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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

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                                  SCHEDULE 13D

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
            TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                  RULE 13d-2(a)

                               (Amendment No. )(1)

                               LABRANCHE & CO INC.
                                (Name of Issuer)

                                  COMMON STOCK
                         (Title of Class of Securities)

                                   505447 10 2
                                 (CUSIP Number)

                               GEORGE E. ROBB, JR.
                           C/O RPM NAUTICAL FOUNDATION
                           20 BROAD STREET, 27TH FLOOR
                            NEW YORK, NEW YORK 10005
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                    COPY TO:
                             JEFFREY M. MARKS, ESQ.
                           FULBRIGHT & JAWORSKI L.L.P.
                                666 FIFTH AVENUE
                            NEW YORK, NEW YORK 10103
                                 (212) 318-3000

                                 MARCH 15, 2001
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box. / /


Note. Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Rule 13d-7(b) for other
parties to whom copies are to be sent.

                         (Continued on following pages)

--------

(1)  The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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CUSIP No. 505447 10 2                 13D

    1.       NAME OF REPORTING PERSONS
             I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON (ENTITIES ONLY)

             George E. Robb, Jr.

    2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                       (a) / /
                                                                       (b) / /

    3.       SEC USE ONLY


    4.       SOURCE OF FUNDS
             SC

    5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
             TO ITEM 2(d) OR 2(e)

                                                                           / /
    6.       CITIZENSHIP OR PLACE OF ORGANIZATION

             United States

                            7.    SOLE VOTING POWER
       NUMBER OF                  3,406,008
         SHARES
      BENEFICIALLY          8.    SHARED VOTING POWER
        OWNED BY                  0
          EACH
       REPORTING            9.    SOLE DISPOSITIVE POWER
      PERSON WITH                 3,406,008

                           10.    SHARED DISPOSITIVE POWER
                                  0

    11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
             3,406,008

    12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
             SHARES

                                                                           / /

    13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
             6.1%

    14.      TYPE OF REPORTING PERSON
             IN
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ITEM 1.           SECURITIES AND THE ISSUER

         This statement on Schedule 13D relates to shares of common stock, par
         value $.01 per share (the "Common Stock"), of LaBranche & Co Inc., a
         Delaware corporation (the "Company"), with its principal executive
         offices at One Exchange Plaza, 25th Floor, New York, New York 10006.

ITEM 2.           IDENTITY AND BACKGROUND

         (a)      The name of the person filing this statement is George E.
                  Robb, Jr. (the "Reporting Person").

         (b)      The business address of the Reporting Person is c/o RPM
                  Nautical Foundation, 20 Broad Street, 27th Floor, New York,
                  New York 10005.

         (c)      The Reporting Person is President and Chairman of the Board of
                  RPM Nautical Foundation, a non-profit corporation. The
                  principal business address of RPM Nautical Foundation is 20
                  Broad Street, 27th Floor, New York, New York 10005. The
                  Reporting Person is also a director of the Company.

         (d)      During the last five years, the Reporting Person has not been
                  convicted in a criminal proceeding (excluding traffic
                  violations or similar misdemeanors).

         (e)      During the last five years, the Reporting Person was not a
                  party to a civil proceeding of a judicial or administrative
                  body of competent jurisdiction and as a result of such
                  proceeding was or is subject to a judgment, decree or final
                  order enjoining future violations of, or prohibiting or
                  mandating activities subject to, Federal or State securities
                  laws or finding any violation with respect to such laws.

         (f)      The Reporting Person is a citizen of the United States of
                  America.

ITEM 3.           SOURCE AND AMOUNT OF FUNDS AND OTHER CONSIDERATION

         The Reporting Person acquired his shares of Common Stock of the Company
         on March 15, 2001, pursuant to an agreement and plan of merger (the
         "Merger Agreement"), dated as of January 18, 2001, amended as of
         February 15, 2001, by and between the Company and ROBB PECK McCOOEY
         Financial Services, Inc. ("RPM"), incorporated by reference hereto as
         Exhibit 1. Pursuant to the Merger Agreement, the Reporting Person
         exchanged his common stock, par value $.10, of RPM for 3,556,008 shares
         of Common Stock of the Company. The merger transaction is described in
         more detail in Item 4 below.

ITEM 4.           PURPOSE OF THE TRANSACTION

         On January 18, 2001, RPM and the Company entered into the Merger
         Agreement, providing for the merger of RPM with and into the Company in
         accordance with the General Corporation Law of the State of Delaware,
         with the Company as the surviving corporation. At the effective time of
         the merger, each holder of common stock of RPM received 98.778 shares
         of Common Stock of the Company and Series A preferred stock (the
         "Preferred Stock") of the Company having an aggregate liquidation
         preference equal to $1,426.53 for each share of common stock of RPM
         held by such holder. At the effective time of the merger, the Reporting
         Person received 3,556,008 shares of Common Stock of the Company and
         51,355.08 shares of Preferred Stock of the Company. A portion of the
         Preferred Stock received by each holder of common stock of RPM was
         placed into escrow to satisfy any post-closing adjustments or
         indemnification payment


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         obligations incurred as the result of a breach of any of RPM's or such
         holder's representations and warranties.

         The preceding summary of certain provisions of the Merger Agreement is
         not intended to be complete and is qualified in its entirety by
         reference to the full text of such agreement, incorporated by reference
         hereto as Exhibit 7.1.

         Other than as described above, the Reporting Person has no plans or
         proposals that relate to or would result in any of the actions
         described in subparagraphs (a) through (j) of Item 4 of Schedule 13D,
         other than possible sales of the Common Stock of the Company from time
         to time.

ITEM 5.           INTEREST IN SECURITIES OF THE ISSUER

         (a) The Reporting Person beneficially owns 3,406,008 shares of Common
         Stock of the Company, constituting approximately 6.1% of the
         outstanding shares of Common Stock of the Company. As of March 15,
         2001, the Company had 56,028,198 shares of Common Stock issued and
         outstanding, as reported by the Company in its most recently available
         filing with the Securities and Exchange Commission.

         (b) The Reporting Person has the sole power to vote or direct the vote
         of 3,406,008 shares of Common Stock of the Company.

         (c) Other than as set forth in this Item 5, the Reporting Person has
         made the following sales of Common Stock of the Company pursuant to
         open market transactions:

         DATE         # OF SHARES       PRICE PER SHARE ($)        COST ($)
         ----         -----------       -------------------        --------

         3/16/01         5,000                  37.57             187,850.00
         3/19/01           600                  36.73              22,038.00
         3/19/01         4,400                  36.55             160,820.00
         3/20/01         5,000                  34.57             172,850.00
         3/20/01         5,000                  34.52             172,600.00
         3/20/01         1,000                  34.88              34,880.00
         3/20/01         4,000                  34.71             138,840.00
         3/20/01         5,000                  34.60             173,000.00
         3/20/01         4,400                  35.55             156,420.00
         3/20/01           600                  35.55              21,330.00
         3/20/01         5,000                  36.00             180,000.00
         3/20/01           200                  36.43               7,286.00
         3/20/01         4,800                  36.30             174,240.00
         3/21/01         5,000                  34.55             172,750.00
         3/21/01         3,300                  33.75             111,375.00
         3/21/01         1,700                  33.81              57,477.00


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              DATE         # OF SHARES       PRICE PER SHARE ($)       COST ($)
              ----         -----------       -------------------       --------

              3/21/01         5,000                  34.40            172,000.00
              3/21/01         4,000                  35.70            142,800.00
              3/21/01         1,000                  35.80             35,800.00
              3/21/01         5,000                  34.80            174,000.00
              3/21/01         4,500                  34.25            154,125.00
              3/21/01           500                  34.40             17,200.00
              3/21/01         1,600                  33.60             53,760.00
              3/21/01         1,500                  33.80             50,700.00
              3/21/01         2,400                  34.00             81,600.00
              3/21/01           100                  34.04              3,404.00
              3/21/01           600                  34.05             20,430.00
              3/21/01           200                  34.06              6,812.00
              3/21/01           300                  34.07             10,221.00
              3/21/01         1,300                  34.10             44,330.00
              3/21/01           500                  34.25             17,125.00
              3/21/01         1,500                  34.50             51,750.00
              3/21/01         5,000                  34.05            170,250.00
              3/21/01         5,000                  33.57            167,850.00
              3/21/01         5,000                  33.70            168,500.00
              3/22/01         5,000                  33.85            169,250.00
              3/22/01         2,400                  33.90             81,360.00
              3/22/01           100                  34.03              3,403.00
              3/22/01         2,500                  33.25             83,125.00
              3/22/01         2,500                  32.90             82,250.00
              3/22/01         7,500                  33.00            247,500.00
              3/22/01         5,000                  33.30            166,500.00
              3/22/01         5,000                  33.20            166,000.00
              3/22/01         5,000                  33.00            165,000.00
              3/22/01           100                  33.14              3,314.00
              3/22/01         4,900                  33.10            162,190.00
              3/22/01         5,000                  34.05            170,250.00
              3/22/01         1,000                  35.60             35,600.00


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         DATE         # OF SHARES       PRICE PER SHARE ($)        COST ($)
         ----         -----------       -------------------        --------

         3/22/01         4,000                 35.57              142,280.00
           Total       150,000                                  5,352,285.00
                       =======                                  ============

         (d) To the best knowledge of the Reporting Person, no other person is
         known to have the right to receive or the power to direct the receipt
         of dividends from, or the proceeds from the sale of, the Common Stock
         of the Company held by the Reporting Person.

         (e) Not applicable.

ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIP WITH RESPECT
         TO SECURITIES OF THE ISSUER

         The Reporting Person entered into a Registration Rights Agreement with
         the Company, attached hereto as Exhibit 7.2, whereby, with respect to
         the Common Stock of the Company held by the Reporting Person, he
         received two demand registration rights for a period of two years and
         the right to include his Common Stock in any registration proposed by
         the Company. Additionally, the Reporting Person executed an affiliate
         letter, dated March 15, 2001 and attached hereto as Exhibit 7.3, which
         includes specific restrictions on the transfer of the shares of Common
         Stock of the Company held by the Reporting Person.

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS.

         Exhibit        7.1: Agreement and Plan of Merger between LaBranche and
                        Co Inc. and ROBB PECK McCOOEY Financial Services, Inc.,
                        dated as of January 18, 2001, as amended as of February
                        15, 2001 (incorporated by reference to Exhibit 4.2 to
                        the Company's Registration Statement on Form S-4, filed
                        with the Securities and Exchange Commission on February
                        20, 2001 (Registration No. 333-55862)).

         Exhibit 7.2:   Registration Rights Agreement, dated as of March 15,
                        2001, by and among LaBranche & Co Inc., George E. Robb,
                        Jr. and Robert M. Murphy.

         Exhibit 7.3:   Affiliate Letter for Affiliates of ROBB PECK McCOOEY
                        Financial Services Inc. from LaBranche and Co Inc. to
                        George E. Robb, Jr., dated March 15, 2001.


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                                   SIGNATURES


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: March 23, 2001

                                         George E. Robb, Jr.


                                         By:  /s/ George E. Robb, Jr.
                                              ----------------------------------
                                               Name:  George E. Robb, Jr.
                                               Title: