Edgar Filing: SOUTHWEST AIRLINES CO

Ownership Submission

FORM 4

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940

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3235-0287

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January 31, 2005

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(Print or Type Responses)

1. Name and Address of Reporting Person ^*

Jordan Robert E

2. Issuer Name and Ticker or Trading Symbol
SOUTHWEST AIRLINES CO [LUV]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

_____ Director	_____ 10% Owner
__X__ Officer (give title below)	_____ Other (specify below)
EVP, Chief Commercial Officer

(Last)

(First)

(Middle)

SOUTHWEST AIRLINES CO., 2702 LOVE FIELD DRIVE

3. Date of Earliest Transaction (Month/Day/Year)
10/30/2013

(Street)

DALLAS, TX 75235-1908

4. If Amendment, Date Original Filed(Month/Day/Year)

6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

(City)

(State)

(Zip)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1.Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	10/30/2013		M		8,800	A	$ 15.51	271,368	D
Common Stock	10/30/2013		M		65,000	A	$ 12.18	336,368	D
Common Stock	10/30/2013		M		80,000	A	$ 6.75	416,368	D
Common Stock	10/30/2013		S		2,400	D	$ 17.02	413,968	D
Common Stock	10/30/2013		S		21,683	D	$ 17.025	392,285	D
Common Stock	10/30/2013		S		1,600	D	$ 17.028	390,685	D
Common Stock	10/30/2013		S		8,084	D	$ 17.03	382,601	D
Common stock	10/30/2013		S		2,100	D	$ 17.031	380,501	D
Common Stock	10/30/2013		S		2,550	D	$ 17.032	377,951	D
Common Stock	10/30/2013		S		12,716	D	$ 17.035	365,235	D
Common Stock	10/30/2013		S		600	D	$ 17.038	364,635	D
Common Stock	10/30/2013		S		15,426	D	$ 17.04	349,209	D
Common Stock	10/30/2013		S		12,500	D	$ 17.041	336,709	D
Common Stock	10/30/2013		S		13,895	D	$ 17.042	322,814	D
Common Stock	10/30/2013		S		56,000	D	$ 17.045	266,814	D
Common Stock	10/30/2013		S		100	D	$ 17.049	266,714	D
Common Stock	10/30/2013		S		1,846	D	$ 17.05	264,868	D
Common Stock	10/30/2013		S		2,300	D	$ 17.055	262,568	D
Common Stock								9,438	I	By ProfitSharing Plan

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1. Title of Derivative Security
(Instr. 3)

2. Conversion or Exercise Price of Derivative Security

3. Transaction Date (Month/Day/Year)

3A. Deemed Execution Date, if any (Month/Day/Year)

4. Transaction Code
(Instr. 8)

5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)

6. Date Exercisable and Expiration Date
(Month/Day/Year)

7. Title and Amount of Underlying Securities
(Instr. 3 and 4)

8. Price of Derivative Security
(Instr. 5)

9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)

10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)

11. Nature of Indirect Beneficial Ownership
(Instr. 4)

Code

(A)

(D)

Date Exercisable

Expiration Date

Title

Amount or Number of Shares

Employee Stock Option (right to buy)

$ 15.51

10/30/2013

8,800

⁽¹⁾

01/23/2014

Common Stock

8,800

$ 0

Employee Stock Option (right to buy)

$ 12.18

10/30/2013

65,000

⁽¹⁾

01/31/2018

Common Stock

65,000

$ 0

Employee Stock Option (right to buy)

$ 6.75

10/30/2013

80,000

⁽¹⁾

02/01/2019

Common Stock

80,000

$ 0

Reporting Owners

Reporting Owner Name / Address	Relationships
Reporting Owner Name / Address	Director	10% Owner	Officer	Other
Jordan Robert E SOUTHWEST AIRLINES CO. 2702 LOVE FIELD DRIVE DALLAS, TX 75235-1908			EVP, Chief Commercial Officer

Signatures

/s/ Marilyn R. Post on behalf of and as attorney in fact for Robert E. Jordan		11/01/2013
^**Signature of Reporting Person		Date

Explanation of Responses:

*	If the form is filed by more than one reporting person, see Instruction 4(b)(v).
**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1)	The option was 100% vested at the time of exercise.

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