Southeastern Tile Connection reflects on its Hurricane Helene relief efforts one year later, highlighting partnerships with local builders and community support in Western NC.
(PRUnderground) September 15th, 2025
As the one-year anniversary of Hurricane Helene approaches, Southeastern Tile Connection joins the community in remembrance of a storm that left lasting impacts across Western North Carolina.
Helene brought record rainfall and damaging winds that devastated homes, disrupted businesses, and displaced hundreds of families, especially in Asheville and the surrounding mountain towns. Many communities are still in the process of rebuilding, with recovery efforts expected to continue for years.
“We saw firsthand the strength of our neighbors and the resilience of this region,” said Mike Nichols, Vice President of Southeastern Tile Connection. “Our role, however small, was to support that strength by stepping in where we could.”
In the days following the storm, Southeastern Tile Connection partnered with local builders and contractors to fast-track emergency materials, waive delivery fees, and supply tiles and setting products at reduced or no cost. Team members volunteered time and resources, helping to restore homes, small businesses, and community spaces.
This work wasn’t just a response; it reflected the company’s broader belief in showing up for communities during moments that matter. “We’re more than a showroom,” Nichols continued. “When you have the ability to help, you should. Businesses have a responsibility to the people and places that support them.”
Southeastern Tile remains active in supporting recovery and rebuilding efforts, particularly in Asheville, where it continues to expand its presence alongside a strong network of designers, contractors, and homeowners who make the region home.
A full summary of Southeastern Tile’s hurricane support efforts can be found at: https://setileconnection.com/southeastern-tile-support-efforts-for-western-nc
About Southeastern Tile Connection
Southeastern Tile Connection connects the Southeast to the finest tile products in the world. With showrooms in Wilmington, Durham, and Asheville, the company offers premium tile, expert designers, and outstanding service to homeowners, builders, designers, and dealers alike. Through elegance, reliability, and a local-first approach, Southeastern Tile continues to grow as a trusted resource in the home design industry.
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Original Press Release.
