certain liens, merge or consolidate, repurchase stock, create or permit restrictions on the ability of our restricted subsidiaries to pay dividends or make other distributions to us and enter into transactions with affiliates.
 
We may redeem all or a portion of the 2021 Notes at our option at any time prior to February 1, 2016, at a redemption price equal to 100% of the principal amount of 2021 Notes to be redeemed, plus a make-whole premium as described in the 2021 Indenture, plus accrued and unpaid interest to the redemption date, if any. At any time on or after February 1, 2016, we may redeem all or a portion of the 2021 Notes at our option at the following redemption prices (expressed as percentages of the principal amount thereof) if redeemed during the twelve-month period commencing on February 1 of the years set forth below:
Year
 
Percentage
2016
 
103.313%
2017
 
102.208%
2018
 
101.104%
2019 and thereafter
 
100.000%
In addition, we must pay accrued and unpaid interest to the redemption date, if any. On or prior to February 1, 2014, we may also redeem at our option up to 35% of the principal amount of the outstanding 2021 Notes with the proceeds of certain equity offerings at the redemption price specified in the 2021 Indenture, plus accrued and unpaid interest to the date of redemption, if any. Upon the occurrence of a change of control, as defined in the 2021 Indenture, we must make a written offer to purchase all of the 2021 Notes for cash at a purchase price equal to 101% of the principal amount of the 2021 Notes, plus accrued and unpaid interest to the date of repurchase, if any.
Additional Provisions
The indenture governing the 2033 Secured Notes contains a cross-default provision which becomes applicable if we default under any mortgage, indenture or instrument evidencing indebtedness for money borrowed by us and the default results in the acceleration of such indebtedness prior to its express maturity, and the principal amount of any such accelerated indebtedness aggregates in excess of $25.0 million. The 2021 Indenture contains a cross-default provision which becomes applicable if we (a) fail to pay the stated principal amount of any of our indebtedness at its final maturity date, or (b) default under any of our indebtedness and the default results in the acceleration of indebtedness, and, in each case, the principal amount of any such indebtedness, together with the principal amount of any other such indebtedness under which there has been a payment default or the maturity of which has been so accelerated, aggregates $50.0 million or more. Our credit agreement contains a cross-default provision which becomes applicable if we (a) fail to make any payment under any indebtedness for money borrowed by us (other than the obligations under such credit agreement) in an aggregate outstanding principal amount of at least $50.0 million or, (b) otherwise default under any such indebtedness, or trigger another event which causes such indebtedness to become due or to be repurchased, prepaid, defeased or redeemed or become subject to an offer to repurchase, prepay, defease or redeem such indebtedness prior to its stated maturity.

Repurchases of Debt
Subject to applicable limitations in our Senior Secured Credit Facility and indentures, we may from time to time repurchase our debt in the open market, through tender offers, through exchanges for debt or equity securities, in privately negotiated transactions or otherwise. The indenture governing the 2033 Secured Notes entitles the holders of such notes to put these notes to Valassis on May 23, 2013 (the "put date"). We have provided the trustee of the 2033 Secured Notes with the required notice associated with the put date. As of March 31, 2013, the outstanding amount of our 2033 Secured Notes was $0.1 million.

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Covenant Compliance
As of March 31, 2013, we were in compliance with all of our indenture and Senior Secured Credit Facility covenants.
Other Indebtedness
We have entered into various interest rate swap agreements. For further detail regarding these agreements, see Note 7 to the unaudited condensed consolidated financial statements included in this Quarterly Report on Form 10-Q.
Off-balance Sheet Arrangements
As of March 31, 2013, we did not have any off-balance sheet arrangements, as defined in Item 303(a)(4)(ii) of SEC Regulation S-K.
Capital Expenditures
Capital expenditures were $3.3 million for the three months ended March 31, 2013, and are expected to be an aggregate amount of approximately $25.0 million for the 2013 fiscal year. It is expected these expenditures will be made using funds provided by operations.

Critical Accounting Policies and Estimates
The preparation of financial statements in conformity with generally accepted accounting principles in the United States requires management to make estimates and assumptions that in certain circumstances affect amounts reported in the accompanying unaudited condensed consolidated financial statements. The SEC has defined a company’s most critical accounting policies as the ones that are most important to the portrayal of the company’s financial condition and results of operations, and which require the company to make its most difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Our critical accounting policies have not changed materially from those disclosed in Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations in our 2012 Form 10-K.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Our principal market risks are interest rates on various debt instruments and foreign exchange rates at our international subsidiaries.
Interest Rates
As of March 31, 2013, $323.7 million of aggregate indebtedness remained outstanding under our Senior Secured Credit Facility and was subject to variable interest rates. However, on July 6, 2011, we entered into an interest rate swap agreement with an initial notional amount of $186.3 million. The effective date of this agreement was June 30, 2012. This interest rate swap agreement effectively fixes, at 3.6195% (including the current applicable margin), the interest rate for the portion of our variable rate debt outstanding under our Senior Secured Credit Facility equal to the outstanding notional amount of the interest rate swap agreement. The initial notional amount of $186.3 million amortizes quarterly by (i) $2.8 million from the effective date through the quarter ending September 30, 2013, (ii) $5.6 million from September 30, 2013 through the quarter ending September 30, 2014, and (iii) $8.4 million from September 30, 2014 until June 30, 2015, the expiration date of the agreement.
As of March 31, 2013, the variable rate indebtedness outstanding under our Senior Secured Credit Facility in excess of the outstanding notional amount of the effective interest rate swap agreement described above was an aggregate principal amount of $145.9 million, and is subject to interest rate risk, as our interest payments will fluctuate as the underlying interest rate changes. If there is a 1% increase in the Eurodollar Rate, the interest rate currently applicable to this variable rate indebtedness, and we do not alter the terms of our current interest rate swap agreements or enter into a new interest rate swap agreement, our debt service obligations on our variable rate indebtedness would increase by a total of $4.2 million between April 1, 2013 and June 27, 2016, the maturity date of the Senior Secured Credit Facility, which would affect our cash flows and results of operations. If we borrow additional amounts under the Revolving Line of Credit portion of our Senior Secured Credit Facility, our interest rate risk may increase.
Foreign Currency
Currencies to which we have exposure are the Mexican peso, Canadian dollar, Polish zloty, British pound and Euro. Currency restrictions are not expected to have a significant effect on our cash flows, liquidity, or capital resources. Actual exchange losses or gains are recorded against production expense when the contracts are executed. As of March 31, 2013, we had commitments to purchase $7.8 million in Mexican pesos and $0.2 million in Polish zlotys over the next 12 months.

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ITEM 4. CONTROLS AND PROCEDURES
As of the end of the period covered by this Quarterly Report on Form 10-Q, we carried out an evaluation, under the supervision and with the participation of our Disclosure Committee, including our Chief Executive Officer and Chief Financial Officer, of our disclosure controls and procedures pursuant to Rule 13a-15 of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Based on this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of such period, the disclosure controls and procedures are effective in ensuring that the information required to be disclosed in the reports that we file or submit under the Exchange Act (i) is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.
There has been no change in our internal control over financial reporting during the three months ended March 31, 2013 that has materially affected, or is likely to materially affect, internal control over financial reporting.

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS
We are involved in various claims and legal actions arising in the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material effect on our financial position, results of operations or liquidity.

ITEM 1A. RISK FACTORS
In addition to the other information set forth in this Quarterly Report on Form 10-Q, you should carefully consider the factors discussed in Part I, “Item 1A. Risk Factors” in our 2012 Form 10-K, which could materially affect our business, financial condition and future results. The risks described in our 2012 Form 10-K are not the only risks facing our Company. Additional risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and/or operating results.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
The following table reflects our repurchases of our common stock during the three months ended March 31, 2013:
Period
 
Total
Number of
Shares
Purchased
 
Average Price
Paid per
Share
(including
broker
commissions)
 
Total Number
of Shares Purchased
as Part of Publicly
Announced Plan (a)
 
Maximum Number
of Shares that May
Yet be Purchased
under the Plan (b)
January 1, 2013 to January 31, 2013
 

 
$

 

 
2,372,222

February 1, 2013 to February 28, 2013
 
90,000

 
$
27.15

 
90,000

 
2,282,222

March 1, 2013 to March 31, 2013
 
635,512

 
$
29.46

 
635,512

 
1,646,710

 
 
725,512

 
$
29.18

 
725,512

 
 
(a)
On August 25, 2005, our Board of Directors approved the repurchase of 5 million shares of our common stock. This share repurchase plan was suspended in February 2006. On May 6, 2010, our Board of Directors reinstated this share repurchase plan. In May 2011, our Board of Directors approved an increase of 6 million shares to this share repurchase plan. In May 2012, our Board of Directors approved an additional increase of 6 million shares to this share repurchase plan. On May 3, 2013, our Board of Directors approved an additional increase of 6 million shares to this share repurchase plan.
(b)
Our ability to make share repurchases may be limited by the documents governing our indebtedness.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None.

ITEM 4. MINE SAFETY DISCLOSURES
Not applicable.

ITEM 5. OTHER INFORMATION
None.

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ITEM 6. EXHIBITS
Exhibit Number
Description
 
 
10.1
Amended and Restated Employment Agreement, dated as of May 7, 2013, by and between Valassis Communications, Inc. and Ronald L. Goolsby.
 
 
10.2
Employment Agreement, as amended, between Valassis Communications, Inc. and James D. Parkinson (incorporated by reference to Exhibit 10.1 to Valassis' Form 8-K (SEC File No. 001-10991) filed on April 30, 2013).
 
 
10.3
Amended and Restated Employment Agreement, dated as of May 7, 2013, by and between Valassis Communications, Inc. and Suzanne Brown.
 
 
10.4
Form of Change in Control Agreement for Executive Officers (incorporated by reference to Exhibit 10.1 to Valassis' Form 8-K (SEC File No. 001-10991) filed on April 18, 2013).
 
 
10.5
Amended and Restated Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit C to Valassis' Proxy Statement (SEC File No. 001-10991) filed on April 3, 2013).
 
 
10.6
Amended and Restated Valassis Communications, Inc. 2008 Senior Executives Bonus Plan (incorporated by reference to Exhibit D to Valassis' Proxy Statement (SEC File No. 001-10991) filed on April 3, 2013).
 
 
31.1
Section 302 Certification of Robert A. Mason
 
 
31.2
Section 302 Certification of Robert L. Recchia
 
 
32.1
Section 906 Certification of Robert A. Mason
 
 
32.2
Section 906 Certification of Robert L. Recchia
 
 
101.INS*
XBRL Instance Document
 
 
101.SCH*
XBRL Taxonomy Extension Schema
 
 
101.CAL*
XBRL Taxonomy Extension Calculation Linkbase
 
 
101.DEF*
XBRL Taxonomy Extension Definition Linkbase
 
 
101.LAB*
XBRL Taxonomy Extension Label Linkbase
 
 
101.PRE*
XBRL Taxonomy Extension Presentation Linkbase
______________
*
Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files included as Exhibits 101 hereto (i) shall not be deemed “filed” or part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, (ii) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and (iii) otherwise are not subject to liability under those sections.


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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Dated: May 7, 2013

 
Valassis Communications, Inc.
(Registrant)
 
 
 
 
By:
/s/ Robert L. Recchia
 
Robert L. Recchia
 
Executive Vice President and Chief Financial Officer
 
 
 
 
Signing on behalf of the Registrant and as principal financial and accounting officer.


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EXHIBIT INDEX

Exhibit Number
Description
 
 
10.1
Amended and Restated Employment Agreement, dated as of May 7, 2013, by and between Valassis Communications, Inc. and Ronald L. Goolsby.
 
 
10.2
Employment Agreement, as amended, between Valassis Communications, Inc. and James D. Parkinson (incorporated by reference to Exhibit 10.1 to Valassis' Form 8-K (SEC File No. 001-10991) filed on April 30, 2013).
 
 
10.3
Amended and Restated Employment Agreement, dated as of May 7, 2013, by and between Valassis Communications, Inc. and Suzanne Brown.
 
 
10.4
Form of Change in Control Agreement for Executive Officers (incorporated by reference to Exhibit 10.1 to Valassis' Form 8-K (SEC File No. 001-10991) filed on April 18, 2013).
 
 
10.5
Amended and Restated Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan (incorporated by reference to Exhibit C to Valassis' Proxy Statement (SEC File No. 001-10991) filed on April 3, 2013).
 
 
10.6
Amended and Restated Valassis Communications, Inc. 2008 Senior Executives Bonus Plan (incorporated by reference to Exhibit D to Valassis' Proxy Statement (SEC File No. 001-10991) filed on April 3, 2013).
 
 
31.1
Section 302 Certification of Robert A. Mason
 
 
31.2
Section 302 Certification of Robert L. Recchia
 
 
32.1
Section 906 Certification of Robert A. Mason
 
 
32.2
Section 906 Certification of Robert L. Recchia
 
 
101.INS*
XBRL Instance Document
 
 
101.SCH*
XBRL Taxonomy Extension Schema
 
 
101.CAL*
XBRL Taxonomy Extension Calculation Linkbase
 
 
101.DEF*
XBRL Taxonomy Extension Definition Linkbase
 
 
101.LAB*
XBRL Taxonomy Extension Label Linkbase
 
 
101.PRE*
XBRL Taxonomy Extension Presentation Linkbase
______________
*
Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files included as Exhibits 101 hereto (i) shall not be deemed “filed” or part of a registration statement or prospectus for purposes of Section 11 or 12 of the Securities Act of 1933, as amended, (ii) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and (iii) otherwise are not subject to liability under those sections.


34