Utah watch designer and retailer sponsored Monster Truck Militia event and joined Cache County residents in supporting the families of fallen first responders through C.O.P.S.
(PRUnderground) October 13th, 2025
Founded and headquartered in Utah, Rockwell Time is a leading lifestyle brand for rugged watches, tactical sunglasses, and extreme sports gear. The company was also a co-owner and sponsor of the Monster Truck Militia event in Logan on Saturday, October 11. While these events always deliver a night of high-powered entertainment for Rockwell and monster truck fans alike, Rockwell dedicated this particular show to honoring the lives of Officer Eric Estrada and Sergeant Lee Sorensen, two fallen heroes deeply mourned by the Cache Valley community.
Known for its rugged men’s watches built for athletes, tactical watches for military personnel, and durable large face watches for anyone who lives boldly, Rockwell’s mission is to honor service, fuel adventure, and give back to the communities that support them. They accomplish this mission through national sponsorships, charitable initiatives, and partnerships with first responder organizations. Rockwell Time is proud to stand at the intersection of adrenaline and integrity.
Presented in partnership with the Cache Valley Chamber of Commerce and other local sponsors, this adrenaline-fueled monster truck event featured iconic trucks like Jurassic Attack. It was a night of excitement, unity, and family fun. Admission was completely free, thanks to generous sponsors like Rockwell Time, who purchased tickets for the community, making it an unforgettable evening with purpose.
“We always look forward to a chance to enjoy a Monster Truck Militia event with our local fans,” said Rich Eggett, founder of Rockwell Time. “But this time it wasn’t only about trucks. It was about coming together, honoring our heroes, and healing as a community. We were honored to stand with the families of Officer Estrada and Sergeant Sorensen, and to support the mission of C.O.P.S. in making sure no survivor grieves alone.”
Funds raised during the event will directly benefit C.O.P.S. (Concerns of Police Survivors), a national organization that supports families and colleagues of fallen officers. For Rockwell Time, sponsoring this event is a natural extension of its mission. The company has long championed military and first responder communities through event sponsorships, product design, charitable initiatives, and awareness campaigns.
“I built this company for those who serve, those who protect, and those who live life full throttle,” Eggett said. “Whether you’re strapping on a military wrist watch for a deployment, a backcountry hike, or a golf tournament, you’re carrying the spirit of strength and resilience.”
To learn more about how Rockwell Time supports first responders in the Utah community or to shop their line of one-of-a-kind large face watches, call 801-298-3016 or visit www.RockwellTime.com.
About Rockwell Time
Rockwell Time is a renowned action sports brand specializing in the design and production of unique, chic, high-quality watches. Available both offline and online at their official store, their products reflect the brand’s unique blend of style, spirit, and adventure.
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