At the 2025 World Artificial Intelligence Conference (WAIC), Rokid showcased its latest AI+AR wearable, Rokid Glasses in the Shanghai World Expo Exhibition Center. Rokid is driving a new era of AI interaction by harnessing the power of display-enabled visual experiences to transform how people engage with technology. The product transformed futuristic human-machine interaction into intuitive, everyday experiences with a lightweight, voice-controlled, visually immersive smart glasses platform.
During the event, Rokid highlighted the practical applications of the glasses through on-site demos, including a simulated multilingual café experience and hands-free payment via visual confirmation. Visitors were able to engage in cross-language conversations through real-time translation and complete basic transactions using only the glasses and voice commands.
Another highlight was the “AI-Powered Tech Concert”. Performers wore Rokid Glasses to view live lyrics via teleprompter functionality. At the same time, an officer used brainwave-controlled bionic limbs to play instruments, accompanied by robotic dog dancers, creating a futuristic symphony of AI, AR, and robotics.
Rokid Glasses also demonstrated potential in media and content production. On-site journalists used the device for first-person video capture and to display prompts during interviews, eliminating the need for printed notes or teleprompters.
The device’s stealthy appearance, enabled by core structural components from strategic partner Lens Technology, mimics traditional eyewear while housing powerful internal hardware. Its diffraction waveguide display projects high-resolution overlays directly onto the transparent lens, enabling data display without obstructing the wearer’s view.
The glasses are equipped with a Qualcomm AR1 chip and support integration with major large language models such as DeepSeek. Key features include multi-language translation, object recognition, AR overlays, and voice-based search. A 12MP camera enables photo and video recording, accompanied by a privacy indicator light for added transparency.
Having sold over 300,000 units to date in China, Rokid Glasses is now a production-ready, consumer-grade product redefining what smart glasses can be. Its compact design, intuitive interface, and deeply integrated AI capabilities make it a desirable intelligent companion for work, travel, and daily life.
About Rokid
Rokid is a product-oriented platform company with a focus on human-computer interaction for over ten years. As AR pioneers, Rokid researches and develops hardware and software for AR headsets and their ecology. The magic of AR leaves nobody behind. Rokid has been named a "High-tech Enterprise of Zhejiang" and a "National High-tech Enterprise," with its products recognized as top wearable devices. It has won the Las Vegas CES Innovation Award for three consecutive years and the German IF Design Award five times.
Media Contact
Company Name: Rokid
Contact Person: Jingwen Wang
Email: Send Email
Country: United States
Website: https://global.rokid.com/
