RCI Hospitality Holdings, Inc. (Nasdaq: RICK) announced continued success beta testing Favoritely.com, with the social media site now rolled out to management, entertainers and staff at about a third of all of RCI’s adult nightclubs.

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“The needle is definitely moving in the right direction,” said RCI President and CEO Eric Langan. “Teams at more clubs are getting behind Favoritely. Site purchases are happening every day. Favoritely is beginning to draw new customers to the clubs, and the platform is proving to be reliable and scalable.”

Favoritely enables adult club entertainers and staff to direct message fans, sell them photos and videos, and—unique to other fan platforms—arrange to meet them in the safety of licensed clubs. The site is a joint venture with an existing adult entertainment internet technology company.

Langan reported significant progress in phase two of the beta rollout, albeit off a small base, since phase one ended in January:

• Favoritely has been expanded to 15 more RCI clubs, including seven in the Dallas-Fort Worth area, three in Minneapolis, and two in North Carolina, in addition to the five clubs in Houston and San Antonio that came on board in phase one.
• Page views have doubled, subscriptions and customer spending have quadrupled, credit card accounts have increased to about 70% from 50% of subscribers, the number of creators has expanded to about 500 from 100, and they are beginning to earn payouts.

Langan noted that Rick’s Cabaret Fort Worth VIP bartender Armanda “Barbie” Marin, featured on the hit Paramount+ TV show Landman, has been one of Favoritely's most successful creators to date. Landman is a fictional series about people in the Texas oil and gas industry, featuring many Fort Worth locations, including Rick’s. Barbie is in episodes 9 and 10.

“Barbie posts and sells good content on a regular basis,” said Langan. “She tells guests at the club about Favoritely. We believe guests who know her are coming back more frequently and new guests are coming in to meet her. It’s a win-win for everybody, with Barbie, the club, and Favoritely all benefiting.”

The mobile friendly site is free to sign-up for customers as well as adult club entertainers and staff. Customers, who must be at least 18 years old, can follow and subscribe to as many creators as they like. Adult club entertainers and staff can charge what they want, with monthly subscriptions currently running at about $4-$5; earn 80% of their sales; and receive bonuses for signing up new creators. All major credit cards are accepted.

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About RCI Hospitality Holdings, Inc. (Nasdaq: RICK) (X: @RCIHHinc)

With more than 60 locations, RCI Hospitality Holdings, Inc., through its subsidiaries, is the country’s leading company in adult nightclubs and sports bars-restaurants. See all of our brands at www.rcihospitality.com.

Forward-Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the Company's actual results to differ materially from those indicated, including, but not limited to, the risks and uncertainties associated with (i) operating and managing an adult entertainment or restaurant business, (ii) the business climates in cities where it operates, (iii) the success or lack thereof in launching and building the Company's businesses, (iv) cyber security, (v) conditions relevant to real estate transactions, and (vi) numerous other factors such as laws governing the operation of adult entertainment or restaurant businesses, competition and dependence on key personnel. For more detailed discussion of such factors and certain risks and uncertainties, see RCI's annual report on Form 10-K for the year ended September 30, 2024, as well as its other filings with the U.S. Securities and Exchange Commission. The Company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

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