UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                ----------------

                                    FORM 10-Q
                                ----------------
(Mark One)

  X      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
----     EXCHANGE ACT OF 1934

                 For the quarterly period ended October 31, 2009

                                       OR

----     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

            For the transition period from ________ to _____________

                         Commission file number: 1-9494

                                  TIFFANY & CO.

             (Exact name of registrant as specified in its charter)

Delaware                                   13-3228013
(State of incorporation)                   (I.R.S. Employer Identification No.)

727 Fifth Ave. New York, NY                10022
(Address of principal executive offices)   (Zip Code)

       Registrant's telephone number, including area code: (212) 755-8000

Former name, former address and former fiscal year, if changed since last report
_________

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

Yes    X     No ____
    -------

Indicate by check mark whether the registrant has submitted  electronically  and
posted on its corporate Web site, if any, every  Interactive  Data File required
to be submitted and posted pursuant to Rule 405 of Regulation S-T (ss.232.405 of
this chapter)  during the  preceding 12 months (or for such shorter  period that
the registrant was required to submit and post such files).

Yes ____  No ____

Indicate by check mark whether the registrant is a large accelerated filer, an
accelerated filer, a non-accelerated filer, or a smaller reporting company. See
the definitions of "large accelerated filer," "accelerated filer" and "smaller
reporting company" in Rule 12b-2 of the Exchange Act.


                                                                             
Large accelerated filer     X                                                   Accelerated filer   _____
                         -------

Non-accelerated filer (Do not check if a smaller reporting company)   _____     Smaller reporting company   _____



Indicate by check mark whether the  registrant is a shell company (as defined in
Rule 12b-2 of the Act).

Yes ____  No   X
             -----

APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares outstanding
of each of the  issuer's  classes of common  stock as of the latest  practicable
date: Common Stock, $.01 par value,  124,450,850 shares outstanding at the close
of business on November 30, 2009.






                         TIFFANY & CO. AND SUBSIDIARIES
                               INDEX TO FORM 10-Q
                     FOR THE QUARTER ENDED OCTOBER 31, 2009





                                                                                                     
PART I - FINANCIAL INFORMATION                                                                                 PAGE
                                                                                                               ----

Item 1.           Financial Statements

                  Condensed Consolidated Balance Sheets - October 31, 2009,
                       January 31, 2009 and October 31, 2008 (Unaudited)                                          3

                  Condensed Consolidated Statements of Earnings - for the
                       three and nine months ended October 31, 2009 and 2008 (Unaudited)                          4

                  Condensed Consolidated Statements of Stockholders' Equity -
                       for the nine months ended October 31, 2009 and
                       Comprehensive Earnings - for the three and nine months
                       ended October 31, 2009 and 2008 (Unaudited)                                                5

                  Condensed Consolidated Statements of Cash Flows - for the
                       nine months ended October 31, 2009 and 2008 (Unaudited)                                    6

                  Notes to Condensed Consolidated Financial Statements
                       (Unaudited)                                                                             7-16

Item 2.           Management's Discussion and Analysis of
                       Financial Condition and Results of Operations                                          17-26

Item 3.           Quantitative and Qualitative Disclosures About Market Risk                                     27

Item 4.           Controls and Procedures                                                                        28


PART II - OTHER INFORMATION

Item 1A.          Risk Factors                                                                                29-31

Item 2.           Unregistered Sales of Equity Securities and Use of Proceeds                                    32

Item 6.           Exhibits

                  (a)  Exhibits                                                                                  33










                                       2






PART I.       Financial Information
Item 1.       Financial Statements

                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                      -------------------------------------
                                   (Unaudited)
                                   -----------
                    (in thousands, except per share amounts)




                                                          October 31, 2009    January 31, 2009      October 31, 2008
                                                          -----------------   -----------------    -------------------
ASSETS
                                                                                            
   Current assets:
   Cash and cash equivalents                              $        374,871      $      160,445       $      160,376
   Accounts receivable, less allowances
     of $10,204, $9,934 and $7,403                                 150,895             164,447              164,269
   Inventories, net                                              1,541,888           1,601,236            1,638,479
   Deferred income taxes                                            12,521              13,640               33,069
   Prepaid expenses and other current assets                       126,400             108,966               70,375
                                                          -----------------   -----------------    -------------------
   Total current assets                                          2,206,575           2,048,734            2,066,568

   Property, plant and equipment, net                              694,063             741,048              738,287
   Deferred income taxes                                           157,680             166,517              172,283
   Other assets, net                                               160,911             145,984              162,437
                                                          -----------------   -----------------    -------------------
                                                          $      3,219,229      $    3,102,283       $    3,139,575
                                                          =================   =================    ===================

LIABILITIES AND STOCKHOLDERS' EQUITY
   Current liabilities:
   Short-term borrowings                                  $         30,906      $      242,966         $    414,364
   Current portion of long-term debt                               163,890              40,426              100,682
   Accounts payable and accrued liabilities                        222,313             223,566              236,191
   Income taxes payable                                             15,412              27,653                6,930
   Merchandise and other customer credits                           66,287              67,311               67,924
                                                          -----------------   -----------------    -------------------
   Total current liabilities                                       498,808             601,922              826,091

   Long-term debt                                                  558,207             425,412              306,226
   Pension/postretirement benefit obligations                      187,872             200,603               86,355
   Deferred gains on sale-leasebacks                               130,861             133,641              134,444
   Other long-term liabilities                                     132,837             152,334              140,704

   Commitments and contingencies

   Stockholders' equity:
   Preferred Stock, $0.01 par value; authorized 2,000 shares, none
     issued and outstanding                                             --                  --                   --
   Common Stock, $0.01 par value; authorized 240,000 shares,
     issued and outstanding 124,304, 123,844 and 123,095             1,243               1,238                1,231
   Additional paid-in capital                                      690,675             687,267              684,883
   Retained earnings                                             1,032,371             971,299              962,300
   Accumulated other comprehensive (loss) gain, net of tax:
     Foreign currency translation adjustments                       22,125             (26,238)               9,314
     Deferred hedging loss                                          (3,352)             (8,984)              (7,986)
     Unrealized loss on marketable securities                       (2,325)             (6,140)              (6,322)
     Net unrealized (loss) gain on benefit plans                   (30,093)            (30,071)               2,335
                                                          -----------------   -----------------    -------------------

   Total stockholders' equity                                    1,710,644           1,588,371            1,645,755
                                                          -----------------   -----------------    -------------------

                                                          $      3,219,229      $    3,102,283         $  3,139,575
                                                          =================   =================    ===================



See notes to condensed consolidated financial statements.



                                       3





                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                  CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                  ---------------------------------------------
                                   (Unaudited)
                                   -----------
                     (in thousands except per share amounts)




                                                            Three Months Ended               Nine Months Ended
                                                                October 31,                      October 31,
                                                        -------------------------------  ------------------------------
                                                                                              
                                                             2009            2008            2009           2008
                                                        ---------------  --------------  --------------  --------------
Net sales                                               $   598,212      $   616,152     $ 1,728,320     $ 2,011,266
Cost of sales                                               270,409          269,027         773,846         862,247
                                                        ---------------  --------------  --------------  --------------
Gross profit                                                327,803          347,125         954,474       1,149,019
Selling, general and administrative expenses                260,986          265,622         738,589         826,501
                                                        ---------------  --------------  --------------  --------------
Earnings from continuing operations                          66,817           81,503         215,885         322,518
Interest and other expenses, net                             11,326           14,449          35,898          19,294
                                                        ---------------  --------------  --------------  --------------
Earnings from continuing operations before                   55,491           67,054         179,987         303,224
   income         taxes
Provision for income taxes                                   12,182           21,498          52,518         108,482
                                                        ---------------  --------------  --------------  --------------
Net earnings from continuing operations                      43,309           45,556         127,469         194,742
Net earnings (loss) from discontinued operations                 30           (1,779)         (3,013)         (5,805)
                                                        ---------------  --------------  --------------  --------------
Net earnings                                            $    43,339      $    43,777     $   124,456     $   188,937
                                                        ===============  ==============  ==============  ==============
Earnings per share:
   Basic
     Net earnings from continuing operations            $      0.35      $      0.37     $      1.03     $      1.56
     Net loss from discontinued operations                       --            (0.02)          (0.03)          (0.05)
                                                        ---------------  --------------  --------------  --------------
     Net earnings                                       $      0.35      $      0.35     $      1.00     $      1.51
                                                        ===============  ==============  ==============  ==============
    Diluted
     Net earnings from continuing operations            $      0.34      $      0.36     $      1.02     $      1.53
     Net earnings (loss) from discontinued operations            --            (0.01)          (0.02)          (0.04)
                                                        ---------------  --------------  --------------  --------------
     Net earnings                                       $      0.35      $      0.35     $      1.00     $      1.49
                                                        ===============  ==============  ==============  ==============


Weighted-average number of common shares:
   Basic                                                    124,202          123,399         124,095         125,190
   Diluted                                                  125,582          124,899         124,756         127,053



See notes to condensed consolidated financial statements.




                                       4





                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
            CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
            ---------------------------------------------------------
                           AND COMPREHENSIVE EARNINGS
                           --------------------------
                                   (Unaudited)
                                   -----------
                                 (in thousands)



                                                                            Accumulated
                                                     Total                        Other                       Additional
                                             Stockholders'    Retained    Comprehensive    Common Stock          Paid-In
                                                    Equity    Earnings      (Loss) Gain  Shares     Amount       Capital
------------------------------------------------------------------------------------------------------------------------
                                                                                            
Balances, January 31, 2009                   $  1,588,371  $   971,299    $    (71,433)  123,844  $  1,238     $ 687,267
Exercise of stock options and vesting of
  restricted stock units ("RSUs")                   6,347           --              --       460         5         6,342
Tax effect of exercise of stock options and
  vesting of RSUs                                    (881)          --              --        --        --          (881)
Share-based compensation expense                   18,407           --              --        --        --        18,407
Purchase of noncontrolling interests              (20,460)          --              --        --        --       (20,460)
Cash dividends on Common Stock                    (63,384)     (63,384)             --        --        --            --
Deferred hedging gain, net of tax                   5,632           --           5,632        --        --            --
Unrealized gain on marketable securities, net
  of tax                                            3,815           --           3,815        --        --            --
Foreign currency translation adjustments, net
  of tax                                           48,363           --          48,363        --        --            --
Net unrealized loss on benefit plans,
  net of tax                                         (22)           --             (22)       --        --            --
Net earnings                                      124,456      124,456              --        --        --            --
                                             ---------------------------------------------------------------------------
Balances, October 31, 2009                   $  1,710,644  $ 1,032,371    $    (13,645)  124,304 $   1,243     $ 690,675
                                             ===========================================================================







                                                          Three Months Ended                 Nine Months Ended
                                                              October 31,                       October 31,
                                                    --------------------------------    ------------------------------
                                                         2009            2008               2009            2008
                                                    --------------------------------    ------------------------------
                                                                                               
Comprehensive earnings are as follows:
Net earnings                                           $  43,339        $ 43,777           $124,456        $188,937
Other comprehensive gain (loss), net of tax:
   Deferred hedging gain (loss)                            1,808          (9,450)             5,632          (8,875)
   Foreign currency translation adjustments               20,645         (39,469)            48,363         (32,803)
   Unrealized gain (loss) on marketable securities           915          (4,633)             3,815          (5,701)
   Net unrealized (loss) gain on benefit plans               (40)             34                (22)            207
                                                    ---------------- ---------------    --------------- --------------
Comprehensive earnings                                 $  66,667        $ (9,741)          $182,244        $141,765
                                                    ================ ===============    =============== ==============


See notes to condensed consolidated financial statements.








                                       5


                         TIFFANY & CO. AND SUBSIDIARIES
                         ------------------------------
                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                 -----------------------------------------------
                                   (Unaudited)
                                   -----------
                                 (in thousands)




                                                                                   Nine Months Ended
                                                                                      October 31,
                                                                     -------------------------------------------------
                                                                                     2009                      2008
                                                                     -----------------------    ----------------------
                                                                                             
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings                                                         $              124,456     $             188,937
Adjustments to reconcile net earnings to net cash provided by (used in)
operating activities:
    Depreciation and amortization                                                   103,591                    99,671
    Amortization of gain on sale-leaseback                                           (7,264)                   (7,376)
    Excess tax benefits from share-based payment arrangements                          (141)                   (9,801)
    Provision for inventories                                                        23,796                    10,456
    Deferred income taxes                                                            11,097                   (10,849)
    Provision for pension/postretirement benefits                                    18,010                    17,342
    Share-based compensation expense                                                 18,069                    24,939
    Derivative impairment charges                                                        --                     4,300
Changes in assets and liabilities:
    Accounts receivable                                                              20,464                    32,822
    Inventories                                                                      63,819                  (287,678)
    Prepaid expenses and other current assets                                        12,384                     7,277
    Accounts payable and accrued liabilities                                         (9,913)                   38,679
    Income taxes payable                                                            (55,680)                 (183,551)
    Merchandise and other customer credits                                           (1,952)                      892
    Other, net                                                                      (45,731)                   (2,703)
                                                                     -----------------------    ----------------------
Net cash provided by (used in) operating activities                                 275,005                   (76,643)
                                                                     -----------------------    ----------------------
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures                                                                (46,888)                 (108,515)
Other                                                                                   971                    (5,102)
                                                                     -----------------------    ----------------------
Net cash used in investing activities                                               (45,917)                 (113,617)
                                                                     -----------------------    ----------------------
CASH FLOWS FROM FINANCING ACTIVITIES:
(Repayment of) proceeds from credit facility borrowings, net                       (124,992)                  305,972
(Repayment of) proceeds from other short-term borrowings                            (93,000)                   66,001
Repayment of long-term debt                                                         (40,000)                  (11,131)
Proceeds from issuance of long-term debt                                            300,000                       --
Repurchase of Common Stock                                                               --                  (218,379)
Proceeds from exercise of stock options                                               6,347                    25,747
Excess tax benefits from share-based payment arrangements                               141                     9,801
Cash dividends on Common Stock                                                      (63,384)                  (61,286)
Purchase of noncontrolling interests                                                (11,000)                      --
Financing fees                                                                       (6,255)                      --
                                                                     -----------------------    ----------------------
Net cash (used in) provided by financing activities                                 (32,143)                  116,725
                                                                     -----------------------    ----------------------
Effect of exchange rate changes on cash and cash equivalents                         17,481                   (12,743)
                                                                     -----------------------    ----------------------
Net increase (decrease) in cash and cash equivalents                                214,426                   (86,278)
Cash and cash equivalents at beginning of year                                      160,445                   246,654
                                                                     -----------------------    ----------------------
Cash and cash equivalents at end of nine months                      $              374,871     $             160,376
                                                                     =======================    ======================


See notes to condensed consolidated financial statements.



                                       6




                         TIFFANY & CO. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

1.   CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

     The accompanying  condensed  consolidated  financial statements include the
     accounts of Tiffany & Co. (the  "Company") and its  subsidiaries in which a
     controlling  interest is maintained.  Controlling interest is determined by
     majority  ownership  interest  and the absence of  substantive  third-party
     participating  rights or, in the case of  variable  interest  entities,  by
     majority   exposure  to  expected   losses,   residual   returns  or  both.
     Intercompany  accounts,  transactions  and profits have been  eliminated in
     consolidation.  Subsequent  events have been evaluated through the date and
     time the financial  statements were issued on December 2, 2009. The interim
     statements  are unaudited  and, in the opinion of  management,  include all
     adjustments (which include only normal recurring  adjustments) necessary to
     fairly state the  Company's  financial  position as of October 31, 2009 and
     2008 and the  results  of its  operations  and cash  flows for the  interim
     periods  presented.  The  condensed  consolidated  balance  sheet  data for
     January 31, 2009 is derived from the audited  financial  statements,  which
     are included in the Company's Annual Report on Form 10-K and should be read
     in connection with these financial statements. As permitted by the rules of
     the Securities and Exchange  Commission,  these financial statements do not
     include  all  disclosures   required  by  generally   accepted   accounting
     principles.

     The  Company's  business  is seasonal  in nature,  with the fourth  quarter
     typically   representing  at  least  one-third  of  annual  net  sales  and
     approximately  one-half of annual net earnings.  Therefore,  the results of
     its  operations  for the three and nine months  ended  October 31, 2009 and
     2008 are not  necessarily  indicative  of the results of the entire  fiscal
     year.

2.   NEW ACCOUNTING STANDARDS

     In December  2007,  new  accounting  guidance  was issued by the  Financial
     Accounting  Standards  Board  ("FASB")  which requires a company to clearly
     identify and present  ownership  interests in subsidiaries  held by parties
     other than the company in the consolidated  financial statements within the
     equity section but separate from the company's equity. It also requires the
     amount of consolidated  net earnings  attributable to the parent and to the
     noncontrolling  interest to be clearly identified and presented on the face
     of the consolidated statement of earnings; changes in ownership interest to
     be accounted for similarly, as equity transactions;  and, when a subsidiary
     is deconsolidated,  that any retained  noncontrolling  equity investment in
     the former  subsidiary and the gain or loss on the  deconsolidation  of the
     subsidiary be measured at fair value.  The new  requirements did not have a
     material effect on the Company's financial position or earnings.

     In September  2006,  new  accounting  guidance was issued by the FASB which
     establishes a framework for measuring fair value of assets and  liabilities
     and  expands  disclosures  about fair value  measurements.  The  changes to
     current practice  resulting from the application of the new guidance relate
     to the definition of fair value, the methods used to measure fair value and
     the expanded  disclosures  about fair value  measurements.  The guidance is
     effective for fiscal years  beginning  after November 15, 2007. In February
     2008, the implementation of the provisions  relating to nonfinancial assets
     and  liabilities,  except  those that are  recognized  or disclosed at fair
     value in the financial statements on a recurring basis (at least annually),
     was deferred to fiscal years beginning after November 15, 2008.  Management
     adopted the remaining provisions on February 1, 2009. This adoption impacts
     the  way in  which  the  Company  calculates  fair  value  for  its  annual
     impairment  review of goodwill and when  conditions  exist that require the
     Company to calculate the fair value of long-lived  assets;  management  has
     determined  that  this  did not have a  material  effect  on the  Company's
     financial position or earnings.




                                       7




3.   RESTRUCTURING CHARGES

     In the fourth quarter of 2008, the Company's New York subsidiary  offered a
     voluntary  retirement incentive to approximately 800 U.S. employees who met
     certain  age  and  service  eligibility  requirements.   Approximately  600
     employees  accepted  the early  retirement  incentive  and retired from the
     Company  effective  February 1, 2009.  In  addition,  to further  align the
     Company's  ongoing cost structure with the anticipated  retail  environment
     for  luxury  goods,   management   approved  a  plan  in  January  2009  to
     involuntarily    terminate    additional    manufacturing,    selling   and
     administrative  employees,  primarily in the U.S. The employment of most of
     these employees ended in February 2009. In total, these actions resulted in
     a reduction of approximately 10% of worldwide staffing.

     Cash  expenditures  related to the  restructuring  charges are  expected to
     total $33,361,000.  Most of this amount will be paid in 2009. The following
     table  presents  the  reconciliation  of  the  cash-related   restructuring
     liabilities and spending against those liabilities:


                                                                 Restructuring
         (in thousands)                                              Liability
         -----------------------------------------------------------------------
         Liability as of February 1, 2009                    $          33,361
         Payments                                                      (31,642)
                                                          ----------------------
         Liability as of October 31, 2009                    $           1,719
                                                          ======================

4.   ACQUISITIONS & DISPOSITIONS

     On October 26, 2009, the Company acquired all  noncontrolling  interests in
     two majority-owned  entities that indirectly engage through  majority-owned
     subsidiaries in diamond  sourcing and polishing  operations in South Africa
     and Botswana,  respectively,  for total  consideration  of $18,000,000,  of
     which  $11,000,000  was  paid  upon  closing  of the  transaction  and  the
     remaining  $7,000,000  will be paid  on or  before  August  1,  2010.  This
     acquisition  is accounted  for as an equity  transaction  since the Company
     maintained control of the two entities prior to the acquisition. Therefore,
     the  Company   recorded  a  decrease  to  additional   paid-in  capital  of
     $20,460,000  in the third quarter of 2009 related to this  transaction.  In
     addition,  the  Company  paid  $4,000,000,   to  terminate  a  third  party
     management  agreement.  Management  determined  that this  transaction  was
     separate from the  acquisition of the remaining  noncontrolling  interests;
     accordingly,  the termination fee was recorded within selling,  general and
     administrative expenses.

     In the fourth quarter of 2008, management concluded that it would no longer
     invest in its  IRIDESSE  business due to its ongoing  operating  losses and
     insufficient near-term growth prospects, especially in the current economic
     environment.  Therefore,  management  committed to a plan to close IRIDESSE
     locations in 2009 as the Company reached agreements with landlords and sold
     its inventory. All IRIDESSE stores have been closed.

     The results of IRIDESSE are  presented as a  discontinued  operation in the
     condensed  consolidated  statements of earnings for all periods  presented.
     Prior to the  reclassification,  IRIDESSE  results had been included within
     the Other non-reportable segment.

     Summarized statements of earnings data for IRIDESSE are as follows:





                                              Three Months Ended October 31,        Nine Months Ended October 31,
                                         -----------------------------------------------------------------------------
                                                                                               
         (in thousands)                                2009               2008               2009                2008
         -------------------------------------------------------------------------------------------------------------
         Net sales                             $      1,044       $      2,078        $    13,231        $      7,516
                                         =============================================================================
         Earnings (loss) before                          13             (2,986)            (5,894)             (9,204)
           income  taxes
         Benefit from income taxes                       17              1,207              2,881               3,399
                                         -----------------------------------------------------------------------------
         Net earnings (loss) from              $         30       $     (1,779)       $    (3,013)       $     (5,805)
           discontinued operations
                                         =============================================================================





                                       8




5.   INVENTORIES



                                                                                         
                                                         October 31,           January 31,           October 31,
         (in thousands)                                         2009                  2009                  2008
         -------------------------------------------------------------------------------------------------------------
         Finished goods                              $     1,046,648       $     1,115,333       $     1,142,827
         Raw materials                                       438,360               416,805               402,824
         Work-in-process                                      56,880                69,098                92,828
                                                   -------------------------------------------------------------------
         Inventories, net                            $     1,541,888       $     1,601,236       $     1,638,479
                                                   ===================================================================


6.   INCOME TAXES

     The  effective  income  tax rate for the  third  quarter  of 2009 was 22.0%
     versus 32.1% in the prior year. The effective  income tax rate for the nine
     months ended October 31, 2009 was 29.2% versus 35.8% in the prior year. The
     decrease in the  effective  income tax rates in 2009 were due to  favorable
     reserve  adjustments of  approximately  $5,600,000  and  $11,200,000 in the
     third  quarter  and nine  months  ended  October  31,  2009,  respectively,
     associated  with the settlement of certain tax audits and the expiration of
     statutory  periods.  Accordingly,  during the nine months ended October 31,
     2009, the gross amount of unrecognized tax benefits  decreased  $25,589,000
     to  $28,892,000.  There were no material  changes to accrued  interest  and
     penalties as of that date.

     As a matter of  course,  various  taxing  authorities  regularly  audit the
     Company.  The  Company's tax filings are  currently  being  examined by tax
     authorities  in  jurisdictions  where  its  subsidiaries  have  a  material
     presence,  including  New York state (tax years  2004-2007)  and Japan (tax
     years  2004-2007).  Tax years from  2003-present are open to examination in
     U.S. Federal,  various state and other foreign  jurisdictions.  The Company
     believes that its tax positions comply with applicable tax laws and that it
     has adequately provided for these matters.  However,  the audits may result
     in proposed  assessments  where the ultimate  resolution  may result in the
     Company  owing  additional  taxes.  The  Company  does not  anticipate  any
     material  changes to the total gross  amount of  unrecognized  tax benefits
     over the next 12 months. Future developments may result in a change in this
     assessment.

7.   EARNINGS PER SHARE

     Basic earnings per share ("EPS") is computed as net earnings divided by the
     weighted-average  number  of  common  shares  outstanding  for the  period.
     Diluted EPS includes the dilutive  effect of the assumed  exercise of stock
     options and unvested restricted stock units.

     The following  table  summarizes the  reconciliation  of the numerators and
     denominators for the basic and diluted EPS computations:



                                                                                                  
                                                    Three Months Ended                      Nine Months Ended
                                                        October 31,                            October 31,
                                          -----------------------------------------------------------------------------
         (in thousands)                                 2009                2008                2009               2008
         --------------------------------------------------------------------------------------------------------------
         Net earnings for basic and       $          43,339   $           43,777  $          124,456    $       188,937
         diluted EPS
                                          =============================================================================
         Weighted-average shares for
          basic EPS                                 124,202              123,399             124,095            125,190
         Incremental shares based
          upon the assumed
          exercise of stock options
          and unvested restricted
          stock units                                 1,380                1,500                 661              1,863
                                          -----------------------------------------------------------------------------
         Weighted-average shares for
          diluted EPS                               125,582              124,899             124,756            127,053
                                          =============================================================================


     For the three months ended October 31, 2009 and 2008,  there were 3,528,000
     and 3,665,000  stock options and  restricted  stock units excluded from the
     computations  of  earnings  per  diluted  share  due to their  antidilutive
     effect.  For the nine months  ended  October 31, 2009 and 2008,  there were
     6,380,000 and



                                       9


     3,108,000  stock  options  and  restricted  stock units  excluded  from the
     computations  of  earnings  per  diluted  share  due to their  antidilutive
     effect.

8.   DEBT

     In July 2009,  the  Company  entered  into a new  $400,000,000  multi-bank,
     multi-currency,  committed  unsecured  revolving  credit facility  ("Credit
     Facility")  and  has  the  option  to  increase  the  committed  amount  to
     $500,000,000,  subject to bank approval.  The Credit Facility  replaces the
     Company's  previous  $450,000,000  revolving  credit  facility.  The Credit
     Facility is intended for working capital and other  corporate  purposes and
     includes  specific  financial  covenants  and  ratios  and  limits  certain
     payments,  investments and indebtedness,  in addition to other requirements
     customary to such borrowings.  Borrowings are at nine  participating  banks
     and are at interest rates based upon local currency  borrowing rates plus a
     margin  based  on the  Company's  leverage  ratio.  There  was  $30,906,000
     outstanding   (with  a  weighted   average   interest  rate  of  2.9%)  and
     $369,094,000  available to be borrowed under the Credit Facility at October
     31, 2009. The Credit Facility will expire in July 2012.

     In  April  2009,  the  Company,  in  a  private  transaction  with  various
     institutional  lenders,  issued, at par, $50,000,000 of 10% Series A Senior
     Notes due April 2018.  The proceeds  are  available  for general  corporate
     purposes.  The  agreement  requires lump sum  repayments  upon maturity and
     includes  specific  financial  covenants  and  ratios  and  limits  certain
     payments,  investments and indebtedness,  in addition to other requirements
     customary  to  such  borrowings.   The  note  purchase  agreement  contains
     provisions  for an  uncommitted  shelf  facility  by which the  Company may
     issue,  over the next three  years,  up to an  additional  $100,000,000  of
     Senior Notes for up to a 12-year term at a fixed interest rate based on the
     U.S.  Treasury  rates at the time of borrowing  plus an  applicable  credit
     spread.

     In February 2009, the Company,  in a private  transaction,  issued, at par,
     $125,000,000  of 10%  Series  A-2009  Senior  Notes due  February  2017 and
     $125,000,000  of 10% Series  B-2009  Senior  Notes due February  2019.  The
     proceeds are available to refinance  existing  indebtedness and for general
     corporate  purposes.  The  agreement  requires  lump  sum  repayments  upon
     maturity and includes  specific  financial  covenants and ratios and limits
     certain  payments,  investments  and  indebtedness,  in  addition  to other
     requirements customary to such borrowings.

9.   HEDGING INSTRUMENTS

                             Background Information

     The Company  uses a limited  number of  derivative  financial  instruments,
     including  interest rate swap  agreements,  forward  contracts,  put option
     contracts and net-zero-cost  collar  arrangements  (combination of call and
     put option  contracts)  to mitigate  its  exposures  to changes in interest
     rates, foreign currency and precious metal prices.  Derivative  instruments
     are recorded on the  consolidated  balance  sheet at their fair values,  as
     either assets or  liabilities,  with an offset to current or  comprehensive
     earnings,  depending on whether the  derivative is designated as part of an
     effective hedge  transaction and, if it is, the type of hedge  transaction.
     If a derivative  instrument  meets certain hedge accounting  criteria,  the
     derivative instrument is designated as one of the following on the date the
     derivative is entered into:

          o    Fair Value Hedge - A hedge of the exposure to changes in the fair
               value of a recognized asset or liability or an unrecognized  firm
               commitment. For fair value hedge transactions, both the effective
               and ineffective  portions of the changes in the fair value of the
               derivative and changes in the fair value of the item being hedged
               are recorded in current earnings.

          o    Cash Flow Hedge - A hedge of the exposure to  variability  in the
               cash  flows of a  recognized  asset,  liability  or a  forecasted
               transaction.  For cash flow  hedge  transactions,  the  effective
               portion of the changes in fair value of derivatives  are reported
               as other  comprehensive  income  ("OCI")  and are  recognized  in
               current earnings in the period or periods during which the hedged
               transaction  affects current earnings.  Amounts excluded from the
               effectiveness  calculation  and any  ineffective  portions of the
               change in fair value of the  derivative are recognized in current
               earnings.

The Company formally documents the nature and relationships  between the hedging
instruments and hedged


                                       10



     items for a derivative  to qualify as a hedge at inception  and  throughout
     the  hedged  period.   The  Company  also  documents  its  risk  management
     objectives,  strategies for undertaking the various hedge  transactions and
     method  of  assessing  hedge  effectiveness.  Additionally,  for  hedges of
     forecasted transactions, the significant characteristics and expected terms
     of a forecasted transaction must be specifically identified, and it must be
     probable that each forecasted  transaction will occur. If it were deemed no
     longer probable that the forecasted  transaction  would occur,  the gain or
     loss on the derivative  financial instrument would be recognized in current
     earnings.  Derivative financial instruments qualifying for hedge accounting
     must  maintain  a  specified  level  of  effectiveness  between  the  hedge
     instrument and the item being hedged,  both at inception and throughout the
     hedged period.

     The Company does not use derivative  financial  instruments  for trading or
     speculative purposes.

                         Types of Derivative Instruments

     Interest Rate Swap  Agreements - In the second quarter of 2009, the Company
     entered into interest rate swap agreements to effectively convert its fixed
     rate  2002  Series  D and  2008  Series  A  obligations  to  floating  rate
     obligations. Additionally, since the fair value of the Company's fixed rate
     long-term  debt is sensitive to interest  rate  changes,  the interest rate
     swap agreements serve as a hedge to changes in the fair value of these debt
     instruments.  The  Company is hedging  its  exposure to changes in interest
     rates over the remaining  maturities of the debt  agreements  being hedged.
     The Company  accounts for the interest rate swaps as fair value hedges.  As
     of October 31, 2009, the notional  amount of interest rate swap  agreements
     outstanding was $160,000,000.

     Foreign  Exchange  Forward  Contracts - The Company uses  foreign  exchange
     forward  contracts to offset the foreign currency exchange risks associated
     with foreign currency-denominated liabilities and intercompany transactions
     between  entities  with  differing  functional  currencies.  These  foreign
     exchange forward  contracts are designated and accounted for as either cash
     flow  hedges  or  economic  hedges  that  are  not  designated  as  hedging
     instruments.  As of  October  31,  2009,  the  notional  amount of  foreign
     exchange  forward   contracts   accounted  for  as  cash  flow  hedges  was
     approximately  $107,729,000  and the  notional  amount of foreign  exchange
     forward  contracts  accounted for as undesignated  hedges was approximately
     $45,815,000. The term of all outstanding foreign exchange forward contracts
     as of October 31, 2009 ranged from one to ten months.

     Put Option  Contracts  - The  Company's  wholly-owned  subsidiary  in Japan
     satisfies   nearly  all  of  its  inventory   requirements   by  purchasing
     merchandise,   payable  in  U.S.  dollars,  from  the  Company's  principal
     subsidiary.  To minimize the  potentially  negative effect of a significant
     strengthening  of the U.S.  dollar  against the  Japanese  yen, the Company
     purchases  put  option  contracts  as hedges  of  forecasted  purchases  of
     merchandise  over a maximum  term of 12 months.  If the market yen exchange
     rate at the time of the put option  contract's  expiration is stronger than
     the contracted  exchange rate, the Company allows the put option to expire,
     limiting  its  loss to the cost of the put  option  contract.  The  Company
     accounts  for its put option  contracts  as cash flow  hedges.  The Company
     assesses hedge  effectiveness  based on the total changes in the put option
     contracts'  cash flows.  As of October 31, 2009, the notional amount of put
     option contracts accounted for as cash flow hedges was $10,000,000.  During
     October 2009,  the Company  de-designated  several of its  outstanding  put
     option  contracts  (notional  amount  of  $107,729,000)  and  entered  into
     offsetting call option  contracts.  These put and call option contracts are
     accounted  for as  undesignated  hedges.  Any  gains or losses on these put
     option  contracts are  substantially  offset by losses or gains on the call
     option contracts.

     Precious  Metal  Collars & Forward  Contracts  - The  Company  periodically
     hedges a portion of its forecasted  purchases of precious metals for use in
     its internal  manufacturing  operations  in order to minimize the effect of
     volatility in precious  metal prices.  The Company may use a combination of
     call  and  put  option  contracts  in  net-zero-cost   collar  arrangements
     ("precious  metal  collars")  or  forward  contracts.  For  precious  metal
     collars,  if the price of the precious  metal at the time of the expiration
     of the precious metal collar is within the call and put price, the precious
     metal collar would expire at no cost to the Company.  The Company  accounts
     for its precious  metal collars and forward  contracts as cash flow hedges.
     The Company assesses hedge  effectiveness based on the total changes in the
     precious metal collars' cash flows. The maximum term over which the Company
     is hedging  its  exposure to the  variability  of future cash flows for all
     forecasted  transactions is 12 months.  As of October 31, 2009,  there were
     3,500  ounces of  platinum  and  103,000  ounces of silver  precious  metal
     collars and forward contracts outstanding.


                                       11

     Information  on the location and amounts of derivative  gains and losses in
     the Condensed Consolidated Statements of Earnings is as follows:


                                                                           Three Months Ended October 31, 2009
                                                                   ---------------------------------------------------
                                                                                           
                                                                     Pre-Tax Gain or (Loss)     Pre-Tax Gain or (Loss)
                                                                     Recognized in Earnings     Recognized in Earnings
         (in thousands)                                                      on Derivatives             on Hedged Item
         -------------------------------------------------------------------------------------------------------------

         Derivatives in Fair Value Hedging Relationships:
                                                                   ---------------------------------------------------

         Interest rate swap agreements a                                $           1,953         $          (1,967)
                                                                   ===================================================




                                                                          Nine Months Ended October 31, 2009
                                                                   ---------------------------------------------------
                                                                                             
                                                                     Pre-Tax Gain or (Loss)     Pre-Tax Gain or (Loss)
                                                                     Recognized in Earnings     Recognized in Earnings
         (in thousands)                                                      on Derivatives             on Hedged Item
         -------------------------------------------------------------------------------------------------------------

         Derivatives in Fair Value Hedging Relationships:
                                                                   ---------------------------------------------------

         Interest rate swap agreements a                                $           1,330         $          (1,288)
                                                                   ===================================================




                                                                          Three Months Ended October 31, 2009
                                                                   ---------------------------------------------------
                                                                                             
                                                                                                   Amount of Gain or
                                                                                                 (Loss) Reclassified
                                                                     Pre-Tax Gain or (Loss)     from Accumulated OCI
                                                                          Recognized in OCI            into Earnings
         (in thousands)                                                 (Effective Portion)      (Effective Portion)
         -------------------------------------------------------------------------------------------------------------

         Derivatives in Cash Flow Hedging Relationships:

         Foreign exchange forward contracts a                           $           1,078         $              --

         Put option contracts b                                                    (1,420)                     (959)

         Precious metal collars b                                                     550                    (1,259)

         Precious metal forward contracts b                                           527                        --
                                                                   ---------------------------------------------------
                                                                        $             735         $          (2,218)
                                                                   ===================================================



                                                                          Nine Months Ended October 31, 2009
                                                                   ---------------------------------------------------
                                                                                                   
                                                                                                   Amount of Gain or
                                                                                                 (Loss) Reclassified
                                                                     Pre-Tax Gain or (Loss)     from Accumulated OCI
                                                                          Recognized in OCI            into Earnings
         (in thousands)                                                 (Effective Portion)      (Effective Portion)
         -------------------------------------------------------------------------------------------------------------

         Derivatives in Cash Flow Hedging Relationships:

         Foreign exchange forward contracts a                           $             561         $          (1,485)

         Put option contracts b                                                    (1,525)                   (2,905)

         Precious metal collars b                                                   2,909                    (2,155)

         Precious metal forward contracts b                                           527                        --
                                                                   ------------------------- -------------------------
                                                                        $           2,472         $          (6,545)
                                                                   ===================================================

                                       12




                                                                    Pre-Tax Gain or (Loss) Recognized in Earnings
                                                                                    on Derivative
                                                                   ---------------------------------------------------
                                                                                          
                                                                      Three Months Ended         Nine Months Ended
         (in thousands)                                                 October 31, 2009          October 31, 2009
         -------------------------------------------------------------------------------------------------------------
         Derivatives Not Designated as Hedging Instruments:

         Foreign exchange forward contracts a                           $         (225)c       $            (799)c

         Call option contracts b                                                  (121)                     (118)

         Put option contracts b                                                    121                       118
                                                                   ---------------------------------------------------
                                                                        $         (225)        $            (799)
                                                                   ===================================================


     a    The gain or loss  recognized in earnings is included  within  Interest
          and  other  expenses,  net on  the  Company's  Condensed  Consolidated
          Statement of Earnings.
     b    The gain or loss  recognized  in earnings  is included  within Cost of
          Sales on the Company's Condensed Consolidated Statement of Earnings.
     c    Gains or losses on the undesignated foreign exchange forward contracts
          substantially   offset  foreign   exchange  losses  or  gains  on  the
          liabilities and transactions being hedged.

     There was no  material  ineffectiveness  related to the  Company's  hedging
     instruments for the period ended October 31, 2009. The Company expects that
     approximately  $4,292,000  of net  pre-tax  derivative  losses  included in
     accumulated  other  comprehensive  income  at  October  31,  2009  will  be
     reclassified into earnings within the next 12 months. This amount will vary
     due to fluctuations in foreign  currency  exchange rates and precious metal
     prices.

     For  information  regarding  the  location  and  amount  of the  derivative
     instruments in the Condensed Consolidated Balance Sheet, refer to "Note 10.
     Fair Value of Financial Instruments."

                          Concentration of Credit Risk

     A number of major international  financial  institutions are counterparties
     to the Company's derivative financial instruments.  The Company enters into
     derivative financial instrument agreements only with counterparties meeting
     certain credit  standards (a credit rating of A/A2 or better at the time of
     the  agreement),  limiting the amount of  agreements or contracts it enters
     into with any one party. The Company may be exposed to credit losses in the
     event of nonperformance by individual counterparties or the entire group of
     counterparties.   The  Company  has  not   recognized  any  losses  due  to
     counterparty non-performance for the nine months ended October 31, 2009.

10.  FAIR VALUE OF FINANCIAL INSTRUMENTS

     Fair value is defined as the  exchange  price that would be received for an
     asset or paid to transfer a liability  (an exit price) in the  principal or
     most  advantageous  market  for  the  asset  or  liability  in  an  orderly
     transaction  between market participants on the measurement date. U.S. GAAP
     establishes a fair value hierarchy which requires an entity to maximize the
     use of observable  inputs and minimize the use of unobservable  inputs when
     measuring fair value.  U.S. GAAP prescribes three levels of inputs that may
     be used to measure fair value:

     Level  1 -  Quoted  prices  in  active  markets  for  identical  assets  or
     liabilities.  Level 1 inputs are considered to carry the most weight within
     the fair value  hierarchy  due to the low levels of  judgment  required  in
     determining fair values.

     Level 2 - Observable  market-based  inputs or unobservable  inputs that are
     corroborated by market data.

     Level  3 -  Unobservable  inputs  reflecting  the  reporting  entity's  own
     assumptions. Level 3 inputs are considered to carry the least weight within
     the fair value hierarchy due to substantial  levels of judgment required in
     determining fair values.



                                       13



     The Company  uses the market  approach to measure fair value for its mutual
     funds,  interest  rate  swap  agreements,  put and call  option  contracts,
     precious  metal  collars and forward  contracts.  The market  approach uses
     prices and other  relevant  information  generated  by market  transactions
     involving identical or comparable assets or liabilities.

     Financial assets and liabilities  carried at fair value at October 31, 2009
     are classified in the table below in one of the three categories  described
     above:





         Financial Assets                                           Estimated Fair Value
         --------------------------                  --------------------------------------------------
                                                                                                  
                                        Carrying                                                               Total Fair
          (in thousands)                   Value             Level 1        Level 2              Level 3            Value
         ----------------------------------------------------------------------------------------------------------------

         Mutual funds a               $   28,515        $     28,515    $        --        $          --     $     28,515

         Derivatives designated as hedging instruments:

         Interest rate swap
           agreements a                    1,330                  --          1,330                   --            1,330
         Put option contracts b              270                  --            270                   --              270
         Precious metal collars b            299                  --            299                   --              299
         Precious metal forward
           contracts b                       531                  --            531                   --              531
         Foreign exchange
           forward contracts b             1,078                  --          1,078                   --            1,078

         Derivatives not designated as hedging instruments:

         Foreign exchange
           forward contracts b                61                  --             61                   --               61
         Put option contracts b              717                  --            717                   --              717
                                    -------------------------------------------------------------------------------------

         Total assets                 $   32,801        $     28,515    $     4,286        $          --     $     32,801
                                    =====================================================================================





         Financial Liabilities                                    Estimated Fair Value
         ------------------------                       --------------------------------------------
                                                                                           
         (in thousands)              Carrying Value        Level 1        Level 2        Level 3       Total Fair Value
         ----------------------------------------------------------------------------------------------------------------

         Derivatives designated as hedging instruments:
         Precious metal
           forward contracts c      $             3      $     --        $      3      $      --         $          3

         Derivatives not designated as hedging instruments:

         Foreign exchange
           forward contracts c                1,445            --            1,445            --                1,445
         Call option contracts c                639            --              639            --                  639
                                  ---------------------------------------------------------------------------------------
         Total liabilities          $         2,087      $     --       $    2,087     $      --         $      2,087
                                  ==============================================================================-========



     a    This amount is included  within  Other  assets,  net on the  Company's
          Condensed Consolidated Balance Sheet.
     b    This amount is included  within  Prepaid  expenses  and other  current
          assets on the Company's Condensed Consolidated Balance Sheet.
     c    This  amount  is  included   within   Accounts   payable  and  accrued
          liabilities on the Company's Condensed Consolidated Balance Sheet.

     The fair value of cash and cash equivalents,  accounts receivable, accounts
     payable  and accrued  liabilities  approximates  carrying  value due to the
     short-term  maturities of these assets and  liabilities.  The fair value of
     debt with variable  interest rates  approximates  carrying value.  The fair
     value of debt with fixed  interest  rates



                                       14



     was  determined  using the quoted  market prices of debt  instruments  with
     similar  terms and  maturities.  The  total  carrying  value of  short-term
     borrowings and long-term debt was $753,003,000 and the  corresponding  fair
     value was approximately $800,000,000 at October 31, 2009.

11.  EMPLOYEE BENEFIT PLANS

     The Company  maintains  several  pension and retirement  plans,  as well as
     provides certain health-care and life insurance benefits.

     Net periodic pension and other postretirement  benefit expense included the
     following components:



                                                                    Three Months Ended October 31,
                                                  -------------------------------------------------------------------
                                                                                      
                                                                                                 Other
                                                         Pension Benefits                Postretirement Benefits
                                                  -------------------------------------------------------------------
         (in thousands)                                     2009             2008             2009             2008
         ------------------------------------------------------------------------------------------------------------
         Service cost                               $      2,774     $      3,528    $         409     $        414
         Interest cost                                     5,748            4,339              689              403
         Expected return on plan assets                   (3,491)          (3,915)              --               --
         Amortization of prior service cost                  267              321             (164)            (198)
         Amortization of net loss                             85              118                2               --
                                                  -------------------------------------------------------------------
         Net expense                                $      5,383     $      4,391     $        936     $        619
                                                  ===================================================================






                                                                    Nine Months Ended October 31,
                                                  -------------------------------------------------------------------
                                                                                      
                                                                                                Other
                                                         Pension Benefits                Postretirement Benefits
                                                  -------------------------------------------------------------------
         (in thousands)                                     2009             2008             2009             2008
         ------------------------------------------------------------------------------------------------------------
         Service cost                               $      8,671     $     12,491    $         945     $      1,247
         Interest cost                                    17,110           13,133            1,981            1,359
         Expected return on plan assets                  (10,943)         (11,744)              --               --
         Amortization of prior service cost                  803              962             (494)            (593)
         Amortization of net (gain) loss                     (63)             487               --               --
                                                  -------------------------------------------------------------------
         Net expense                                $     15,578     $     15,329     $      2,432     $      2,013
                                                  ===================================================================


12.  SEGMENT INFORMATION

     The Company's reportable segments are as follows:

     o    Americas  includes sales in TIFFANY & CO. stores in the United States,
          Canada  and  Latin/South  America,  as well as sales of  TIFFANY & CO.
          products  in certain of those  markets  through  business-to-business,
          Internet, catalog and wholesale operations;

     o    Asia-Pacific  includes sales in TIFFANY & CO. stores, as well as sales
          of   TIFFANY   &   CO.    products   in   certain    markets   through
          business-to-business, Internet and wholesale operations;

     o    Europe  includes  sales in TIFFANY & CO.  stores,  as well as sales of
          TIFFANY    &    CO.    products    in    certain    markets    through
          business-to-business, Internet and wholesale operations; and

     o    Other consists of non-reportable  segments,  primarily wholesale sales
          of diamonds  obtained  through bulk purchases  that were  subsequently
          deemed not  suitable  for the  Company's  needs.  In  addition,  Other
          includes earnings received from a third-party licensing agreement.

     Certain information relating to the Company's segments is set forth below:


                                       15






                                                   Three Months Ended                 Nine Months Ended
                                                       October 31,                       October 31,
                                            --------------------------------------------------------------------
                                                                                            
        (in thousands)                          2009              2008             2009             2008
         -------------------------------------------------------------------------------------------------------
         Net sales:
           Americas                           $     303,515    $     331,783     $    887,371    $   1,127,754
           Asia-Pacific                             225,840          205,992          639,190          642,262
           Europe                                    64,994           58,157          188,913          189,302
                                            --------------------------------------------------------------------
           Total reportable segments                594,349          595,932        1,715,474        1,959,318
           Other                                      3,863           20,220           12,846           51,948
                                            --------------------------------------------------------------------
                                              $     598,212    $     616,152     $  1,728,320    $   2,011,266
                                            ====================================================================

         Earnings (losses) from continuing operations*:
           Americas                           $      39,244    $      48,369    $    124,451     $     210,257
           Asia-Pacific                              54,395           49,010         151,610           159,270
           Europe                                     9,382            7,843          29,109            34,931
                                            --------------------------------------------------------------------
           Total reportable segments                103,021           105,222        305,170           404,458
           Other                                     (1,863)            (451)        (7,293)             (236)
                                            --------------------------------------------------------------------
                                              $     101,158    $     104,771    $    297,877     $     404,222
                                            ====================================================================


     *Represents earnings (losses) from continuing operations before unallocated
     corporate expenses, other income and interest and other expenses, net.

     The following table sets forth a reconciliation  of the segments'  earnings
     from  continuing  operations  to the Company's  consolidated  earnings from
     continuing operations before income taxes:





                                                   Three Months Ended                 Nine Months Ended
                                                       October 31,                       October 31,
                                            -------------------------------------------------------------------
                                                                                      
         (in thousands)                          2009              2008             2009            2008
         ------------------------------------------------------------------------------------------------------
         Earnings from continuing             $     101,158    $     104,771     $    297,877    $     404,222
          operations for segments
         Unallocated corporate
          expenses                                  (30,341)         (23,268)         (82,434)         (81,704)
         Interest and other expenses,
          net                                       (11,326)         (14,449)         (35,898)         (19,294)
         Other (expenses) income, net                (4,000)              --              442               --
                                            ----------------- -------------------------------------------------
         Earnings from continuing
          operations before income
          taxes                               $      55,491    $      67,054     $    179,987    $     303,224
                                            ===================================================================


     Unallocated   corporate   expenses   includes   certain  costs  related  to
     administrative support functions which the Company does not allocate to its
     segments.  Such unallocated costs include those for information technology,
     finance, legal and human resources.

     Other  (expenses)  income,  net in the  third  quarter  of 2009  represents
     $4,000,000 paid to terminate a third party management  agreement (see "Note
     4. Acquisitions & Dispositions").  Other (expenses) income, net in the nine
     months ended October 31, 2009 also includes  $4,442,000 of income  received
     in  connection  with  the  assignment  of the  Tahera  Diamond  Corporation
     commitments  and liens to an unrelated third party,  which  represents full
     settlement  under the terms of the  assignment  agreement.  The Company had
     taken an  impairment  charge of  $47,981,000  in the year ended January 31,
     2008 associated with the Commitment.

13.  SUBSEQUENT EVENT

     On November 19, 2009, the Company's Board of Directors declared a quarterly
     dividend on its Common Stock of $0.17 per share. This dividend will be paid
     on January 11, 2010 to stockholders of record on December 21, 2009.



                                       16




PART I.       Financial Information
Item 2.       Management's Discussion and Analysis of Financial Condition and
              Results of Operations

OVERVIEW
--------

Tiffany & Co. (the  "Company") is a holding  company that  operates  through its
subsidiary companies.  The Company's principal subsidiary,  Tiffany and Company,
is a jeweler and specialty  retailer whose principal  merchandise  offerings are
fine jewelry.  The Company also sells timepieces,  sterling  silverware,  china,
crystal, stationery, fragrances and accessories. Through Tiffany and Company and
other subsidiaries,  the Company is engaged in product design, manufacturing and
retailing activities.

The Company's reportable segments are as follows:

     o    Americas  includes sales in TIFFANY & CO. stores in the United States,
          Canada  and  Latin/South  America,  as well as sales of  TIFFANY & CO.
          products  in certain of those  markets  through  business-to-business,
          Internet, catalog and wholesale operations;

     o    Asia-Pacific  includes sales in TIFFANY & CO. stores, as well as sales
          of   TIFFANY   &   CO.    products   in   certain    markets   through
          business-to-business, Internet and wholesale operations;

     o    Europe  includes  sales in TIFFANY & CO.  stores,  as well as sales of
          TIFFANY    &    CO.    products    in    certain    markets    through
          business-to-business, Internet and wholesale operations; and

     o    Other consists of non-reportable  segments,  primarily wholesale sales
          of diamonds  obtained  through bulk purchases  that were  subsequently
          deemed not  suitable  for the  Company's  needs.  In  addition,  Other
          includes earnings received from a third-party licensing agreement.

The  results of  IRIDESSE  are  presented  as a  discontinued  operation  in the
condensed consolidated  statements of earnings for all periods presented.  Prior
to the  reclassification,  IRIDESSE  results had been included  within the Other
non-reportable  segment.  Refer  to "Item 1.  Notes  to  Condensed  Consolidated
Financial Statements - Note 4. Acquisitions & Dispositions."

All  references to years relate to fiscal years ended or ending on January 31 of
the following calendar year.

HIGHLIGHTS
----------

     o    Worldwide net sales decreased 3% in the three months ("third quarter")
          and  decreased 14% in the nine months  ("year-to-date")  ended October
          31, 2009.  U.S. sales  declined in both the quarter and  year-to-date;
          however,   the  rate  of  the  sales  decline  lessened  as  the  year
          progressed.  Sales in Asia-Pacific and Europe increased in the quarter
          and were consistent with the prior year on a year-to-date basis.

     o    On a  constant-exchange-rate  basis (see "Non-GAAP  Measures"  below),
          worldwide  net sales  declined 5% in the third  quarter and 13% in the
          year-to-date, and comparable store sales decreased 6% and 15% in those
          respective periods.

     o    The Company  opened stores in all three regions in the third  quarter.
          Management's  objective is to open 14 stores (net) in 2009,  versus 22
          stores (net) in 2008.

     o    Operating expenses decreased in line with the Company's cost reduction
          initiatives primarily due to reduced staffing and marketing costs.

     o    Net earnings from continuing operations decreased 5% to $43,309,000 in
          the third quarter and 35% to  $127,469,000  in the  year-to-date.  Net
          earnings from continuing  operations per diluted share decreased 6% in
          the third quarter and 33% in the year-to-date.

     o    In the first  quarter of 2009,  the Company  secured  $300,000,000  of
          additional  long-term  financing.  In the second  quarter of 2009, the
          Company  established  a new  $400,000,000  multi-bank,  multi-currency
          revolving credit facility  ("Credit  Facility") to replace an existing
          facility.


                                       17



NON-GAAP MEASURES
-----------------

The Company's reported sales reflect either a  translation-related  benefit from
strengthening  foreign  currencies  or a  detriment  from a  strengthening  U.S.
dollar.

The Company  reports  information  in accordance  with U.S.  Generally  Accepted
Accounting  Principles  ("GAAP").  Internally,  management  monitors  its  sales
performance on a non-GAAP basis that eliminates the positive or negative effects
that   result   from   translating   international   sales  into  U.S.   dollars
("constant-exchange-rate       basis").       Management      believes      this
constant-exchange-rate  basis provides a more  representative  assessment of the
sales performance and provides better comparability between reporting periods.

The Company's  management  does not, nor does it suggest that investors  should,
consider such non-GAAP  financial measures in isolation from, or as a substitute
for,  financial  information  prepared  in  accordance  with GAAP.  The  Company
presents such non-GAAP  financial measures in reporting its financial results to
provide  investors with an additional  tool to evaluate the Company's  operating
results. The following table reconciles sales percentage  increases  (decreases)
from the GAAP to the non-GAAP basis versus the previous year:




                                      Third Quarter 2009 vs. 2008                 Year-to-date 2009 vs. 2008
                                ----------------------------------------    ----------------------------------------
                                                                                       
                                                             Constant-                                    Constant-
                                   GAAP      Translation     Exchange-          GAAP      Translation     Exchange-
                                 Reported       Effect      Rate Basis        Reported       Effect     Rate Basis
                                ----------------------------------------    ----------------------------------------
Net Sales:
----------
Worldwide                          (3)%          2%           (5)%            (14)%         (1)%           (13)%

Americas                           (9)%        (1)%           (8)%            (21)%         (1)%           (20)%
   U.S.                            (9)%          --           (9)%            (23)%          --            (23)%

Asia-Pacific                        10%          8%             2%              --            3%            (3)%
   Japan                             3%         13%          (10)%             (3)%           9%           (12)%
   Other Asia-Pacific               20%          2%            18%               5%         (7)%             12%

Europe                              12%        (4)%            16%              --         (15)%             15%

Comparable Store Sales:
-----------------------
Worldwide                          (3)%          3%           (6)%            (15)%           --           (15)%

Americas                          (10)%          --          (10)%            (24)%         (1)%           (23)%
   U.S.                           (10)%          --          (10)%            (25)%           --           (25)%

Asia-Pacific                         5%          8%           (3)%             (3)%           3%            (6)%
   Japan                             --         13%          (13)%             (3)%           9%           (12)%
   Other Asia-Pacific               10%          1%             9%             (3)%         (6)%              3%

Europe                               6%        (3)%             9%             (8)%        (14)%              6%










                                       18

RESULTS OF OPERATIONS

Certain operating data as a percentage of net sales were as follows:



                                                                        Third Quarter               Year-to-date
                                                                    -----------------------    ----------------------
                                                                                                     
                                                                      2009         2008           2009        2008
                                                                    ----------------------     ---------------------
Net sales                                                            100.0%        100.0%        100.0%      100.0%
Cost of sales                                                         45.2         43.7           44.8        42.9
                                                                    ----------------------     ---------------------
Gross profit                                                          54.8         56.3           55.2        57.1
Selling, general and administrative expenses                          43.6         43.1           42.7        41.1
                                                                    ----------------------     ---------------------
Earnings from continuing operations                                   11.2         13.2           12.5        16.0
Interest and other expenses, net                                       1.9          2.3            2.1         0.9
                                                                    ----------------------     ---------------------
Earnings from continuing operations before income taxes                9.3         10.9           10.4        15.1
Provision for income taxes                                             2.1          3.5            3.0         5.4
                                                                    ----------------------     ---------------------
Net earnings from continuing operations                                7.2          7.4            7.4         9.7
Net earnings (loss) from discontinued operations                        --         (0.3)          (0.2)       (0.3)
                                                                    ----------------------     ---------------------
Net earnings                                                           7.2%         7.1%           7.2%        9.4%
                                                                    ======================     =====================




Net Sales
---------
Net sales were as follows:




                                                                    Third Quarter
                                   ---------------------------------------------------------------------------------
                                                                                  
(in thousands)                                    2009                       2008          Increase (Decrease)
--------------------------------------------------------------------------------------------------------------------
Americas                              $        303,515              $     331,783                       (9)%
Asia-Pacific                                   225,840                    205,992                        10%
Europe                                          64,994                     58,157                        12%
Other                                            3,863                     20,220                      (81)%
                                   ---------------------------------------------------------------------------------
                                      $        598,212              $     616,152                       (3)%
                                   =================================================================================

                                                                     Year-to-date
                                   ---------------------------------------------------------------------------------
(in thousands)                                    2009                       2008                   Decrease
--------------------------------------------------------------------------------------------------------------------
Americas                              $        887,371              $   1,127,754                      (21)%
Asia-Pacific                                   639,190                    642,262                       --
Europe                                         188,913                    189,302                       --
Other                                           12,846                     51,948                      (75)%
                                   --------------------------------------------------------------------------------
                                      $      1,728,320              $   2,011,266                      (14)%
                                   ================================================================================


Comparable Store Sales.  Reference will be made to comparable store sales below.
Comparable store sales include only sales transacted in company-operated  stores
and boutiques.  A store's sales are included in comparable  store sales when the
store has been open for more than 12 months. In markets other than Japan,  sales
for relocated  stores are included in comparable  store sales if the  relocation
occurs  within  the  same  geographical   market.  In  Japan  (included  in  the
Asia-Pacific segment), sales for a new store or boutique are not included if the
store or boutique was relocated from one  department  store to another or from a
department store to a free-standing  location.  In all markets, the results of a
store in which the square  footage has been  expanded  or reduced  remain in the
comparable store base.

Americas. Total sales in the Americas decreased $28,268,000, or 9%, in the third
quarter due to a decline in the average price per unit sold,  and  $240,383,000,
or 21%, in the year-to-date  equally due to declines in the number of units sold
and in the average price per unit sold.  Comparable  U.S.  store sales  declined
$26,954,000,  or 10%,  in the third  quarter  and  $222,496,000,  or 25%, in the
year-to-date,  consisting of comparable  branch store sales  declines of 11% and
24% in the third quarter and year-to-date,  and New York Flagship store declines
of 8% and 27% in those same periods.  Combined Internet and catalog sales in the
U.S. declined $2,500,000,  or 9%, in the third quarter and $11,334,000,  or 11%,
in the year-to-date.


                                       19


Asia-Pacific.  Total sales in Asia-Pacific increased $19,848,000, or 10%, in the
third  quarter due to an increase  in the number of units  sold,  and  decreased
$3,072,000,  or less than 1%, in the year-to-date due to a slight decline in the
average price per unit. In the third quarter of 2009, non-comparable store sales
increased $12,493,000 and comparable store sales increased $8,231,000, or 5%. In
the year-to-date 2009,  non-comparable  store sales increased  $16,525,000,  and
comparable store sales declined $16,213,000,  or 3%. On a constant-exchange-rate
basis,  Asia-Pacific  sales increased 2% and comparable store sales decreased 3%
in the third quarter  (resulting  from a 13% decline in Japan  comparable  store
sales and a 9% increase in  comparable  store  sales in other  countries).  On a
constant-exchange-rate  basis,  Asia-Pacific  sales  decreased 3% and comparable
store sales  decreased 6% in the  year-to-date  (resulting from a 12% decline in
Japan  comparable  store sales and a 3% increase  in  comparable  store sales in
other countries).

Europe. Total sales in Europe increased $6,837,000, or 12%, in the third quarter
due to an increase in the number of units sold, and decreased $389,000,  or less
than  1%,  in  the  year-to-date  due  to  the  effect  of  translating  foreign
currency-denominated  sales into U.S. dollars. The overall sales increase in the
third  quarter  consisted  of an  increase  in  non-comparable  store  sales  of
$6,568,000 and a comparable store sales increase of $2,791,000, or 6%, offset by
a  decline  of  $2,522,000,  or 23%,  in  e-commerce  and  other  sales.  In the
year-to-date, non-comparable store sales increased $23,834,000, while e-commerce
and other sales declined $12,188,000, or 33% and comparable store sales declined
$12,035,000,  or 8%. On a  constant-exchange-rate  basis, sales increased 16% in
the third quarter and 15% in the  year-to-date  partly due to incremental  sales
from new stores  opened during the past 12 months,  as well as comparable  store
sales  increases  of 9% in  the  third  quarter  and  6%  in  the  year-to-date,
reflecting broad-based geographical growth.

Other.  Other sales  decreased  $16,357,000,  or 81%,  in the third  quarter and
$39,102,000,  or 75%, in the year-to-date primarily due to lower wholesale sales
of diamonds that were deemed not suitable for the Company's needs.

Store Data. Management expects to open 14 (net)  Company-operated  TIFFANY & CO.
stores and boutiques in 2009, increasing the store base by approximately 7%.

Management's expected openings and closings of TIFFANY & CO. stores are:



                                                                                           

                                                                 Actual Openings            Expected Openings
Location                                                         (Closings) 2009                  2009
--------------------------------------------------------------------------------------------------------------------
Americas:
  Toronto - Yorkdale Shopping Centre, Canada                      First Quarter
  Guadalajara, Mexico                                             First Quarter
  Roseville, California                                           Third Quarter
  Seattle - University Village, Washington                        Third Quarter
  Las Vegas - The Crystals at CityCenter, Nevada                                             Fourth Quarter
Asia-Pacific:
  Busan - Shinsegae Centum, Korea                                 First Quarter
  Hangzhou, China                                                 First Quarter
  Ikebukuro - Mitsukoshi, Japan                                  (First Quarter)
  Kagoshima - Mitsukoshi, Japan                                 (Second Quarter)
  Kagoshima - Yamakataya, Japan                                  Second Quarter
  Ikebukuro - Seibu, Japan                                       Second Quarter
  Canton Road, Hong Kong                                         Second Quarter
  Seoul - Shinsegae Youngdeungpo, Korea                           Third Quarter
  Melbourne - Chadstone Mall, Australia                                                      Fourth Quarter
  Shenzhen, China                                                                            Fourth Quarter
Europe:
  Manchester - Selfridges, England                                Third Quarter
  London - Heathrow Airport Terminal 3, England                                              Fourth Quarter
  Amsterdam, Netherlands                                                                     Fourth Quarter



Gross Margin
------------
Gross margin (gross profit as a percentage of net sales) decreased in the third
quarter and year-to-date by 1.5 and 1.9 percentage points primarily due to
higher product costs.


                                       20

Management  periodically  reviews  and may adjust  its retail  prices to address
specific market  conditions,  product cost  increases/decreases  and longer-term
changes  in  foreign  currencies/U.S.  dollar  relationships.  Among the  market
conditions  that the  Company  addresses  is  consumer  demand  for the  product
category  involved,   which  may  be  influenced  by  consumer   confidence  and
competitive pricing conditions.  The Company uses a limited number of derivative
instruments to mitigate foreign exchange and precious metal price exposures (see
"Item 1. Notes to Condensed  Consolidated Financial Statements - Note 9. Hedging
Instruments").

Selling, General and Administrative ("SG&A") Expenses
-----------------------------------------------------
SG&A expenses decreased $4,636,000,  or 2%, in the third quarter,  primarily due
to  decreased  marketing  expenses of  $13,902,000,  partly  offset by increased
depreciation and store occupancy  expenses of $5,747,000 and increased labor and
benefit  costs  of  $3,044,000  as  the  prior  year  included  a  reduction  in
anticipated  management  incentive  compensation.  Additionally,  in  the  third
quarter  of 2009,  the  Company  paid  $4,000,000  to  terminate  a third  party
management  agreement  (see "Item 1. Notes to Condensed  Consolidated  Financial
Statements - Note 4.  Acquisitions & Dispositions").  In the year-to-date,  SG&A
expenses decreased $87,912,000, or 11%, primarily due to (i) decreased marketing
expenses of  $40,869,000;  (ii) decreased labor and benefit costs of $33,338,000
as a result of the staff  reduction  initiatives  announced  during  the  fourth
quarter  of 2008  (see  "Item  1.  Notes  to  Condensed  Consolidated  Financial
Statements - Note 3.  Restructuring  Charges");  and (iii) a decline in variable
expenses due to lower sales, all of which more than offset  incremental costs of
new stores opened in the past 12 months.  Additionally,  in the second  quarter,
the Company  received  $4,442,000 of income in connection with the assignment of
the Tahera  Diamond  Corporation  commitments  and liens to an  unrelated  third
party,  which  represented  full  settlement  under the terms of the  assignment
agreement. The Company had taken an impairment charge of $47,981,000 in the year
ended  January  31,  2008  associated  with the  Commitment.  Changes in foreign
currency exchange rates had an insignificant  effect on overall SG&A expenses in
the third quarter and year-to-date  compared to the prior year. SG&A expenses as
a percentage of net sales increased by 0.5 percentage point in the third quarter
and by 1.6 percentage points in the year-to-date due to the decline in sales and
the de-leveraging effect of fixed costs.

Earnings from Continuing Operations
-----------------------------------


                                                                                               
                                           Third Quarter         % of Net           Third Quarter          % of Net
(in thousands)                                 2009               Sales*                 2008               Sales*
----------------------------------------------------------------------------------------------------------------------
Earnings (losses) from continuing
    operations:

    Americas                                $     39,244              12.9%       $      48,369               14.6%

    Asia-Pacific                                  54,395              24.1%              49,010               23.8%

    Europe                                         9,382              14.4%               7,843               13.5%

    Other                                         (1,863)            (48.2%)               (451)             (2.2)%
                                         ----------------------------------------------------------------------------
                                                 101,158                                104,771
Unallocated corporate expenses                   (30,341)              5.1%             (23,268)               3.8%

Other expense                                     (4,000)                                    --
                                         ----------------------------------------------------------------------------
Earnings from continuing operations         $     66,817              11.2%       $      81,503               13.2%
                                         ============================================================================


*  Percentages  represent  earnings  (losses)  from  continuing  operations as a
percentage of each segment's net sales.

Earnings from  continuing  operations  decreased 18% in the third quarter.  On a
segment basis, the ratio of earnings (losses) from continuing operations (before
the effect of  unallocated  corporate  expenses,  other expense and interest and
other  expenses,  net) to each  segment's net sales in the third quarter of 2009
and 2008 was as follows:

     o    Americas  -  the  ratio  decreased  1.7  percentage  points  primarily
          resulting  from a  decrease  in gross  margin  (due to higher  product
          costs) partly offset by reduced operating expenses  attributed to cost
          savings from the initiatives implemented at the end of 2008;

     o    Asia-Pacific - the ratio increased 0.3 percentage  point primarily due
          to  leveraging of operating  expenses,  partly offset by a decrease in
          gross margin (due to higher product costs);

     o    Europe - the ratio increased 0.9 percentage point primarily due to the
          leveraging of operating expenses,  partly offset by a decline in gross
          margin (due to higher product costs); and


                                       21



     o    Other - the operating loss is attributable to lower wholesale sales of
          diamonds and the write-down of wholesale diamond inventory.



                                                                                             
                                            Year-to-date         % of Net          Year-to-date          % of Net
(in thousands)                                  2009              Sales*                2008               Sales*
----------------------------------------------------------------------------------------------------------------------
Earnings (losses) from continuing
    operations:

    Americas                                $    124,451              14.0%       $     210,257              18.6%

    Asia-Pacific                                 151,610              23.7%             159,270              24.8%

    Europe                                        29,109              15.4%              34,931              18.5%

    Other                                         (7,293)            (56.8%)               (236)            (0.5)%
                                         ----------------------------------------------------------------------------
                                                 297,877                                404,222
Unallocated corporate expenses                   (82,434)              4.8%             (81,704)              4.1%

Other income, net                                    442                                     --
                                         ----------------------------------------------------------------------------
Earnings from continuing operations         $    215,885              12.5%       $     322,518              16.0%
                                         ============================================================================


* Percentages represent earnings (losses) from continuing operations as a
percentage of each segment's net sales.

Earnings from continuing operations decreased 33% in the year-to-date. On a
segment basis, the ratio of earnings (losses) from continuing operations (before
the effect of unallocated corporate expenses, other income, net and interest and
other expenses, net) to each segment's net sales in the year-to-date 2009 and
2008 was as follows:

     o    Americas  -  the  ratio  decreased  4.6  percentage  points  primarily
          resulting  from a  decrease  in gross  margin  (due to higher  product
          costs) and a decline in sales which more than offset cost savings from
          the initiatives implemented at the end of 2008;

     o    Asia-Pacific - the ratio decreased 1.1 percentage points primarily due
          to a decrease in gross margin (due to higher  product  costs),  partly
          offset by reduced  operating  expenses  attributed to the cost savings
          initiatives;

     o    Europe - the ratio decreased 3.1 percentage  points primarily due to a
          decrease in gross margin (due to higher product costs); and

     o    Other - the operating loss is attributable to lower wholesale sales of
          diamonds and the write-down of wholesale diamond inventory.

Unallocated corporate expenses includes costs related to administrative  support
functions which the Company does not allocate to its segments.  Such unallocated
costs  include  those  for  information  technology,  finance,  legal  and human
resources.  Total unallocated  corporate expenses increased in the third quarter
and  year-to-date  2009, as the prior year  included a reduction in  anticipated
management incentive compensation,  which more than offset cost savings realized
in the  current  year.  As a  percentage  of net  sales,  unallocated  corporate
expenses  increased 1.3 percentage  points and 0.7 percentage point in the third
quarter and year-to-date 2009 due to similar reasons, as well as reduced sales.

Other  expense  in the  third  quarter  of 2009  represents  $4,000,000  paid to
terminate a third party  management  agreement  (see "Item 1. Notes to Condensed
Consolidated Financial Statements - Note 4. Acquisitions & Dispositions").

Other income,  net in the year-to-date  2009 also included  $4,442,000 of income
received in connection  with the  assignment of the Tahera  Diamond  Corporation
commitments  and  liens to an  unrelated  third  party,  which  represents  full
settlement under the terms of the assignment agreement.

Interest and Other Expenses, net
--------------------------------
Interest and other  expenses,  net decreased  $3,123,000 in the third quarter of
2009.  In the third  quarter of 2008,  the Company  recorded:  (i) a  $4,300,000
charge related to the unrealized gains and interest  receivable  associated with
interest rate swaps that the Company  determined  were impaired and (ii) foreign
exchange  transaction losses of $4,973,000.  The favorable absence of such items
in the current  year more than offset  higher  interest  expense  related to



                                       22


new long-term  debt issued in the past year.  Interest and other  expenses,  net
increased  $16,604,000 in the year-to-date 2009 primarily due to higher interest
expense related to new long-term debt issued in the past year.

Provision for Income Taxes
--------------------------
The  effective  income tax rate for the third  quarter of 2009 was 22.0%  versus
32.1% in the prior year and was 29.2% in the  year-to-date  2009 versus 35.8% in
the prior year comparable  period.  The lower effective income tax rates in 2009
were due to  favorable  reserve  adjustments  of  approximately  $5,600,000  and
$11,200,000 in the third quarter and year-to-date associated with the settlement
of certain tax audits and the expiration of statutory periods.

Net Earnings (Loss) from Discontinued Operations
------------------------------------------------
The loss from discontinued operations related to the Company's IRIDESSE business
was $5,894,000  pre-tax  ($3,013,000  after tax) for the year-to-date  2009. The
loss from  discontinued  operations  for the same period in 2008 was  $9,204,000
pre-tax  ($5,805,000  after tax).  See "Item 1. Notes to Condensed  Consolidated
Financial Statements - Note 4. Acquisitions & Dispositions."

2009 Outlook
------------
Management expects a mid-single-digit  sales increase in worldwide sales for the
fourth  quarter of 2009.  Management's  financial  outlook for full year 2009 is
based on the following assumptions, which may or may not prove valid, and should
be read in conjunction with "Item 1A. Risk Factors" on page 29:

     o    A net sales decline of  approximately  8%, composed of (i) a low-teens
          percentage  decrease  in  the  Americas,   factoring  in  a  mid-teens
          percentage  U.S.  comparable  store sales decline;  (ii) flat sales in
          Asia-Pacific, which includes a mid single-digit comparable store sales
          decline on a  constant-exchange-rate  basis;  (iii) a low single-digit
          percentage  increase  in Europe,  which  includes a high  single-digit
          comparable store sales increase on a constant-exchange-rate basis; and
          (iv) a 60% decrease in Other sales.

               o    The Company's worldwide expansion strategy is to continue to
                    open  Company-operated  TIFFANY & CO. stores and  boutiques.
                    The  Company has  moderated  the rate of  anticipated  store
                    openings in 2009 to 5 in the Americas, 6 in Asia-Pacific and
                    3 in Europe.

     o    A decline in operating  margin  compared  against the prior year (when
          excluding the non-recurring items in 2008 as discussed in the notes to
          "Item 6. Selected  Financial  Data" in the Company's  Annual Report on
          Form 10-K) based upon an expected decline in gross margin of more than
          one point and an increase in the ratio of SG&A  expenses to net sales.
          SG&A expenses are expected to decline by a mid-single-digit percentage
          for the full year.

               o    This outlook  includes (i) savings of $60,000,000  resulting
                    from the  staff  reduction  initiatives  taken at the end of
                    2008; (ii) reduced  marketing  spending;  and (iii) variable
                    and other fixed cost savings.

     o    Interest and other expenses, net of approximately  $48,000,000,  which
          represents  an  increase  from the prior  year due to higher  interest
          expense as a result of recent long-term debt issuances.

     o    An effective income tax rate of approximately 31%.

     o    Net earnings from  continuing  operations per diluted share of $1.88 -
          $1.98.

     o    Net inventories declining by a single-digit percentage.

     o    Capital expenditures of approximately $85,000,000.

New Accounting Standards
------------------------
See "Item 1. Notes to Condensed  Consolidated Financial Statements - Note 2. New
Accounting Standards".

LIQUIDITY AND CAPITAL RESOURCES
-------------------------------
The global credit and equity markets have undergone significant disruption since
the third  quarter of 2008,  making it difficult  for many  businesses to obtain
financing  or access  capital.  The  Company  has taken  steps to address  these
challenges.  First, as noted in the 2009 Outlook  section above,  management has
reduced  costs to better align the


                                       23

Company's  expenses  with the  expected  sales  decline.  Secondly,  the Company
secured  $400,000,000  of long-term  debt since  December 2008 to: (i) refinance
debt  obligations  that have come due  during  the year;  (ii) use the funds for
general corporate purposes; and (iii) provide financial flexibility in the event
that disruptions in the economy or credit markets continue or worsen.

In  July  2009,  the  Company  entered  into  a  new  $400,000,000   multi-bank,
multi-currency,   committed   unsecured   revolving  credit  facility   ("Credit
Facility"), and has the option to increase the committed amount to $500,000,000,
subject to bank approval.  The Credit Facility  replaced the Company's  previous
$450,000,000  revolving  credit  facility.  The Credit  Facility is intended for
working capital and other corporate purposes.  There was $30,906,000 outstanding
under the Credit  Facility at October 31, 2009.  The weighted  average  interest
rate at October 31, 2009 was 2.9%. The Credit Facility will expire in July 2012.

Management  believes that the proceeds from the debt  financing that the Company
recently  issued,  other cash on hand,  internally-generated  cash flows and the
funds  available  under its revolving  Credit Facility are sufficient to support
the Company's  planned  worldwide  business  expansion,  debt  service,  capital
expenditures,  working capital needs and dividends for the  foreseeable  future.
The Company's  current  expectation is to generate in excess of  $450,000,000 of
free cash flow (cash flow from operating  activities less capital  expenditures)
in 2009.

The  following  table  summarizes  cash  flows  from  operating,  investing  and
financing activities:



                                                                                      Year-to-date
                                                                   ----------------------------------------------------
                                                                                                   
(in thousands)                                                                     2009                       2008
-----------------------------------------------------------------------------------------------------------------------
Net cash provided by (used in):

  Operating activities                                                  $       275,005            $       (76,643)

  Investing activities                                                          (45,917)                  (113,617)

  Financing activities                                                          (32,143)                   116,725

Effect of exchange rates on cash and cash equivalents                            17,481                    (12,743)
                                                                   ----------------------------------------------------
Net increase (decrease) in cash and cash equivalents                    $       214,426            $       (86,278)
                                                                   ====================================================


Operating Activities
--------------------
The Company's net cash inflow from operating  activities of  $275,005,000 in the
year-to-date  2009 compared with an outflow of $76,643,000 in the same period in
2008. The cash inflow in the year-to-date 2009 is primarily due to a decrease in
inventories and, to a lesser extent, lower income tax payments.  In addition, in
the third quarter of 2009,  the Company  contributed  $27,500,000 to its pension
plan (reflected in Other, net on the Condensed  Consolidated  Statements of Cash
Flows). The cash outflow in the year-to-date 2008 was primarily due to increased
tax payments largely  associated with the  sale-leasebacks  of the TIFFANY & CO.
stores in Tokyo's  Ginza  shopping  district  and  London's  Old Bond Street and
inventory purchases.

Working Capital.  Working capital (current assets less current  liabilities) and
the corresponding  current ratio (current assets divided by current liabilities)
were  $1,707,767,000 and 4.4 at October 31, 2009,  compared with  $1,446,812,000
and 3.4 at January 31, 2009 and  $1,240,477,000 and 2.5 at October 31, 2008. The
increases in the ratio from January 31, 2009 and October 31, 2008 were primarily
due to a decrease in short-term borrowings as well as higher cash balances.

Accounts  receivable,  less allowances at October 31, 2009 were 8% lower than at
both  January 31, 2009 and  October 31, 2008 due to sales  declines.  Changes in
foreign  currency  exchange rates had an  insignificant  effect on the change in
accounts receivable balances.

Inventories,  net at October  31,  2009 were 4% lower than  January 31, 2009 and
were 6% lower than October 31, 2008 due to steps  management has taken to reduce
internal manufacturing production and purchases from external vendors to address
sales weakness.  Changes in foreign currency exchange rates had an insignificant
effect on the change in inventories, net.

Investing Activities
--------------------
The Company's net cash outflow from  investing  activities of $45,917,000 in the
year-to-date  2009 compared with an outflow of $113,617,000 in the  year-to-date
2008.  The  decreased  outflow in the  current  year is  primarily  due to lower
capital expenditures.  Capital expenditures were $46,888,000 in the year-to-date
2009 compared with $108,515,000 in

                                       24


the year-to-date 2008. The decrease reflected a moderated rate of store openings
in the current year and other cost containment.

Financing Activities
--------------------
The Company's net cash outflow from  financing  activities of $32,143,000 in the
year-to-date  2009 compared with an inflow of $116,725,000  in the  year-to-date
2008. The variance  between 2009 and 2008 was primarily due to a decrease in net
proceeds received from borrowings.

Share  Repurchases.  The Company  suspended share  repurchases  during the third
quarter of 2008 in order to conserve cash, and such suspension  continued at the
time of this  filing.  At October  31,  2009,  there  remained  $402,427,000  of
authorization  for future  repurchases.  The Company's stock repurchase  program
expires in January 2011.  At least  annually,  the Company's  Board of Directors
reviews its policies with respect to dividends and share repurchases with a view
to actual and projected earnings, cash flow and capital requirements. During the
third  quarter  and   year-to-date   2008,  the  Company  paid  $89,878,000  and
$218,379,000 to purchase and retire 2,269,000 and 5,375,000 shares outstanding.

Recent Borrowings.  As discussed above, in July 2009, the Company entered into a
new $400,000,000 revolving Credit Facility. Borrowings are at nine participating
banks and are at interest rates based upon local currency borrowing rates plus a
margin based on the Company's leverage ratio.

In July 2009, the Company repaid $40,000,000 of indebtedness, which represented
the current portion of its long-term borrowings.

In April 2009, the Company, in a private transaction with various  institutional
lenders,  issued, at par,  $50,000,000 10% Series A Senior Notes due April 2018.
The  proceeds  are  available  for general  corporate  purposes.  The  agreement
requires  lump sum  repayments  upon  maturity and includes  specific  financial
covenants and ratios and limits certain payments,  investments and indebtedness,
in addition to other requirements customary to such borrowings.

In March 2009, the Company repaid $93,000,000 of its short-term borrowings.

In  February  2009,  the  Company,  in a private  transaction,  issued,  at par,
$125,000,000  of its 10%  Series  A-2009  Senior  Notes  due  February  2017 and
$125,000,000  of its 10% Series  B-2009  Senior  Notes due  February  2019.  The
proceeds  are  available  to  refinance  existing  indebtedness  and for general
corporate purposes. The agreement requires lump sum repayments upon maturity and
includes  specific  financial  covenants and ratios and limits certain payments,
investments and  indebtedness,  in addition to other  requirements  customary to
such borrowings.

The ratio of total debt  (short-term  borrowings,  current  portion of long-term
debt and long-term  debt) to  stockholders'  equity was 44% at October 31, 2009,
45% at January 31, 2009 and 50% at October 31, 2008.

At October 31, 2009, the Company was in compliance with all debt covenants.

Purchase of Noncontrolling  Interests. On October 26, 2009, the Company acquired
all  noncontrolling  interests in two  majority-owned  entities that  indirectly
engage through  majority-owned  subsidiaries  in diamond  sourcing and polishing
operations in South Africa and Botswana, respectively,for total consideration of
$18,000,000,  of which  $11,000,000 was paid upon closing of the transaction and
the remaining $7,000,000 will be paid on or before August 1, 2010.

Contractual Obligations
-----------------------
The Company's contractual cash obligations and commercial commitments at October
31, 2009 and the effects such  obligations  and commitments are expected to have
on the  Company's  liquidity  and cash flows in future  periods have not changed
significantly since January 31, 2009. Also see Recent Borrowings above.

Seasonality
-----------
As a jeweler  and  specialty  retailer,  the  Company's  business is seasonal in
nature,  with the fourth quarter  typically  representing  at least one-third of
annual net sales and approximately  one-half of annual net earnings.  Management
expects such seasonality to continue.





                                       25


Forward-Looking Statements
--------------------------
This quarterly report on Form 10-Q contains certain "forward-looking statements"
within the meaning of Section 27A of the  Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934 concerning the Company's goals, plans and
projections with respect to store openings,  sales, retail prices, gross margin,
expenses,  effective  tax  rate,  net  earnings  and  net  earnings  per  share,
inventories,  capital  expenditures,  cash  flow  and  liquidity.  In  addition,
management makes other  forward-looking  statements from time to time concerning
objectives and expectations.  One can identify these forward-looking  statements
by the fact that they use words  such as  "believes,"  "intends,"  "plans,"  and
"expects"  and other  words and  terms of  similar  meaning  and  expression  in
connection with any discussion of future operating or financial performance. One
can also identify forward-looking statements by the fact that they do not relate
strictly to historical or current  facts.  Such  forward-looking  statements are
based on management's current plan and involve inherent risks, uncertainties and
assumptions  that could  cause  actual  outcomes to differ  materially  from the
current  plan.  The Company has  included  important  factors in the  cautionary
statements included in its 2008 Annual Report on Form 10-K and in this quarterly
report,  particularly  under "Item 1A. Risk Factors," that the Company  believes
could  cause  actual  results  to  differ  materially  from any  forward-looking
statement.

Although the Company  believes it has been prudent in its plans and assumptions,
no  assurance  can be given  that any goal or plan set forth in  forward-looking
statements can or will be achieved, and readers are cautioned not to place undue
reliance  on such  statements  which  speak  only as of the date this  quarterly
report was first filed with the Securities and Exchange Commission.  The Company
undertakes  no  obligation  to  update  any of the  forward-looking  information
included  in this  document,  whether  as a result  of new  information,  future
events, changes in expectations or otherwise.




































                                       26




PART I.    Financial Information
Item 3.    Quantitative and Qualitative Disclosures About Market Risk

The  Company is exposed to market  risk from  fluctuations  in foreign  currency
exchange rates, precious metal prices and interest rates, which could affect its
consolidated  financial  position,  earnings and cash flows. The Company manages
its  exposure  to market  risk  through  its  regular  operating  and  financing
activities and, when deemed appropriate, through the use of derivative financial
instruments.   The  Company  uses  derivative  financial   instruments  as  risk
management  tools and not for  trading  or  speculative  purposes,  and does not
maintain  such  instruments  that may expose the Company to  significant  market
risk.

                              Foreign Currency Risk

The  Company's  Japanese  subsidiary  satisfies  nearly  all  of  its  inventory
requirements  by  purchasing  merchandise,  payable  in U.S.  dollars,  from the
Company's principal subsidiary. To minimize the potentially negative effect of a
significant  strengthening  of the U.S.  dollar  against the  Japanese  yen, the
Company  purchases  put option  contracts as hedges of  forecasted  purchases of
merchandise  over a maximum  term of 12  months.  The fair  value of put  option
contracts  is  sensitive  to changes in yen  exchange  rates.  If the market yen
exchange  rate at the time of the put option  contract's  expiration is stronger
than the contracted  exchange rate, the Company allows the put option to expire,
limiting its loss to the cost of the put option contract.

The Company also uses foreign exchange  forward  contracts to offset the foreign
currency exchange risks associated with foreign currency-denominated liabilities
and  intercompany   transactions  between  entities  with  differing  functional
currencies.  Gains  or  losses  on  these  foreign  exchange  forward  contracts
substantially  offset losses or gains on the liabilities and transactions  being
hedged.  The term of all outstanding  foreign exchange  forward  contracts as of
October 31, 2009 ranged from one to ten months.


                            Precious Metal Price Risk

The  Company  periodically  hedges a  portion  of its  forecasted  purchases  of
precious  metals for use in its internal  manufacturing  operations  in order to
minimize the effect of volatility in precious metals prices. The Company may use
a  combination  of  call  and  put  option  contracts  in  net-zero-cost  collar
arrangements ("precious metal collars") or forward contracts. For precious metal
collars, if the price of the precious metal at the time of the expiration of the
precious  metal  collar is within the call and put  price,  the  precious  metal
collar would  expire at no cost to the Company.  The maximum term over which the
Company is hedging its exposure to the  variability of future cash flows for all
forecasted transactions is 12 months.


                               Interest Rate Risk

In the second  quarter of 2009,  the Company  entered  into  interest  rate swap
agreements  to  effectively  convert  certain  fixed  rate debt  obligations  to
floating rate obligations.  Additionally,  since the fair value of the Company's
fixed rate  long-term  debt is sensitive to interest rate changes,  the interest
rate swap agreements serve as a hedge to changes in the fair value of these debt
instruments.  The Company is hedging its  exposure to changes in interest  rates
over the remaining maturities of the debt agreements being hedged.






                                       27




PART I.    Financial Information
Item 4.    Controls and Procedures

Disclosure Controls and Procedures

     Based on their  evaluation of our  disclosure  controls and  procedures (as
defined in Rules  13a-15(e) and 15d-15(e)  under the Securities  Exchange Act of
1934),  the  Registrant's  chief executive  officer and chief financial  officer
concluded  that,  as of the  end of the  period  covered  by  this  report,  the
Registrant's  disclosure  controls and  procedures  are effective to ensure that
information  required to be disclosed by the  Registrant  in the reports that it
files or submits  under the  Securities  Exchange  Act of 1934 is (i)  recorded,
processed,  summarized  and reported  within the time  periods  specified in the
SEC's rules and forms and (ii)  accumulated and  communicated to our management,
including our chief  executive  officer and chief  financial  officer,  to allow
timely decisions regarding required disclosure.

     In the ordinary  course of business,  the Registrant  reviews its system of
internal  control over financial  reporting and makes changes to its systems and
processes to improve controls and increase  efficiency,  while ensuring that the
Registrant  maintains an effective  internal  control  environment.  Changes may
include  such  activities  as  implementing  new,  more  efficient  systems  and
automating manual processes.

     The Registrant's  chief executive  officer and chief financial officer have
determined that there have been no changes in the Registrant's  internal control
over financial  reporting during the period covered by this report identified in
connection with the evaluation described above that have materially affected, or
are reasonably likely to materially affect,  Registrant's  internal control over
financial reporting.

     The  Registrant's  management,  including its chief  executive  officer and
chief  financial  officer,  necessarily  applied their judgment in assessing the
costs and  benefits of such  controls  and  procedures.  By their  nature,  such
controls and  procedures  cannot  provide  absolute  certainty,  but can provide
reasonable  assurance  regarding  management's  control  objectives.  Our  chief
executive  officer  and our chief  financial  officer  have  concluded  that the
Registrant's disclosure controls and procedures are (i) designed to provide such
reasonable assurance and (ii) are effective at that reasonable assurance level.









                                       28




PART II.   Other Information
Item 1A.   Risk Factors

As is the case for any  retailer,  the  Registrant's  success in  achieving  its
objectives  and  expectations  is dependent  upon general  economic  conditions,
competitive  conditions and consumer  attitudes.  However,  certain  factors are
specific  to the  Registrant  and/or  the  markets  in  which it  operates.  The
following  "risk  factors"  are specific to the  Registrant;  these risk factors
affect the likelihood that the Registrant will achieve the financial  objectives
and expectations communicated by management:

(i) Risk:  that a  continuation  or worsening  of  challenging  global  economic
conditions and related low levels of consumer confidence over a prolonged period
of time could adversely affect the Registrant's sales.

     As a retailer of goods which are discretionary  purchases, the Registrant's
sales results are particularly  sensitive to changes in economic  conditions and
consumer  confidence.  Consumer  confidence  is  affected  by  general  business
conditions;  changes  in  the  market  value  of  securities  and  real  estate;
inflation;  interest rates and the availability of consumer  credit;  tax rates;
and expectations of future economic conditions and employment prospects.

     Consumer spending for discretionary  goods generally  declines during times
of falling  consumer  confidence,  which  negatively  affects  the  Registrant's
earnings because of its cost base and inventory investment.

     Many of the  Registrant's  competitors  may  continue  to react to  falling
consumer  confidence by reducing their retail  prices;  such  reductions  and/or
inventory  liquidations can have a short-term adverse effect on the Registrant's
sales.

     In addition,  some observers believe that the short-term  attractiveness of
"luxury" goods may have waned in certain  markets,  thus reducing  demand.  This
could adversely affect the Registrant's sales and margins.

     Uncertainty  surrounding the current global economic  environment  makes it
more  difficult  for  the  Registrant  to  forecast   operating   results.   The
Registrant's  forecasts  employ the use of  estimates  and  assumptions.  Actual
results could differ from forecasts, and those differences could be material.

(ii) Risk:  that sales will  decline or remain flat in the  Registrant's  fourth
fiscal quarter, which includes the holiday selling season.

     The  Registrant's  business is seasonal in nature,  with the fourth quarter
typically  representing at least one-third of annual net sales and approximately
one-half of annual net  earnings.  Poor sales  results  during the  Registrant's
fourth quarter will have a material adverse effect on the Registrant's sales and
profits.

(iii) Risk: that regional instability and conflict will disrupt tourist travel.

     Unsettled regional and global conflicts or crises which result in military,
terrorist or other  conditions  creating  disruptions  or  disincentives  to, or
changes in the pattern,  practice or frequency of tourist  travel to the various
regions where the Registrant  operates retail stores could adversely  affect the
Registrant's sales and profits.

(iv) Risk:  that  foreign  currencies  will weaken  against the U.S.  dollar and
require the  Registrant  to raise prices or shrink  profit  margins in locations
outside of the U.S.

     The Registrant  operates  retail stores and boutiques in various  countries
outside  of  the  U.S.  and,  as a  result,  is  exposed  to  market  risk  from
fluctuations in foreign currency exchange rates. The Registrant's sales in those
countries  represented 46% of its net sales,  of which Japan  represented 19% of
net sales, in Fiscal 2008. A substantial weakening of foreign currencies against
the U.S.  dollar  would  require the  Registrant  to raise its retail  prices or
reduce its profit margins in various locations outside of the U.S.  Consumers in
those markets may not accept  significant  price  increases on the  Registrant's
goods; thus, there is a risk that a substantial  weakening of foreign currencies
will result in reduced sales or profit margins.

(v) Risk: that the current  volatile global economy may have a material  adverse
effect on the Company's liquidity and capital resources.




                                       29



     U.S.  and  global  credit  and  equity  markets  have  recently   undergone
significant  disruption,  making  it  difficult  for many  businesses  to obtain
financing on acceptable  terms. A prolonged  downturn in the economy,  extending
further than those included in management's projections, could have an effect on
the  Registrant's  cost of borrowing,  could  diminish its ability to service or
maintain existing financing, and could make it more difficult for the Registrant
to obtain additional  financing or to refinance existing long-term  obligations.
In addition,  increased  disruption  in the markets could lead to the failure of
financial  institutions.  If any of the banks  participating in the Registrant's
revolving  credit facility were to declare  bankruptcy,  the Registrant would no
longer have access to those committed funds.

     Further  deterioration  in the stock  market could  continue to  negatively
impact the  valuation  of pension  plan assets and result in  increased  minimum
funding requirements.

(vi) Risk: that the Registrant  will be unable to continue to offer  merchandise
designed by Elsa Peretti.

     The  Registrant's  long-standing  right to sell the jewelry designs of Elsa
Peretti and use her trademark is  responsible  for a substantial  portion of the
Registrant's revenues.  Merchandise designed by Ms. Peretti accounted for 11% of
Fiscal 2008 net sales.  Tiffany has an exclusive  license  arrangement  with Ms.
Peretti;  this  arrangement  is  subject to  royalty  payments  as well as other
requirements.  This license may be terminated  by Tiffany or Ms.  Peretti on six
months  notice,  even in the case  where  no  default  has  occurred.  Also,  no
agreement  has been made for the  continued  sale of the  designs  or use of the
trademarks ELSA PERETTI following the death of Ms. Peretti. Loss of this license
would materially  adversely affect the Registrant's  business through lost sales
and profits.

(vii) Risk:  that changes in prices of diamonds  and precious  metals or reduced
supply  availability might adversely affect the Registrant's  ability to produce
and sell products at desired profit margins.

     Most of the  Registrant's  jewelry and non-jewelry  offerings are made with
diamonds,  gemstones and/or precious metals. A significant  change in the prices
of these commodities could adversely affect the Registrant's business,  which is
vulnerable  to  the  risks  inherent  in  the  trade  for  such  commodities.  A
substantial increase in the price of raw materials and/or high-quality rough and
polished  diamonds  within the quality  grades,  colors and sizes that customers
demand could lead to  decreased  customer  demand and lost sales and/or  reduced
gross  profit  margins.  Conversely,  a decrease in the prices of raw  materials
could have a disruptive  effect,  negatively or positively,  on sales demand and
short-term margins.

     Acquiring  diamonds  for  the  engagement  business  has,  at  times,  been
difficult because of supply  limitations;  Tiffany may not be able to maintain a
comprehensive  selection  of diamonds in each retail  location  due to the broad
assortment of sizes,  colors,  clarity grades and cuts demanded by customers.  A
substantial  increase  or  decrease  in  the  supply  of  raw  materials  and/or
high-quality  rough and polished diamonds within the quality grades,  colors and
sizes that  customers  demand could lead to decreased  customer  demand and lost
sales and/or reduced gross profit margins.

     If  trade  relationships  between  the  Registrant  and  one or more of its
significant  vendors were disrupted,  the Registrant's  sales could be adversely
affected  in the  short-term  until  alternative  supply  arrangements  could be
established.

(viii) Risk:  that the value of the TIFFANY & CO.  trademark will decline due to
the sale of counterfeit merchandise by infringers.

     The  TIFFANY  & CO.  trademark  is an  asset  which  is  essential  to  the
competitiveness  and success of the  Registrant's  business  and the  Registrant
takes  appropriate  action to protect it.  Tiffany  actively  pursues  those who
produce  or sell  counterfeit  TIFFANY & CO.  goods  through  civil  action  and
cooperation with criminal law enforcement  agencies.  However,  the Registrant's
enforcement  actions  have not  stopped the  imitation  and  counterfeit  of the
Registrant's  merchandise or the infringement of the trademark,  and counterfeit
TIFFANY & CO. goods remain available in many markets. In recent years, there has
been an increase in the availability of counterfeit goods,  predominantly silver
jewelry, in various markets by street vendors and small retailers, as well as on
the  Internet.  The  continued  sale of  counterfeit  merchandise  could have an
adverse  effect on the TIFFANY & CO. brand by undermining  Tiffany's  reputation
for quality  goods and making such goods  appear less  desirable to consumers of
luxury goods. Damage to the brand would result in lost sales and profits.

(ix) Risk: that the Registrant will be unable to lease  sufficient space for its
retail stores in prime locations.


                                       30



     The Registrant,  positioned as a luxury goods retailer, has established its
retail presence in choice store locations.  If the Registrant  cannot secure and
retain  locations  on  suitable  terms  in prime  and  desired  luxury  shopping
locations,  its  expansion  plans,  sales and profits  will be  jeopardized.  In
addition, if any other high-end retailers were to close locations adjacent to or
near the Company's  stores,  it could affect the appeal of that shopping  center
and reduce overall customer traffic.

     In Japan,  many of the retail  locations are located in department  stores.
TIFFANY & CO. boutiques located in department stores in Japan represented 79% of
net sales in Japan and 15% of  consolidated  net sales in Fiscal 2008. In recent
years,  the  Japanese  department  store  industry  has,  in  general,  suffered
declining sales and there is a risk that such financial  difficulties will force
further consolidations or store closings. Should one or more Japanese department
store  operators  elect or be required to close one or more stores now housing a
TIFFANY & CO.  boutique,  the  Registrant's  sales and profits  would be reduced
while  alternative  premises were being obtained.  The  Registrant's  commercial
relationships  with department  stores in Japan, and their abilities to continue
as  leading  department  store  operators,  have  been and will  continue  to be
substantial factors in the Registrant's continued success in Japan.

(x) Risk:  that the  Registrant's  business is  dependent  upon the  distinctive
appeal of the TIFFANY & CO. brand.

     The TIFFANY & CO. brand's association with quality,  luxury and exclusivity
is  integral  to the  success of the  Registrant's  business.  The  Registrant's
expansion  plans for  retail  and  direct  selling  operations  and  merchandise
development, production and management support the brand's appeal. Consequently,
poor maintenance,  promotion and positioning of the TIFFANY & CO. brand, as well
as market over-saturation,  may adversely affect the business by diminishing the
distinctive  appeal of the TIFFANY & CO. brand and  tarnishing  its image.  This
would result in lower sales and profits.

























                                       31



PART II.   Other Information
Item 2.    Unregistered Sales of Equity Securities and Use of Proceeds

The  following  table  contains  the  Company's  stock   repurchases  of  equity
securities in the third quarter of Fiscal 2009:


                      Issuer Purchases of Equity Securities




                                                                                        
                                                                                                   (d) Maximum Number
                                                                      (c) Total Number of      (or Approximate Dollar
                                                                        Shares (or Units)       Value) of Shares, (or
                              (a) Total Number of      (b) Average   Purchased as Part of      Units) that May Yet Be
                                 Shares (or Units)  Price Paid per     Publicly Announced         Purchased Under the
Period                                  Purchased   Share (or Unit)     Plans or Programs           Plans or Programs
-----------------------------------------------------------------------------------------------------------------------
August 1, 2009 to                          --               --             --                          $402,427,000
August 31, 2009

September 1, 2009 to
September 30, 2009                         --               --             --                          $402,427,000

October 1, 2009 to
October 31, 2009                           --               --             --                          $402,427,000

TOTAL                                      --               --             --                          $402,427,000
-----------------------------------------------------------------------------------------------------------------------


In March 2005,  the  Company's  Board of Directors  approved a stock  repurchase
program ("2005 Program") that authorized the repurchase of up to $400,000,000 of
the Company's Common Stock through March 2007 by means of open market or private
transactions.  In August 2006,  the  Company's  Board of Directors  extended the
expiration  date of the Company's  2005 Program to December 2009, and authorized
the  repurchase of up to an  additional  $700,000,000  of the  Company's  Common
Stock. In January 2008, the Company's Board of Directors extended the expiration
date of the program to January 2011 and  authorized  the  repurchase of up to an
additional $500,000,000 of the Company's Common Stock.

During  the third  quarter  of 2008,  the  Company  announced  that its Board of
Directors had suspended share  repurchases,  and no repurchases were made during
the fourth  quarter  of 2008 or in the  year-to-date  2009 in order to  preserve
cash.  Such  suspension  continued as of the date this quarterly  report on Form
10-Q was first filed with the Securities and Exchange Commission. At October 31,
2009, there remained $402,427,000 of authorization for future repurchases.





                                       32




ITEM 6          Exhibits

    (a)         Exhibits:



                             
                  31.1         Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

                  31.2         Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

                  32.1         Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to
                               Section 906 of the Sarbanes-Oxley Act of 2002.

                  32.2         Certification  of Chief  Financial  Officer  Pursuant to 18 U.S.C.  Section 1350 as adopted  pursuant
                               to Section 906 of the Sarbanes-Oxley Act of 2002.


























                                       33


                                   SIGNATURES
                                   ----------


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                                 TIFFANY & CO.
                                                 (Registrant)


Date: December 2, 2009                    By:    /s/ James N. Fernandez
                                                 ----------------------------
                                                 James N. Fernandez
                                                 Executive Vice President and
                                                 Chief Financial Officer
                                                 (principal financial officer)









                                 Exhibit Index

        31.1     Certification  of Chief Executive  Officer pursuant to Section
                 302 of the Sarbanes-Oxley Act of 2002.

        31.2     Certification  of Chief Financial  Officer pursuant to Section
                 302 of the Sarbanes-Oxley Act of 2002.

        32.1     Certification of Chief Executive Officer Pursuant to 18 U.S.C.
                 Section 1350, as adopted pursuant to Section 906 of the
                 Sarbanes-Oxley Act of 2002.

        32.2     Certification of Chief Financial Officer Pursuant to 18 U.S.C.
                 Section 1350, as adopted pursuant to Section 906 of the
                 Sarbanes-Oxley Act of 2002.