Vegan, cruelty-free, and unapologetically authentic, Mama Dora’s Cosmetics launches to empower women to break free from outdated beauty standards and embrace individuality.
(PRUnderground) September 15th, 2025
Latina entrepreneur Judi Polanco is disrupting the $600B beauty industry with the launch of Mama Dora’s Cosmetics, a bold new brand created for women who refuse to conform to societal norms. More than makeup, Mama Dora’s Cosmetics is a movement — offering vegan, cruelty-free products that celebrate diversity, challenge outdated beauty standards, and empower women to express themselves unapologetically.
Rooted in Polanco’s personal journey as a Dominican-American woman, mother, and creative, Mama Dora’s Cosmetics reclaims beauty as a form of rebellion. The brand’s name itself, Mama Dora, comes from Dominican culture, where it was once used to mock women who lived unapologetically in their truth. Polanco has reclaimed the name as a symbol of strength, defiance, and empowerment — transforming it into a rallying cry for women everywhere to “Be a Dora.”
“Mama Dora’s Cosmetics isn’t about fitting into someone else’s standard,” said Judi Polanco, founder of Mama Dora’s Cosmetics. “It’s about creating products that celebrate individuality, authenticity, and the power of women who live on their own terms. Beauty should be fun, affordable, and inclusive — not a rulebook for conformity.”
Mama Dora’s Cosmetics launches with a carefully curated collection of six hero products:
- Matte Lip Kits – long-lasting, vegan, cruelty-free kits in eight bold shades.
- Lip Tint Balm Gloss – fruity-scented, peptide-packed glosses that hydrate and shine.
- Color Changing Lip Oil – adjusts to your pH for a personalized lip tint.
- Luscious Lip Glaze – large tube gloss with a smooth, glossy finish.
- Precision Brow Pencil – waterproof, high-precision pencil in four versatile shades.
- Liquid Blush – buildable, waterproof blush in five striking shades.
With price points designed to be accessible yet premium, Mama Dora’s Cosmetics delivers beauty without barriers, targeting a generation of women who demand authenticity from the brands they support.
The launch also comes with a social mission: a portion of proceeds will support filmmaking projects focused on social justice, women’s rights, and disability advocacy. By connecting beauty to storytelling, Mama Dora’s stands apart as a brand that fuels both personal and collective empowerment.
Mama Dora’s Cosmetics is now available for pre-order at www.mamadorascosmetics.com.
About Mama Dora’s Cosmetics
Mama Dora’s Cosmetics is a Latina-owned, vegan, and cruelty-free beauty brand founded by Judi Polanco. Created as a rebellion against societal norms, the brand empowers women to embrace their individuality with bold, high-quality, and accessible products. Mama Dora’s is more than makeup — it’s a movement.
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