Fuzhou, China - Aug 28, 2024 - As the momentum from the recently concluded France Olympics continues, Newland NPT, a leading global provider of payment acceptance technology, has been expanding its global influence by supporting some of the world's most prestigious sporting events. By delivering exceptional payment solutions in collaboration with its key partners, Newland NPT has ensured seamless payment experiences and operational convenience for these major events.

Payment Challenges and Requirements at Large-Scale Sporting Events

In the fast and furious ambiance of international sporting events, the demand for swift and secure payment processing is paramount. Events such as the MotoGP 2024 in Spielberg, Austria, attract large crowds, leading to surging transaction volumes, especially during peak periods. Ensuring fast and efficient payment processing becomes critical as diverse global audiences bring with them a wide range of payment preferences, posing significant challenges in payment acceptance and security.

In addition to handling diverse payment methods, event organizers and vendors must often integrate their POS systems with event management systems to streamline operations, synchronize marketing efforts, share data, and maintain the event's visual consistency. For example, during B2Run 2024, Europe’s largest corporate running series, the solutions jointly developed by Newland NPT and Bluefin ensured not only smooth transactions but also seamless integration with the event's management systems, thereby enhancing overall efficiency.

How Newland NPT and Its Partners Empower Event Payment Systems

Newland NPT's cutting-edge secure payment devices, the N950 and N910, have become essential in delivering robust and reliable payment services at numerous major sporting events, in collaboration with partners such as Bluefin. These devices are renowned for their reliability and energy efficiency, perfectly suited to the unique challenges that international sporting events encounter, from extreme weather conditions to handling high transaction volumes. Take Formula 1 Austrian Grand Prix as an example. During the course of this vibrant event, the N950 and N910 solutions, powered by Newland NPT's advanced technology and Bluefin's leading payment processing platform, provided merchants and spectators with secure and seamless transaction processing, even during peak hours.

Given that many sporting events are held outdoors, Newland NPT's devices are engineered to withstand harsh environmental conditions, whether it's the scorching heat at the iconic Red Bull Ring in Spielberg or the freezing temperatures at the Beijing Winter Olympics. The durability and robustness ensure the payment services are reliable, regardless of the conditions.

Moreover, tracking and analyzing sales data is crucial for post-event activities. Throughout these international events, Newland NPT's solutions, supported by its key partners, enabled effective data management and follow-up marketing strategies optimising, and enhanced customer engagement after the events.

Newland NPT's growing global market presence, bolstered by its strategic partnerships with other industry leaders, furthers its mission of "Enabling the Digital Transformation of Commerce." As the payments landscape evolves, the company remains committed to driving innovation and expanding collaboration with partners and customers worldwide, ensuring continued growth and success.

About Newland NPT

Newland NPT (Newland Payment Technology) is a leading global provider of payment acceptance technology. With over 30 years’ experience supplying best-in-class solutions, and working with partners in over 120 countries, Newland has successfully deployed over 100 million payment devices worldwide.

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