Filed pursuant to Rule 424(b)(3)
Registration No. 333-108211

                                 MEDIFAST, INC.

                                 682,500 Shares

                                  Common Stock
                                    --------

         This prospectus (this "Prospectus")  relates to an aggregate of 682,500
shares of common stock,  $0.001 par value each of Medifast,  Inc. (the "Company"
or "Registrant"), consisting of (a) 550,000 shares of common stock issued to two
accredited  investors (the "Private  Placement  Investors") in connection with a
private placement of the Registrant's common stock and warrants for common stock
that closed as of July 24, 2003 (the "Private Placement"),  (b) 82,500 shares of
common  stock  issuable  upon the  exercise of warrants  that were issued to the
Private Placement Investors, and (c) 50,000 shares of common stock issuable upon
the  exercise of  warrants  issued to fourteen  persons in  connection  with the
consummation of that certain Asset Purchase  Agreement  (collectively the "Asset
Sellers")that  closed on June 16, 2003 (the  "Asset  Purchase  Agreement").  The
Private Placement  Investors and the Asset Sellers are collectively  referred to
herein as, the "Selling  Stockholders." (See "Selling Stockholders" on page 12).
Merrill  Lynch  acted as agent  on  behalf  of the  Registrant  for the  Private
Placement.

         The Selling Stockholders may sell any or all of the shares,  subject to
federal and state  securities  laws, but are not obligated to do so. The Company
will not sell  any of the  shares  covered  by this  Prospectus  and we will not
receive  any  proceeds  from  the  offering  or sale of such  shares;  provided,
however,  that any  proceeds  from the  exercise of the warrants on a cash basis
will go to the Company.

         The price at which the Selling  Stockholders may sell the shares of our
common stock will be  determined by the  prevailing  market for the shares or in
negotiated transactions.

         Medifast,  Inc.'s common stock is listed on the American Stock Exchange
under the symbol "MED".

         Investing  in our common  stock  involves  risks.  You should  consider
carefully the risk factors  beginning on page 4 of this Prospectus before making
a decision to purchase our stock.


         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

         The date of this Prospectus is October 10, 2003.




                                       1


                                TABLE OF CONTENTS

                                   PROSPECTUS


Item / Description                                                  Page Number
Incorporation of Certain Information by Reference                   2
Prospectus Summary                                                  3
Risk Factors                                                        4
Forward Looking Statements                                          7
The Company                                                         7
The Offering                                                        10
Use of Proceeds                                                     11
Determination of Offering Price                                     11
Selling Stockholders                                                12
Plan of Distribution                                                15
Experts and Counsels                                                17
Material Changes                                                    17
Available Information                                               17


         YOU SHOULD RELY ONLY ON THE  INFORMATION  CONTAINED IN THIS DOCUMENT OR
TO WHICH WE HAVE REFERRED YOU TO. WE HAVE NOT  AUTHORIZED  ANYONE TO PROVIDE YOU
WITH INFORMATION  THAT IS DIFFERENT.  THIS DOCUMENT MAY BE USED ONLY WHERE IT IS
LEGAL TO SELL THESE  SECURITIES.  THE  INFORMATION  IN THIS DOCUMENT IS ACCURATE
ONLY ON THE DATE OF THIS DOCUMENT.

         In this Prospectus,  the words,  "Medifast," "we," "us" and "our" refer
to Medifast, Inc. and its subsidiaries, unless the context otherwise requires.


                INCORPORATION OF CERTAIN INFORMATION BY REFERENCE

         The Securities and Exchange Commission (the "Commission")  allows us to
"incorporate by reference" the  information we file with them,  which means that
we  can  disclose  important  information  to  you by  referring  you  to  those
documents. The information incorporated by reference is considered to be part of
this  Prospectus,  and  information  that we file later with the Commission will
automatically update and supersede this information. We incorporate by reference
the  documents  listed  below and any future  filings we have made and will make
with the Commission  under Sections 13(a),  13(c), 14 or 15(d) of the Securities
Exchange  Act, as amended  (the  "Exchange  Act").  All filings  pursuant to the
Exchange  Act  after  the date of the  registration  statement,  of  which  this
Prospectus is a part,  and prior to the  termination of this offering shall also
be deemed to be incorporated by reference into this  Prospectus.  The previously
filed documents we incorporate by reference into this Prospectus are:

         (a)      Our Annual  Report on Form  10-KSB  for the fiscal  year ended
                  December 31, 2002, as amended;

         (b)      Our  Quarterly  Report on Form 10-QSB for the  quarter  ending
                  June 30, 2003;



                                       2


         (c)      Our  Quarterly  Report on Form 10-QSB for the  quarter  ending
                  March 31, 2003, as amended;

         (d)      Our Current Report on Form 8-K filed July 31, 2003;

         (e)      Our Current Report on Form 8-K filed July 25, 2003;

         (f)      Our Current Report on Form 8-K filed June 11, 2003;

         (g)      Our Current Report on Form 8-K filed September 15, 2003; and

         (h)      Our  Registration   Statement  on  Form  8-A  filed  with  the
                  Commission on December 18, 2002, as amended.

We will  furnish to you without  charge  upon your  request a copy of any of the
documents  incorporated in this Prospectus and any statement in, or incorporated
in, this  Prospectus  by reference,  other than the exhibits to those  documents
unless those exhibits are specifically  incorporated by reference. For a copy of
the documents you should  contact  Medifast,  Inc.  11445  Cronhill Dr.,  Owings
Mills,  MD  21117,  Attention:  Corporate  Secretary  or by  telephone  at (410)
581-8042.

                               PROSPECTUS SUMMARY

         THIS  SUMMARY  HIGHLIGHTS   INFORMATION  CONTAINED  ELSEWHERE  IN  THIS
PROSPECTUS.  IT IS NOT COMPLETE AND MAY NOT CONTAIN ALL THE INFORMATION THAT MAY
BE IMPORTANT TO YOU. YOU SHOULD READ THE ENTIRE  PROSPECTUS AND THE  INFORMATION
INCORPORATED  BY  REFERENCE  IN THIS  PROSPECTUS  BEFORE  MAKING  AN  INVESTMENT
DECISION, ESPECIALLY THE INFORMATION PRESENTED UNDER THE HEADING "RISK FACTORS."

         Medifast, Inc. is engaged in the development,  production and marketing
of a wide range of  clinically-tested  meal replacement  programs (the "Medifast
Program")  and products (the  "Medifast  Products").  The Medifast  Program is a
medically  supervised weight loss program which specializes in multidisciplinary
patient  education  and uses high  quality  meal  replacement  supplements.  The
Company has  experienced  tremendous  growth  during the last two years since it
changed  its name and  implemented  a vigorous  development,  manufacturing  and
marketing  plan.  To  illustrate,  its net sales were  $12,764,000  (net  income
$1,455,000),  $12,345,000  (net income  $2,623,000)and  $ 5,022,000  (net income
$588,000)  for the six months  ending  June 31,  2003  (unaudited),  year ending
December  31, 2002  (audited)  and December  31, 2001  (audited),  respectively.
Medifast,  Inc.'s  shares of  common  stock are  listed  on the  American  Stock
Exchange under the symbol MED.

         On July 24, 2003,  the Company  sold 550,000  shares of common stock to
the Private Placement  Investors pursuant to a Securities Purchase Agreement and
issued  warrants to the Private  Placement  Investors for the issuance of 82,500
shares of common  stock.  The  Company  agreed to  register  the shares sold and
issuable  upon  exercise of the  warrants.  Separately,  on June 16,  2003,  the
Company entered into an asset purchase agreement with a Delaware corporation for
purchase of certain of its  assets.  As part of the  consideration,  the Company
agreed to (i) issue to the Asset  Sellers  warrants to acquire  50,000 shares of
common stock of the Company in the aggregate and (ii) include those  warrants in
any registration  statement it files after the date thereof.  This prospectus is
made pursuant to the foregoing agreements entered into by the Company.



                                       3


         The proceeds from the sale of shares offered  herein,  as and when made
by the Selling  Stockholders,  shall go entirely to the Selling Stockholders and
the Company shall receive no part of it;  provided,  however,  that the proceeds
from the exercise of the  warrants on a cash basis will go to the  Company.  The
price at which the Selling  Stockholders sell, if and when they sell, the shares
registered pursuant to this Prospectus, shall be market prices as established on
the American Stock Exchange where shares of the same class are registered and to
which exchange the Company has filed an additional listing application providing
for the  additional  listing  of  these  shares  as and  when  the  Registration
Statement becomes effective.

         Investment  in shares of the Company  involves  risk.  Please see "Risk
Factors" on page 4.

         Our  principal  executive  offices are located at 11445  Cronhill  Dr.,
Owings Mills, MD 21117. Our telephone number at that address is (410) 581-8042.

                                  RISK FACTORS

         An investment in our common stock involves risks.  You should carefully
consider in addition  to the other  information  contained  or  incorporated  by
reference in this Prospectus,  the risks described below before investing in our
common  stock.  The  risks  described  below are not the only  ones  facing  us.
Additional risks not currently known to us or that we may currently  believe are
immaterial may impair our business operations and financial condition.

Regulatory:
         The Company's operations (formulation,  processing, packaging, labeling
and advertising of products) are subject to governmental  regulations by several
agencies.   The  primary   regulator   is  the  United   States  Food  and  Drug
Administration  ("FDA").  FDA  regulations  require that the Company comply with
labeling  and  packaging  standards  for the marking  and sale of  vitamins  and
nutritional  products.  At any time the FDA could require the reformulation of a
product in order for a product to meet a new  standard,  require the recall of a
product,  or  have  a  product  discontinued  if  it is  not  capable  of  being
reformulated.  During 2001, the Company was subject to an  unannounced  detailed
inspection  of its  production  facility.  The FDA  provided  the Company with a
letter  stating  that  areas  inspected  appear  to be in  compliance  with  the
applicable  requirements  of the Federal  Food,  Drug,  and  Cosmetics  Act. Any
unexpected  changes to FDA  regulations  could  negatively  impact the Company's
operations.

         A few states have  implemented and other states may implement laws that
limit the ability of  physicians  to buy and resell  products  within  their own
practices.  Management,  in  response  to the  changing  operating  environment,
implemented new programs,  which provide for participating physicians to receive
a monthly consultation fee on all orders placed by their patients. The Company's
operations  may be  negatively  impacted  if  physicians  are not  receptive  to
programs or states broaden or change existing laws.



                                       4


         The Company is, and may in the future be,  subject to laws of countries
to which it exports the Medifast Program and the Medifast  Products.  These laws
may change  unexpectedly  and  adversely  affect the Company.  To the extent the
Company's  revenue is  generated  from  exports,  the Company may be affected by
changes in laws of the countries to which it exports.

Product Liability:
         The Company, like other producers and distributors of products that are
ingested,  face an inherent risk of exposure to product  liability claims in the
event that the use of its products results in injury. To mitigate this risk, the
Company maintains insurance against product liability claims with respect to the
products it produces. It is possible that the liability the Company may face may
be unforeseen and therefore not covered by the insurance,  or that the insurance
may not be adequate to cover the liability. In either event, the Company will be
adversely affected by an unforeseen or substantial product liability claim.

Seasonality:
         The Company's  weight  management  products and programs are subject to
seasonality. Traditionally, the holiday season in November/December of each year
is considered poor for diet control products and services.  January and February
generally   show   increases  in  sales  as  these  months  are  considered  the
commencement of the "diet season." Although the Company has embarked on a robust
and vigorous export program to mitigate seasonality,  there is no assurance that
the Company's  performance  will remain  unaffected by  seasonality  or that the
export efforts shall succeed in mitigating it.

Industry Growth:
         The  Company  is  growing  rapidly  but  remains  a  relatively   small
participant  in its industry.  The business of the Company is  competitive,  and
some of the competitors have substantial marketing and financial resources.

Competition:
         The weight loss  industry as a whole is highly  competitive.  There are
numerous methods of weight loss, including individual do-it-yourself diet plans,
commercial   weight   loss   programs,   nutritionists,   dieticians   and   the
pharmaceutical  industry.  An increase in this competition or these  competitors
alone could result in decreased demand for our products.

         The meal  replacement  business is dominated by SlimFast  Foods Company
(Unilever), which has a strong foothold in retail markets. Medifast's management
estimates that SlimFast retail sales are $1 Billion annually.  SlimFast products
generally  have  higher  caloric and sugar  content  than  comparative  Medifast
Products.  Weight Watchers  International and Jenny Craig, Inc. (privately held)
sell low-calorie,  prepackaged meals and preach the benefits of portion control.
Weight Watchers helps to generate  demand for its products and "winning  points"
program by hosting  pay-as-you-go  meetings,  and it generates  significant fees
from  those  meetings.  There are two other  competitors  making  use of medical
weight  management.  These  companies  include  OptiFast,  which is  managed  by
Novartis  Nutrition  Corporation,  and Robards,  Inc.,  which is managed by Food
Sciences Corporation, Inc.



                                       5


         While  we  believe  that  we  have  certain  advantages  over  existing
competition,  such as (i) our products are based on  clinically  proven  studies
conducted at the Johns Hopkins  University  School of Medicine,  (ii) our weight
and  disease   management   products   contain  high  quality  meal  replacement
supplements,  (iii) we have a large product line  consisting of over 75 sku's of
product  that help us minimize or eliminate  taste  fatigue as an obstacle for a
weight loss patient to  overcome,  and (iv) we are probably the only weight loss
company  that has touched on the belief that when it comes to weight  loss,  men
and woman have different needs as well as requirements,  the growing size of the
market offers tremendous opportunity to new entrants and existing competitors to
replicate our unique selling propositions.

Breakthrough Technologies:
         A breakthrough in other weight loss technologies  would seriously limit
the  potential  of the meal  replacement  products  such as those  produced  and
marketed by Medifast.

Raw Materials:
         The Company's  margins may be impacted due to raw material  costs since
they are  reliant on certain  commodities  that  fluctuate  in price.  The price
fluctuations occur as the supply of such products changes throughout the year.

Legal:
         The  Company  is a  defendant  in a lawsuit,  in which its  competitor,
Robards, Inc. is alleging that the Company made slanderous and untrue statements
to Robard's customers. Medifast has filed a counter-claim alleging conspiracy to
damage the Company's  business.  Both claim damages in excess of $75,000,  which
could materially affect financial results.

Marketing Programs:
         Some of the Company's new marketing programs have yet to be proven, and
large advertising outlays may not turn out to be productive.  Specifically,  the
Company  has never used TV  advertising  to reach  customers.  But  starting  in
January  2004,  the Company  proposes  to run  infomercial  advertisements  in a
national  TV  campaign.  Whether  this  form of  advertising  will  prove  to be
successful remains to be determined.

Price Volatility:
         Stocks in the  Microcap  segment of the market have many risks that are
not as prevalent in Large-cap stocks, Blue Chip stocks or even Small-cap stocks.
Often it is these  risks that cause  Microcap  stocks to trade at  discounts  to
their  peers.  The most  common  of  these  risks is  liquidity  risk,  which is
typically caused by small trading floats and very low trading volume,  which can
lead to large spreads and high volatility in stock price. In addition, Microcaps
tend to have  significant  company  specific  risks  that  contribute  to  lower
valuations.  Investors  need to be aware of the higher  probability of financial
default and higher degree of financial distress inherent in the microcap segment
of the market.  The  foregoing  risks are in  addition to risks  relating to the
performance  of the  Company.  Thus,  if our  operating  results  are  below the
expectations  of public market  analyst and  investors,  the price of our common
stock could be materially adversely affected.



                                       6


Other:
         The Company's  financial results and equity values are subject to other
risks  and  uncertainties  known  and  unknown,  including  but not  limited  to
competition,  operations,  financial  markets,  regulatory  risk,  and/or  other
events. These risks may cause actual results to differ from expected results.

                           FORWARD LOOKING STATEMENTS

         This prospectus contains certain forward-looking  statements within the
meaning  of  Section  27A of  the  Securities  Act  of  1933,  as  amended  (the
"Securities  Act"),  and Section 21E of the Exchange Act. Any statements  herein
that are not statements of historical  fact may be deemed to be  forward-looking
statements including.  We may or may not identify these statements by the use of
words such as believe, expect,  anticipate,  intend, potential,  strategy, plan,
and similar  expressions.  These  forward-looking  statements  involve known and
unknown risks and  uncertainties.  Our actual results may differ materially from
those set forth in these  forward-looking  statements as a result of a number of
different  factors,  including  those described under the caption "Risk Factors"
and elsewhere in this  Prospectus.  These  forward-looking  statements  include,
among others, statements regarding (i) estimates relating to our cash resources,
profitability,  market share and the market price of our common stock;  (ii) our
ability to secure and  defend  intellectual  property  rights  important  to our
business; (iii) the potential success of our research, development and marketing
efforts;  (iv)  analyses and other  information  which are based on forecasts of
future results and estimates of amounts not yet determinable; and (v) our future
prospects, developments and business strategies.

         All  statements in this  Prospectus and the  Registration  Statement on
Form S-3,  of which  this  Prospectus  is a part,  that are not  historical  are
forward-looking statements and are subject to risks and uncertainties, including
those set forth in the Risk Factors  section,  and actual  results  could differ
materially   from  those   expressed  or  implied  in  these   statements.   All
forward-looking  statements  included in this Prospectus are made as of the date
hereof. We assume no obligation to update any such forward-looking statement for
subsequent  events or any reason  why actual  results  might  differ,  except as
required by the Securities Act.

                                   THE COMPANY

         Medifast is engaged in the development, production, and distribution of
the Medifast Program and Medifast Products.  The Medifast Program is a medically
supervised  weight loss program which specializes in  multidisciplinary  patient
education programs and uses high quality meal replacement supplements.  Medifast
offers a wide spectrum of weight  management  options depending on the amount of
desired weight loss. The Medifast philosophy is meal replacement. The more meals
replaced,  the more weight is lost.  Unlike other diets,  Medifast provides life
changing behavior  modification programs and products that support a weight loss
candidate  through  weight loss and weight  maintenance.  The  Medifast  program
attempts to teach how to lose weight and keep it off for life.



                                       7


         The  Medifast  brand  has been  recommended  by over  several  thousand
physicians  nationwide and used by more than 750,000 customers.  Medifast offers
more  than 50 years of  combined  knowledge  and  experience,  with  world-class
customer service,  and technical and medical support.  The Medifast Products are
produced to exacting specifications in our state-of-the-art  production facility
in Owings Mills, Maryland.  Product labeling, quality control, and manufacturing
processes and equipment are subject to regulations and  inspections  mandated by
the Food & Drug  Administration  (FDA),  the Maryland State Department of Health
and Hygiene,  and  Baltimore  County  Department of Health.  Our plant  strictly
adheres  to  all  applicable  good  manufacturing   practices  and  has  proudly
maintained its status as an "OU" (Orthodox Union) Kosher-approved facility since
1982.

         Obesity is a complex, multi-factorial chronic disease and is the second
leading cause of preventable death in the United States.  According to the World
Health  Organization's  2000  statistics,  more than 1 Billion  individuals  are
overweight.  The International  Obesity Task Force has estimated that 60% of the
U.S.  population  is  overweight,  and a 2001  survey by market  researcher  NPD
Foodworld  reported that 63% of U.S.  people are  clinically  obese  (defined as
having 25 to 40 pounds of excess  weight),  and an  additional  15% are morbidly
obese (40 or more  pounds of excess  weight).  Research  has  linked  obesity to
serious diseases, including some forms of cancer, diabetes,  infertility,  liver
disease and heart disease.

MEDIFAST STRENGTHS:

         CLINICALLY  PROVEN.  Medifast  is based on  clinically  tested  studies
conducted by the Johns  Hopkins  University  School of Medicine and the National
Institutes of Health.  In the study  conducted by Dr. Cheskin and Dr. Crowell at
the Johns Hopkins School of Medicine,  males lost an average of 67.41 pounds and
females  lost an  average of 47.5  pounds  over a sixteen  week  period by using
Medifast.  Medifast has been chosen by premier  medical/  research  institutions
including:  Johns Hopkins Weight Management Center, The University of Vermont at
Burlington and the William A. Shands Teaching Hospital in Gainesville, Florida.

         The Surgeon General estimates that over 97 million Americans are obese.
Likewise,  clinical obesity is a major epidemic in the U.S. adversely  affecting
over half of the  population.  The Company  continues to expand its product line
over the health and wellness market space. In 2002, the Company manufactured and
produced four new disease  management  products  designed to provide  affordable
alternatives to traditional drug therapy.  Medifast brand awareness continues to
evolve through product development,  line extensions, and the Company's emphasis
on quality customer service, technical support and publications developed by the
Company's marketing staff.

         BUSINESS  MODEL.  During the recent past, the Company has implemented a
new business model that focuses on the clinical weight  management  business and
leverages the  potential of the Internet to market the



                                       8


Medifast  Program and the Medifast  Products.  The change of the Company's name,
from  Healthrite to Medifast,  Inc., two years ago signified the Company's focus
on  its  branded  clinical  weight  management  business.   The  business  model
implemented at that time has attracted medical practitioners and patients.

         RECENT HIGH  CONTRIBUTION  MARGINS.  Gross Margins  increased to 70% in
fiscal 2002 from 56% in fiscal  2001,  due to higher  margins  derived  from the
Medifast  Products.  The  increase  is  attributed  to the  increased  margin of
Medifast  direct and Internet  sales directly to patients via the Lifestyles and
Take Shape for Life Programs.

         GROWTH  STRATEGY.  The  growing  weight  loss  market  provides us with
significant  growth potential.  In 2002, the Company  implemented Take Shape for
Life, a comprehensive, medically supervised virtual clinic designed to assist in
long term weight loss and disease and lifestyle  management.  Presently,  it has
over 2000 qualified  health  advisors and the Company plans to expand the health
advisor network to continue to grow sales. Also in 2002 the Company entered into
a joint venture with Elken  International  of Malaysia in which the Company will
manufacture  products for the Asian Market.  Additionally,  the Company signed a
joint venture and distribution  agreement with Hi-Tech  Pharmacal to develop and
produce retail diabetic meal  replacement  products under the DiabetiTrim  brand
name. In 2003, the Company acquired the assets of Consumer Choice Systems,  Inc.
("CCS"). CCS assembles and distributes its products for women ages 14-84 to over
18,000 chain food and drug stores across the United  States.  CCS and Amazon.com
have an  agreement  to market CCS's  products to Amazon's  vast online  customer
base, which currently exceeds 30 million customers worldwide.  Last,  Medifast's
advertising  initiatives will continue to increase.  Radio and print advertising
have been  successful  and  cable  television  advertising  are  expected  to be
launched in 2004.

         Medifast's   Management   proposes  to  develop   strategic   marketing
relationships  with third parties (i) that have existing  relationships with the
medical community, in an effort to reach the significant population of Americans
who  need  nutritional  disease  management   solutions,   and  (ii)  to  secure
international distribution in Europe and Asia.

         GROWING  PRODUCT SALES.  Consolidated  net sales of the Company and its
subsidiaries  (Jason  Pharmaceuticals,  Inc., Take Shape for Life,  Inc.,  Seven
Crondall Associates,  LLC., Jason Properties, LLC, and Jason Enterprises,  Inc.)
are set forth below:



                                              Six months ended June         Years ending December 31 (audited)
         Parameter                            30, 2003 (unaudited)               2002                   2001
                                              --------------------               ----                   ----
                                                                                            
         Net sales                                 $12,764,000               $12,345,000               5,022,000
         Cost of sales                             $ 3,311,000                 3,687,000               2,211,000
         Gross profit                              $ 9,453,000                 8,658,000               2,811,000
         Net income                                $ 1,455,000                 2,623,000                 588,000



                                       9



There has been an  unaudited  increase of $419,000 in net sales in the first six
months of 2003 from all of 2002.  This follows an unaudited  increase of 146% in
net sales during 2002 as compared to the net sales in 2001. The revenue increase
for the  Company is  attributed  to,  among other  things,  the  following:  (a)
increased Direct Patient Sales via the internet's  Physician Lifestyles Program;
(b) increased  advertising  support via national print and radio that stimulated
increased sales, and (c) the Take Shape for Life health network sales.

                                  THE OFFERING

A total of 682,500 shares of Medifast  common stock,  $0.001 par value each (the
"Common  Stock"),  are  offered by the  Selling  Stockholders  pursuant  to this
Prospectus.  This includes (a) 550,000 shares of Common Stock, (b) 82,500 shares
of Common Stock issuable to the Private Placement Investors upon the exercise of
warrants,  and (c) 50,000  shares of Common Stock  issuable to the Asset Sellers
upon the exercise of warrants. This prospectus also covers any additional shares
of Common  Stock that may be  issuable  to the Private  Placement  Investors  by
reason of any stock split, stock dividend or similar  transaction  involving the
Common Stock.

A total of  10,642,768  shares  Common  Stock  shall be  outstanding  after this
offering,  including shares issuable upon exercise of warrants. The foregoing is
based on the  number of shares  outstanding  as of July 31,  2003.  This  number
excludes  (i)  336,161  shares of our Common  Stock  issuable  upon  exercise of
outstanding stock options,  and (ii) 472,845 shares of our Common Stock reserved
for future issuance under our existing stock option plan.

                                 USE OF PROCEEDS

The  proceeds  from  the  sale  of  shares,  as and  when  made  by the  Selling
Stockholders,  shall go  entirely to the  Selling  Stockholders  and the Company
shall receive no part of it.

The Company  shall receive all proceeds from the exercise of the warrants by the
Selling  Stockholders unless certain warrants are exercised on a cashless basis.
The Company shall not receive any proceeds from the sale of shares issuable upon
the  exercise  of the  warrants  and all such  proceeds  shall go to the Selling
Stockholders. The proceeds received from the exercise of warrants (to the extent
it is not a cashless  exercise of those  warrants)  are  expected to be used for
general  corporate  purposes  and to fund the  Company's  expansion,  which  may
include purchasing a new distribution center, purchasing new brands, funding the
Company's export business or increase in the Company's  advertising  programs to
expand the Company's revenue growth.


                         DETERMINATION OF OFFERING PRICE

The  price at which  the  Selling  Stockholders  may  sell  the  shares  will be
determined   by  the   prevailing   market  for  the  shares  or  in  negotiated
transactions.



                                       10


The price range  within  which the shares of common  stock of the  Company  have
recently traded on the American Stock Exchange is set forth below:

Price Range of Common Stock
                                                         LOW           HIGH
                                                         ----          ----
Last 52 weeks, as of August 20, 2003                    $1.20         $17.80

2002
Fourth Quarter.................................         $1.77         $ 6.04

2003
First Quarter....................................       $3.79         $ 6.10
Second Quarter...................................       $4.80         $17.21



                              SELLING STOCKHOLDERS

As of July 24, 2003, the Company entered into that certain  Securities  Purchase
Agreement (the "Securities Purchase  Agreement") with two accredited  investors,
namely  Mainfield  Enterprises,  Inc. and  Portside  Growth &  Opportunity  Fund
(collectively,  the "Private Placement  Investors") and sold (i) an aggregate of
550,000 shares of Common Stock, $0.001 par value each, and (ii) warrants for the
issuance of 82,500  shares of Common  Stock.  The sales were made in reliance of
the exemption  provided  under Rule 506 of  Regulation D  promulgated  under the
Securities Act.

Separately,  on June 16,  2003,  the  Company  entered  into an  asset  purchase
agreement (the "Asset Purchase  Agreement")  with Consumer Choice Systems,  Inc.
("CCS"), a Delaware corporation,  pursuant to which the Company acquired certain
assets and business of CCS. As part of the consideration for the purchase of the
assets,  the Company agreed to (i) issue to the  stockholders of CCS (the "Asset
Sellers")  warrants to acquire  50,000 shares of common stock of the Company and
(ii) to include those warrants in any registration  statement it files after the
date thereof.

This  Prospectus  relates  to the  shares  and  warrants  sold  pursuant  to the
Securities  Purchase  Agreement  and the warrants  issued  pursuant to the Asset
Purchase Agreement.

The Private Placement Investors and the Asset Sellers are collectively  referred
to herein as the "Selling Stockholders."

The Securities  Purchase Agreement provided that the Private Placement Investors
shall be eligible to sell or dispose of any and all of the  securities  pursuant
to an effective  registration  statement under the Securities Act or pursuant to
an exemption from such registration  complying with federal and state securities
laws. The Company agreed to include in any registration statement,  and includes
herein,  a copy of that certain Plan of  Distribution  setting forth the Selling
Stockholders'  plan  for  the  sale  of  the  shares  acquired  pursuant  to the
Securities Purchase Agreement. See "Plan of Distribution" on page 15.



                                       11


The  following  table sets  forth  certain  information  regarding  the  Selling
Stockholders  as  of  July  24,  2003,   including  the  names  of  the  Selling
Stockholders,  the  number of share  beneficially  owned by each of the  Selling
Stockholders, the number of shares being registered for the Selling Stockholders
and the percentage  ownership of shares held by the Selling  Stockholders  as of
such date.

The  Selling  Stockholders  may  sell  any  or all of  the  shares,  subject  to
applicable  federal and state securities laws, but are under no obligation to do
so.





                                   SHARES BENEFICIALLY OWNED PRIOR TO                     SHARES BENEFICIALLY OWNED IF
        BENEFICIAL OWNER                      REGISTRATION                 NUMBER OF        ALL REGISTERED SHARES ARE
                                                                          SHARES BEING                SOLD
                                                                           REGISTERED     NUMBER OF
                                   NUMBER OF SHARES  PERCENTAGE (1)                       SHARES       PERCENTAGE
                                                                                        

A. PRIVATE PLACEMENT INVESTORS
------------------------------
Mainfield Enterprises, Inc.        488,750 (2)       4.59%              488,750 (2),(3)   0            0.00%
C/o Sage Capital Growth, Inc.
660 Madison Avenue
New York, New York 10022 (4)
Portside Growth & Opportunity      143,750 (5)       1.35%              143,750 (5),(3)   0            0.00%
Fund
C/o Ramius Capital Group, LLC
666 Third Avenue, 26th Floor
New York, New York 10017 (6)

TOTAL PRIVATE PLACEMENT INVESTORS  632,500           5.94%              632,500           0            0%

B. ASSET SELLERS
----------------
Evelyn Barron                      720(7)            *                  240               480          *
3815 Carr Pl N
Seattle, WA 98103
Arnoldo Barros                     4,687(8)          *                  1,562             3,125        *
62 West 47th Street, Room 803
New York, New York 10036
Margie Chassman                    65,088(9)         *                  30,363            34,725       *
445 West 23rd Street, Apt. 16E
New York, New York 10011



                                       12



                                                                                 
David Blech                        810(10)           *                  270               540          *
445 West 23rd Street, Apt. 16E
New York, NY 10011
The Harbor Trust                   34,688 (11)       *                  11,563            23,125       *
C/o Margie Chassman as Trustee,
445 West 23rd Street, Apt. 16E,
New York, New York 10011
Frank O'Connor                     1,417(12)         *                  472               945          *
6 Tarman Ct. Rondolph, NJ 07869
Joseph Penner                      690(13)           *                  230               460          *
115 East 61st Street, New York,
New York 10021
Mark Germain                       1,155(14)         *                  385               770          *
6 Olmsted Road
Scarsdale, NY 10583
Martin Blech                       427(15)           *                  142               285          *
205 Van Nostrand Avenue
Englewood, NJ 07631
New Millenium Biotech, Inc.        4,928(16)         *                  1,643             3,285        *
C/o David Blech
445 West 23rd Street, Apt. 16E
New York, NY 10011
Stanley Shapiro                    1,440(17)         *                  480               960          *
111 John Street, Room 800
New York, NY 10038
Stelios Papadopoulos               2,392(18)         *                  797               1,595        *
1221 Sixth Avenue
New York, NY 10020
Tehillah Harris                    428(19)           *                  143               285          *
205 Van Nostrand Avenue
Englewood, NJ 07631
Terry Kelly                        6,130(20)         *                  1,710             4,420        *
8407 NE Woodland Cove Drive
Kirkland, WA 98034

TOTAL ASSET SELLERS                                  1.17%              50,000            75,000       *

GRAND TOTAL (A+B)                                                       682,500



* Less than one percent (1%).

(1) A total of 10,642,768  shares Common Stock shall be  outstanding  after this
offering,  including shares issuable upon exercise of warrants. The foregoing is
based on the  number of shares  outstanding  as of July 31,  2003.  This  number
excludes  (i)  336,161  shares of our Common  Stock  issuable  upon  exercise of
outstanding stock options,  and (ii) 472,845 shares of our Common Stock reserved
for future issuance under our existing stock option plan.



                                       13


(2)  Represents  425,000  shares of Common Stock and warrants to acquire  63,750
shares of Common Stock.

(3) This prospectus  also covers any additional  shares of Common Stock that may
be issuable to the Private  Placement  Investors  by reason of any stock  split,
stock dividend or similar transaction involving the common stock.

(4)  DISCLAIMER OF BENEFICIAL  OWNERSHIP:  Pursuant to an investment  management
agreement  Avi Vigder has voting  discretion  and  investment  control  over the
shares held by  Mainfield  Enterprises,  Inc.  Avi Vigder  disclaims  beneficial
ownership of such shares.

(5)  Represents  125,000  shares of Common Stock and warrants to acquire  18,750
shares of Common Stock.

(6)  DISCLAIMER  OF BENEFICIAL  OWNERSHIP:  The  Investment  Advisor to Portside
Growth and Opportunity Fund is Ramius Capital Group, LLC. The Managing Member of
Ramius Capital Group,  LLC is C4S & Co., the Managing Members of which are Peter
Cohen,  Morgan  Stark and Thomas  Strauss.  As such,  Messrs.  Cohen,  Stark and
Strauss  may be deemed  beneficial  owners  of shares  issued  and  issuable  to
Portside Growth and Opportunity Fund. Messrs.  Cohen, Stark and Strauss disclaim
beneficial ownership of all of such shares.

(7)  Represents 480 shares of Common Stock and warrants to acquire 240 shares of
Common Stock.

(8) Represents 3,125 shares of Common Stock and warrants to acquire 1,562 shares
of Common Stock.

(9)  Represents  34,725  shares of Common Stock and  warrants to acquire  30,363
shares of Common Stock.

(10) Represents 540 shares of Common Stock and warrants to acquire 270 shares of
Common Stock.

(11)  Represents  23,125  shares of Common Stock and warrants to acquire  11,563
shares of Common Stock.

(12) Represents 945 shares of Common Stock and warrants to acquire 472 shares of
Common Stock.

(13) Represents 460 shares of Common Stock and warrants to acquire 230 shares of
Common Stock.

(14) Represents 770 shares of Common Stock and warrants to acquire 385 shares of
Common Stock.

(15) Represents 285 shares of Common Stock and warrants to acquire 142 shares of
Common Stock.

(16)  Represents  3,285  shares of Common  Stock and  warrants to acquire  1,643
shares of Common Stock.

(17) Represents 960 shares of Common Stock
and warrants to acquire 480 shares of Common Stock.

(18) Represents  1,595 shares of Common Stock and warrants to acquire 797 shares
of Common Stock.



                                       14


(19) Represents 285 shares of Common Stock and warrants to acquire 143 shares of
Common Stock.

(20)  Represents  4,420  shares of Common  Stock and  warrants to acquire  1,710
shares of Common Stock.


                              PLAN OF DISTRIBUTION

The Private Placement Investors may, from time to time, sell any or all of their
shares of common  stock on any stock  exchange,  market or trading  facility  on
which the shares are traded or in private  transactions.  These  sales may be at
fixed or negotiated prices.  The Private Placement  Investors may use any one or
more of the following methods when selling shares:

-        ordinary   brokerage   transactions   and  transactions  in  which  the
         broker-dealer solicits purchasers;

-        block trades in which the broker-dealer will attempt to sell the shares
         as  agent  but may  position  and  resell  a  portion  of the  block as
         principal to facilitate the transaction;

-        purchases  by  a   broker-dealer   as  principal   and  resale  by  the
         broker-dealer for its account;

-        An exchange distribution in accordance with the rules of the applicable
         exchange;

-        privately negotiated transactions;

-        short sales;

-        broker-dealers may agree with the Private Placement Investors to sell a
         specified number of such shares at a stipulated price per share;

-        a combination of any such methods of sale; and

-        any other method permitted pursuant to applicable law.


         The Private  Placement  Investors  may also sell shares  under Rule 144
under the Securities Act, if available, rather than under this Prospectus.

         The Private Placement  Investors may also engage in short sales against
the box, puts and calls and other  transactions in our securities or derivatives
of our  securities  and may sell or  deliver  shares in  connection  with  these
trades.

         Broker-dealers  engaged by the Private Placement  Investors may arrange
for other  brokers-dealers  to participate in sales.  Broker-dealers may receive
commissions  or  discounts  from the  Private  Placement  Investors  (or, if any
broker-dealer acts as agent for the purchaser of shares,  from the purchaser) in
amounts to be negotiated.  The Private  Placement  Investors do not expect these
commissions  and  discounts  to  exceed  what  is  customary  in  the  types  of
transactions  involved. Any profits on the resale of shares of common stock by a
broker-dealer  acting as principal might be deemed to be underwriting  discounts
or commissions under the Securities Act. Discounts, concessions, commissions and
similar  selling  expenses,  if any,  attributable to the sale of shares will be
borne by a selling  stockholder.  The Private  Placement  Investors may agree to
indemnify any agent,  dealer or broker-dealer  that participates in transactions
involving  sales of the shares if  liabilities  are imposed on that person under
the Securities Act.



                                       15


         The Private Placement Investors may from time to time pledge or grant a
security  interest  in some or all of the shares of common  stock  owned by them
and,  if they  default in the  performance  of their  secured  obligations,  the
pledgees or secured  parties may offer and sell the shares of common  stock from
time to time under this  Prospectus  after we have  filed an  amendment  to this
Prospectus under Rule 424(b)(3) or other applicable  provision of the Securities
Act of 1933  amending  the list of Private  Placement  Investors  to include the
pledgee,  transferee  or other  successors  in  interest  as  Private  Placement
Investors under this Prospectus.

         The Private Placement  Investors also may transfer the shares of common
stock in other circumstances,  in which case the transferees,  pledgees or other
successors  in interest  will be the selling  beneficial  owners for purposes of
this  Prospectus and may sell the shares of common stock from time to time under
this Prospectus  after we have filed an amendment to this Prospectus  under Rule
424(b)(3) or other  applicable  provision of the Securities Act of 1933 amending
the list of Private  Placement  Investors to include the pledgee,  transferee or
other  successors  in  interest  as  Private  Placement   Investors  under  this
Prospectus.

         The Private Placement  Investors and any  broker-dealers or agents that
are  involved  in  selling  the  shares  of  common  stock  may be  deemed to be
"underwriters"  within the meaning of the Securities Act in connection with such
sales. In such event, any commissions  received by such broker-dealers or agents
and any profit on the resale of the shares of common stock purchased by them may
be deemed to be underwriting commissions or discounts under the Securities Act.

         We  are  required  to  pay  all  fees  and  expenses  incident  to  the
registration  of the shares of common  stock.  We have agreed to  indemnify  the
Private  Placement  Investors  against  certain  losses,   claims,  damages  and
liabilities, including liabilities under the Securities Act.

         The  Private  Placement  Investors  have  advised us that they have not
entered  into  any  agreements,   understandings   or   arrangements   with  any
underwriters  or  broker-dealers  regarding  the sale of their  shares of common
stock,  nor is there an underwriter or coordinating  broker acting in connection
with a proposed sale of shares of common stock by any selling stockholder. If we
are notified by any selling  stockholder that any material  arrangement has been
entered into with a  broker-dealer  for the sale of shares of common  stock,  if
required, we will file a supplement to this Prospectus. If the Private Placement
Investors use this  Prospectus for any sale of the shares of common stock,  they
will be subject to the prospectus delivery requirements of the Securities Act.

         The  anti-manipulation  rules  of  Regulation  M under  the  Securities
Exchange  Act of 1934 may apply to sales of our common stock and  activities  of
the Private Placement Investors.



                                       16




                              EXPERTS AND COUNSELS

Wooden  and  Benson  Chartered,   independent  accountants,   a  member  of  the
BDO-Siedman  alliance,   have  audited  our  consolidated  financial  statements
included  in our Annual  Report on Form 10-KSB for the year ended  December  31,
2002.  They  have also  served as our  auditor  for our  consolidated  financial
statements  included in our Annual Report for the year ended  December 31, 2001.
Our 2002 Annual Report is incorporated herein by reference in reliance on Wooden
& Benson Charterted's  report, given on their authority as experts in accounting
and  auditing.  The validity of shares of common  stock  issued  pursuant to the
Securities  Purchase Agreement has been passed upon by Michael P. Tanczyn,  P.A.
Lazare  Potter  Giacovas  & Kranjac  LLP has  served as  special  counsel to the
Company  in  connection   with  the  Securities   Purchase   Agreement  and  the
registration statement filed in connection with this Offering.



                              MATERIAL INFORMATION

         The Company  filed its Annual  Report on Form  10-KSB,  as amended,  on
March 25, 2003 for the year ending  December  31, 2002.  Thereafter  the Company
filed its latest  quarterly report for the period ending June 30, 2003 on August
14, 2003. There have been no material changes in the Registrant's  affairs since
the date of filing of the last  quarterly  report.  On September  12, 2003,  the
Company  reported  that  its  affiliate,   Seven  Crondall,   LLC,  purchased  a
distribution  facility  in  Ridgely,  Maryland,  and the assets  and  management
expertise of an experienced distributor to operate the distribution facility.



                              AVAILABLE INFORMATION

         We are subject to the  informational  requirements of the Exchange Act.
We therefore file periodic reports,  proxy statements and other information with
the  Commission.  Such reports may be obtained by visiting the Public  Reference
Room of the Commission at 450 Fifth Street,  NW,  Washington,  D.C. 20549, or by
calling the Commission at 1-800-732-0330.  In addition, the Commission maintains
an  internet  site   (http://www.sec.gov)   that  contains  reports,  proxy  and
information  statements  and  other  information  regarding  issuers  that  file
electronically.

         Our  internet  address  is  www.medifast.net.  The  information  on our
website does not constitute part of this Prospectus.  We make available, free of
charge,  through our internet  website  copies of our annual report on Form 10-K
and  quarterly  reports on Form 10-Q and  amendments to those  reports,  if any,
filed  or  furnished  pursuant  to  Section  13 (a) or 15 (d) of the  Securities
Exchange  Act,  in due course  after  filing  such  material  electronically  or
otherwise furnishing it to the Commission.

         We have  filed a  registration  statement  on Form S-3  regarding  this
offering with the Commission  under the Securities Act. This  prospectus,  which
constitutes  a part of the  registration  statement,  does not  contain  all the
information contained in the registration statement, which contains, in addition
to documents  incorporated  by  reference,  certain  exhibits and  undertakings.
Statements made in this Prospectus as to the content of any contract,  agreement
or other  document  are not  necessarily  complete  and you should  refer to the
contracts,   agreements  and  other  documents   attached  as  exhibits  to  the
registration  statement  or  incorporated  by  reference  for  a  more  complete
description of the agreements, contracts and other documents.



                                       17